Browse > Article
http://dx.doi.org/10.5392/JKCA.2014.14.12.785

Influence of Smoker Image Perceived Cigarette Advertising on Intention of Adulthood Smoking Among Highschool Students  

Jeong, Goo-Churl (삼육대학교 상담심리학과)
Publication Information
The Journal of the Korea Contents Association / v.14, no.12, 2014 , pp. 785-795 More about this Journal
Abstract
The purpose of this study was to develop and validate of Smoker Image Scale and to evaluate the effect of the smoker image on adulthood smoking intention of youth. Data were collected from 610 high school students were analysed using SPSS 21.0 and AMOS 21.0 programs. Smoker Image Scale were developed and verified the reliability and validity. In addition, ordinal logistic regression analysis was implemented for impact of smoker image on adulthood smoking intention. As a results of analysis, first, the developed Smoker Image Scale confirmed with 10 items in 1 factor and Cronbach's ${\alpha}$ was .91. Second, men and smokers had significantly higher positive smoker image formed by cigarette advertising. Third, positive smoker image had a significant positive effect on adulthood smoking intention while controlling of gender and smoking status. Positive smoker image formed by cigarette advertising was associated with adulthood smoking intention of youth. Based on these findings, implications and suggestions for future research were discussed for the risk of adulthood smoking intention of youth.
Keywords
Cigarette Advertising; Smoking; Smoker Image; Smoking Intention;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
연도 인용수 순위
1 국가통계포털, 청소년건강행태온라인조사: 현재 흡연율, 보건복지부, 2012.
2 국가통계포털, 지방세통계: 담배소비세, 안전행정부, 2012.
3 국가통계포털, 청소년유해환경접촉종합실태조사, 여성가족부, 2008.
4 M. McGue and W. Lacono, "The association of early adolescent problem behavior with adult psychopathology," American Journal Psychiatry, Vol.162, pp.1118-1124, 2005.   DOI   ScienceOn
5 이철우, "인지행동적 집단미술치료가 흡연청소년의 흡연에 미치는 효과", 예술심리치료연구, 제5권, 제3호, pp.41-59, 2009.
6 신성례, 정구철, 이복근, "청소년들의 담배광고 목격경험과 흡연수용도가 성인기 흡연의도에 미치는 영향", 청소년학연구, 제19권, 제10호, pp.1-22, 2012.
7 J. DiFranza, R. Wellman, J. Sargent, M. Weitzman, B. Hipple, and J. Winickkoff, "Tobacco promotion and the initiation of tobacco use: assessing the evidence for causality," Pediatrics, Vol.117, No.6, pp.12-37, 2006.
8 최진명, "영화 속 흡연배우에 대한 감정이입이 청소년의 흡연기능 대리학습에 미치는 효과" 한국방송학보, 제23권, 제2호, pp.526-566, 2009.
9 R. Hanewinkel, B. Isensee, J. Sargent, and M. Morgenstern, "Cigarette Advertising and Adolescent Smoking," American Journal of Preventive Medicine, Vol.38, No.4, pp.359-366, 2010.   DOI   ScienceOn
10 L. Henriksen, N. Schleicher, E. Feighery, and S. Fortmann, "A Longitudinal Study of Exposure to Retail Cigarette Advertising and Smoking Initiation," Pediatrics, Vol.126, No.2, pp.232-238, 2010.   DOI   ScienceOn
11 신성례, 신선화, 이복근, 양진희, "담배광고 목격경험과 담배회사의 사회공헌활동에 대한 선호도가 청소년의 현재 흡연과 미래 흡연의도에 미치는 영향", 지역사회간호학회지, 제25권, 제1호, pp.33-43, 2014.   과학기술학회마을   DOI   ScienceOn
12 C. Lavato, G. Linn, L. Stead, and A. Best, "Impact of tobacco advertising and promotion on increasing adolescent smoking behaviors," Cochrane Database of Systematic Reviews, Vol.3, pp.1-14, 2003.
13 M. Wakefield, B. Flay, M. Nichter, and G. Giovino, "Role of the media in influencing trajectoties of youth smoking," Addiction, Vol.98, No.1, pp.79-103, 2003.   DOI   ScienceOn
14 WHO, WHO report on the global tobacco epidemic 2008, WHO, Geneva, 2008.
15 임인숙, "한국의 담배시장 개방과 담배광고.판촉규제법의 역행", 아세아연구, 제144호, pp.289-322, 2011.
16 J. Prochaska and C. DiClemente, "Stage and process of self-change of smoking: toward an integration model of change," Journal of Consulting and Clinical Psychology, Vol.51, pp.390-394, 1992.
17 신성례, 이충옥, 정구철, "흡연 청소년을 위한 금연동기화 프로그램의 효과", Child Health Nursing Research, 제19권, 제2호, pp.130-139, 2013.   과학기술학회마을   DOI   ScienceOn
18 S. K. Lee, J. E. Yun, J. K. Lee, I. S. Kim, and S. H. Jee, "The Korean Prediction Model for Adolescents' Future Smoking Intentions," Journal of Preventive Medicine and Public Health, Vol.43, No.4, pp.283-291, 2010.   과학기술학회마을   DOI   ScienceOn
19 H. Saffer and F. Chaloupka, "The effect of tobacco advertising bans on tobacco consumption," Journal of Health Economics, Vol.19, No.6, pp.1117-1137, 2000.   DOI   ScienceOn
20 J. Hair, R. Anderson, R. Tatham, and W. Black, Multivariate data analysis(4th edition), NJ: Ptentice Hall.
21 E. Blecher, "The impact of tabacco advertising bans on consumption in developing countries," Journal of Health Economics, Vol.27, No.4, pp.930-942, 2008.   DOI   ScienceOn
22 박동열, "담배광고 규제에 관한 헌법적 고찰: 미국에서의 경고도안(graphic warnings) 부착강제에 제기된 헌법적 의문을 중심으로", 안암법학, 제44권, pp.357-388, 2014.
23 이여진, 이군자, 김영숙, "인구학적, 흡연 및 금연 관련 요인이 청소년 흡연자의 금연성공에 미치는 영향", 한국콘텐츠학회논문지, 제11권, 제4호, pp.303-311, 2011.