• Journal of Digital Convergence
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• v.14 no.6
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• pp.133-142
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• 2016

The purpose of this study is to test the effects of brand image and product similarity with the original on the attitude toward the counterfeit of prestige brand. Especially this study is focused on the moderating effect of perceived bland globalness (PBG) and the influence of the original attitude on the counterfeit one. The results of this study are as follows 1) brand image has a positive impact on the counterfeit attitude as well as the original one. And symbolic image is more positive than functional image on the both of them. 2)The moderating effect of PBG appeared between brand image and attitude. Namely, there is no statistical difference according to PBG in the effect of brand image on the original attitude. But the effect of brand image on the counterfeit attitude is higher in case of high PBG. 3) Product similarity of the counterfeit with the original has a positive impact on only the counterfeit attitude. And the similarity of perceived quality is more positive than appearance similarity on the counterfeit attitude. 4) The original attitude has a positive impact on the counterfeit one.

• Journal of Digital Convergence
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• v.13 no.4
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• pp.89-100
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• 2015

This study focused on analyzing the effects of characteristics of marketing mix on brand image, perception, switching barrier and loyalty of authorized dealers in the Korean CCTV converging channels. This study formulated a structural equational model, in which characteristics of marketing mix was adapted as an exogenous variable and in which brand image, perception of authorized dealer, switching barrier were included as mediator variables, having influences to the endogenous variable such as loyalty of authorized dealers. In this study, 8 hypotheses were formulated, on which this research models were based, in order to test the significance of mediator effects, suggested in the previous articles, that having high significance. This study collected the effective questionnaires of 191 respondents who were the authorized dealers in nationwide and then analyzed with AMOS20 and SPSS20 to test the hypotheses. This study concluded as follows: Product and price in marketing mix had a significant effect on the brand image but only advertising had some effects on the perception of providing parties.

• International Area Studies Review
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• v.12 no.2
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• pp.227-250
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• 2008

The purpose of this study is to compare the Korean consumers' global brand preference and purchase intension with Chinese consumers. Based on the literature review, we created structural correlation between consumer ethnocentrism, perceived quality, brand of origin image global brand preference and purchase intension. The survey polled 500 university students in Busan, Korea and Shanghai, China. SPSS ver.15.0과 AMOS ver.7.0 statistical package were used to analysis the questionnaire data. In order to examine the structural correlation between variables we operated structural equation modeling. The results of the study were as follows: in Korean case, perceived quality and brand of origin image had positive effect on global brand preference, but consumer ethnocentrism had no effect on global brand preference. And global brand preference had no effect on purchase intension, either. in Chinese case, perceived quality, brand of origin image had positive effect on global brand preference, but consumer ethnocentrism had no effect on global brand preference. while global brand preference had positive effect on purchase intension.

• Journal of Korean Academy of Nursing
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• v.31 no.4
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• pp.584-597
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• 2001

목적: 간호전문직 위상정립에 영향을 미치는 간호 이미지에 관해 대학생을 대상으로 그들이 지각하는 간호이미지와 바람직한 간호자질을 조사하여 전문직 간호사로서의 이미지 형성을 위한 기초자료로 제공하기 위함이다. 연구방법: 본 연구는 N.시에 있는 1개 대학교의 간호학생 92명과 일반학생 100명으로 총 192명을 대상으로 설문지를 이용한 서술연구이다. 연구결과: 대상자의 일반적 특성에 따른 간호 이미지정도를 살펴보면, 비간호학생군(A군)에서는 영화나 TV를 통해서 간호 이미지가 형성된 것보다는 그렇지 않은 경우가 통계적으로 유의하게 높은 것으로 나타났고(F=4.81, p=.03), 신문이나 잡지에서는 의사의 보조역할로 비춰진 것이 통계적으로 유의한 것으로 니타났다(F=3.41, p=.01). 반면에 간호학생군(B군)은10%유의수준에서 통계적으로 유의한 결과는 간호사와 간호조무사를 복장이나 행동을 보고 구분할 수 있는 것으로 나타났다(F=2.25, p=.06). 대상자의 일반적 특성에 따른 간호사 자질정도를 보면, 두 군 모두 통계적으로 유의한 차이를 보이지 않았다. 간호이미지와 간호사 자질간의 상관관계에서는 r=.720(p=.000)으로 높은 순 상관관계를 보임을 알 수 있었다. 간호 이미지에 영향을 미치는 가장 중요한 예측변인은 간호사 자질로 52% 설명할 수 있었으며, 여기에 영화나 TV를 통해 형성된 경우를 추가하면 54%, 간호학생인 경우를 추가하면 총 56%로 간호 이미지를 설명할 수 있는 것으로 나타났다. 결론: 연구결과를 토대로 다음과 같은 제언을 할 수 있겠다. 1. 간호 대학생들이 긍정적인 간호 이미지를 경험하도록 올바른 윤리와 간호전문성을 정립할 수 있는 교육 프로그램 개발이 필요하다. 2. 간호사 이미지 향상을 위한 대중매체의 활용전략에 대한 연구가 필요할 것으로 사료된다.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.385-396
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• 2011

Internet web pages can be classified by three major types such as texts only, images with texts and videos with texts. The purpose of this paper is to analyze how customers recognize and respond perspective of perceived risk and media richness with regard to design patterns of internet web pages. Additionally, we will examine the extent to which aforementioned factors affect customer satisfaction. Analyses with perceived risks revealed that customers feel less personal risks including performance, psychology and time/convenience when used web pages of text-images and text-videos, compared to text only based web pages. However, customers feel that web pages consisting of image-text or video-text have higher points in terms of symbolism and social presence in media richness, compared to text only based web pages. Finally, we showed that personal risk and text-based Web page negatively affect but symbolism and social presence positively impact on customer satisfaction. Therefore, this study suggests a clue that why video-based Web content did not grow different from many people's expectation.

• Journal of Distribution Research
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• v.17 no.4
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• pp.1-27
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• 2012

Conceptualization of store image have been suggested in the past by many marketing scholars. The dominant perspective about store image is treated as the results of a multi-attribute model. Store image is expressed as a function of the salient attributes of a particular store that are evaluated. Though, there is a little confusions about what elements compose the store image, most scholars agree that merchandise, service, atmosphere, physical facilities, comfort, and location are generally accepted elements as store image. A considerable researches support that shopping can provide both hedonic and utilitarian value. Hedonic shopping value reflects the value received from fantasy and emotive aspects of shopping experience, while utilitarian shopping value reflects the acquisition of products. These two types of shopping value can affect shopping satisfaction. This study examines the relationships among stores images(store atmosphere, salespeople services, facilities, product assortment, and store location), shopping values(utilitarian shopping value and hedonic shopping value), and shopping satisfaction based on discount stores (E-Mart, Home plus, and Lotte Mart). The author hypothesized that five store image components affect shopping values, and these shopping values affect shopping satisfaction. The author focused on the roles of perceived retail crowding between these relationships. Specifically, the author hypothesized that perceived retailing crowding moderated the relationship between shopping values and shopping satisfaction. The author also hypothesized the direct effect of perceived retail crowding on shopping satisfaction. Finally, the author hypothesized that five store image components affect directly shopping satisfaction. Research model is presented in