• Korean journal of communication and information
• /
• v.52
• /
• pp.177-202
• /
• 2010

IPTV has been drawing attention as a representative convergence media. The analysis of the convergence media, as like IPTV, requires an investigation into the use perception and multidimensional factors. So this research examines the IPTV usage, based on the Technology Acceptance Model. The analysis was made with the 500 users, based on the online survey. The first results is concerned with the user characteristics. A positive influential relationship between the user characteristics and use perception was confirmed, along with the individual attribute and environmental influence. The second, 'perceived ease of use' was found to positively influence 'perceived usefulness' and 'perceived playfulness'. This finding suggests that it is an important diffusion strategy to enhance the ease of use of IPTV. The third is the emphasis of playfulness of IPTV. Since IPTV is multimedia, playfulness played a significant role in diffusing IPTV. The application of the TAM to the media analysis of IPTV, which reflects the environments of the convergence media and use perception, was successful in drawing a significant outcome.

• The Journal of the Korea Contents Association
• /
• v.8 no.6
• /
• pp.195-203
• /
• 2008

This research aimed to help the employers of hotel corporations by analyzing the effects of fairness of restructuring on employees' organizational commitment and organizational citizenship behavior. The research found that employer's fairness of restructuring has significant affects on the degree of employee's organizational commitment, thereby reducing the negative effects of restructuring and enhancing organization commitment and organizational citizenship behavior. Therefore, this study aims to examine impact of justice perception of layoff on survivors' organizational commitment and organizational citizenship behavior in hotel corporations. There are main results in this research given below; First, as procedural justice and distributive justice are higher, survivors' organizational commitment and organizational citizenship behavior are higher in the restructuring process. Second, as organizational commitment is higher is also higher organizational citizenship behavior in the restructuring process.

• International Commerce and Information Review
• /
• v.17 no.3
• /
• pp.225-250
• /
• 2015

While strategic alliance of multinational corporation has boost, opportunistic behavior is also increased recently. This study examines the cause of opportunism in strategic alliance by focusing on the development of opportunistic behavior, a process in which resource complementarity and risk perception decides attitudinal direction, ultimately leading to opportunism. Empirical test based on 257 alliance participants shows that risk perception had a greater influence on firms' attitudinal and behavioral directions compared to benefit perception. Notably, relational risk heavily influenced firms' competitive attitude and opportunistic behavior. Finally, the study concludes that firms' competitive and independent attitude caused by risk perception negatively influence alliance outcome. Based on the results, it is drawn that alongside the external tools such as surveillance, control, monitoring or legalistic pleas, management of risk perception during the alliance process has significance influence on the achievement of alliance goals.

• Archives of design research
• /
• v.12 no.3
• /
• pp.17-26
• /
• 1999

We use humorous expression in general dialogue. And this humor os especially good methods for expressing more creative and persuasive thoughts. If could not effective data for developing expression techniques, because most of the studies on humor focused on advertising, especially effectiveness for product purchase until now. So, we need the data objectively tested and we can use the data for persuasive, agreeable and effective communication. This study presents new expression methods with humor, classifies the expression type with humor and analyses the specific characters each type. It was as follows. first, which expression types are existing in typography with humor, and how to apply to typography. Second, how to change the propensity to perceive through the communication method and through types of humor Third, what is more effective between typogratphy with humor and typography without humor Miore study based on this must be followed in order to plan objective and agreeable design and improve communication effects.

• Journal of Korea Society of Industrial Information Systems
• /
• v.8 no.1
• /
• pp.62-74
• /
• 2003

Information security becomes a critical attribute to corporate information systems as increased strategic an operational reliance on information systems. Current proliferation of password requires more attention on information security because its nature of external connection with password user makes information systems more vulnerable from various threats are an important element of information systems management. This study focused on two issues : (1) the relationships between risk management factors(asset, threat, vulnerability) and risk level affected by threat, (2) the relationships between risk level and key password characteristics(length, composition, lifetime, selection method).

• Journal of Korea Port Economic Association
• /
• v.31 no.4
• /
• pp.151-168
• /
• 2015

Shippers face uncertainty and risks until the delivery of goods to the buyer (importer). To avoid these uncertainty and risks, shippers use the abroad logistics center and then try to construct continuous contract relations. From this viewpoint, this study examines the motivations of shippers to take advantage of the logistics center and perception difference for service quality according to the characteristics of shippers. For this purpose, T-test and ANOVA analyses are conducted using SPSS 21.0. The results suggest the following implications. First, there are no differences in perception regarding the motivation to take advantage of the logistics center for the size and characteristics of products. Second, the main motivating factors are maneuver to competitors and meeting buyers' demands by using the abroad logistics center. Furthermore, there is the level of perception for service quality regarding packaging and labeling in the logistics center. In contrast, the problem process and the quality of the order progress information is higher. Finally, specific logistics services are required depending on individual products because each product's characteristics are different.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.15 no.4
• /
• pp.161-173
• /
• 2020

As ICT convergence technology has spread and applied to various industrial fields and society in general, interest in rural entrepreneurship using smart farm as a means for solving many pending problems in agriculture is increasing. In this context, this study is to look at the influential factors in terms of perceived usefulness associated with the rural entrepreneurial intention using smart farm and suggest a proposal for spreading smart farms. The subjects were 296 general adults over 20 years old who were selected by simple random sampling method. The research method was exploratory factor analysis and multiple regression analysis using IBM SPSS 22.0. The perceived usefulness of smart farm, which are availability, reliability and economic efficiency were selected as independent variables to analyze the influential factors on rural entrepreneurial intention using smart farm and the moderating effect of personal innovation was observed. As a result, reliability and economic efficiency have a positive(+) influence on rural entrepreneurial intention using smart farm. And personal innovation moderates the relationship between the availability, reliability of smart farm and rural entrepreneurial intention using smart farm. The results of this study have significance in that we devised and empirically revealed factors affecting rural entrepreneurship intentions from the perspective of perceived usefulness of smart farms, away from studies of general entrepreneurship intention factors such as internal personal characteristics and external environmental factors. The implications of the study are expected to be utilized at the seeking direction of policy for potential entrepreneur using smart farm, the training and consulting in actual field of smart farm.

• The Journal of The Korea Institute of Intelligent Transport Systems
• /
• v.19 no.1
• /
• pp.71-82
• /
• 2020

The existing transportation system, which is based on internal combustion engines, is rapidly being converted to electrification. Thus, eco-friendly public transportation with high transportation efficiency will continue to spread throughout the market in the near future. The purpose of this study is to compare and analyze the cognitive characteristics of passengers redgarding the technical and social factors of various public transportation means to help a successful introduction of eco-friendly public transit. Through a survey questionnaire (N=485), seven factors of seven transportation modes were evaluated and analyzed using principal component analysis. As a result, it is confirmed that potential passengers have high expectations for the eco-friendliness and city image of the eco-friendly buses. Also, it is confirmed that eco-friendly buses are superior in cleanliness and ride comfort than diesel buses. Given the study's results, this study identifies the cognitive characteristics of passengers regarding eco-friendly public transportation. We hope that these results will be used as basic information for image positioning and improved service with the use of eco-friendly transportation.

• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 2006.05a
• /
• pp.319-334
• /
• 2006

기업에서는 경쟁력을 강화하고 지속적인 경쟁우위를 확보하기 위한 수단으로 ERP시스템을 도입하여 활용하고 있는 추세이다. ERP시스템은 전체업무프로세스를 정보기술로 구현한 전사적인 통합솔루션이다. 이러한 ERP시스템 구축의 성공요인에 대해 많은 연구들이 진행되어 왔다. 그러나 대부분의 선행연구들은 기술적인 측면 등 외부적인 요인들을 강조하고 있으며, 내부적인 요인인 조직구성원들의 개인적인 성격유형이 ERP시스템의 정보기술을 수용하는데 미치는 영향에 대한 연구는 거의 이루어지지 않고 있다. 본 연구는 ERP시스템 구축의 성공요인으로 조직구성원들의 개인적인 성격유형을 탐색적으로 연구 하였다. ERP시스템 도입기업의 사용자들을 대상으로 MBTI 성격유형과 ERP시스템에 대한 정보기술 수용 정도를 설문을 통해 분석하였다. MBTI 성격유형은 Myers의 네 가지 성격유형으로 측정하고, ERP시스템의 정보기술수용에 대해서는 Davis의 TAM 모형을 이용하였다. 본 연구의 결과는 첫째, MBTI 성격유형과 ERP시스템의 정보기술수용과의 관련성 검증에서 MBTI 성격유형 중 외향형과 판단형인 경우에는 ERP시스템의 정보기술수용에 유의적인 영향을 미치는 것으로 나타났다. 그러나 감각형과 사고형인 경우에는 유의하지 않은 것으로 나타났다. 둘째, ERP시스템 관련 정보기술수용 검증에서는 선행연구들을 통해 검증된 바와 같이 ERP시스템에 대한 지각된 이용 용이성과 유용성, 활용의도 및 활용정도 간에 유의적인 영향을 미치는 것으로 나타났다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.14 no.2
• /
• pp.199-209
• /
• 2019

With the rapid development of mobile communication tools, customers are using SNS as a major information tool. SNS can provide information to a small number of customers as well as people around them, with information about a product or service that a small number of customers know through experience. With these characteristics, dessert cafes are being used as a major marketing tool for online websites and mobile phones using SNS. Therefore, in this study, theoretical considerations about e-WOM quality, perceived value, and visit intention were performed. The effect of e-WOM quality of dessert cafe on perceived value was analyzed and the effect of perceived value on visit intention was analyzed. Based on these results, I would like to suggest theoretical implications and practical implications for online marketing of dessert cafes. This study was conducted to survey the customers who have visited dessert cafe through oral communication within the last 6 months. The survey was conducted from September 4, 2018 to September 18, 2018, and was used for the analysis of 317 additional items. The research hypotheses between the e-WOM quality of the dessert cafe and the utilitarian value, hedonic value, and visiting intention were used the structural equation model(SEM). First, neutrality and interactivity have a significant effect on utilitarian value, but consensus and vividness have not significant effect. Second, It was found that the consensus, vividness, and neutrality had a significant effect on the hedonic value but interactivity was not found to have a significant effect. Third, hedonic value has a significant effect on visit intention, but utilitarian value has not significant effect. As a result, online e-WOM quality management is important.