• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.23 no.6
• /
• pp.697-703
• /
• 2019

This study looked at what the perceived recognition and user characteristics of 3D printers have to do with perceived value and intention of continuing use. The data collection was conducted by 300 people, including employees who lived in Korea and used 3D printers. Research has shown that firstly, perceptual perception affects perceived values and intended use. Second, user characteristics have been shown to affect perceived value and intended use. Third, it appears to have a positive effect on perceived values and the intention of continuous use. Therefore, by fully recognizing the usefulness and ease of 3D printers to consumers, and by making them aware of the convenience and reliability of consumers, it will be effective if a strategy is established that has put a lot of interest and effort into making 3D printers more popular and active by enhancing consumers' intention to continuously use 3D printers.

• Information Systems Review
• /
• v.24 no.2
• /
• pp.67-88
• /
• 2022

This study proposed a research model that can explain the usage intentions of users and non-users by considering the performance aspects of personal mobility and external environmental factors based on the SOR (Stimulus-Organism-Response) model, A survey was conducted targeting domestic users and non-users, and research models and hypotheses were verified through Partial Least Square (PLS) and Artificial Neural Network (ANN). As a result of the analysis, it was confirmed that the users' perceived satisfaction and perceived trust had a positive effect on their intention to use, and that perceived risk and environmental value had a significant relationship with perceived satisfaction and perceived trust. For non-users, it was found that there was a positive correlation between perceived satisfaction and intention to use, and it was verified that perceived risk and environmental value, like users, were significant antecedents of perceived satisfaction and perceived trust. Among the remaining variables, the perceived mobility of users and the perceived ease of use of non-users were respectively presented as important influencing factors on perceived satisfaction.

• Journal of the Korean Society for information Management
• /
• v.28 no.3
• /
• pp.219-238
• /
• 2011

The purpose of this study is to examine the causal relationships among knowledge management system(KMS) quality, perceived ease of use, perceived usefulness, attitude, and continuance use of KMS. The results of data analysis by structured equation model(SEM) indicate that KMS quality significantly influences individual's perceived ease of use and perceived usefulness. Perceived ease of use affects individual's perceived usefulness on KMS. Individual's perceived ease of use and perceived usefulness affect on the creation of a positive attitude, and attitude affects continuance use of KMS. Based on the results, theoretical and practical implications of this study are discussed.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.15 no.1
• /
• pp.1-19
• /
• 2013

본 논문은 모바일 패션 쇼핑의 소비자 행동을 설명하기 위해 모바일 패션소비자의 유행선도력(유행선도성향, 의견선도성향, 선도잠재성향)과 모바일 상거래 특성(모바일 편재성, 모바일 개인화, 모바일 위치성)을 패션 수용상황에 적합한 기술수용 관점에서 관련성을 제시하여 시사점을 도출하고자 한다. 본 조사는 모바일 인터넷 서비스 및 커머스를 1회 이상 이용해 본 경험이 있는 패션 소비자 406명을 자료 분석에 사용하였으며, 분석 결과는 다음과 같다. 첫째, 패션소비자의 유행선도력의 유행선도성향과 선도잠재성향은 지각된 가치에 유의한 영향을 미치는 것으로 나타났다. 둘째, 패션소비자의 모바일 상거래 특성의 편재성은 지각된 가치와 지각된 유용성에 유의한 영향을 미치는 것으로 나타났다. 셋째, 모바일 패션커머스에 대한 지각된 가치는 지각된 유용성과 수용태도에 유의한 영향을 미치는 것으로 나타났다. 넷째, 모바일 패션커머스에 대한 지각된 유용성은 수용태도에 유의한 영향을 미치는 것으로 나타났다. 다섯째, 모바일 패션커머스에 대한 지각된 신뢰는 지각된 유용성과 수용태도에 유의한 영향을 미치는 것으로 나타났다. 이 결과로 패션 소비자의 유행선도력과 모바일 상거래 특성이 패션 모바일 커머스를 확산하는 능력을 지녔음을 제시한다. 또한 기존 연구에서의 패션상품 구매의도 형성요인들과 통합할 경우, 보다 설명력 있는 확장된 혁신수용 모델이 개발될 것으로 예상된다.

• Asia Marketing Journal
• /
• v.5 no.3
• /
• pp.1-34
• /
• 2003

서비스마케팅문헌을 살펴보면 지각된 서비스품질 및 이에 대한 고객반응에 초점을 맞추어 이루어진 연구들이 많이 있다. 그러나 본 연구에서는 지각된 서비스품질이 실질적으로 서비스 구매자인 소비자의 재구매 행위와 어떤 인과관계가 있고 또한 로열티와는 어떤 인과성을 갖는지를 규명하는데 주력하였다. 아울러 이러한 인과성이 조절변수인 라이프스타일에 따라 어떤 차이가 발생하는지를 규명하고자 하였다. 지각된 서비스품질을 측정하는 있어서는 기존 SERVQUAL방식의 측정개념이 아닌 Johnson, Tsiros & Lancioni(1995)가 적용한 일반적 시스템 접근법(투입, 과정, 성과변수로 측정)을 활용하여 새롭게 접근하고자 노력하였다. 연구결과 지각된 서비스품질은 이를 구성하는 선행변수(투입요소와 과정 및 성과요소)와 긍정적인 정(+)의 인과관계를 나타내고 있으며, 특히 성과요소에 의해 서비스품질이 지각되는 경향이 매우 큰 것으로 분석되었다. 또한 지각된 서비스품질은 재구매 의사와 로열티에 긍정적인 영향을 미치고 있는 것으로 검증되었으며 이러한 모든 인과관계는 소비자들의 라이프스타일 유형에 따라 다르게 나타나고 있었다. 따라서 서비스산업에 있어 마케팅전략을 수립하는데 있어서도 유형적 제품과 마찬가지로 라이프스타일을 이용한 시장세분화 전략을 활용할 필요가 있다.

• Journal of Digital Convergence
• /
• v.12 no.1
• /
• pp.105-114
• /
• 2014

There are many studies on the adoption intentions for mobile banking. But there are no apparent effect on the popularity of it. This is so because the users have resistance to innovation on Mobile Banking. Therefore, it is necessary to identify empirically the problem of user resistance. In this paper, we identified hindrance factors of mobile banking with previous papers. And then we conducted empirical study by survey reply from undergraduates and graduate students in China. The results of this study are as follows. Social Influence and Perceived Complexity have positive effect on Perceived Risk, and Trust has negative effect on Perceived Risk. Perceived Security and Perceived Protection of Private information have no effect on Perceived Risk. Perceived Risk has effect on User Resistance. The significance of this paper is that financial institutions and telecommunications companies of China could potentially establish new and more accurate strategies based on the resistance factors identified in this paper to gain more profits.

• The Journal of the Korea Contents Association
• /
• v.14 no.3
• /
• pp.352-360
• /
• 2014

This study is based on the results from the previous one. It proved that perceived usefulness, perceived ease of use, perceived service quality, perceived risk are the independent variables. Research model and hypotheses by using the use intention and recommended intention as the dependent variable. The results were as follows: First, perceived usefulness and perceived service quality have positive effects on use intention and recommended intention. Second, perceived risk has negative effects on use intention and recommended intention. Third, the perceived ease of use has positive effect on use intention in Social Commerce, in contrast, it has no significant effect on use intention in Online Shopping. The results of this study presented the proposal for operators at social commerce area.

• The Journal of the Korea Contents Association
• /
• v.12 no.2
• /
• pp.94-104
• /
• 2012

A research model was created in order to explore the factors on use intention based on Technology Acceptance Model and considered factors of Mobile-Blog Characteristics (Participation, Sharedness, Immediacy) and factors of Mobile-User Characteristics(Innovativeness, Familiarity). With 165 people as specimens for empirical analysis, The results were as follows: first, factors of Mobile-Blog Characteristics had a positive influence upon Perceived Ease of Use and Perceived Usefulness. second, factors of Mobile-User Characteristics had a positive influence upon Perceived ease and Perceived usefulness. third, Perceived ease had a positive influence upon Perceived usefulness and Perceived ease and Perceived usefulness had a positive influence upon use intention. This study suggested the strategic implications to promote customers use intention after analyzing the critical factors that mobile-blog made influence on them.

• Journal of Digital Convergence
• /
• v.15 no.12
• /
• pp.509-516
• /
• 2017

People observe a lot of events in our environment and we do not have any difficulty to perceive events including speech perception. Like perception of biological motion, two main theorists have debated on speech perception. The purpose of this review article is to briefly describe speech perception and compare these two theories of speech perception. Motor theorists claim that speech perception is special to human because we both produce and perceive articulatory events that are processed by innate neuromotor commands. However, direct perception theorists claim that speech perception is not different from nonspeech perception because we only need to detect information directly like all other kinds of event. It is important to grasp the fundamental idea of how human perceive articulatory events for the convergence on speech engineering. Thus, this basic review of speech perception is expected to be able to used for AI, voice recognition technology, speech recognition system, etc.

• Journal of Digital Convergence
• /
• v.19 no.4
• /
• pp.373-381
• /
• 2021

This study attempted to present a strategic direction that helps in vitalizing the domestic fashion and beauty magazine industry by examining the factors that influence the intention to use the fashion beauty magazine curation service. A survey was conducted on 314 college students in Korea, and the results were derived through a series of analysis processes using the SPSS 21.0 and AMOS 21.0 programs. Technology self-efficacy had a positive effect on perceived ease of use and perceived usefulness, perceived value had a positive effect on perceived usefulness. Technology self-efficacy and perceived value had a positive effect on intention to use, perceived ease of use had a positive effect on perceived usefulness. Perceived ease of use did not have a significant effect on intention to use, but perceived usefulness had a positive effect on intention to use. In order to increase the intention of using the mobile-based fashion beauty magazine curation service for college students, it is necessary to clearly understand the value and usefulness of the curation service.