• Title/Summary/Keyword: 지식속성

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Influence of Consumers' Knowledge on Their Behavioral intentions By the Storytelling about the Local Food (소비자의 지식이 향토음식 스토리텔링에 의한 행동의도에 미치는 영향)

  • Song, Young-Ai;Jeon, Ki-Heung
    • Proceedings of the Korea Contents Association Conference
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    • 2013.05a
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    • pp.55-56
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    • 2013
  • 본 연구에서는 소비자의 지식 수준에 따른 향토음식 스토리텔링에 의한 행동의도를 알아보고자 하였다. 지금까지 우리나라 각 지역의 전통적인 식문화를 담고 있는 향토음식과 관련된 스토리텔링 연구를 살펴보면 대부분의 연구가 음식 스토리텔링의 필요성 제기, 음식 스토리의 소재 발굴, 미식 관광을 위한 스토리텔링의 중요성에 대한 연구에 머무르고 있다. 그러나 본 연구에서는 향토음식 스토리텔링이 소비자의 행동의도에 미치는 영향을 살펴보고자 향토음식과 관련된 지식에 기초하여 스토리텔링의 속성과 향토음식의 구매지역을 조절변수로 두었다. 최종적으로 지식의 정도가 낮으며, 구매지역이 일치하지 않는 경우 소비자들이 가장 선호하는 스토리텔링의 속성을 제시하고자 한다. 따라서 각 지역을 대표하는 향토음식의 스토리텔링을 발굴 또는 창작할 경우 향토음식의 문화적 가치를 향상시킬 수 있는 스토리텔링 개발 방법을 제시하고자 한다.

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A Study on Connection Type between Location Knowledge and Understanding the Characteristics of World Regions (중학생들의 위치 지식과 지역 이해와의 연계 유형 분석 연구)

  • Kim, Da-Won
    • Journal of the Korean Geographical Society
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    • v.43 no.3
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    • pp.432-447
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    • 2008
  • This study is to examine and analyze the the connection types between location knowledge and understanding the characteristics of world regions which 8th grade students are recognizing. In the analysis of the relation between the location knowledge and region understanding(clothing, food, housing and living style and so on), I analyzed the relation types between location knowledge and region living figures. Absolutely understanding the region needed the efact location knowledge on the world map, the knowledge of the longitude and latitude, symbolic area and the higher ranking region and the information about natural surroundings in which I grasp the region living figures. In addition, it needed the knowledge of locational attributes for the connection formation between region location knowledge on maps and understanding the region. The relative location knowledge related to the other regions and those natural surroundings and the linkage of those region locational attributes are needed in order that the location knowledge on a map could be connected to the knowledge about the actual region living figures. So I call it 'the structured location knowledge'. In order to form the structured location knowledge, the location knowledge of region on a map have to be connected to the multiple knowledge about absolute and relative locations with the knowledge of diverse location attributes. Therefore, it would be necessary that the location teaming for getting the characteristics of region have to be systematically accomplished departments of location-climate$^{\circ}{\mathbb{S}}$geographical features-region living figures.

Generation of Decision Rules Bsed on Concept Ascension and Optimal Reduction of Attributes (개념 상승과 속성의 최적 감축에 의한 결정 규칙의 생성)

  • 정환묵
    • Journal of the Korean Institute of Intelligent Systems
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    • v.9 no.4
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    • pp.367-374
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    • 1999
  • This paper suggests an integrated method based on concept ascension and attribute reduction for efficient induction of decision rules from a large database. We study an automatic scheme to generate concept trees by a clustering technique, a method for generalizing databases by the concept ascension technique, an optimal reduction method by means of attributes reduction using the sibmificance of attributes, and an efficient way of reduction of attribute values applying the discernible matrix and functions. The method can be used for the decision making tasks such as an investment planning or price evaluation, the construction of knowledge bases for diagnosis of defects or medical diagnosis, data analysis such as marketing or experimental data, information retrieval for high level inquiries, and so on.

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Modeling feature inference in causal categories (인과적 범주의 속성추론 모델링)

  • Kim, ShinWoo;Li, Hyung-Chul O.
    • Korean Journal of Cognitive Science
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    • v.28 no.4
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    • pp.329-347
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    • 2017
  • Early research into category-based feature inference reported various phenomena in human thinking including typicality, diversity, similarity effects, etc. Later research discovered that participants' prior knowledge has an extensive influence on these sorts of reasoning. The current research tested the effects of causal knowledge on feature inference and conducted modeling on the results. Participants performed feature inference for categories consisted of four features where the features were connected either in common cause or common effect structure. The results showed typicality effects along with violations of causal Markov condition in common cause structure and causal discounting in common effect structure. To model the results, it was assumed that participants perform feature inference based on the difference between the probabilities of an exemplar with the target feature and an exemplar without the target feature (that is, $p(E_{F(X)}{\mid}Cat)-p(E_{F({\sim}X)}{\mid}Cat)$). Exemplar probabilities were computed based on causal model theory (Rehder, 2003) and applied to inference for target features. The results showed that the model predicts not only typicality effects but also violations of causal Markov condition and causal discounting observed in participants' data.

A study of knowledge transfer effects in Korean venture startups : The role of knowledge origins, absorptive capacity, government, and venture capital (한국 벤처부문의 지식이전 효과에 대한 진단 : 지식속성, 흡수능력, 정부 및 시장의 복합적 효과)

  • Sohn, Dong-Won
    • Journal of Technology Innovation
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    • v.18 no.1
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    • pp.21-51
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    • 2010
  • This paper examines the knowledge transfer effect in Korean venture systems. Existing literature has provided rich evidence of the effect of knowledge transfer, but we do not have micro mechanisms inherent in the process of knowledge transfer. This paper argues that knowledge transfer effects vary depending on the knowledge types, sources, and legacy. This paper also tests role of the two important pillars in knowledge transfer of Korean venture startups; venture capital and government. This paper also examines the role of absorptive capacity in the knowledge transfer process. With 1,862 sample of Korean venture firms, this study employed three methods depending on 3 different types of dependent variables: hierarchical regression, logistic regression, and survival analysis. Main findings include that 1) knowledge characteristic itself and its alignment with industry influence the knowledge transfer effects, 2) government support has a negative effect on financial performance of venture firms, but does not have significant interaction effect on knowledge transfer, and 3) the absorptive capacity of each firm moderates the knowledge transfer effects. The theoretical and practical implications are discussed.

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Ontological Knowledge of 5-Year-Old Children and Adults (아동과 성인의 존재론적 기본 범주)

  • 김혜리
    • Korean Journal of Cognitive Science
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    • v.3 no.2
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    • pp.177-223
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    • 1992
  • Three studies examined the Keil's(1983)arguments that ontological categories form a hierarchy and they could be strong constraints on induction.In experiment 1,the jungments of sentence acceptability of 5-year-olds and adults showed that they have the hierarchically structured ontological knowledge.In experiment 2,it has been demonstrated that the both age group of subjects use their ontological knowledge to make inferences about the properties of the unknown things described in terms of a predicate.In the last experiment it has been demonstrated that subject can use the ontological knowledge in order to infer what other things could have the unknown organs.

An Analysis of Nursing Research on Child Rearing in Korea (자녀양육에 대한 국내 간호학분야 연구논문 분석)

  • Lee, Dong Won;Kwon, In Soo
    • Child Health Nursing Research
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    • v.20 no.4
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    • pp.264-274
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    • 2014
  • Purpose: The purpose of this study was to analyze papers on child rearing in Korea and to suggest future research and nursing practice directions for child rearing. Methods: An on-line search via 5 web sites yielded 201 research papers. The analysis of key concepts was based on the attributes of parenting and type of knowledge held by the parents. Results: The research papers found in the search were 27.3% experimental and 72.7% non-experimental. Among the participants, 77.0% of parents raising the child were mothers and the children were mostly young children under the age of one year. Types of knowledge related to child rearing varied widely, but explanatory knowledge (55.2%) was the most common, followed by prescriptive knowledge (30.0%) and descriptive knowledge (14.8%). For attributes of parenting, reaction to parenting (49.9%) followed by parenting behavior/practice (43.1%) was most common. Conclusion: Findings of this study indicate that further research is necessary regarding fathers and surrogate caregivers and on prescriptive knowledge for health promotion of children at different developmental stages. Also the results suggest a need for research toward developing child care policies.

Load Pattern Analysis of Distribution Transformer using Data Mining Techniques (데이터마이닝 기법을 이용한 변압기 부하패턴 분석)

  • Shin, Jin-Ho;Kim, Young-Il;Yi, Bong-Jae;Song, Jae-Ju;Yang, Il-Kwon
    • Proceedings of the KIEE Conference
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    • 2008.07a
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    • pp.1879-1880
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    • 2008
  • 시간 데이터마이닝은 기존 데이터마이닝에 시간 개념을 추가하여 시간 속성을 가진 데이터로부터 이전에 잘 알려지지는 않았지만 묵시적이고 잠재적으로 유용한 시간 지식을 탐사하는 기술이다. 이 논문에서는 시간 속성을 가진 변압기 부하 패턴에 대해 시간의 변화에 따른 적용 시점이 명확한 지식 탐사가 가능하고, 향후 부하 예측에 있어 탐사된 규칙과 시간 지식을 이용함으로써 기존의 정적인 분류규칙을 적용한 방법보다 더 정확한 예측을 할 수 있는 새로운 시간 패턴 마이닝 기법을 제안한다.

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Framework for Image Understanding System using Ontology (온톨로지를 이용한 영상이해 시스템의 설계)

  • Lee, In-Geun;Seo, Seok-Tae;Jeong, Hye-Cheon;Son, Se-Ho;Gwon, Sun-Hak
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 2006.11a
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    • pp.33-38
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    • 2006
  • 인공지능 분야에서는 합의된 개념을 정의하고, 개념과 개념사이의 관계를 표현하여 인간과 시스템이 지식을 공유하는 것으로 온톨로지를 정의하고 있다. 현재까지 영상이해를 위해 온톨로지를 설계하고 이용하는 연구가 진행되어 왔다. 그러나 기존의 영상이해에 관한 연구는 개념적인 연구에 그칠 뿐 구체적인 방법을 제시하지는 못하고 있다. 본 논문에서는 온톨로지로 표현한 지식에 근거하여 영상의 처리, 분석 해석 과정을 통해 영상을 이해하는 영상이해 시스템의 프레임워크를 제안한다. 영상이해 과정은 i)특정 부야의 지식을 온톨로지로 표현하고, ii)영상 처리 및 분석 과정을 통해 영상을 구성하는 객체들의 속성을 추출하며, iii)온톨로지 추론을 통해 객체의 속성으로부터 객체를 정의하여 영상을 해석한다. 그리고 제안한 프로세스에 기반 하여 영상이해 시스템을 구축하고 특정 분야에서의 실험을 통하여 제안된 시스템의 효용성을 확인한다.

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Consumer's Product Evaluation on the Experiential Attributes & Functional Attributes (체험적 속성과 기능적 속성에 대한 소비자 제품평가)

  • Min, Byung-Kwon;Jung, Yong-Gil
    • The Journal of the Korea Contents Association
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    • v.9 no.5
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    • pp.230-240
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    • 2009
  • This study proposes a theory of consumer experiences based on a cognitive science framework that serves as an alternative to the mainstream marketing paradigm of information processing and choice. The theory consists of three key theoretical constructs: experiential modules, primary vs. secondary experiences, and the hierarchy of experiential modules. Based on this theory, this study investigates the effect of experiential attributes and functional attributes on consumer's product evaluations, and the moderating role of consumer's knowledge. The main research findings are (1) the subjects react faster to sensory and affective stimuli(ex: experiential attributes) than they do to intellectual stimuli (ex: functional attributes), (2) the interaction modularity of attributes(functional vs. experiential) $\times$ tempo(normal vs. fast) $\times$ product knowledge(novice vs. expert) appear significantly with product evaluation as the dependent measure.