Proceedings of the Korean Institute of Navigation and Port Research Conference (한국항해항만학회:학술대회논문집)
- 2022.06a
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- Pages.209-210
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- 2022
Estimation of the Economic Value of Marine Leisure Ship using Contingent Valuation Method
조건부가치측정법을 활용한 해양레저선박의 지불의사 금액 추정
- Jung-Suk Choi (Division of Maritime Transportation Science, Mokpo National Maritime University) ;
- Hwa-Young Kim (Division of Maritime Transportation Science, Mokpo National Maritime University) ;
- Kyoung-Hoon Choi (Division of Maritime Transportation Science, Mokpo National Maritime University)
- Published : 2022.06.02
Abstract
For the growth of the marine leisure industry, it is necessary to estimate economic value to review appropriate profitability in advance for the opening of new routes for marine leisure ships. This study aims to analyze the willingness to pay for new marine leisure ships for users of Gyeonggi sea and estimate the economic value. To this end, the amount of willingness to pay was estimated using the conditional value measurement method, and significant factors affecting the payment of usage fees were analyzed. As a result of the study, the average willingness to pay was estimated at KRW 25,510, and it was found that the factors such as "island visit experience" and "satisfaction with means of transportation" had a significant effect on the willingness to pay.
해양레저산업의 활성화를 위해 해양레저선박의 신규노선 개설을 위해서 적절한 수익성을 사전에 검토하기 위한 경제적 가치 추정이 필요하다. 본 연구에서는 경기바다 이용객들을 대상으로 신규 해양레저선박에 대한 지불의사를 파악하고 이를 통한 경제적 가치를 추정하고자 한다. 이를 위해 조건부가치측정법을 이용하여 지불의사금액을 추정하고, 이용요금 지불에 영향을 미치는 유의한 요인들에 대해 분석하였다. 연구결과 평균 지불의사금액은 25,510원이 추정되었으며, "섬 방문경험"과 "이동수단에 대한 만족도" 요인등이 지불의사에 유의미한 영향을 미치는 것으로 조사되었다.
Keywords