• Journal of Digital Convergence
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• v.14 no.6
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• pp.85-91
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• 2016

Recently, luxury research has been interested the basis of the effect of charity on luxury brand. Some of their results showed that guilt reduction plays an important role in this mechanism. Current research focuses on the moderating effect of negative perception of production on the effect of charity and the moderated mediation of guilt reduction. An experiment using a well-known luxury brand is conducted. Results show that charity influences purchase intent toward luxury branded product positively and negative perception of production's main effect is negative. Charity x Production perception is significant. More importantly, moderated mediation of guilt reduction was significant, showing the mediated effect is greater when participants perceive the production negatively. Findings of this research provide theoretical and practical implications for the marketing of luxury brands, suggesting the new perspectives of ethic perception effect of production.

• Journal of Digital Convergence
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• v.13 no.6
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• pp.141-150
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• 2015

This study examined the negative influence of ambiguity on the attitude toward ads by using mediating variable, perceived interpretation difficulty. It also tested the moderating effect of thinking style between ambiguity and perceived interpretation difficulty. In results, we found as follows. 1) Perceived interpretation difficulty is higher in case of higher ambiguity than lower one. 2) The influence of ambiguity on perceived interpretation difficulty is moderated by thinking style. 3) Attitude toward ads is more unfavorable in higher perceived interpretation difficulty than lower one. The results of this study may provide the implications that ambiguity ads using digital convergence media has to be connected to positive attitude for being successful and marketing staffs must consider thinking style as a key success factor to establish global advertising strategy.

• Korean Journal of Psychosomatic Medicine
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• v.10 no.2
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• pp.101-109
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• 2002

Objectives: Cognitive-behavioral scientists have long been interested in how a pain patient's cognition such as locus of control relates to coping and adjustment. The present study examined the relationship of locus of control orientation to pain coping strategies, psychological distress and perceived pain intensity of patients with pain. Methods : Subjects were 96 patients with pain who visited pain clinic. All patients were administered the Multidimensional Health Locus of Control Scales, the Minnesota Multiphasic Personality Inventory, the Coping Strategies Questionnaire, and rating for perceived pain intensity, distress, and duration. Results : Correlational analysis revealed that patients who viewed outcomes as controlled by internality tended to have better ability to control and decrease pain. Also they tended to be less depressed and anxious. Regression analysis indicated that patients having a internal locus of control were more likely to use coping self-statement and reinterpreting pain sensation. Powerful others and chance locus of control orientation were predicted reliance on catastrophizing. Conclusion : The clinical implication of the present study is that cognitive factors of patients with pain such as locus of control influence emotional distress and coping. this study show that these factors should be applied to cognitive behavioral therapeutic intervention.

• Proceedings of the Korea Information Processing Society Conference
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• 2014.04a
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• pp.226-229
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• 2014

편측무시는 뇌졸중 환자에게서 나타나는 지각 손상중의 하나로 말초 운동 및 감각 신경의 손상과 상관없이 손상된 대뇌반구의 반대편의 공간과 신체의 지각이 감소된 상태로 양방향에서 동시에 주어지는 자극에 대해서 한쪽 자극만을 지각하며 뇌손상 반대편의 신체 움직임의 인식 부족과, 무시된 공간쪽으로의 적은 눈 움직임을 보인다. 이와 같은 편측무시를 측정하는 기존 방법으로는 Albert Test, Line bisection Test, Star Cancellation Test 등이 있다. 하지만, 기존 편측무시 평가 방식에는 여러 가지 단점들이 발생한다. 항상 새로운 평가용지가 필요, 검사시간이 오래 소모되고, 모든 작업을 수작업으로 진행, 종이로 데이터를 관리, 수작업이므로 인력낭비 발생한다. 따라서 본 논문에서는 이러한 아날로그 방식에서 나오는 문제점들을 누구나 사용하고 있는 스마트 디바이스를 이용해 디지털방식으로 전환하여 기존의 비효율적이던 방식을 개선시키고자 평가시스템을 개발하고자 한다.

• Journal of the Korean Home Economics Association
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• v.40 no.9
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• pp.109-125
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• 2002

이 연구에서는 어머니의 자녀 양육 행동에 대한 청소년과 어머니간의 지각 차이와 청소년의 적응을 연관시켜 고찰하였다. 자료 수집은 질문지를 통해 이루어졌으며, 참여자들은 미국 동부 소도시에 거주하는 82명의 9 학년 남녀 학생과 어머니들이었다. 자료 분석 결과, 평균적으로는 어머니들이 청소년 자녀들보다 자신의 자녀 양육 행동을 더 긍정적으로 지각했다. 청소년의 적응을 어머니와의 지각 차이에 따라 살펴 본 결과, 어머니의 양육 행동을 어머니 보다 긍정적으로 지각하는 청소년들이 어머니 보다 부정적으로 지각하는 청소년 보다 문제 행동을 하는 경향이 낮았으며, 자신감은 높았다. 또한, 어머니의 양육행동을 어머니 보다 긍정적으로 지각하는 청소년들이 그렇지 못한 청소년들에 비해 어머니와 원활한 의사소통을 하는 것으로 나타났다. 이 연구의 결과들은 청소년과 어머니간의 지각 차이가 측정 상의 문제만이 아닌 청소년 발달과 연관 있는 요인임을 지적한다. 그리고, 지각 차이를 연구할 때는 그 차이의 크기 뿐 아니라 청소년과 어머니 중 어느 편의 지각이 더 부정적인지도 고려해야 한다는 점을 지적한다.

• Korean Journal of Childcare and Education
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• v.11 no.5
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• pp.73-89
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• 2015

This study examined the effects of parenting behavior perceived by children and ego-resilience on school adjustment according to child gender. The participants were 2,119 first grade students(1,093 boys, 1,026 girls) in the fourth Korea Youth Panel Survey. The results of this study were as follows : First, boys perceived parenting behavior more positively than girls. Girls perceived more difficulty in ego-resilience and school adjustment than boys. Second, school adjustment of the boys and girls showed a positive correlation with parenting behavior perceived by children and ego-resilience. Third, the more perceived positive parenting behavior and the better perceived ego-resilience, the better the boys and girls could make adjustment in school. The results of this study offers a fundamental data about parenting behavior and ego-resilience which can improve the school adjustment of a first grade student.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2013.06a
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• pp.1-2
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• 2013

KLT-AECQ 는 지각적인 성능 향상을 위하여 formant weighting 필터를 사용한다.Code Excited Linear Prediction(CELP) 코더는 사람의 음성신호를 압축하는 대표적인 방식이다. CELP 의 Rate-Distortion 성능을 향상 시키기 위해서 Karhunen-Loeve-Transform (KLT) 기반의 Classified Vector Quantization (KLT-CVQ) 방식이 제안되었으며, 이는 KLT 기반의 Adaptive Entropy-Constrained Quantization (KLT-AECQ) 방식으로 확장되었다. 기존의 KLT-AECQ 에서는 지각적인 성능 향상을 위하여 formant weighting 필터를 사용한다. 본 논문에서는 이 필터 대신에 Spectral Amplitude Warping (SAW) 필터를 적용함으로써, KLT-AECQ 코더의 지각적인 성능을 향상하였다.

• Korean Institute of Interior Design Journal
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• v.16 no.2 s.61
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• pp.339-346
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• 2007

This thesis has purpose of explaining that light is not only appreciated but also physically percepted in contemporary space design and examining effects of space experience through the physical perception. In keeping with such developments, light has been perceived as the object of another architectural tool in modern space design and has provided men with new experience by providing space image and function different from previous ones. With the expansion of the area of light, light has changed a space that is not a simple architectural factor into the essential concept that gives the architectural space image ! by combining it with architectural space, structure, form and materials throughout the whole process from the beginning to the completion. Through phenomenological approach, light is percepted and experienced by body movement, intervention of senses and memories, and passing of time. The percepted and experienced light brings increase of mutual understanding in space, activation and continuance of user's sensation, recreational experience by event occurrence and space experience effect thorough information from media.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.385-396
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• 2011

Internet web pages can be classified by three major types such as texts only, images with texts and videos with texts. The purpose of this paper is to analyze how customers recognize and respond perspective of perceived risk and media richness with regard to design patterns of internet web pages. Additionally, we will examine the extent to which aforementioned factors affect customer satisfaction. Analyses with perceived risks revealed that customers feel less personal risks including performance, psychology and time/convenience when used web pages of text-images and text-videos, compared to text only based web pages. However, customers feel that web pages consisting of image-text or video-text have higher points in terms of symbolism and social presence in media richness, compared to text only based web pages. Finally, we showed that personal risk and text-based Web page negatively affect but symbolism and social presence positively impact on customer satisfaction. Therefore, this study suggests a clue that why video-based Web content did not grow different from many people's expectation.

• Korean Journal of Psychosomatic Medicine
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• v.22 no.1
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• pp.3-12
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• 2014

Objectives : We aimed to explore the relationship among fatigue and perceived stress, depressive mood in the working population. We also examined associations with demographic and life style factors and investigated the effect of individual coping skills on these associations. Methods : Fatigue Severity Scale(FSS), Perceived Stress Scale(PSS), Brief Encounter Psychosocial Instrument - Korean version(BEPSI-K), Beck Depression Inventory(BDI), Stress Coping Skill Questionnaire were administered to 621 civil servants. All of above and other demographic factors are self-administered questionnaire survey and this study is cross sectional. Results : Mean FSS score was 3.04 which was lower than 3.22, the severity cut off score. FSS, PSS, BEPSI-K, BDI were all higher in female. Subjects with active coping skills showed relatively low fatigue, perceived stress, depressive mood than those with passive coping skills. Logistic regression analyses indicated that the PSS, BDI, BEPSI-K in working population increase the risk of fatigue and regular exercise lowers the risk. Conclusions : Adults who were afflicted by stress, experienced depressive mood or were physically inactive were at much higher risk of feeling fatigue. Since no other large data sets are available for fatigue, the results from this study could serve a very useful purpose, to furnish a basis for comparison with future research results based on more complete data.