• The Journal of the Korea Contents Association
• /
• v.11 no.9
• /
• pp.254-266
• /
• 2011

Wired and mobile Internet has led to increase in online broadcasting content market size. In particular, the fast-growing smart devices like smart phone and tablet PC in mobile Internet market has accelerated the growth of online broadcasting content service market. Meanwhile, the illegal distribution of online broadcasting content has been widespread in this market. There are also significant transaction costs, search costs, contracting and coordination costs in online broadcasting content market. MCP(Master content provider) which is a content distributor has been playing a critical role in preventing illegal content distribution, reducing costs and removing inefficiencies of online broadcasting content market. Thus, the purpose of this study is to investigate the competency of MCP to streamline the online broadcasting contents market from the resource- based view. And this study conducted a case study to explain the status of online broadcasting content market and define what kinds of problems and issues are there in the market in a systematic way. The case study also showed how MCP competency plays an important role in reducing administrative and transaction costs and in solving illegal content distribution and other inefficiencies of the online broadcasting contents market.

• Journal of Digital Contents Society
• /
• v.17 no.3
• /
• pp.119-133
• /
• 2016

This paper is designed to study how public values of viewers impact on the necessity of public service broadcasters and the willingness to payment of TV license fee based on the public-opinion survey regarding raising KBS TV license fee which was submitted to the National Assembly in 2013. To investigate this influence, seven main projects presented by KBS are classified into five public values of public (service) broadcasters such as quality, diversity, universality, social value and global value. The seven key performance tasks were presented by KBS. The study results are summarized as follows. Firstly, the survey group who selected the digital welfare enlargement by free terrestrial multi-channel broadcasting among public values recognized as highest the necessity of public service broadcasting as the most highly. Secondly, regarding the question of raising license fee, 72.4 percent of respondents were in favor of 1,000 won and 43.9 percent of respondents were in favor of 1,500 won. The result of this study shows that public service broadcasting has the possibility of securing the legitimacy of license fee policy when public service broadcasters faithfully carry out the five public values as above.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.38A no.9
• /
• pp.817-825
• /
• 2013

The UHDTV system, which provides realistic service with ultra-high definite video and multi-channel audio, has been studied as a next generation broadcasting service. Since the conventional digital terrestrial transmission system is not capable to cover the increased transmission data rate of the UHDTV service, there are great necessity of researches about increase of data rate. Accordingly, the researches has been studied to increase the transmission data rate of the DVB-T2 system using dual-polarized MIMO technique and high order modulation. In order to optimize the MIMO DVB-T2 system where irregular LDPC codes are used, it is necessary to study the design of the bit mapper that matches the LDPC code and QAM symbols in MIMO channel. However, the research related to the design of the bit mapper has been limited to the SISO system. Therefore, this paper defines a new parameter that indicates the VND distribution of MIMO DVB-T2 system and performs the performance analysis according to the parameter which will be helpful for designing a MIMO bit mapper.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.30 no.6A
• /
• pp.488-498
• /
• 2005

The DAB(Digital Audio Broadcasting) service which is based on the Eureka-147 of Europe is developed to DMB(Digital Multimedia Broadcasting) service that is divided into Terrestrial DMB and Satellite DMB. The Satellite DMB is a new broadcasting service, which will service multi-channel multimedia broadcasting by the portable receiver or the vehicle receiver. In this paper, we consider that link level performance of satellite DMB system A which is based on the COFDM(Coded Orthogonal Division Multiplexing). It uses the OFDM method which is sensitive to nonlinearity, so we analyze the effect of the HPA(High Power Amplifier) nonlinearity. And then we define the appropriate back-off value by performing the link level simulation considering back-off effect. Also we consider the effect of frequency and time offset, and then confirm the overall link level performance by analyzing and verifying a suitable synchronization method for satellite DMB system A.

• Korean journal of communication and information
• /
• v.46
• /
• pp.9-36
• /
• 2009

In a competitive media environment, Internet Protocol television (IPTV) has gained appeal because of its essential characteristics, 'Internet and Interactivity'. Our study aims to explore predictors that affect IPTV-VOD adoption within the context of competing media (i.e., existing multi-channel video programming services, such as cable television and digital broadcasting satellite services). In addition, this study examines if IPTV-VOD functions as a substitute for existing multi-channel services, such as cable television and direct broadcasting satellite services. A self-report survey through face-to-face interviews was conducted in Seoul metropolitan area and other six big cities. Our findings showed that primary factors for adopting an IPTV-VOD are: age of user, subjective importance of terrestial broadcasting services, real-time terrestrial broadcasting services, and other interactive service characteristics, such as time-shifting. Also, IPTV-VOD services were found to be a substitute for existing multi-channel video programming services.

• Journal of Broadcast Engineering
• /
• v.12 no.3
• /
• pp.230-241
• /
• 2007

This paper presents the requirements analysis for the Terrestrial DMB Automatic Emergency Alert Service (AEAS) Standard. First, the basic concepts in disaster management and the AEAS system structure are presented as a background. Next, other emergency alert systems and the related standards are analyzed. We propose taxonomy to categorize the emergency alert systems and analyze the characteristics of each system. Next, we analyze advantages of T-DMB for the delivery medium of emergency alert message and problems to resolve for the enhanced performance. Finally, we propose service requirements which will achieve general/special-purpose, non-interrupting, location-adaptive, automatic, message delivery service. The paper will contribute as a guideline to the development for emergency alert service standards for other broadcasting media.

• Journal of Broadcast Engineering
• /
• v.14 no.6
• /
• pp.783-795
• /
• 2009

We analyze the demand and supply in contents for platform differentiation in this paper. The contents provided by new platforms such DMB, IPTV which are introduced by the digital techniques and broadband network are almost same, so it is definitely necessary to differentiate the broadcasting contents for the development of telecommunication industry. To forecast the contents demand needed for each media, we assume 3 scenarios such as maximum, medium and minimum demand for contents considering deregulation of media policy. Also, we include the expected number of channels according to the changeover of policies as a variable for scenario. To predict the supply of contents of each media, we analyze 3 scenarios according to operating rates of production facilities as 100%, 70%, 50% and first-run ratio/rerun ratio of both terrestrial broadcastings and major program providers. The result shows that in case of scenario A, new contents for 453,484 hours are required every year and maximum contents that can be produced in present production facilities are just for 72,852 hours even in condition of 100% operating rate. This means that the unbalance of demand and supply of contents is extremely big and implies that the policies of focusing only on the development of platform and network industry are inadequate. It is time to foster contents business for differentiation of multiplatforms.

• Archives of design research
• /
• v.18 no.4 s.62
• /
• pp.53-64
• /
• 2005

The emergence of new communication media, digital, is something of a wonder, as well as a cultural tension. The industrial technologies that dramatically expand human abilities are being developed much faster than the speed of adaptation by humans. Without an exception, it creates new contents and form of the culture by shaking the very foundation of the notion about human beings. Korean broadcasting environment has stepped into the era of multi-media, multi-channel as the digital technology separated the media into network, cable, satellite and internet. In this digital culture, broadcasting, as a medium of information delivering and communication, has bigger influence than ever. Such changes in broadcasting environment turned the TV viewers into new consumers who participate and play the main role in active communication by choosing and using the media. This study is trying to systemize the question about the core identity of broadcasting through brand as the consumers stand in the center of broadcasting with the power to select channel. The story schema theory can be applied as a cognitive psychological tool to approach the active consumers in order to explain the cognitive processes that are related to information processing. It is a design with stories, which comes up as a case of a brand's story telling. The range of this study covers the current issue and educational programs in network TV during the period of May and August of year 2005. The cases of Korean and foreign programs were compared by the station each program is broadcasted. This study concludes that it is important to take the channel identity into the consideration in the brand strategy of each program. Especially, the leading programs of a station must not be treated as a separate program that has nothing to do with the station's identity. They must be treated to include the contents and form that builds the identity of the channel. Also, this study reconfirmed that building a brand of the anchor person can play as an important factor in the identity of the program's brand.

• Archives of design research
• /
• v.18 no.1 s.59
• /
• pp.39-48
• /
• 2005

In the age of digital culture, TV broadcasting is exercising more influence as a information and communication medium compared to past. With the appearance of satellite broadcasting service in 2002, the broadcasting environment became a diversified field of local TV, cable TV, satellite, internet, etc. and created the time of multi-media and multi-channel. This ongoing change of broadcasting environment made the passive audience of the past, active image makers and new accepters, participants and users of communications, who know how to choose and use media as the active centerpiece, The active acceptor as the centerpiece of channel selections has become the center of the broadcasting, whereby they pick up and enjoy their favorite TV programs and came to remember the list of their favorite channels and zap them finally. In this point of spotting their favorite channels and improving the degree of recognition for the channels, the development of the noticeable brand for a particular program has made a great contribution. The aim of this study, therefore, is to recognize the factors, which are important in the habits of watching TV and to develop professional brands for TV broadcasting programs. The range of the survey for this study was home news programs and broadcasting stations abroad, which were on air from March to May in 2004. The focus of the survey was universal and professional news programs. Through this study, it was ascertained that, in the case of news, developing a brand for an anchor as well as for a professional brand of TV program could be an important element.