• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.75-81
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• 2021

With the development of advanced information and communication technology, Generation Z, familiar with digital culture, is drawing keen attention as a major consumer of the fashion industry. In this study, casual wear for Generation Z, who is proficient in digital devices and prefers information acquisition and lifestyle over the Internet, was designed using 3D virtual simulation and developed into four looks: Gulish, Sportive, Easy and Contemporary. The use of simulation of 3D virtual clothing in costume design can build digitalization of future fashion industry through convergence with digital fashion design planning and production process in fandemic environment and strengthen online platform distribution. In a business environment that continues to innovate to enhance work efficiency by introducing an Untouch fashion production system, the use of 3D virtual clothing technology can increase the efficiency of sustainable management through 3D sample production, online fitting, modification, and final critic processes to reduce the time and cost of human and physical resources and review.

• Journal of Fashion Business
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• v.24 no.5
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• pp.72-88
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• 2020

Various methodologies have been proposed in discussions of sustainability to meet the needs and sustenance of both civilization and the ecosystem. Among them, the modern concept of biomimicry is emerging as a way to meet both the concepts of sustainable 'development' and 'society', due to its philosophical position encompassing the human-centered world view and the non-human-centered view of ecocentrism. Therefore, in the field of design in which it is necessary to take responsibility for environmental and social problems, this could be a good way to solve these issues. Biomimicry design can generally be divided into three stages: form, function, and ecosystem. From the point of view of ecological sustainability, ecosystem imitation is the most advanced and appropriate design approach that can solve the problems or even prevent them. Accordingly, this study derived a biomimicry design approach in the ecosystem imitation stage based on the concepts of biomimicry, ecological sustainability, and ecological aesthetics. The detailed approaches are 'imitation of the natural providence', 'imitation of the ecosystem's creation process', and 'imitation of the ecological cycle'. This study investigated and presented cases, such as the design imitating the ecological mechanism of microorganisms and the work using mark-making based on the derived design approach, because it could be too conceptual and idealistic by itself. Through this, we explored a method of applying and visualizing the concept of biomimicry in textile design at the ecosystem imitation level and showed its feasibility, although it still has difficulties in practical use.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.2
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• pp.1-16
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• 2023

Due to the current seriousness of environmental pollution and the eco-friendly movement of the fashion industry, research on sustainable fashion design is being actively conducted. In this study, consumer perception of upcycling products, are divided into image, function, and meaning; and image is further divided into shape, color, and material. It was redefined as pattern, and image recognition was evaluated among men and women in their 20s and 30s, and men and women in their 40s and 50s used as subjects. First, factors that determine each image were extracted based on qualitative analysis of the precedent cases of upcycling bags, and quantitative analysis of the subjects was induced through a questionnaire. As a result of the analysis of evaluation items related to image association, the average frequency analysis of all subjects for each stimuli and the cognitive variance of the frequency analysis by generation by gender were found to be similar. However, awareness of some stimuli by generation showed a significant difference. Overall, in the three stimuli with high overall preference, common features, such as the basic box-shaped symmetrical structure, the monochromatic color of the Munsell system, solid and practical texture, and appropriate use of patterns were identified. In addition, it was confirmed that there was a difference with factors such as femininity, simplicity, touch, and splendor in the measurement factors. In conclusion, it is considered that the main significance of this study is that it excluded the recognition and meaning of upcycling products and explored the original design and image elements of products. Therefore, it is expected that this study will be used as a basic data for responding to the gender image of each generation as an alternative method of sustainable fashion design, and it will be an opportunity to expand the scope of the study to a detailed study beyond the biased topic.

• Proceedings of the Plant Resources Society of Korea Conference
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• 2018.10a
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• pp.78-78
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• 2018

패션프루트(Passiflora edulis)는 브라질이 원산지이며 아열대와 열대지역에서 재배되고 있는 다년생 상록덩굴식물로 시계꽃과(Passifloraceae) 시계꽃속(Passiflora)에 속한다. 전 세계적으로 500여종이 분포하고 그 중 10여종은 식용, 나머지는 관상용으로 이용되고 있다. 지구온난화로 인한 기온상승으로 전남지역 재배에 적합한 대체 아열대과수 개발이 필요하다. 패션프루트는 겨울 최저온도가 $3^{\circ}C$이상 조건에서 재배 가능하여 남부 지역는 무가온 하우스재배를 하고 있지만 시설내 6월 하순부터 8월 중순까지 $35^{\circ}C$ 이상 고온이 지속되어 과실을 볼 수 없다. 8월 하순부터 피는 꽃은 인공수분으로 착과되어 11월부터 수확이 가능하지만 이후에 낮은 온도($10^{\circ}C$이하)로 착색이 진행되지 않아서 동해피해로 수확을 포기해야 한다. 어느 시기까지 인공수분을 해야 당년에 안정적인 수확이 가능한지를 알아보고자 패션프루트의 후기(2차) 개화시기 중에서 8월 30일, 9월 10일, 9월 20일, 9월 30일에 인공수분 하여 11월 하순에 착색이 정상적으로 진행되는 처리를 조사한 결과 8월 30일 처리구만 11월 21일 착색이 되었다. 미착색과에서 내용물이 진노랑색으로 진행되면 후숙하여 상품과로 판매가 가능하기 때문에 진노랑색에 도달한 시기를 조사하였다. 조사에서 9월 10일까지 인공수분 처리한 과실은 후숙하여 상품과로 판매가 가능하였다.

• Journal of the Korea Convergence Society
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• v.8 no.7
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• pp.199-205
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• 2017

Despite the economic downturn, the amount of clothing being discarded is increasing due to the fast fashion. The purpose of this study is to propose a fashion sharing service development to settle the rational consumption culture along with the abandoned clothes problem. Shared fashion rental service has attracted as a solution to environmental problems not only when clothes are incinerated but also in manufacturing process, but there is a lack of precedent research. Therefore, this study is meaningful in that it has developed two development plans based on the results of analysis of service case based on three factors by Rachel Botsman. First, active community development. Second, it is the creation of goods through activation of the shared economy. In this study, there are limitations that can't be proved through actual application, so more research is needed through empirical studies on actual users in the future.

• Journal of the Korea Fashion and Costume Design Association
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• v.26 no.2
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• pp.73-86
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• 2024

Addressing the environmental impact of textile waste, this study explores upcycling as a sustainable fashion solution, particularly focusing on the upcycling of discarded fishing nets, which are a significant source of marine pollution. In 2018, South Korea alone produced 193.3 tons of clothing waste, refelcting a global trend, where textile waste exceedsed 92 million tons. The research methodology involved a literature review and case studies on upcycled fashion, focusing on discarded fishing nets. Designs for three outfits targeting women in their twenties were proposed and a survey was carried out to assess the their perception of upcycled fashion and the design's appeal and practicality. Under the theme, 'Marine Spirit,' the study aimed to raise awareness of marine pollution, drawing inspiration from the ocean's vibrant life. The designs diverge from the monotonous 'Casual Glam' trend, and incorporate vivid colors and asymmetrical structures for visual appeal. The practical application of fishing nets varied across the pieces, serving as fillers in transparent PVC padded coats and decorative elements in skirts and puff dresses. The distinctive properties of fishing nets provide a unique aesthetic, which resonated well with the target audience. Despite challenges in adopting eco-friendly dyeing methods and assessing mass production feasibility, the study underscores the need for continued research in sustainable textile processing. The study reaffirms the importance of sustainable fashion, highlighting the creative potential of fishing nets as a material.

• Journal of the Korea Fashion and Costume Design Association
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• v.26 no.2
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• pp.115-127
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• 2024

This study was initiated by focusing on the characteristics of 3D virtual clothing utilized by fashion brands aiming for sustainability. The purpose of this study is to analyze the characteristics of fashion brands that utilize 3D virtual imagery to mitigate environmental pollution caused by the fashion industry from the perspective of green design. The research methodology draws on green design literature and analyzes three hypothetical cases. These include experiential immersive design, design that rewards engagement, and design that delivers economic benefits that were utilized by fashion brands from 2019 to 2023. The findings and conclusions are as follow. First, the for the commercialization of virtual clothing, offline stores are reproduced in the digital world to provide an immersive shopping experience, similar to reality. These promote fashion products in a virtual space without the constraints of space and time, and creates profits and sustainable value. Second, virtual clothing promotes playfulness. Games and events utilize branded virtual worlds and characters to attract users. Rewards are given for achieving goals, and it is a practice of green marketing that uses virtual items to express products and minimize resource waste. Third, virtual clothing is affordable and can reduce the financial burden on consumers by digitally reproducing expensive products as physical brand collections at an acceptable price point. This reduces environmental pollution, saves physical resources, and increases the utilization of virtual clothing by providing a convenient way to purchase. This study is a basic study that examines the current status and characteristics of fashion brands' use of 3D virtual imagery from the perspective of green design based on literature and case analysis, and follow-up studies are expected on empirical virtual imagery activation measures through interviews or surveys with users for each case.

• Science of Emotion and Sensibility
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• v.14 no.2
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• pp.207-220
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• 2011

The purpose of this study is to investigate sensibility words related with eco-friendly in the two media fashion magazines and internet newspapers and to analysis their appearance frequency and changes by the year through 1999~2010. Most frequently used words are 'nature, eco, cotton, natural fiber, health, fresh, clear, preservation, harmony, com fiber, and Lohas'. The words are divided in 4 groups: 'Nature/Environment, Material/Fiber, Human, and Adjectives/Micell'. A point of appearing time is analyzed: 'ecology, memory-shape material, organic, spa' were used before 2000, 'nature environment, eco-friendly, stretch material, wellbeing, substitute, recycling' were in 2000-2001, 'smart material, eco material, green' in 2002-2003, 'coolbiz, Lohas, natural dye' in 2004-2005, 'herb medicine, sustainable, warmbiz' in 2006-2007, 'greensumer, greenlife, solar energy, forest bath' in 2008-2009. Looking into their changes, in early 2000, the words of eco-friendly emotion and sensibility had appeared frequently relatively, but later on they decreased, and again recently increased showing highest appearing frequency. 'Nature/Environment' words have appeared recently very much, while 'Human' sensibility words have not changed much or decreased a little. 'Adjective/Micell' words has increased little bit recently. 'Material/Fiber' words showed decrease at fashion magazine, while they increased at the pages of internet news.

• The Research Journal of the Costume Culture
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• v.32 no.1
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• pp.1-16
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• 2024

In response to the global trend of making sustainable development an urgent task, luxury fashion brands actively embrace it in their corporate philosophies and management policies. However, despite the widespread consensus in the related industry and the strong will of companies for the sustainable development of luxury brands, there are still few cases of luxury fashion brands successfully implementing sustainable development. This study examined the impact of the types of message framing on the sustainability marketing of luxury fashion brands, focusing on their effects on perceived message effectiveness, sustainable brand image, and brand attitudes. An online survey was administered to 464 Korean consumers in their 20s to 40s to test the hypotheses. The results showed that perceived effectiveness was higher for negatively framed messages (loss) than for their positive counterparts (gain). The types of message framing did not significantly affect sustainable brand messages, and no significant difference in perceived brand image was found, regardless of message type. Perceived message effectiveness exerted a significant positive effect on sustainable brand image, and such an image had a significant positive effect on brand attitudes. The results provide implications for related research and practical implications for the development of competitive sustainability marketing strategies for luxury fashion-an industry still in its infancy.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.9
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• pp.1069-1084
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• 2011

This study investigates the main trend of LOHAS, examines and analyzes the LOHAS marketing cases of the fashion industry, and proposes an effective LOHAS marketing strategy for the domestic fashion market. Data were collected from Naver, Google and Daum from 2005 (when LOHAS began to be recognized) to October $31^{st}$ 2010. We searched the research material with keywords related to the research subject (such as eco, green, well being, echo-friendly, LOHAS, sustainable, environmental management, and green management) to conduct a theoretical and exploratory study through qualitative analysis. The data are analyzed with three types such as personal value of eco-friendly fabric, economical value of recycled fabric and re-use or re-form, and social-ethical value of distribution and promotion. The research results show that LOHAS marketing activities focused on personal values and social-ethical values (rather than economical value) and from an eco-friendly management centered on merchandise; in addition, an eco-friendly supply chain management incorporated with a management system were applied. LOHAS marketing strategies at home and abroad revealed some differences in the cases of eco-friendly fabric, recycling, and fair trade.