• Journal of Digital Convergence
• /
• v.16 no.5
• /
• pp.105-113
• /
• 2018

The purpose of this study was to find out the effects of the hotel using experience on customers' purchase and behavior intention. For this study, a total of 306 questionnaires among collected data for customers who hotel using experience at five star hotels located in Seoul from April 1, 2015 to April 30, 2015 was to ensure a valid sample. As a result of the experiments which conducted by factor analysis and regression analysis, it shows 1% level positive significant effects in purchase and continual purchase intention of "emotional experiencer", "physical experience factor", "continuous experience factor", and "superior experience factor", but it is 10% level significant effects in continual purchase intention positively effected continual purchase intention of "physical experience factor". Also, it shows 1% level positive significant effects on hotel customers' intention of reused, intention of suggestion, intention of recommendation of "emotional experiencer", "physical experience factor", "continuous experience factor", and "superior experience factor". From the study, it is expected to build hotel-customer relationship and brand level of awareness for activating customers' loyalty.

• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 2008.10b
• /
• pp.583-588
• /
• 2008

본 연구는 인터넷 쇼핑몰의 고객만족과 지속사용의도를 예측하기 위해 구매 경험자를 대상으로 구매의사 결정 시 이용한 정보에 대한 사후 만족 측정을 통해 정보원천의 중요성과 영향력을 규명하고자 하였다. 이를 위해 인터넷 쇼핑몰에서의 구매와 관련된 기대형성에 정보원천이 미치는 영향과 전통적인 기대불일치 패러다임하에서 기대불일치와 만족간의 관계를 온라인 환경에서는 정보만족이 매개함을 살펴보았다. 분석결과 첫째, 정보원천 중 자신의 구매경험이 기각되었으며 반면 다른 소비자의 소비경험인 온라인 구전정보가 가장 많은 영향을 미치는 것으로 나타났다. 둘째, 전통적인 기대불일치이론과 달리 인터넷 쇼핑몰에서는 전반적 만족에 대한 정보만족의 매개효과가 나타났다. 셋째, 전반적 만족에 대해 정보만족이 직접효과가 가장 높은 것으로 나타났다. 넷째, 의사결정 유용성은 전반적인 만족과 지속사용의도에 직접 효과가 있는 것으로 나타났다. 이는 온라인 환경에서의 정보의 중요성을 실증한 것으로 정보를 통한 기대관리, 정보만족을 기반으로 한 고객만족과 지속사용을 예측할 수 있게 해준다.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.4
• /
• pp.207-216
• /
• 2019

The purpose of this study was to analyze the relationships among soccer media involvement experience(SMIE), purchase intent(PI) and continued participation intent(CPI) in soccer clubs and provide basic data necessary for the sustainable growth of soccer clubs and related goods companies. In order to accomplish such study purposes, the study employed a survey method with a total of 327 amateur soccer players residing in G metropolitan city. The data from the survey questionnaires were validated through exploratory factor analysis and reliability test. The data were analyzed through descriptive statistics, correlation analysis and multiple regression analysis at the significance level of .05. Accordingly, following findings were derived from the current study. First, the level of interest was the highest among SMIE factors, followed by challenge and technology. Second, the level of alternative evaluation was the highest among PI factors, followed by purchase recognition, problem recognition, and information search. Third, technology factor in SMIE had a negative effect on PI. Fourth, technology factor in SMIE had a positive effect on CPI. Lastly, among PI factors, problem recognition had a negative effect and alternative evaluation had a positive effect on CPI.

• Journal of Convergence for Information Technology
• /
• v.9 no.5
• /
• pp.243-251
• /
• 2019

Men's beauty experts are engaged in the beauty area, which has been recognized as a woman's entirety due to changes in the society in which the standards of the occupational groups according to sex are collapsed. The purpose of this study is to find out the strategic implications for attracting male beauty workers to male beauty practitioners through the influence of the service quality of male sales workers of cosmetics road shop among the growing beauty industry and increasing male beauty practitioners. I want to provide you with basic data. As a result, the service quality of male sales personnel of cosmetics road shop had a positive effect on the purchasing intention. As a result, male sales workers of cosmetics road shop seemed to have a well - It is necessary to provide continuous product education and education to provide prompt and accurate service.

• 한국벤처창업학회:학술대회논문집
• /
• 2021.11a
• /
• pp.167-172
• /
• 2021

구매 의사 결정 단계에서 이미지나 동영상의 영향력이 지속해서 증가하고 있음에도 불구하고 시각적 정보가 소비자의 구매 의사 결정 과정에 영향을 미치는 메커니즘과 이에 따른 기업, 특히, 오프라인 기업의 성과에 대해서는 아직 알려진 바가 많지 않다. 이에 본 연구는 O2O 플랫폼에 입점한 10만 개 식당의 실제 예약 매출 데이터를 분석하여 이용자와 사업자가 O2O 플랫폼에 업로드한 사진 등의 시각적 정보가 기업의 성과에 미치는 영향과 메커니즘을 이중 처리 이론 기반으로 파악하고자 한다. 또한 저장하기, 공유, 리뷰 등 고객 참여와 프랜차이즈 가맹의 시각적 정보와 성과 간 관계에 대한 조절된 매개 효과를 분석한다. 본 연구는 이중 처리 이론 기반으로 시각적 정보가 구매 의사 결정 과정에서 작동하는 메커니즘을 설명하는데 기여할 것으로 기대한다. 그뿐만 아니라 실제 예약 매출 데이터를 활용하여 분석함으로써 직접적이고, 수익적인 측면의 기업 성과를 측정할 수 있을 것이다. 또한 오프라인 소매점에서 활용할 수 있는 온라인 채널 전략에 대한 실무적인 시사점을 제공할 것으로 기대한다.

• Journal of dental hygiene science
• /
• v.15 no.1
• /
• pp.77-82
• /
• 2015

The purpose of this study was to understand the buying behavior characteristics of the customers. Also, it was intended to provide information to provide companies marketing strategy. The criteria of purchasing toothpaste was to try to understand the impact on satisfaction, recommendation and repurchase Intention. The study was surveyed 248 customers who re-buy the toothpaste in oral care products showroom at university dental hospital. Statistical analysis was performed using PASW Statistics 18.0 and AMOS 18.0 at the 5% significance level. The results were as follows: 'Flavor', 'Price', 'Brand', 'Function', 'Design' of toothpaste and satisfaction showed a positive correlation. Satisfaction and repurchase intention, Recommendation showed a positive correlation. Selection criteria that affect the satisfaction when customers buy toothpaste, 'Function' was the greatest and others became the order of the 'Brand', 'Flavor', 'Price'. Satisfaction affect the recommendation and repurchase Intention. If customers are satisfied with the toothpaste products, showed the Repurchase Intention, have shown opinion that is willing to recommend this product to others. Therefore, dentistry and manufacturers of toothpaste must share a lot of information about toothpaste with customers. Also, information, function, flavor of toothpaste as well as other oral care product, It will be a needed the continuing research and development.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2016.10a
• /
• pp.850-851
• /
• 2016

온라인 쇼핑 시장은 모바일기기의 확산과 함께 지속적으로 성장하고 있는 가운데, 소비자는 구매과정에서 온 오프라인 구분 없이 쇼핑하는 옴니쇼퍼로 진화하고 있다. 옴니쇼퍼와 같은 비정형적 소비 패턴에 대응하기 위해서는 고객의 소비행동과 습관 등을 파악한 맞춤형 서비스 제공이 필요하다. 이에 본 논문에서는 고객의 체험적 경험을 극대화 할 수 있는 오프라인 환경에서 제품의 착용 모습을 확인하고 제품 간의 비교화면을 제공하여 제품의 구매의사를 높일 수 있는 스마트 피팅 시스템을 제안하였다.

• Journal of Global Scholars of Marketing Science
• /
• v.17 no.1
• /
• pp.51-75
• /
• 2007

Dongdaemun fashion market has been successfully positioned as a main hub for non-brand fashion product distribution in Korea. One of important competitive advantages of Dongdaemun market often quoted by retail researchers is an efficiently managed network system among supply chain members. This study aimed to examine the importance of buyer-supplier relationship elements and supplier properties from buyers' perspectives (small & very small-sized fashion stores in Dongdaemun market), and to identify the determinants of the relationship length between suppliers and buyers. Survey responses of 233 stores were analyzed using EQS 6.1 for Window and SPSSWIN 10.0. The findings could be summarized as follows: First, fashion stores perceived that right delivery as the most important factor, and geographically closeness, design capability, quality, and lower price followed in order. Second, the characteristics of stores such as location, wholesaling versus retailing focusing, monthly sales, and total business length all affected the perceived importance of buyer-supplier relationship. Third, design capacity, communication, power was identified as determinants of actual relationship length with a supplier, while communication and trust were found to be determinants of future expected relationship length.

• Knowledge Management Research
• /
• v.23 no.4
• /
• pp.275-294
• /
• 2022

In recent years, with the continuous integrative development of e-commerce and social media, social commerce, as a trust-centered social transaction mode, has become an important performance form of e-commerce. The good experience of online community and abundant user-generated content (UGC) attract more and more users and businesses to participate in the community contribution. In this context, the cost of accessing information is continuously decreasing, which not only makes the purchase process more concise and efficient, but also greatly increases the possibility of consumers' impulsive consumption. However, there are very few empirical studies on the internal influencing mechanism of consumers' impulsive consumption based on the characteristics of UGC for social commerce. In view of this, based on S-O-R model, this study constructs a model of consumers' impulsive consumption in the context of social commerce from the characteristics of UGC, with perceived risk as the mediating variable and tie strength as the moderating variable. The results show that content authenticity, content usefulness, and content valence of UGC have significant negative impacts on consumers' risk perception in the process of purchase decision-making, and consumers' perceived risk has a significant negative impact on consumers' impulsive consumption. Meanwhile, the tie strength between UGC producer and UGC receiver plays a moderating role between content usefulness and perceived risk, as well as between perceived risk and impulsive consumption. Finally, combined with the above findings, this study provides effective suggestions for relevant participants in social commerce in terms of business management.

• Journal of Global Scholars of Marketing Science
• /
• v.13
• /
• pp.135-158
• /
• 2004

On-line consumers have some visit behavior characteristics when they visit internet-shopping mall between visit-stage and purchase-stage. Therefore, information of on-line consumers have influenced on internet-shopping mall's profitabilities at site manager's perspectives. For examples, Are any on-line consumers continuous visiting under any situations? Or are any on-line consumers purchased on any specific internet-shopping mall? Expecially in this paper, researcher tried to understand visit behavioral characteristics of on-line consumers using two-stage mixture regression analysis. Throughout this process, it could be proposed method, which could be reinforced competitiveness of internet-shopping mall by segmental decision-making method. Additionally, it is expected that visit behavioral characteristics' information could be supplied strategic implications between visit-stage and purchase-stage Throughout empirical test it could be proved two-stage decision-making process, which decision-making process of on-line consumers would be processed visit-stage and purchase-stage. In this study, researcher proposed suitable response strategy after understanding visiting behavioral characteristics of on-line consumers. This paper has some academical contributions, which visit behavioral characteristics of on-line consumers could be grasped the meaning by site stickiness and navigation pattern.