• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.599-608
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• 2020

This study aims to investigate the performance and satisfaction of occupational therapists at the Dementia Relief Center for health care of the elderly in local communities, and to provide basic data necessary for role establishment by checking occupational therapists' tasks according to the priority. The subjects of this study were occupational therapists in dementia care centers in the Honam area and Gwangju Metropolitan City, who were surveyed via mail and e-mail. The survey had a total of 54 items covering the general characteristics of the therapists and current state of the centers (n=8), performance and satisfaction with the service areas and task content of the centers (n=45), and tasks that were considered important (one short-answer question). It was found that occupational therapists at the Dementia Relief Center were mainly carrying out the "Dementia Prevention Management Projects", which provided the programs for the patients, and they showed the highest satisfaction. Although the 'MMSE-DS' is occupational therapists' own area with high performance and satisfaction, it was not assigned to the occupational therapists at the Dementia Relief Center, indicating that the role was insufficient. The tasks related "administrative works and strengthening community capacities" showed low performance and satisfaction, but they are essential for the operation of the Dementia Relief Center and the management of the patients, so the plans to increase the occupational therapists' performance should be established. The categories of projects that occupational therapists consider important were also consistent with those they had to perform. It means the occupational therapists at the Dementia Relief Center recognized their unique roles. In this context, to establish the role of occupational therapist at the Dementia Relief Center, it is necessary to amend the operating guidelines based on the performance, satisfaction, and priorities of the projects, and to develop the curriculums and programs that can improve the tasks with insufficient performance and low satisfaction.

• Culinary science and hospitality research
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• v.17 no.4
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• pp.169-184
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• 2011

This study tried to know the effect of selection attributes for chicken specialty stores on customer satisfaction and loyalty. IPA analysis on relation between the attributes and the satisfaction showed that most quality-related product attributes such as 'the taste and quality of chicken', 'proper portion', and 'fresh ingredients' had high levels of perceived importance and satisfaction. It indicates that the stores need to keep the current good quality. On the other hand, customers showed lower levels of satisfaction in 'reasonable prices', 'quick delivery'(certainty factors), and 'kindness of employees', so that those attributes need improving. The hypothesis testing showed that supplementary product factors such as 'side dishes offered with chicken', 'use of neat and convenient wrapping package', and 'coupon offers' among the customer selection attributes had a significant impact on customer satisfaction and loyalty. Therefore, the owners of chicken specialty stores need to choose a reasonable price to make customers satisfied and shorten delivery time directly related to quality. Also, they need to differentiate their services by continuous employee training and education and provide additional services in order to enhance customer satisfaction for their repurchase.

• Journal of Global Scholars of Marketing Science
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• v.4
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• pp.111-131
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• 1999

본 연구는 인터넷 쇼핑시이트의 웹디지인 구성형식에 띠른 소비자의 쇼핑 프로세스의 차이점을 밝히고, 인터넷 쇼핑 사이트에 대한 소비자 만족도와 그 차원을 규명하고, 인터넷 편의성, 만족도 및 구매의도와의 관계를 조사하였다. 본 연구는 설문지조사법과 관찰법을 이용히여 인터넷을 사용하는 소비자로, 남여 대학생 101명을 편의추출히여 조사를 실시하였고, 자료분석방법으로는 기술통계, paired t-test, 요인분석, 회귀분석을 실시하였다. 연구 결과 첫째, 대부분의 응답자들이 인터넷사용과 인터넷 쇼핑에 어려움을 느끼지 않았으며, 인터넷 정보의 질은 소비자들이 기대수준에 미치지 못하는 것으로 나타났다. 또한 상품정보 제공 시 사진과 설명을 동시에 사용하는 것을 선호하고 상품 홈페이지 구성의 중요도 중 속도와 정보의 질을 중요시 여기는 것으로 나타났다. 둘째, 인터넷 쇼핑 프로세스의 관찰 결과 처음 쇼핑을 시도할 경우 인석하기 쉬운 기능키나 단어로 된 메뉴를 이용하는 경우가 대부분이며, 쇼핑 과정은 대부분 10번의 클릭으로 이루어졌고, 쇼핑과정 동안 쇼핑에 재미를 느끼지 못하는 경우도 많았으며 마음에 들지 않거나 선호하는 상품이 없는 경우 쇼핑을 중단하는 것이 대부분이었다. 그리고 매장구성은 텍스트보다는 그림을 선호하는 경우가 많았다. 셋째, 인터넷 쇼핑에 대한 소비자 만족요소 중에 '직접 가지 않아도 되는 것'과 '시간, 장소에 구애받지 않는다'는 항목에 대한 만족도가 높게 나타났으나 상품의 구색이나 가격, 유통업자 및 상품의 신뢰도 요인에 대한 만족도가 낮게 나타났으며 만족/불만족 요인으로는 주문처리의 정확성/다양성, 인터넷 쇼핑의 편의성, 상품의 다양성/신뢰성, 주문 방법의 편의/경제성, 쇼핑 방법의 용이성의 5가지 요인으로 나타났다. 넷째, 인터넷 편의성은 소비자 만족에 영향을 미치지 않는 것으로 나타났으나, 인터넷 쇼핑의 만족은 구매의도에 영향을 주는 것으로 나타났다. 쇼핑의 만족도가 높을수록 구매의도가 높은 것으로 나타났고, 상품의 다양성/신뢰성 요인에 대한 만족도가 높을수록 구매의도가 가장 높아지는 것으로 조사되었다. 인터넷 쇼핑 사이트에서 소비자들은 전형적인 의복구매행동과 유사하거나 오히려 더 많은 정보와 서비스롤 요구하는 것으로 나타났다. 직접 보지 못하고 구매해야 한다는 데 대한 두려움과 거부감을 많이 나타내고 쇼핑 시 즐거움에 대한 중요도도 높게 나타났다.

• 한국체육학회지인문사회과학편
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• v.54 no.4
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• pp.363-372
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• 2015

The purpose of this study was to suggest marketing plan to improve and promote screen baseball utilization, applying Importance-Performance Analysis (IPA) incorporating marketing mix 4Cs; Customer value, Convenience, Cost, and Communication. A convenience sample was made up of 267 users in screen baseball clubs located in metropolitan area. Evidence on validity and reliability of the data was obtained through exploratory factor analysis and internal consistency analysis. Frequency analysis and paired sample t-test for the difference verification of IPA were conducted also in SPSS version 21.0 with .05 of significance level. The main results of the study were as follows. First, there were partially significant differences between importance and satisfaction regarding the sub-categories of Customer value and Convenience. Second, there were all significant differences between importance and satisfaction regarding the sub-categories of Cost and Communication. Third, as the results regarding IPA, quadrant I indicating 'Keep up Good Work' included healthy use of leisure time, improvement of self-achievement, accessibility, communication between service user and provider, etc. Fourth, quadrant II indicating 'Concentrate Here' included diversification of screen baseball program, cost regarding facility use, etc. Fifth, quadrant III indicating 'Low Priority' included interpersonal relationship, subsidiary facilities, cost of food and beverage, etc. Lastly, quadrant IV indicating 'Possible Overkill' included improvement of physical health and life satisfaction and rules and procedures of screen baseball.

• FLOWER RESEARCH JOURNAL
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• v.18 no.4
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• pp.315-322
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• 2010

To analyze our country's education program for flower decoration and occupational satisfaction of florist, 60 present florists and 60 applicants were surveyed. To investigate satisfaction of florist, the questionnaire items consisted of satisfaction for occupation etc. experienced by attendants, contents of related education, recognition from society, social treatment. And this study analyzed followings : considerations to select occupation, satisfaction on job of person who majored in related subject and non- person without such an educational background, satisfaction on present occupation, satisfaction on education period, significance of florist ability, significance of requirements for occupational development. The points which present florists and applicants consider as important were aptitude for gardening and prospect. From the analysis by major of florists, majored persons had more satisfaction than non-majored persons but there was no statistically significant difference between them. From the analysis by applicant, as in present florists, majored persons had more satisfaction than non-majored persons. For the satisfaction by career and education period of present florists and applicants, the satisfaction on education related to flower decoration or learning experiences and lecturer's teaching method showed that the lower the career is, the less the satisfaction is. Seeing the result by education period of applicants, the satisfaction on job was similar each other regardless of education period. For difference in recognition on ability by major of present florists and applicants, the result of analysis by major of present florists showed that majored persons considered the ability more important comparing to non-majored persons in the fields of gardening and making decorations. In the other hand, in the fields of quality maintenance, flower decoration, and flower distribution and management, there was no significance difference between majored and non-majored persons about the recognition of ability. The result of analysis by major of applicants showed that majored persons considered the ability more important comparing to non-majored persons in the fields of gardening, flower decoration, making decorations, flower distribution and management. For the significance of quality maintenance, majored persons wholly considered the significance more important comparing to non-majored persons but there was no significant difference. Based on the results of this study, in working as a florist, persons who majored in flower decoration had more occupational satisfaction than non-majored persons. And among the contents of education, the education related to gardening was recognized as most important. But at present the systematic and special education programs to cultivate professional florists are deficient. Therefore it is suggested that courses based on systematic educational contents which integrate theory and practice are needed to solve education problem related to flower decoration in this rapidly changing society.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.04a
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• pp.814-817
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• 2012

국내 B2C(Business to Customer) 산업에 있어 많은 기업,기관들의 효율적인 성과관리를 위해서는 고객이 원하는 서비스 요소를 추론하여 고객이 원하는 서비스를 제공하고 그 결과를 평가하여 지속적으로 서비스품질 및 성과를 향상 할 수 있도록 해야 한다. 이를 위한 중요한 요소는 고객 만족도의 정확한 피드백인데 현재 우리나라에서는 고객 만족도 측정에 대한 정량적이고 표준화된 시스템이 부재한 상황이다. 본 연구에서는 B2C산업군중 의료서비스 분야에 있어 고객 만족도를 실시간으로 수집 및 분석할 수 있는 피드백 모바일 시스템을 제안하며 시스템 개발과정 중 가장 중요한 요소인 고객 만족도 측정항목을 분석한다.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.41 no.4
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• pp.405-416
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• 2021

The safety speed 5030 policy, which is currently being implemented nationwide, tends to increase citizens' dissatisfaction due to reduced mobility and inconvenience. In order to successfully promote the Safety Speed 5030 policy, it is important to collect various opinions of citizens who use roads by deviating from quantitative policy evaluation criteria such as traffic accidents and traffic speed. Therefore, in this study, citizens who use roads were classified into a driver group and a non-driver group, and civic consciousness analysis such as adequacy evaluation of speed limit, satisfaction evaluation of road service quality (MDS), and importance-satisfaction analysis (IPA) was conducted. As a result of the analysis of civic consciousness, in particular, satisfaction with mobility, economy, and environment was low. Accordingly, it was intended to promote the successful implementation of the Safety Speed 5030 policy by presenting measures to improve the speed limit and quality of road service for roads with low satisfaction.

• Current Research on Agriculture and Life Sciences
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• v.31 no.3
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• pp.182-192
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• 2013

Since the Korean apple industry needs to expand its export market in Southeast Asia, this study investigates the attributes of Korean apples affecting consumer preference in Indonesia, Malaysia, Singapore, and Thailand. Based on an Importance-Preference analysis, the results are summarized as follows. First, price is the most important determinant for purchasing Korean apples by Southeast Asian consumers, except in Malaysia. Second, managing the intrinsic(sweetness and chewing texture) and extrinsic(surface and color) factors needs to be well maintained. Third, the priority of the marketing factor(wrapping) should be lowered. Fourth, while the importance of extrinsic factors(shape and size) is low, satisfaction is high, so these factors need to be managed to avoid overkill. Overall, Korean apples should have their own merits with an appropriate proper price, while maintaining a high quality. The results of this paper may provide suitable strategies for promoting apple exports to Southeast Asia.

• Journal of Nutrition and Health
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• v.49 no.3
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• pp.189-200
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• 2016

Purpose: This study analyzed job importance, job performance, and job satisfaction in 38 dietitians working at geriatric hospitals and elderly healthcare facilities in Jeju surveyed from September 15-24, 2014 with the aim of providing basic data for improving the quality of meals and nutrition management for elderly patients. Methods: Data were analyzed using descriptive analysis, ${\chi}^2$-test, t-test, ANOVA, and Pearson's correlation coefficients using the SPSS Win program (version 12.0). Results: Regarding job importance, the average score was 4.29 (out of 5), indicating that hygiene and safety management scored the highest at 4.77 (out of 5), and nutrition management scored the lowest at3.86. In terms of job performance of subjects, the average score was 2.87 (out of 5), indicating that cooking operation management scored the highest at 4.42 (out of 5). Regarding the Importance-Performance Analysis (IPA) of job importance and job performance, hygiene and safety management and cooking operation management scored high for importance and performance (B quadrant) menu management, human resource management, and nutrition management scored low for importance and performance (C quadrant) and purchasing management and financial management were included inD quadrant and A quadrant, respectively. For the level of job satisfaction of subjects, the average score was 3.37 (out of 5), indicating that relationships with colleagues scored the highest at 3.72, and improving professionalism scored the lowest at 2.95. Additionally, job importance and performance of subjects were positively correlated withjob satisfaction (r = 0.395, r = 0.386, both p < 0.05). Conclusion: In conclusion, scores for job importance and job performance of nutrition management were low, and job satisfaction of improving professionalism scored low. Therefore, continuous training and education programs of nutrition management should be provided to improve professionalism of dietitians at geriatric hospitals and elderly healthcare facilities.

• Journal of Korean society of Dental Hygiene
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• v.10 no.4
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• pp.765-775
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• 2010

Objectives : 노인 환자들이 제공받고 있는 치과 의료서비스 만족도를 평가하여 노인 환자에게 양질의 구강보건진료 서비스를 제공하고 노인의 구강보건향상에 기여하기 위하여 실시하였다. 이와 같은 연구목적을 달성하기 위하여 노인관련 일반적 특성을 알아보고, 치과 병 의원을 이용하는 노인 환자의 만족도에 미치는 요인 및 병 의원 선택이유를 조사하였다. Methods : 서울특별시와 경기도, 경상도, 전라도 일부지역의 치과병원 및 치과의원을 이용하는 노인 환자 300명을 편의추출 하였으며, 2009년 4월 1일부터 5월 8일까지 면접 및 자기기입법으로 설문조사를 실시하였다. 설문지는 4개영역으로 구분하여 치과 의료서비스 만족도 22문항, 치과위생사의 의료서비스 만족도 14문항, 재이용 권유의사 4문항 및 일반적 특성과 치과이용에 관한 8문항으로 구성하였다. 노인환자의 일반적인 특성에 따른 치과 의료서비스 만족도, 연구대상자의 병원인지경로, 치과선택이유에 따른 치과의료서비스 만족도는 일원배치분산분석(One-way ANOVA)을 실시하였다. 치과의료서비스 만족도 영향인자, 만족도에 미치는 치과위생사 요인 등은 다중회귀분석을 실시하였다. 연구대상자의 성별과 병원내원기간에 따른 치과선택이유는 카이제곱 (${\chi}^2$) 분포를 따르는 정확검정(exact test)을 실시하였다. Results : 1. 노인환자들이 병원을 선택할 때 가족, 친척으로부터 추천을 받는 경우가 가장 많으며 이 경우 다른 인지경로에 비하여 치과에 대한 만족도가 가장 높았다. 2. 치과선택 이유에 따른 만족도를 비교하였을 때 첫째, 의사의 높은 진료수준, 둘째, 친절한 서비스에 만족도가 높았다. 또한 치과선택이유가 의사의 높은 진료수준과 친절함을 포함한 의사요인이 가장 중요한 것으로 나타났다. 3. 치과위생사의 높은 진료수준과 친절도는 치과의료서비스 만족도에 유의한 차이를 나타내었다. 노인환자들의 만족도를 높이기 위해 노인에 대한 치위생교육이 필요하고 노인에 대한 지식뿐만 아니라 태도에 대한 교육도 실시되어야 한다. 4. 동일한 치과를 계속적으로 다니는 이유는 첫 번째 의사의 높은 진료수준, 두 번째 친절도로 의사요인과 관련이 가장 높은 것으로 나타났다. 또한 3-4년 이상의 장기내원환자는 의사의 높은 진료수준 다음으로 친절도를 중요한 이유로 선택하였다. Conclusions : 이상의 결과로 노인 환자가 만족하는 치과는 치과의사와 치과위생사의 진료수준이 높아야 하겠고, 다음으로 친절한 서비스가 중요함을 알 수 있었다. 또한 노인환자들의 만족도를 높이기 위해 노인에 대한 치위생교육이 필요하고 노인에 대한 지식뿐만 아니라 태도에 대한 교육도 실시되어야 한다.