• The Journal of Society for e-Business Studies
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• v.19 no.4
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• pp.169-193
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• 2014

This paper attempts to analyze how the psychological factors would have an effect on the user's intention to make use of the mobile care via smart-phone, identifying the relationships among individual motivation propensity that consists of prevention propensity and promotion propensity, perceived usefulness and ease of use, perceived cost, behavioral use attitude and use intention based on technology acceptance model, and verifying them empirically through the structural equation modeling. The findings are as the followings. First, prevention motivation propensity affects positively on usefulness of smart-phone for mobile care service, but there are no significant indications that it affects on the ease of use and perceived cost. Second, promotion propensity affects positively on perceived ease of use and perceived cost of smart-phone for mobile care service, but there is no significant indication that it affects on perceived usefulness. Third, perceived usefulness and ease of use, and perceived cost affects positively on the use attitude. In sum, this paper confirms that the prevention propensity and promotion propensity might be used as antecedent variables for developing new smart-phone services of mobile care.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.238-252
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• 2017

In the digital media environment, individuals' information behavior about donation has been more interactive than ever. This study tried to figure out which factors impact communicative actions, based on the situational theory of problem solving(STOPS) in the donation situation for children with a rare incurable disease. This study tried to figure out the instrumental role of communicative action in donation situation. The findings from the survey(N=524) revealed that problem recognition and involvement recognition have a positive influence on a situational motivation, while constraint recognition had a negative influence. A referent criterion and a situational motivation have a positive influence on communicative actions. Also, a perceived moral obligation and a anticipated guilt have additional explanation of situational motivation for children with a rare incurable disease.

• Information Systems Review
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• v.12 no.3
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• pp.159-175
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• 2010

Although many studies have analyzed and identified the importance of intrinsic motivation in the acceptance of information technology (IT), especially hedonic systems such as online game and online shopping, the acceptance of programming languages such as Java were not studied in a view of intrinsic motivations. The objective of this study was to investigate the effects of intrinsic motivation on the acceptance of programming language by the longitudinal analysis. In the service of the objective, we suggested the research model which included both intrinsic and extrinsic motivations and longitudinally extended by belief updating theory. For the validation of this model, the university students who participated Java class were surveyed twice, and the suggested research were analyzed by partial least square (PLS). In result, most of the suggested hypotheses were supported.

• The Journal of the Convergence on Culture Technology
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• v.7 no.2
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• pp.395-404
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• 2021

Emoticons used in personal messengers have already become a one of industry. In this study, we want to explore what motivations people use emoticons and how they affect to purchasing behavior. We first looked into which emoticon usage motivation influenced the attitude of emoticon purchase, and then analyzed the research model through PLS-based structural equation modeling. The result found that fashion and fun/habit factors significantly explain attitudes to emoticon purchase, and attitude, subjective norms, and perceived self-control affect to purchase intention and purchase intention predict purchase behavior. This study showed the factors affecting the purchase of emoticons through a validated model, and the results suggest what motivation factors should be included in the marketing phase and advertising.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.9
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• pp.6169-6179
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• 2015

This study examined the effectiveness of a autonomous regulation improvement smoking cessation program in girls high school students. The study was carried out with a nonequivalent control group pretest-posttest design. The subjects of the present study were 47 girls high school students in G and K city. The subjects were divided into an experimental group (n=23) who participated in the autonomous regulation improvement smoking cessation program, and a control group (n=24) who did not participate. Data were collected from 1 April 2013 through 26 April 2013. Collected data were analyzed using SPSS PC+ 18.0 with the Chi-square test, Fisher' exact test, Mann-Whitney U test, t-test. The experimental group had significantly different in cigarettes smoked per day(p=.044), cotinine in saliva(p=.048), perceived motivation(p=.001) and autonomous regulation(p=.027) in comparison to the control group. The autonomous regulation improvement smoking cessation program, when delivered to girls high school students who smoked, was effective in discouraging the smoking habit, and can be utilized as an effective nursing intervention for girls high school students who smoke.

• Cartoon and Animation Studies
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• s.5
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• pp.440-446
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• 2001

폭력의 발생 원인은 다양하고 그 표현 방식도 여러 가지 양상으로 나타나지만 인간의 기저에 갖고 있는 일반적 원인은 욕구불만이다. 욕구불만의 해소가 이루어지지 않은 상태에서의 인간은 항상 폭력성이 잠재되어있는 상태가 된다고 볼 수 있다. 윌리엄 맥두걸은 본능이 인간행동에 동기를 부여하는 가장 중요한 요인이며, 지각과 정서보다 동기의 힘을 강조했다. 사람은 본능이 동기를 부여해 준 것을 지각하고 적절한 대상이 지각되면 그 대상은 행동을 자극하는 감정변화를 일으킨다. 이러한 검정변화를 충동이라 할 수 있는데 지그문트 프로이드는 인간의 많은행동이 불합리한 본능적 충동에 바탕을 둔다고 보고 있다. 충동은 대개 생리적인 긴장, 결핍,또는 불균형상태에 뿌리는 두며 충족되어야 할 절박한기본 욕구로 유기체에 행동을 강요한다. 충동은 선천적이며, 기본적인 생리적 욕구와 직접적으로 관련된 충동과 학습을 통한 모방충동, 약물복용의 반복적으로 인한 양물중독이 있고, 성취, 활동, 친화, 호기심, 배설, 탐구, 조작, 모성애, 고통회피, 성애, 수면 등 인간의 생활에 반영되는 거의 모든 욕구를 포함한다. 따라서 욕구의 해소를 위해 무엇인가를 해야만 하는 인간은 욕구의 억압상태나 좌절상태에서 심한 분노와 폭력의 충동을 느끼게 된다. 현대 심층심리학은 어린이들이 말을 충분히 자유자재로 구사하기 전에 겪고 억누르게 된 무시무시한 분노의 환상을 가지고 있는데,. 공포예술의 무시무시한 영상들이 결부되어있다는 것이 밝혀졌다. 픽카드(P.M. Pickard)에 의하면 어린아이는 그들의 내적 현실을 외적 현실을 적응시키려는 힘겨운 투쟁 속에 근친상간적 갈등, 흡혈귀, 살인, 식인 등 끔찍한 환상을 겪는 것 간다고 한다. 청소년기는 사회적 부적응기로서 현실과 어릴 적 꿈꿔왔던 이상과의 괴리감에서 오는 당혹과 분노가 발생되는데, 이 시기에 많은 청소년들이 극단적인 선정적인 폭력성에 탐닉하게 되는 경향이 있다. 현실은 결코 아름답지 못하고, 행복하게 살 수 없다는 것에 대한 깨달음에서 기인한다. 욕구불만의 강도가 심해질수록 폭력성은 더욱 강하게 나타나는데 개인에게서 뿐만 아니라 가족, 동료, 사회 단체나 종교, 국가간에도 집단적으로도 발생하게 된다. 사회적으로 볼 때 폭력은 용인되는 것이 아니므로 도덕적으로 절제를 하거나 상대방과 적절한 타협과 조정을 필요로 한다. 그러나 절제의 한계를 넘어선다고 생각되거나, 조정의 노력이 불가능하거나, 실패했을 때 폭력적인 행동으로 나타나게 된다. 리차즈(I.A Richards)는 분노와 공포는 일단 겉잡을 수 없는 경향이 있다고 하면서 오늘날 폭력에 대한 요구가 일상의 정서 생활에 있어, 억압을 통한, 빈곤함을 반영하고 있지 않은지 생각해봐야 할 것이라고 충고한다.

• Journal of the Korea Society of Computer and Information
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• v.25 no.4
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• pp.197-205
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• 2020

The purpose of this study is to examine the influence of social support perceived by multicultural youth on learning adaptation and to identify the indirect effects of self-esteem and achievement motivation in this relationship. In order to analyze these relationships through structural equation model analysis, panel data were used for the seventh year of multicultural youth (2017). As a result of the analysis, first, the social support, self-esteem and achievement motivation perceived by multicultural youth had a significant influence on learning adaptation. Second, self-esteem of multicultural youths had a significant effect on social support. Third, the influence of social support perceived by multicultural youth on learning adaptation was found to have indirect effects through self-esteem and achievement motivation as well as direct effects. Based on these findings, this study suggested practical intervention plans to improve social support and learning adaptation of multicultural youths.

• The Korean Journal of Franchise Management
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• v.4 no.1
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• pp.55-71
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• 2013

The purpose of this study is to analyze the effects of satisfaction or dissatisfaction of a franchise organization training program on its achievements. For the training program variables, it takes a motivation, a role perception, and a customer directivity as independent variables, and satisfaction or dissatistaction as a parameter. Also, it regards operation capability improvements, satisfaction of the job, and a will for a long-time employment as a dependent variable, then it presents the results by using SPSS/PC+ statistics methods. The results shows that satisfaction of training programs affect the long-time employment a lot. Therefore, for a long-run growth of the franchise organization, it is important to carry out proper training programs. The introduction(part I) contains the subject proposal and the purpose of the study, and theological background(part II) shows the definition and quality of a franchise organization, and some expectations from training programs such as motivations, role perceptions, and customer directivity. Also, part III presents the study model, hypothesis, and analyzing methods. For the last, part IV shows the verification of statistic results, then part V presents the conclusion.

• Journal of Convergence for Information Technology
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• v.10 no.11
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• pp.232-239
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• 2020

The purpose of this study was to identify the factors affecting the motivation for blood donation participation of university students. The subjects of this study were 200 university students in one area, and a self-report questionnaire was used for data collection. The data analysis used frequency, percentage, mean, standard deviation, Independent T-test, One-way ANOVA, Pearson Correlation Coefficient, and Multiple Regression Analysis. As a result of the study, the factors influencing the subjects' motivation to participate in blood donation were significant in the order of attitude toward blood donation, future blood donation plan, perceived health status, altruism, and number of blood donation experiences. The results of this study can be used as basic data for the development of educational programs to increase the motivation for blood donation participation of university students. It also suggests that there is a need to develop strategies that can increase university students' attitudes toward blood donation, altruism, and health status.

• Journal of Platform Technology
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• v.12 no.1
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• pp.106-118
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• 2024

In this study, the MZ generation's perceived motivations for using hotels were divided into room, cleanness, subsidiary facilities, employee, and price. In addition the impact of the MZ generation's motivation(facilities, cleanliness, convenience facilities, staff, price) for using hotels on user attitudes was analyzed. In the case of the MZ generation, this study also analyzed whether user attitudes toward hotels affect their intention to reuse. The results of this study are as follows. First, among the MZ generation's motivations for using hotels, room, cleanness, subsidiary facilities, employee, and price were found to have a positive effect on user attitudes. Next, the user attitude of the MZ generation was found to have a positive effect on reuse intention. Finally, this study suggests to provide theoretical and practical implications based on the research results to help develop hotel service strategies suitable for the MZ generation.