• Title/Summary/Keyword: 지각방식

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The Laration of Image Characteristics of Perfume on Loyalty (향수의 이미지 특성과 고객충성도와의 관계)

  • An, Chae-Yun;Jang, Seong-Ho
    • The Journal of the Korea Contents Association
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    • v.18 no.7
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    • pp.362-374
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    • 2018
  • The purpose of this study is to examine the effect of product quality and value of perfume on purchase intention, and, as an antecedent, an empirical analysis was conducted regarding the effect of image characteristics of a perfume on the quality and value of perfume perceived by consumers, in order to study consumer behaviors towards perfume as a product and find issues related to development and sales of perfumes. The result shows that refreshingness and modernity influence perceived quality and value of perfume, while stimulation and romantic quality did not have an effect. Also, the perceived quality and value had an effect on purchase intention, with the former being more influential than the latter. This study is meaningful in two aspects: First, it is an empirical study of consumers' quality perception based on image characteristics. Second, it verified through empirical analysis that perceived quality is more influential than perceived value on perfume purchase intention of consumers. These findings suggest that consumers today, unlike consumers in the past who purchased perfume based on the brand, focus on quality when choosing a perfume. This study can help perfume companies realize the importance of having consumers perceive good quality of the product rather than relying on brand power.

Stress Perception, Stress Response and Coping Strategy of Patients with Chronic Prostatitis (만성전립선염 환자들의 스트레스 지각, 스트레스 반응 및 대처방식)

  • Kim, Sun-Kyung;Lee, Jin;Jeong, Seong-Yun;Kim, Hack-Ryul;Park, Sang-Hag;Lee, Moon-In;Kim, Sang-Hoon
    • Korean Journal of Psychosomatic Medicine
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    • v.17 no.1
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    • pp.8-14
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    • 2009
  • Objectives : The purpose of this study was to investigate the various aspects of stress in patients with chronic prostatitis. Methods : Thirty two chronic prostatitis patients meeting the criteria of NIH-category III were compared with sixty four controls. Data pertaining to the source of, response to, and coping with stress, as well as chronic prostatitis symptom index were collected using a self-report questionnaire. The questionnaire consisted of a Global Assessment of Recent Stress(GARS), Stress Response Inventory(SRI), Ways of Coping Checklist(WCC), in addition to the NIH-CPSI. Results : From the results of GARS subscales, the scores of changes in relationship, sickness or injury and financial were significantly higher in patients with chronic prostatitis than normal controls. Chronic prostatitis patients had greater amplification of somatization, depression and anger in SRI and significantly lower score in ways of coping checklist compared with controls. In the NIH-CPSI of chronic prostatitis patients, the degree of symptom played a role in depression as stress response item and significant negative correlationship between the symptom point and problem focused, seeking social support coping strategy was observed. Conclusion : These results show that patients with chronic prostatitis have greater stress, higher stress response and insufficient coping strategy. Therefore, these efforts should be considered that enhancing healthier coping strategy and evaluation and management of stress experienced by chronic protatitis patients

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Interface Design for Inducing User's Virtual Experience (사용자의 가상 경험을 유도하는 인터페이스 설계)

  • 조은경;최영미
    • Proceedings of the Korea Multimedia Society Conference
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    • 2003.05b
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    • pp.550-553
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    • 2003
  • 본 논문에서는 그래픽 기반 인터페이스 환경에서 사용자의 지각과 인지 활동을 가능하게 하는 인터페이스 방식으로 가상공간에서 3차원 캐릭터를 매체로 한 아이콘을 설계함으로써 웹 기반 컨텐츠 제작에 있어서 사용자의 탐험을 유도할 수 있는 인터페이스 구조를 제안하고 그 적용사례로 가상 테마 파크의 인터페이스를 구현하였다.

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The Effect of Distinctiveness of stimulus and Partial Retrieval on Memory (자극의 구별성과 부분 인출이 기억에 미치는 영향)

  • Jung, Yoonjae
    • Korean Journal of Cognitive Science
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    • v.30 no.1
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    • pp.31-50
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    • 2019
  • The present study is designed to investigate the effect of perceptive, emotional and semantic distinctiveness on retrieval-induced forgetting(RIF). Experiment 1 was designed to construct a category and category list for RIF experimental paradigm and to investigate the effects of perceptual distinctness on retrieval-induced forgetting. It was used for the list consisting of the six categories and six words in each category list. In controlled conditions, all the stimuli were presented in black and Gothic. In contrast, perceptual distinctiveness conditions, half of the category list were presented in red and Gungseoche. RIF was observed in all conditions. Experiment 2 was designed to investigate the effects of semantic and emotional distinctiveness on retrieval-induced forgetting. In neutral conditions, adjectives related to items were added. In the emotional distinctiveness condition, half of the items in the category were manipulated in such a way as to add the negative adjectives. In the semantic distinctiveness condition, half of the items in the category were manipulated in such a way as to add the inappropriate adjective. As a result, RIF occurred in the neutral condition, but RIF did not occur in both the emotional discrimination condition and the semantic discrimination. These results suggest the possibility that the RIF will not occur when the distinctiveness occurs within a categorical relationship.

Detecting types for the influence of math teaching methods perceived by high school students on math self-efficacy: Using REBUS-PLS (고등학생이 지각한 수학 수업방식이 수학자기효능감에 미치는 영향력에 대한 유형탐색: REBUS-PLS를 적용하여)

  • Song, Hyo Seob;Jung, Hee Sun
    • The Mathematical Education
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    • v.61 no.4
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    • pp.613-629
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    • 2022
  • This study explored the heterogeneous latent group on the influence of the learner's perceived math teaching method(instructor-centered, learner-centered) on math self-efficacy. In order to profile the characteristics of the detected latent group, the distribution of variables was confirmed, and multi-group analysis was conducted by SEM. According to the analysis results, two latent groups were detected, and the instructor-type group and the learner-type group were named. As a result of post-hoc analysis, the perception of instructor-centered classes and learner-centered classes, and the perception of math teaching ability were similar between the instructor-type and the learner-type group. But the instructor-type group had higher math self-efficacy, math interest, and math class engagement than the learner-type group. Also, in the instructor-type group, the effect of perception of math teaching ability on math self-efficacy and math class engagement was greater than that of the learner-type group. Whereas, in the learner-type group, the effect of math interest on math self-efficacy and math class engagement was greater than that of the instructor-type group. This study presented a new research method on the influence of math teaching methods on learners by applying the REBUS-PLS method.

A Study on Spectators Reception of Visual Error in Manually Produced Animation (아날로그 제작 방식 애니메이션에 나타나는 시각적 오차성의 관객 수용에 대한 연구)

  • Kim, Jean-Young
    • Cartoon and Animation Studies
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    • s.13
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    • pp.83-96
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    • 2008
  • Digital production method in animation has enabled us to reconstruction the real world in the way we had sought in visual all. However, spectator's visual desire is not satisfied with mere photographic visual reconstruction. It demands traditional picturesque qualify with involves a great deal of contingencies and errors. Naturally, Digital film technology has also sometimes tried to simulate analogue technique such as hand drawing so on. This is not caused by nostalgia, but by recursive instinct. The spectator's visual desire for media doesn't remain only precision of real world but require mental demand on successive visual and perceptive errors while repealing ripeness of new media and going through perception and recognition. This spectator's desire and visual art technology pursuits variously its visual perfection in history.

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Effects of gender and emotional expression of anthropomorphic interface agent on users' perception of the agent (의인화된 인터페이스 에이전트의 성별과 정서 표현이 에이전트에 대한 사용자의 인식에 미치는 효과)

  • Chung, Duk-Hwan;Han, Kwang-Hee
    • 한국HCI학회:학술대회논문집
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    • 2007.02b
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    • pp.518-525
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    • 2007
  • 컴퓨터와 사용자와의 효과적인 정서적 상호작용의 도구로서 의인화된 형태의 인터페이스 에이전트의 정서 표현에 대한 연구가 진행되어 왔다. 기존의 연구는 의인화된 인터페이스 에이전트가 어떤 정서를 표현하는가에 초점을 두고 있다. 그러나 인간과의 원활한 정서적 상호작용에 영향을 미치는 것은 어떤 정서인가의 문제만이 아니다. 인간은 타인의 상황과 정서에 공감하는 방식으로 정서를 표현하는 상대를 더 긍정적으로 평가한다. 또한 공감하는 방식의 정서 표현은 사회적으로 적용되는 성별 고정관념에 따라 여성적 속성으로 분류된다. 따라서 공감하는 방식의 정서 표현이라 하더라도 표현의 주체가 남성이냐 여성이냐에 따라 상대방의 인식이 달라질 수 있다. 본 연구는 인간간의 사회적 관계에서 일어나는 공감적인 정서 표현과 표현하는 주체의 성별의 효과가 인간-인터페이스 에이전트간의 상호작용에서도 나타나는지를 검증하기 위하여 참가자와 인터페이스 에이전트가 함께 게임에 참여하는 과제를 실시하고 인터페이스 에이전트의 성별, 참가자의 성별, 얼굴 표정과 말을 통한 정서 표현의 공감 여부(타인의 상황에 공감하는 정서 표현 - 자신의 상황에 대한 정서 표현), 정서 표현 여부(얼굴 표정과 말로 정서를 표현 - 정서가 배제된 무표정과 말)에 따라 인터페이스 에이전트에 대해 참가자가 지각한 배려, 호감, 신뢰, 지능, 지배, 순종이 어떻게 다른지를 측정하는 실험을 실시했다. 그 결과, 타인의 상황과 정서에 공감하는 방식으로 정서를 표현하는 에이전트의 배려, 지능, 순종적 성향을 높게 평가하는 것으로 나타났다. 남성 에이전트의 경우, 정서를 표현하거나 정서가 배제된 표현을 하는 조건에 관계없이 참가자가 지각하는 배려와 호감의 차이가 없었으나, 여성 에이전트의 경우 정서를 표현하는 조건에서 배려와 호감이 높은 것으로 평가되었다. 반대로 참가자가 인터페이스 에이전트에 대해 갖는 신뢰에 대해서 여성 에이전트의 경우, 정서를 표현하거나 정서가 배제된 표현을 하는 조건에 관계없이 참가자가 느끼는 신뢰의 차이가 없었으나 남성 에이전트의 경우, 정서가 배제된 표현을 하는 에이전트에게 더 높은 신뢰를 보였다. 또한 남성 참가자에 비해 여성 참가자가 에이전트의 배려, 호감, 지능, 순종을 높게 평가하는 경향을 보였다. 본 연구의 결과는 사용자와 인터페이스 에이전트 간의 원활한 정서적 상호작용을 위해서는 어떤 정서를 표현할 것인지 뿐만 아니라 누구에 대한 정서를 어떻게 표현하는지, 정서를 표현하는 에이전트가 남성인지 여성인지, 에이전트와 상호작용하는 사용자가 남성인지, 여성인지를 고려할 필요가 있음을 시사하고 있다.

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A STUDY OF SPATIAL ABILITY AND WINDOW PRESENTATION STYLES IN WEB-BASED INSTRUCTION (웹 기반 학습에 있어서 공간 지각력과 정보제공 창의 형태 간의 관계 분석)

  • Im, Yeon-Wook
    • Journal of The Korean Association of Information Education
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    • v.9 no.4
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    • pp.649-659
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    • 2005
  • A window presentation style, either tiled window or single page design, determines the spatial arrangement of information in a modern computer-based instructional design. This study investigates the interaction between spatial ability and window presentation style in terms of student's achievement of cognitive knowledge through Web-based instruction. Seventy-one students from the Falk School in Pennsylvania were pre-tested to determine their level of spatial ability, then randomly divided into two treatment groups in order to study a Web-based instructional unit on flowering plants. The Web-based instructional package was organized with either tiled window presentation or single page presentation. A posttest measured participants'acquisition of the instructional content. Posttest and spatial ability test scores were analyzed using multi-variate linear regression for the full sample (n=71) and three sub-samples: (a) 4th and 5th grade students only, (b) female students only, and (c) 4th and 5th grade female students only. The goals of the data analysis included the examination of (i) the correlation between spatial ability and posttest scores; (ii) the correlation between window presentation style and posttest score; and (iii) the interaction between spatial ability (aptitude) and presentation style (treatment).The data from all four sample groups showed a significant relationship between spatial ability and achievement of cognitive knowledge at the 1% level of significance. The aptitude-treatment interaction between spatial ability and style of window presentation was not significant in the full sample, but was significant in the sub-samples either at the 10% or 5% level. In neither the full sample nor any sub-sample data did window presentation style have an impact on average posttest score. In all analyses, the higher the level of spatial ability, the higher the posttest score. The sub-samples revealed that students with low spatial ability performed better with the tiled window presentation, while those with high spatial ability did better with the single page presentation. Neither window presentation style was shown to better foster learning by children of all levels of spatial ability.

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Is Mr. AI more responsible? The effect of anthropomorphism in the moral judgement toward AI's decision making (AI의 의사결정에 대한 도덕판단에서 의인화가 미치는 영향 - 쌍 도덕 이론을 중심으로 -)

  • Yoon-Bin, Choi;Dayk, Jang
    • Korean Journal of Cognitive Science
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    • v.33 no.4
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    • pp.169-203
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    • 2022
  • As artificial intelligence (AI) technology advances, the number of cases in which AI becomes an object or subject of moral judgment is increasing, and this trend is expected to accelerate. Although the area of AI in human society expands, relatively few studies have been conducted on how people perceive and respond to AI. Three studies examined the effect of the anthropomorphism of AI on its responsibility. We predicted that anthropomorphism would increase the responsibility perception, and perceived agency and perceived patiency for AI would mediate this effect. Although the manipulation was not effective, multiple analyses confirmed the indirect effect of perceived patiency. In contrast, the effect of perceived agency of AI was somewhat mixed, which makes the hypothesis partially supported by the overall result. This result shows that for the moral status of artificial agents, perceived patiency is relatively more critical than perceived agency. These results support the organic perspective on the moral status that argues the importance of patiency, and show that patiency is more important than agency in the anthropomorphism related study of AI and robots.

A Study on Property of Light Representation based on CGI(Computer-Generated Imagery) in IBL(Image Based Lighting) (IBL(Image Based Lighting)에서 나타나는 CGI기반 빛 재현의 특성에 관한 연구)

  • Chung, Kue-Hyung;Chung, Jean-Hun
    • Journal of Digital Convergence
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    • v.12 no.7
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    • pp.371-378
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    • 2014
  • We understand the real form with light and it make us to visualize the world. Hence, light have got a great influence on formative arts in many ways from ancient time to now. Invisible and substantial light is described by many representational tools in various way and project the illusion. Projected illusion caused the change in human and general social culture. For such a reason, the representation of light is most important issue without distinction of age, space and genre. Now we are faced with CGI light just same as real light. So we need to study about properties of CGI light representation.