• Title/Summary/Keyword: 지능형 정보제공

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Intelligent Brand Positioning Visualization System Based on Web Search Traffic Information : Focusing on Tablet PC (웹검색 트래픽 정보를 활용한 지능형 브랜드 포지셔닝 시스템 : 태블릿 PC 사례를 중심으로)

  • Jun, Seung-Pyo;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.19 no.3
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    • pp.93-111
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    • 2013
  • As Internet and information technology (IT) continues to develop and evolve, the issue of big data has emerged at the foreground of scholarly and industrial attention. Big data is generally defined as data that exceed the range that can be collected, stored, managed and analyzed by existing conventional information systems and it also refers to the new technologies designed to effectively extract values from such data. With the widespread dissemination of IT systems, continual efforts have been made in various fields of industry such as R&D, manufacturing, and finance to collect and analyze immense quantities of data in order to extract meaningful information and to use this information to solve various problems. Since IT has converged with various industries in many aspects, digital data are now being generated at a remarkably accelerating rate while developments in state-of-the-art technology have led to continual enhancements in system performance. The types of big data that are currently receiving the most attention include information available within companies, such as information on consumer characteristics, information on purchase records, logistics information and log information indicating the usage of products and services by consumers, as well as information accumulated outside companies, such as information on the web search traffic of online users, social network information, and patent information. Among these various types of big data, web searches performed by online users constitute one of the most effective and important sources of information for marketing purposes because consumers search for information on the internet in order to make efficient and rational choices. Recently, Google has provided public access to its information on the web search traffic of online users through a service named Google Trends. Research that uses this web search traffic information to analyze the information search behavior of online users is now receiving much attention in academia and in fields of industry. Studies using web search traffic information can be broadly classified into two fields. The first field consists of empirical demonstrations that show how web search information can be used to forecast social phenomena, the purchasing power of consumers, the outcomes of political elections, etc. The other field focuses on using web search traffic information to observe consumer behavior, identifying the attributes of a product that consumers regard as important or tracking changes on consumers' expectations, for example, but relatively less research has been completed in this field. In particular, to the extent of our knowledge, hardly any studies related to brands have yet attempted to use web search traffic information to analyze the factors that influence consumers' purchasing activities. This study aims to demonstrate that consumers' web search traffic information can be used to derive the relations among brands and the relations between an individual brand and product attributes. When consumers input their search words on the web, they may use a single keyword for the search, but they also often input multiple keywords to seek related information (this is referred to as simultaneous searching). A consumer performs a simultaneous search either to simultaneously compare two product brands to obtain information on their similarities and differences, or to acquire more in-depth information about a specific attribute in a specific brand. Web search traffic information shows that the quantity of simultaneous searches using certain keywords increases when the relation is closer in the consumer's mind and it will be possible to derive the relations between each of the keywords by collecting this relational data and subjecting it to network analysis. Accordingly, this study proposes a method of analyzing how brands are positioned by consumers and what relationships exist between product attributes and an individual brand, using simultaneous search traffic information. It also presents case studies demonstrating the actual application of this method, with a focus on tablets, belonging to innovative product groups.

Probe Vehicle Data Collecting Intervals for Completeness of Link-based Space Mean Speed Estimation (링크 공간평균속도 신뢰성 확보를 위한 프로브 차량 데이터 적정 수집주기 산정 연구)

  • Oh, Chang-hwan;Won, Minsu;Song, Tai-jin
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.19 no.5
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    • pp.70-81
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    • 2020
  • Point-by-point data, which is abundantly collected by vehicles with embedded GPS (Global Positioning System), generate useful information. These data facilitate decisions by transportation jurisdictions, and private vendors can monitor and investigate micro-scale driver behavior, traffic flow, and roadway movements. The information is applied to develop app-based route guidance and business models. Of these, speed data play a vital role in developing key parameters and applying agent-based information and services. Nevertheless, link speed values require different levels of physical storage and fidelity, depending on both collecting and reporting intervals. Given these circumstances, this study aimed to establish an appropriate collection interval to efficiently utilize Space Mean Speed information by vehicles with embedded GPS. We conducted a comparison of Probe-vehicle data and Image-based vehicle data to understand PE(Percentage Error). According to the study results, the PE of the Probe-vehicle data showed a 95% confidence level within an 8-second interval, which was chosen as the appropriate collection interval for Probe-vehicle data. It is our hope that the developed guidelines facilitate C-ITS, and autonomous driving service providers will use more reliable Space Mean Speed data to develop better related C-ITS and autonomous driving services.

Effects of Areal Interpolation Methods on Environmental Equity Analysis (면내삽법이 환경적 형평성 분석에 미치는 영향)

  • Jun, Byong-Woon
    • Journal of the Korean association of regional geographers
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    • v.14 no.6
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    • pp.736-751
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    • 2008
  • Although a growing number of studies have commonly used a simple areal weighting interpolation method to quantify demographic characteristics of impacted areas in environmental equity analysis, the results obtained are inevitably imprecise because of the method's unrealistic assumption that population is evenly distributed within a census enumeration unit. Two alternative areal interpolation methods such as intelligent areal weighting and regression methods can account for the distributional biases in the estimation of impacted populations by making use of additional information about the geographic distribution of population. This research explores five areal interpolation methods for estimating the population characteristics of impacted areas in environmental equity analysis and evaluates the sensitivity of the outcomes of environmental equity analysis to areal interpolation methods. This study used GIS techniques to allow areal interpolation to be informed by the distribution of land cover types, as inferred from a satellite image. in both the source and target units. Independent samples t-test statistics were measured to verify the environmental equity hypothesis while coefficients of variation were calculated to compare the relative variability and consistency in the socioeconomic characteristics of populations at risk over different areal interpolation methods. Results show that the outcomes of environmental equity analysis in the study area are not sensitive to the areal interpolation methods used in estimating affected populations, but the population estimates within the impacted areas are largely variable as different areal interpolation methods are used. This implies that the use of different areal interpolation methods may to some degree alter the statistical results of environmental equity analysis.

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Multi-Channel MAC Protocol Based on V2I/V2V Collaboration in VANET (VANET에서 V2I/V2V 협력 기반 멀티채널 MAC 프로토콜)

  • Heo, Sung-Man;Yoo, Sang-Jo
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.40 no.1
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    • pp.96-107
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    • 2015
  • VANET technologies provide real-time traffic information for mitigating traffic jam and preventing traffic accidents, as well as in-vehicle infotainment service through Telematics/Intelligent Transportation System (ITS). Due to the rapid increasement of various requirements, the vehicle communication with a limited resource and the fixed frame architecture of the conventional techniques is limited to provide an efficient communication service. Therefore, a new flexible operation depending on the surrounding situation information is required that needs an adaptive design of the network architecture and protocol for efficiently predicting, distributing and sharing the context-aware information. In this paper, Vehicle-to-Infrastructure (V2I) based on communication between vehicle and a Road Side Units (RSU) and Vehicle-to-Vehicle (V2V) based on communication between vehicles are effectively combined in a new MAC architecture and V2I and V2V vehicles collaborate in management. As a result, many vehicles and RSU can use more efficiently the resource and send data rapidly. The simulation results show that the proposed method can achieve high resource utilization in accordance. Also we can find out the optimal transmission relay time and 2nd relay vehicle selection probability value to spread out V2V/V2I collaborative schedule message rapidly.

Changes in Consumption Life and Consumer Education in the Fourth Industrial Revolution (제4차 산업혁명 시대의 소비생활 변화와 소비자교육)

  • Jung, Joowon
    • Journal of Korean Home Economics Education Association
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    • v.29 no.3
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    • pp.89-104
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    • 2017
  • Considering the advent of the Fourth Industrial Revolution, this study examines the changes and influences of intelligent information technology and the role of consumer education in the context of consumption life. The purpose of this study is to provide a theoretical foundation to effectively respond to the future consumption society as an independent consumer by enhancing the understanding of the Fourth Industrial Revolution in terms of consumption life. First, in terms of changes in the consumption paradigm in the Fourth Industrial Revolution, production and consumption are converged by being shared through a comprehensive connection platform in real time. Regarding the meaning of consumption, mental experience is being emphasized; moreover, usage and sharing, rather than ownership, are being highlighted. In terms of major changes in consumption life, the emergence of a more convenient smart consumption life and the possibility of personalized consumption optimized for individual demand are anticipated. Moreover, sustainable eco-friendly consumption is expected to increase further, and rapidly changing consumption trends will experience accelerated progress in consumer-centered changes. Next, the predicted problems in consumption life in the Fourth Industrial Revolution include unequal consumption due to intelligent information technology power center and the use and management of personal information data. Furthermore, ethical concerns related to the introduction of new technologies will become prominent, eventually resulting in issues concerning consumption satisfaction. To effectively respond to these new paradigm changes, consumer education should be value-centered. Ethical aspects of consumption should be considered, and consumption life should include trust and mutual cooperation. Furthermore, consumer education should facilitate creative convergence.

Fuzzy Inference System Architecture for Customer Satisfaction Service (고객 만족 서비스를 위한 퍼지 추론 시스템 구조)

  • Kwon, Hee-Chul;Yoo, Jung-Sang
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.1
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    • pp.219-226
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    • 2010
  • Recently most parking control systems provide customers with various services, but most of the services are just the extension of parking spaces, automatic parking control system and so on. It is essential to use the satisfaction degree as the extent that customer are satisfied with parking control system to improve the quality of the system services and diversify the system services. The degree of satisfaction is different from customer to customer in same condition and can be represented as linguistic variables. In this paper, we present therefore a technique that quantify how much customer are satisfied with parking control system and fuzzy inference system architecture as a solution that can help us to make a efficient decision for these parking problems. In this architecture, inference engine using fuzzy logic compares context data with the rules in the fuzzy rule-based system, gets the sub-results, aggregates them and defuzzifies the aggregated result using MATLAB application programming to obtain crisp value. Fuzzy inference system architecture presented in this paper, can be used as a efficient method to analyze the satisfaction degree which is represented as fuzzy linguistic variables by human emotion. And it can be used to improve the satisfaction degree of not only parking system but also other service systems of various domains.

Applying a smart livestock system as a development strategy for the animal life industry in the future: A review (미래 동물생명산업 발전전략으로써 스마트축산의 응용: 리뷰)

  • Park, Sang-O
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.1
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    • pp.241-262
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    • 2021
  • This paper reviewed the necessity of a information and communication technology (ICT)-based smart livestock system as a development strategy for the animal life industry in the future. It also predicted the trends of livestock and animal food until 2050, 30 years later. Worldwide, livestock raising and consumption of animal food are rapidly changing in response to population growth, aging, reduction of agriculture population, urbanization, and income growth. Climate change can change the environment and livestock's productivity and reproductive efficiencies. Livestock production can lead to increased greenhouse gas emissions, land degradation, water pollution, animal welfare, and human health problems. To solve these issues, there is a need for a preemptive future response strategy to respond to climate change, improve productivity, animal welfare, and nutritional quality of animal foods, and prevent animal diseases using ICT-based smart livestock system fused with the 4th industrial revolution in various aspects of the animal life industry. The animal life industry of the future needs to integrate automation to improve sustainability and production efficiency. In the digital age, intelligent precision animal feeding with IoT (internet of things) and big data, ICT-based smart livestock system can collect, process, and analyze data from various sources in the animal life industry. It is composed of a digital system that can precisely remote control environmental parameters inside and outside the animal husbandry. The ICT-based smart livestock system can also be used for monitoring animal behavior and welfare, and feeding management of livestock using sensing technology for remote control through the Internet and mobile phones. It can be helpful in the collection, storage, retrieval, and dissemination of a wide range of information that farmers need. It can provide new information services to farmers.

Research-platform Design for the Korean Smart Greenhouse Based on Cloud Computing (클라우드 기반 한국형 스마트 온실 연구 플랫폼 설계 방안)

  • Baek, Jeong-Hyun;Heo, Jeong-Wook;Kim, Hyun-Hwan;Hong, Youngsin;Lee, Jae-Su
    • Journal of Bio-Environment Control
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    • v.27 no.1
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    • pp.27-33
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    • 2018
  • This study was performed to review the domestic and international smart farm service model based on the convergence of agriculture and information & communication technology and derived various factors needed to improve the Korean smart greenhouse. Studies on modelling of crop growth environment in domestic smart farms were limited. And it took a lot of time to build research infrastructure. The cloud-based research platform as an alternative is needed. This platform can provide an infrastructure for comprehensive data storage and analysis as it manages the growth model of cloud-based integrated data, growth environment model, actuators control model, and farm management as well as knowledge-based expert systems and farm dashboard. Therefore, the cloud-based research platform can be applied as to quantify the relationships among various factors, such as the growth environment of crops, productivity, and actuators control. In addition, it will enable researchers to analyze quantitatively the growth environment model of crops, plants, and growth by utilizing big data, machine learning, and artificial intelligences.

Multi-Level Prediction for Intelligent u-life Services (지능형 u-Life 서비스를 위한 단계적 예측)

  • Hong, In-Hwa;Kang, Myung-Seok
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.9 no.3
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    • pp.123-129
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    • 2009
  • Ubiquitous home is emerging as the future digital home environments that provide various ubiquitous home services like u-Life, u-Health, etc. It is composed of some home appliances and sensors which are connected through wired/wireless network. Ubiquitous home services become aware of user's context with the information gathered from sensors and make home appliances adapt to the current home situation for maximizing user convenience. In these context-aware home environments, it is the one of significant research topics to predict user behaviors in order to proactively control the home environment. In this paper, we propose Multi-Level prediction algorithm for context-aware services in ubiquitous home environment. The algorithm has two phases, prediction and execution. In the first prediction phase, the next location of user is predicted using tree algorithm with information on users, time, location, devices. In the second execution phase, our table matching method decides home appliances to run according to the prediction, device's location, and user requirement. Since usually home appliances operate together rather than separately, our approach introduces the concept of mode service, so that it is possible to control multiple devices as well as a single one. We also devised some scenarios for the conceptual verification and validated our algorithm through simulations.

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A Study on the Expansion of Workflow for the Collection of Surface Web-based OSINT(Open Source Intelligence) (표면 웹기반 공개정보 수집을 위한 워크플로우 확장 연구)

  • Lee, SuGyeong;Choi, Eunjung;Kim, Jiyeon;Lee, Insoo;Lee, Seunghoon;Kim, Myuhngjoo
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.367-376
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    • 2022
  • In traditional criminal cases, there is a limit to information collection because information on the subject of investigation is provided only with personal information held by the national organization of legal. Surface web-based OSINT(Open Source Intelligence), including SNS and portal sites that can be searched by general search engines, can be used for meaningful profiling for criminal investigations. The Korean-style OSINT workflow can effectively profile based on OSINT, but in the case of individuals, OSINT that can be collected is limited because it begins with "name", and the reliability is limited, such as collecting information of the persons with the same name. In order to overcome these limitations, this paper defines information related to individuals, i.e., equivalent information, and enables efficient and accurate information collection based on this. Therefore, we present an improved workflow that can extract information related to a specific person, ie., equivalent information, from OSINT. For this purpose, different workflows are presented according to the person's profile. Through this, effective profiling of a person (individuals) is possible, thereby increasing reliability in collecting investigation information. According to this study, in the future, by developing a system that can automate the analysis process of information collected using artificial intelligence technology, it can lay the foundation for the use of OSINT in criminal investigations and contribute to diversification of investigation methods.