• Proceedings of the Korea Water Resources Association Conference
• /
• 2022.05a
• /
• pp.463-463
• /
• 2022

도시하천은 급속한 경제성장과 개발 등 여건변화에 따라 크게 변화되어왔다. 이에 하천은 본연의 모습과 가치를 잃고 인공적인 모습으로 변해 하천의 주요 기능인 자정작용, 생태계 건강성 유지 등의 기능을 잃고 도시 활동에 따른 오염물질에 노출되어가고 있는 실정이다. 이로 인한 부정적인 영향으로 도시민의 삶의 질과 만족도 또한 하락되고 있다. 본 연구에서는 부산의 대표하천인 수영강을 대상으로 도시하천 수질 개선을 위한 도시민의 지불의사를 추정하였다. 비시장가치를 추정하기 위해 조건부가치측정법(CVM, Contingent Valuation Method)을 적용하여 수질개선에 따른 지불의사(WTP, Willingness To Pay)를 파악하고 경제적 가치를 추정하였다. 가상시나리오는 EPA, water quality ladder의 개념을 이용하여 현재 수영강 수질이 오염된 물(4등급)이라고 가상시장을 설정하고 낚시가 가능한 수준(2등급)까지 개선을 시키고자 할 때의 지불의사를 물었다. 이때 지불수단은 기부금의 형태로 연 1회 향후 5년간 지불기간을 설정하였다. WTP 모형추정은 KDI에서 제시하고 있는 로지스틱분포 함수와 스파이크 모형을 사용하여 WTP를 추정하였다. 스파이크 모형의 추정결과 평균 지불의사액은 12,255원으로 부산광역시 전체 가구 수인 1,392,291가구(2019년)에 적용할 경우 향후 5년간 연 170억 원의 재원을 확보할 수 있는 것으로 나타났다. 지불의사 추정결과 수영강 인접 지역주민의 지불의사가 높게 추정되었고, 부산시민이 수영강을 자연과 생태보전 기능하천으로 인지하고 있음(56.5%)을 고려 할 때, 하천환경개선을 통한 지불의사의 상승은 도시하천 가치 향상이 될 수 있을 것으로 판단된다. 또한 도시민의 기대수준 충족과 더불어 도시하천 가치상승을 위한 부족한 재원까지도 조달 할 수 있는 방안의 기초를 마련 할 수 있을 것이라 판단된다.

• Journal of the Korean Society for information Management
• /
• v.25 no.1
• /
• pp.61-74
• /
• 2008

The purpose of this study is to estimate economic value of document delivery services(DDS) at foreign journal supporting center in K University library. For this study, Bass diffusion model, which is widely used in forecasting, especially new product and new service forecasting, was adopted. User survey was also carried out from September 10 to 20, 2007. As a result, useful value(UV) of DDS is estimated about not less than 2,000,000,000 won, and willingness to pay(WTP) is estimated about less than 2,000,000,000 won. This study, economic value analysis at foreign journal supporting center, was limited to DDS, and used methodology for the study is also limited to UV and WTP. Demographic analysis(i.e., sex, age, occupation, educational level) for UV and WTP is also conducted.

• Journal of Korea Port Economic Association
• /
• v.39 no.1
• /
• pp.35-46
• /
• 2023

This study was conducted to evaluating the willingness to pay for marine leisure ships through a contingent valuation method that can estimate the value of non-market economy. The questionnaire adopted a double-bound dichotomous choice Model and the variables for evaluating the amount of willingness to pay consisted of demographic variables and respondent behavior variables, and related information verified through previous studies. As a result of collecting and analyzing a total of 309 questionnaires, the amount of willingness to pay for marine leisure ships was estimated to be 25,510 won. In addition, significant variables affecting the amount of willingness to pay were the experience of visiting the island, satisfaction with the introduction of new maritime transportation, and intention to revisit the island. Through this study, it can be used as a basis for evaluating the economic value of new maritime transportation by estimating the willingness to pay for marine leisure ships using the contingent valuation method.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
• /
• 2022.06a
• /
• pp.209-210
• /
• 2022

For the growth of the marine leisure industry, it is necessary to estimate economic value to review appropriate profitability in advance for the opening of new routes for marine leisure ships. This study aims to analyze the willingness to pay for new marine leisure ships for users of Gyeonggi sea and estimate the economic value. To this end, the amount of willingness to pay was estimated using the conditional value measurement method, and significant factors affecting the payment of usage fees were analyzed. As a result of the study, the average willingness to pay was estimated at KRW 25,510, and it was found that the factors such as "island visit experience" and "satisfaction with means of transportation" had a significant effect on the willingness to pay.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.50 no.5
• /
• pp.1-12
• /
• 2022

COVID-19 led to an increased need for mountainous urban parks in the city that can be enjoyed while moving rather than staying put. However, studies on the economic value of mountainous urban parks have been insufficient. As a result, this study investigates the economic value of Gyeyangsan, a mountainous urban park located in the city, by quantifying the value of natural resources provided to residents and analyzing the factors affecting these values. The results are summarized below. First, according to the economic value assessment of Gyeyangsan, the use value was 2,210 won per person or 4.42 billion won per year, and the preservation value was 6,182 won per household, or 129.37 billion won. Gyeyangsan's total assets value was assessed as 3.68 trillion won. Second, according to the estimates of the willingness to pay and the determinants for the use-value, the frequency of visits, age, and use satisfaction significantly impacted the intention to pay for the use-value. Third, according to the estimates of the willingness to pay and the determinants for the preservation value, the intention to revisit, volunteer participation, educational level, gender, and residence significantly influenced the intention to pay for the preservation value. According to the findings of this study, it will be possible to make crucial policy implications when setting a direction for future park management by presenting a practical policy plan for the maintenance of mountain parks in downtown areas and will broaden the scope of research.

• Environmental and Resource Economics Review
• /
• v.7 no.2
• /
• pp.31-51
• /
• 1998

우편설문조사를 이용한 조건부가치측정법을 통해 자료를 수집할 경우 무응답자의 발생은 보편적이며, 그러한 무응답자의 존재는 무응답자편의(無應答者偏倚) 가능성을 내재하고 있으므로, 표본의 통계치를 이용한 모집단에 대한 확대 적용을 위해서는 우선적으로 무응답자편의(無應答者偏倚)에 대한 검정(檢定)이 이루어져야 하며. 또한 무응답자편의(無應答者偏倚) 발생시 이에 대한 적절한 조치가 취해져야 한다. 본 연구에서는 다단계 우편설문발송법을 통해 수집된 자료를 이용하여 효과적인 무응답자편의(無應答者偏倚) 검정(檢定)의 수행과 무응답자군(無應答者群)의 평균지불의사액을 별도로 추정한 후 이를 이용하여 보다 합리적이고 정확한 총지불의사액(Aggregate WTP)의 도출방법을 제시하였다. 이는 우선적으로 무응답자편의(無應答者偏倚)를 분산분석을 통해 검정(檢定)한 후 선형외삽법으로 무응답자군(無應答者群)의 평균지불의사액을 추정하여 이를 모집단의 총지불의사액을 산출하는데 이용하는 방법으로 기존의 보수적인 방법들보다 상대적으로 저렴한 비용으로 무응답자편의(無應答者偏倚) 검정(檢定)을 가능하게 하며, 사회적 또는 인구특성상의 차이를 이용한 통계적 가중치 이용방법과는 달리 연구자의 직접적인 관심의 대상이 되는 지불의사액을 이용하여 무응답자편의(無應答者偏倚) 테스트를 하고 또한 무응답자군(無應答者群)의 평균지불의사액을 추정하여 보다 효율적이며 타당성이 있는 총지불의사액을 산출해 낼 수 있다는 장점이 있다.

• Journal of Korea Water Resources Association
• /
• v.56 no.3
• /
• pp.225-233
• /
• 2023

Urban rivers and their surrounding environments have been altered due to factors such as rapid economic growth and urban development. This alteration have caused the rivers to lose their original value and become exposed to various pollution, resulting decrease in citizens' quality of life. This study aims to estimate citizens' Willingness To Pay (WTP) for water quality improvement in Suyeong River in Busan. To estimate the non-market value of the Suyeong River, the WTP of Busan citizens for water quality improvement was estimated, applying Contingent Valuation Method (CVM). The WTP for improving the water quality from Grade 4(polluted water) to Grade 2(game fish like bass can live in it) was estimated using the water quality ladder concept of the US Environmental Protection Agency, assuming annual donations for five years. For the CVM, the logistic distribution and Spike Model were adopted. As a result, citizens residing in the surrounding area of Suyeong River expressed a higher WTP. Considering more than half of the Busan citizens are aware of the "conservation of nature and ecosystems" as a major function of the Suyeong River, this higher WTP could serve as a basis for improving the value of urban rivers.

• Environmental and Resource Economics Review
• /
• v.22 no.1
• /
• pp.179-214
• /
• 2013

This paper estimated the value of waterside landscape and ecosystem of Han River basin with a double-bound dichotomous choice type of CVM. We used the exponential willingness to pay model to represent the nonnegative willingness to pay. This model is found to be especially important in analyzing a double-bound dichotomous choice model. The total willingness to pay was estimated as 705.5 billion won per annum. This suggests that current budget size for water quality and ecosystem conservation for Han River needs to be expanded.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.32 no.6 s.107
• /
• pp.1-13
• /
• 2005

본 연구는 서울시 도시녹지를 1평을 늘리는 것에 대한 시민들의 지불의사금액(WTP)을 이단계 이선 가상가치법으로 계산함으로써 도시녹지의 경제적 가치를 평가하고, WTP에 영향을 미치는 변수들의 종류와 영향력 정도를 밝히기 위해 수행되었다. 지불도구는 기금이었으며, 'fat-tail problem'없이 WTP를 계산하기 위해 생존분석을 사용하였다. 분석 결과, 서울시민들은 생활녹지 1평을 늘리는데 약 23,400원을 기부할 용의가 있었다. WTP에 영향을 주는 변수는 자연환경태도(NEP), 구조적 제한요소, 소득 및 환경보전을 위해 편리함을 양보할 의사이었다. 본 연구의 결과는 도시녹지의 개발 또는 보존과 관련된 정부의 의사결정이나 도시녹지 관련 예산 확충을 요구할 수 있는 기본 자료로 활용할 수 있을 것이다.

• Journal of dental hygiene science
• /
• v.14 no.2
• /
• pp.176-182
• /
• 2014

This study aimed to arrive at reasonable and realistic prices for professional tooth cleaning (PTC) in order to expand its clinical utilization. The study involved 214 dental implant patients who received PTC. Cross-tabulation, one-way ANOVA, t-test, and stepwise multiple regression were performed for analysis. The mean satisfaction score was 4.60 points, and 92.5% of all subjects were willing to receive PTC consistently. The most common reason to receive PTC was a feeling of refreshment in 84.7%, and 84.1% were willing to pay for PTC. The mean willingness-to-pay price was 28,100 won, and the mode was 10,000 won. Willingness-to-pay price increased as average monthly income and satisfaction level for PTC were higher. The price also increased with age and was higher in women than men. Suggesting and settling reasonable and realistic prices for PTC are expected to be useful in maintaining the long-term health of the dental implant and reducing socio-economic costs.