• Title/Summary/Keyword: 지각 . 인지적 역할

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The Role of Perceived Value on the Continuance Intention in Mobile Social Network Service (모바일 SNS 지속 사용의도에 있어 지각된 가치의 역할)

  • Kim, Ji Yoon;Chu, Kyounghee
    • Journal of Digital Convergence
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    • v.12 no.10
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    • pp.211-222
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    • 2014
  • This study investigates the antecedents of continuance intention of mobile SNS. In addition, it also explores the mediating role of perceived value in the relationship between the antecedent and continuance intention. This study posits that a social influence, perceived usefulness, privacy concern, and a perceived effort of use are major factors to influence continuance intention of SNS. By using a PLS analysis, this finding suggests that consumers' perception of the value of SNS which is previously overlooked, is a primary determinant of continuance intention, and the other exploratory factors are mediated through perceived value in cognitive aspect. This research aims to examine consumer's SNS continuance intention in terms of consumer's perspective, not just from the technology user perspective. Therefore, this research provides a useful guideline for marketing managers on how to manage Mobile SNS properly.

A study on Cognitive faculties about Visual Information on Web Interface - With Emphasis on an Experiment with Visual Perception Measurement by Different Age Groups - (웹 인터페이스에서 시각정보의 인지특성에 관한 연구 - 연령계층별 시지각 계측 실험을 중심으로 -)

  • 고광필;류시천
    • Archives of design research
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    • v.15 no.4
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    • pp.243-252
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    • 2002
  • The enlarge the range of internet users require user centered design method what understanding of cognitive faculties about users by different age groups. This study aims at analyzing cognitive faculties about visual information on web interface by different age groups, presenting visual perception cognitive process model as an evaluation model and proposing an effective web interface design guideline, On the basis of analyzing cognitive faculties verified what each detail property of visual perception cognitive process model as form, color, space, movement and physiological, physical cognitive faculties had have individual cognitive faculties. As the result visual perception cognitive process model suggested in this study can be used as an evaluation model of web interface and users' cognitive faculties analyzed in visual perception measurement by different age groups can be applied as a web interface design guideline. In addition, this study has a meaning in that it makes a chance to extend a web designer's roles and establish a direction of future research by usability of different age groups.

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An Exploratory Study on the Moderated Role of Cognitive Style in Entrepreneurial Process (기업가적 과정에서 인지양식의 조절적 역할에 대한 탐색적 연구)

  • Kim, Dae Eop;Sun, Chang Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.4
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    • pp.121-131
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    • 2017
  • The most important points in the field of entrepreneurship research are new venture creation and behaviors for start-up venture. Most of past researches are limited to the formation of entrepreneurial intention, and researches on entrepreneurial activities, specifically nascent entrepreneurial behavior, have not been studied well. In this study, we view entrepreneurial process as gestation process from entrepreneurial intention to nascent entrepreneurial activities, and identify the moderating effects of cognitive style, which is the way of thinking about the information in entrepreneurial process. In addition, we find the moderating effects of cognitive style on the relationships between perceived barriers and support in environmental factors and nascent entrepreneurial activities. Subjects of this study are potential entrepreneurs. So we selected university students who are taking venture start-up course, conducted a survey, collected 367 questionnaires. In statistical test, we applied PLS-SEM for testing hypotheses because CB-SEM is too sensitive to test more than two moderating effects in th research model. As a result of the analysis, it was found that entrepreneurial intention, cognitive planning style, cognitive creative style, perceived support had a significant effect on nascent entrepreneurial behavior. The results of the analysis of the moderating effects of cognitive style which are the hypotheses in the research are as follows. First, the cognitive planning style did not have a significant moderating effect on the relationship between entrepreneurial intention and nascent entrepreneurial activities. Second, in the relationship between perceived barriers and nascent entrepreneurial activity, cognitive planning style did not have significant moderating effect, and cognitive creating style had significant negative moderating effect. Third, in the relationship between perceive support and nascent entrepreneurial activity, cognitive planning style had significant positive moderating effect, and cognitive creating style did not have significant moderating effect.

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관광지에 대한 인지행동론적 연구 동향

  • 한병선;신대봉
    • Proceedings of the Speleological Society Conference
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    • 1992.07a
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    • pp.35-39
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    • 1992
  • 인간은 누구를 막론하고 미지의 지역에 대한 동경과 아울러 그 지역을 방문해 보고자 하는 기본적인 심리를 가지고 있다. 특히 경제적 여유가 신장되고 관광에 대한 일반의 관심이 대단히 높아지면서 우리 주변에 산재하고 있는 관장자원들에 대해 관심을 가지게 된다. 지속적으로 늘어나는 관광객들 개개인의 서로 다른 욕구와 취향, 또는 외부적 여건으로 인한 지각(Perception)의 결과 관광 환경에 대한 상이한 Image가 형성될 것이며, 이는 곧 관광 주체로 하여금 관광지를 선택하게 하는데 있어서 중요한 역할을 하게 될 것이다. 관광지리학 분야에서의 관광자원 또는 Wildness에 대한 인지행동론적 연구는 1960년대의 주관적 환경을 강조하는 행태지리학에서 시작되었으며 관광 목적지에 대한 지각, 인지, Mental Map, 관광행태 등을 포함하고 있다. 이러한 연구들은 대부분 계량적이고 실증적인 시대의 전형적인 산물로서 관광객들의 직접적인 관광형태로 나타나게 하는 의사결정 과정을 중시하는 것이다. 일반적으로 환경에 대한 인지는 과거에 개인의 경험과 현재의 다양한 주변 여건에 의해 크게 달라질 수 있다. 오늘날 인지행태론적 연구는 관광지리학 뿐만 아니라 심리학, 사회학, 인류학 등 사회과학 전반에 걸쳐 연구가 활발하게 이루어 지고 있다. 따라서 본 논고에서는 관광지 및 관광자원에 대한 국내외의 인지행태론적 연구를 검토해 보고 이러한 연구에 많이 이용되고 있는 MDS 분석법을 살펴 보고자 한다.

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The Effects of Task Solving Conditions and Task Types on Children's Private Speech and Performance (과제해결조건 및 과제 유형이 유아의 혼잣말과 과제수행력에 미치는 영향)

  • Lee, Jeong Hwa
    • Korean Journal of Child Studies
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    • v.22 no.2
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    • pp.375-390
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    • 2001
  • 본 연구는 혼잣말이 유아들의 인지적 과정에 중요한 역할을 한다는 비고츠키의 이론을 검증하는데 그 목적이 있다. 비고츠키의 혼잣말에 관한 이론을 확인하고자 하는 선행연구들은 일관된 결과를 보이지 못해 왔다. 이에 본 연구에서는 두 가지 과제해결조건, 즉 혼잣말을 억제하는 경우와 혼잣말을 격려하는 조건하에서 두 종류의 과제를 수행할 경우, 유아들의 혼잣말의 발생 빈도와 과제수행력은 어떠한 양상으로 나타나는지를 알아봄으로써 혼잣말의 인지적 기능을 확인하고자 한다. 30명의 5세 유아들을 대상으로 하여 이루어진 본 연구의 결과는 다음과 같았다. 유아들이 자발적으로 사용하는 혼잣말은 혼잣말이 적극 격려되는 조건일 때 그리고 언어적 과제유형보다는 공간-지각적 과제유형에서 더 높은 빈도로 관찰되었으며 높게 나타난 혼잣말은 공간-지각적 과제의 수행력에 긍정적인 영향을 보였다. 이는 비고츠키의 주장대로, 유아들의 혼잣말에 인지적 자기조절 기능이 있음을 지지하는 결과로 해석된다.

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Induction of Expension and Shrinkage in Spatial Location Using Double-Step Paradigm (이중도약과제를 사용한 공간의 확장감과 축소감 연구)

  • 김경한;이춘길
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 1997.11a
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    • pp.183-188
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    • 1997
  • 안구의 운동은 시각 환경에서의 진행중인 정보처리와 관련된 지각적, 인지적 과정을 밀접히 반영하는 중요한 지표로서, 특히 공간 지각과의 상관은 비교적 명확히 확립되어 있다. 본 연구는 공간지각에 관여하는 안구운동의 특성을 파악하여, 공간지각을 반영하는 안구운동 지표를 개발한다는 목표 아래, 피험자가 느끼는 공간의 확장과 축소의 특성을 이중도약과제(double-step paraeigm)를 사용하여 관찰한 것이다. 이중도약과제는 도약(saccadic)안구운동의 오차를 유발시키는 실험기법으로, 두개의 시각자극을 하나씩 연속적으로 보여주되, 두번째 자극은 안구운동이 일어나는 도중에 제시하는 것으로서, 인위적으로 왜곡된 공간에 대한 피험자의 공간적응을 관찰하는데 사용되었다. 이 과제는 다시 자극의 이차도약 방향에 따라 축소감 조건과 확장감 조건으로 나뉘었고, 머리운동의 역할을 판별하기 위해 머리를 고정한 조건과 머리를 자유롭게한 조건으로 분류되었다. 그 결과 머리가 고정된 상태에서는 축소감 조건에 대한 적응이 확장감 조건에서보다 더 빨리 일어나고, 그 적응후의 시선이동의 변화량에서도 축소감 조건이 더 크게 나타났다. 또한 머리를 자유롭게 할 공간 지각의 정확성이 증가하며, 축소감과 확장감 경험속도의 차이가 약 49.2%까지 해소되었으나, 여전히 축소감의 경험이 더 잘 일어났다.

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Patterns of categorical perception and response times in the matrix scope interpretation of embedded wh-phrases in Gyeongsang Korean (경상 방언 내포문 의문사의 작용역 범주 지각 양상과 반응 속도 연구)

  • Weonhee Yun
    • Phonetics and Speech Sciences
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    • v.15 no.2
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    • pp.1-11
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    • 2023
  • This study investigated the response time and patterns of categorical perception of the wh-scope of an embedded clause with the non-bridge verb, "gung-geum hada 'wonder'," in the matrix verb phrase in Gyeongsang Korean. Using the same procedure as Yun (2022), 72 responses and response times for each stimulus were collected from 24 participants over the course of three trials. The stimuli were recorded readings of 40 speakers (20 male, 20 female). Context was provided to induce a matrix scope interpretation of the embedded wh-phrase in the target sentence. We sorted the 40 stimuli according to the number of matrix scope responses each received, and charted the response times for each stimulus. Although there was considerable overlap for the different types of wh-scope interpretations, there was a clear difference in categorical perception between the matrix and embedded scopes. The 24 participants also differed in their categorical perceptions. The results suggested that response time and wh-scope interpretation were not directly related and that two main weighted factors affected wh-scope interpretation: morpho-syntactic constraints and prosodic structural integrity. The weighting of each of these factors was inversely correlated and varied among subjects.

The Aesthetic Evaluative Response of Eating and Drinking Space Design -Focused on the Relationships between Aesthetic Variables and Preference by Perceptual-Cognitive and Affective Judgment- (식음 공간 디자인의 심미적 평가 반응 -지각적.감정적 판단에 따른 미적 변수와 선호도의 관계를 중심으로-)

  • Choi, Eun-Hee;Kwon, Young-Gull
    • Archives of design research
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    • v.20 no.1 s.69
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    • pp.21-32
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    • 2007
  • To quantitatively measure or evaluate aesthetic factors is not easy in comparison with physical, functional, behavioral or economic factors. Yet aesthetic factors essentially play an important role in design modeling process. Despite its importance, research on aesthetic assessment or the interaction of aesthetic influential elements is insufficient. Therefore, this study is intended to find the relationships between visual preference and aesthetic variables of perceptual-cognitive dimension and affective dimension in commercial space design. According to the result of this substantiation research, aesthetic variables that give a positive effect on the preference of commercial space design are unity, order, and clarity in perceptual-cognitive dimension and 'pleasant', 'relaxing' in affective dimension. On the other side, aesthetic variables that give a negative effect on the preference are contrast, complexity, and ambiguity that is a contrary concept of clarity in perceptual-cognitive dimension and 'exciting', 'arousing' in affective dimension.

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The Influences of Perceived Locus of Control to Patients with Pain (지각된 통제소재 (Locus of Control)가 통증환자의 심리상태에 미치는 영향)

  • Cho, Sun-Mi;Chin, Bum-Su;Song, Ho-Jeong;Kim, Chan;Han, Gyung-Lim
    • Korean Journal of Psychosomatic Medicine
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    • v.10 no.2
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    • pp.101-109
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    • 2002
  • Objectives: Cognitive-behavioral scientists have long been interested in how a pain patient's cognition such as locus of control relates to coping and adjustment. The present study examined the relationship of locus of control orientation to pain coping strategies, psychological distress and perceived pain intensity of patients with pain. Methods : Subjects were 96 patients with pain who visited pain clinic. All patients were administered the Multidimensional Health Locus of Control Scales, the Minnesota Multiphasic Personality Inventory, the Coping Strategies Questionnaire, and rating for perceived pain intensity, distress, and duration. Results : Correlational analysis revealed that patients who viewed outcomes as controlled by internality tended to have better ability to control and decrease pain. Also they tended to be less depressed and anxious. Regression analysis indicated that patients having a internal locus of control were more likely to use coping self-statement and reinterpreting pain sensation. Powerful others and chance locus of control orientation were predicted reliance on catastrophizing. Conclusion : The clinical implication of the present study is that cognitive factors of patients with pain such as locus of control influence emotional distress and coping. this study show that these factors should be applied to cognitive behavioral therapeutic intervention.

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Research on Analytical Method of fun Generating Factor of Product (제품에서 Fun감성이 유발되는 요인의 분석방법에 관한 연구)

  • 강정원
    • Archives of design research
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    • v.16 no.3
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    • pp.221-230
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    • 2003
  • In product design, many designers incorporate psychological aspects to express the "fun" factor. If so, is it possible to apply the fun inducing mechanism utilized in psychology to product design and are there any problems in the application\ulcorner Psychology defines the sense of fun as the result of relief to a situation that causes a mental accumulation through the discovery of a due. The psychological extraction of fun inducing mechanism tends to lean too much to the cognitive aspect. Therefore, when dealing with product design, psychology's particular disposition is inadequate in explaining the important perceptive factor of fun. This study hypothesizes that perceptive aspect of should be induced along with the cognitive aspect in order to rationalize fun in product design. In order to understand the perception of fun, this study will introduce the amusement aspect within Kitsch products. Methods of developing a humorous form will be studied and these methods will be applicable to perceptive aspects. This paper hypothesizes that through the theoretical basis of internal characteristic of cognitive factors and external characteristic of perceptive factors, the mechanism of fun can be determined.etermined.

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