• Title/Summary/Keyword: 중요도 만족도 조사

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목포항 연안여객터미널 이용자 만족도 분석

  • Song, Ju-Min;Kim, Hwa-Yeong
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2018.05a
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    • pp.61-62
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    • 2018
  • 목포항은 과거부터 서남권 도서를 연결하는 여객선 교통의 충추적인 역할을 담당해왔다. 최근 국민의 삶의 질 향상과 여가시간 증가로 섬을 찾는 관광객이 증가하고 있다. 이에 목포항 연안여객터미널의 이용객 만족도를 조사하여 어떤 시설, 서비스를 중요하게 여기고 있는지 조사, 분석하였다. 그 결과 다양한 연령층이 목포항 연안여객터미널을 이용하고 있었으며, 그 가운데 20대와 50대의 이용객이 많았다. 연안여객터미널 접근성은 좋다고 했으나 타 교통수단에 비해 다소 비싸게 느끼고 있었다. 연안여객터미널 시설의 중요도와 만족도에 있어서 매표소 시설, 대기실 공간, 화장실 여건은 중요하다고 인식하고 있었고 목포항 연안여객터미널의 만족도도 대체로 높았다. 그러나 상업시설과 주차장은 중요하게 인식하고 있었으나 만족도는 낮게 나타나 이에 대한 보완이 필요할 것으로 판단된다. 연안여객선의 운영서비스에 있어서는 운항간격, 출항시간 준수, 운항 소요시간 준수, 편의시설 관리, 안전관리 수준, 이용서비스 대비 운임, 차도선 이용 편의성에 있어서 만족도가 높게 나타났다. 이 연구는 향후 목포항 연안여객터미널 운영에 활용될 수 있을 것으로 기대된다.

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Visitors' Behavioral Characteristics and Application of Importance-Performance Analysis to Park Management and Use in the Chirisan National Park, Korea (지리산국립공원 이용객 행태 및 이용.관리에 대한 중요도-성취도 분석)

  • 유기준
    • Korean Journal of Environment and Ecology
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    • v.13 no.4
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    • pp.367-374
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    • 2000
  • 본 연구는 지리산국립공원의 동부지역을 찾은 이용객의 이용 행태의 분석 및 중요도-성취도 분석방법을 통해 관리와 이용관련 속성들에 대한 중요 정도와 실제만족도 분석을 목적으로 수행되었다 이를 위해 이용객 직접기입 방식의 설문조사가 현지에서 실시되었다 총 254명이 본 설문조사에 참여하였으며 응답자들의 사회경제적 특성 및 방문특성은 다른 국립공원 이용객조사에 나타난 결과와 유사한 경향을 보였다 대부분의 응답자들은 최근 대두되고 있는 환경문제에 대해 높은 관심을 보였으며 이와 더불어 이용보다는 보전이 우선하는 국립공원 관리정책에 더 큰 관심을 나타냈다 각 관리 및 이용관련 속성에 대한 중요 정도와 만족도 결과는 수질의 상태 자연식생의 보존상태 공원 내 쓰레기 문제, 야생동물의 보호상태에 특히 높은 중요도를 나타냈으며 휴양.관광 프로그램의 다양성 여부와 야생동물의 보호상태에 대하여 상대적으로 낮은 만족도를 나타낸 것으로 조사되었다.

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Research on the Importance and Satisfaction of the Clean Workplace Program using IPA (IPA를 활용한 클린사업의 중요도-만족도 연구)

  • Choi, yoo-jung;Choi, hun
    • Proceedings of the Korea Contents Association Conference
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    • 2018.05a
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    • pp.467-468
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    • 2018
  • 2001년 이후 고용노동부는 산업재해예방을 위해 50인 미만 근로자가 근무하는 소규모 사업장을 대상으로 재정지원을 해주는 클린사업장조성지원사업을 수행하고 있다. 클린사업의 성과를 향상시키기 위해서는 사업 추진 과정과 지원 이후의 상황이 철저히 관리되어야만 한다. 따라서 본 연구에서는 클린사업 지원을 받은 기업을 대상으로 설문 조사를 실시하여, 추진 과정 중의 중요도와 만족도, 그리고 지원이후의 중요도와 만족도를 조사하였다. IPA 분석을 이용하여 클린사업의 중요도-만족도 분석을 하였으며, 그 결과 추진 과정에서는 지원 금액, 지원품목 품질, 지원품목의 다양성 요소에 특히 관심을 더 가져야 하는 것으로 나타났고, 지원 이후에는 모든 성과변수들이 기대하는 수준만큼의 성과를 얻고 만족하고 있는 것으로 나타났다.

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A Study on User Satisfaction and Importance of OPAC2.0 Services in University Libraries: Focusing on Book Search Result of A and B University Libraries (대학도서관 OPAC2.0 서비스 이용자 만족도와 중요도에 관한 연구 - A와 B대학도서관 도서검색결과를 중심으로 -)

  • Rhee, HeyYoung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.28 no.1
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    • pp.97-119
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    • 2017
  • This research investigated user satisfaction and importance of OPAC2.0 services in university libraries for book search result. This research analyzed OPAC2.0 services in university libraries focusing on book search result, user satisfaction with and importance in services, difference in satisfaction and importance, and grade and satisfaction. As a result of the investigation and analysis, OPAC2.0 services given the most was the service of 'portal site linkage'. Generally, the satisfaction with OPAC2.0 services was 2.07 in average, 'very dissatisfactory'. The service considered to be the most important was 'service item'. The difference between satisfaction and importance showed dissatisfactory result, compared with importance in general. The grade and the general difference in satisfaction didn't appear. On the basis of the analysis result mentioned above, with the purpose of the improvement in OPAC2.0 services focusing on book search result, it is necessary to manage users continuously by publicizing libraries concerning respective services, introducing use guide, offering a variety of services, improving quality, and offering information.

Importance-Satisfaction and Usage of Traditional Market Foods of Undergraduate Students in Jeonbuk Area (전북 일부 지역 대학생들의 전통시장 음식 이용 현황 및 중요도-만족도 분석)

  • Lee, In-Seon
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.46 no.1
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    • pp.123-131
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    • 2017
  • The aim of this paper was to provide basic data on revitalizing traditional markets in 389 undergraduate students who had purchased foods sold at a traditional market in order to understand the current state of usage of traditional market foods and to analyze degree of importance and satisfaction. From September 2015 to November 2015, questionnaires were filled out by respondents. Of the 389 questionnaires that were returned, 343 were used while 46 were discarded as incomplete. In the traditional market, high popularity was detected in foods such as 'Hotteok', 'stir-fried rice cake', 'Korean sausage', and so on in that order, which were mainly simple foods. There was a tendency that 'taste', 'hygiene', 'price', and 'quality' were considered as important, all of which scored more than 4 points for all residence types. In the difference analysis of the degree of satisfaction and importance in traditional market foods according to residence types, degree of importance was much higher than that of satisfaction for all selective attributes. In the results of ISA analysis for attributes of traditional market foods, those selling food in the second quadrant need to make more effort to improve 'hygiene' and 'quality' of food.

Quality Evaluation of Take-out Services at Restaurants in Chungbuk Province (충청북도지역 외식업체의 테이크아웃서비스 품질특성 분석)

  • Lee, Young-Eun
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.37 no.7
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    • pp.942-952
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    • 2008
  • The purpose of this research was to evaluate the quality of take-out services at restaurants in Chungbuk Province. A questionnaire survey by 450 customers who had experience in take-out service at the restaurants was conducted and 378 completed questionnaires were available for statistical evaluation. Statistical analyses were made of raw data by SAS V8.2. The scale for analyzing the importance and performance of the service quality was composed of 5-point Likert scales. The main results of this study are as follow: The quality attributes of take-out service were rearranged into four factors in terms of food, sanitation, access and service. The importance score was higher than performance score. IPA showed that 'freshness of food material', 'cleanliness and hygiene in food', 'sanitation of facilities', 'neatness of employees' and 'price in food' was included in 'focus here' area. There was significantly positive correlation between factors such as food, sanitation, access, service and overall customer satisfaction (p<.001); between factors and repurchasing intentions (p<.001); and between customer satisfaction and repurchasing intentions (p<.001). According to multiple regression analysis, 26.27% of the variance in respondents' overall satisfaction score and 9.21% of the variance in respondents' repurchasing intention score could be explained by factors such as food, sanitation, access and service.

Comparison of factors affecting residential and residential environment satisfaction by region using the CART algorithm (CART 알고리즘을 이용한 지역별 주택 및 주거환경 만족도 영향 요인의 비교)

  • Jung su eun
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.707-715
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    • 2023
  • This study utilized CART algorithm, a decision tree analysis method, to comparatively analyze factors affecting housing and residential environment satisfaction by region using data from Ministry of Land, Infrastructure and Transport's housing survey in 2020. First, in terms of residential environment satisfaction, accessibility to medical facilities and school district showed higher importance in metropolitan cities and areas compared to other regions, whereas safety from accident showed the opposite trait, showing difference between region. Second, housing characteristics were important in housing satisfaction, indoor environment level satisfaction and indoor safety and hygiene being important in almost all regions, while residential environment characteristics were more important in residential environment satisfaction and influencing factors were relatively evenly distributed. In order to generalize these regional characteristics, research using time series data needs to be conducted later.

A Study on WSERVQUAL weight with PCSI index (PCSI지수를 이용한 WSERVQUAL 가중치에 관한 연구)

  • Lim, Sung-Uk
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.04a
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    • pp.3-7
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    • 2006
  • 현대 기업은 경영 전략의 방향 및 평가를 위하여 고객만족도를 조사한다. 특히 서비스업에서는 많은 경우 SERVQUAL 점수를 이용하여 고객만족도를 평가한다 SERVQUAL은 고객의 기대와 지각의 차이를 조사하여 고객만족도를 평가하며 22 개의 평가항목은 5가지의 품절특성 (유형성, 신뢰성, 대응성, 확신성 공감성)에 대한 SERVQUAL 접수로 산출된다. WSERVQUAL 접수는 SERVQUAL 점수에 단순평균방식과 상대적 중요도를 가중한 가중접수로 계산되는 방법으로 상대적 중요도를 파악하기 위하여 기존에서는 중요도에 대한 고객의 의견을 파악하여 적용하였으나 본 논문에서는 임성욱의 잠재적 고객만족 개선지수 (PCSI Index)를 적용하여 고객의 향후 잠재적 만족개선정도에 관한 내용을 포함한 가중치를 산정할 수 있는 방법론을 제시하였다.

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An Importance-Performance Analysis(IPA) for Bus Users Travel Time by Using Structural Equation Model(SEM) (구조방정식모형(SEM)을 활용한 버스 이용자의 통행시간 중요도-만족도 분석(IPA))

  • Ahn, Woo-Young;Lee, Sol
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.35 no.3
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    • pp.663-670
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    • 2015
  • In most public transportation related master plans, decisions for investment priorities are initially made by facilities with lower installation rates or lower satisfaction (performance) levels. In general, the decisions are made without conducting importance factor analysis. In this study, a combined method of importance-performance analysis (IPA) model for bus users related in travel time is proposed by using Structural Equation Model (SEM). The results of the IPA for Metropolitan users show that the categories need improvement are number of bus stops, number of intersections, headways, waiting times for boarding and traffic signal operations in order. On the other hand, Non-Metropolitan uses show that the categories need improvement are traffic signal operations, waiting times for boarding, headways, bus exclusive lanes and number of intersections that is in reverse order to Metropolitan users.

Education-Training Program for Hotel Employees by Importance Performance Analysis (호텔종사원의 교육훈련프로그램에 대한 중요도와 만족도 분석)

  • Park, Jae-Wan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.11
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    • pp.6604-6612
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    • 2014
  • The purpose of this study was to provide basic knowledge and a proper education-training program for hotel enterprises. The results are as follows. First, an education-training program was focused on five factors. Service quality, Job, Organization culture, Self improvement, and Language. Second, the Importance Performance Analysis Result show that Keep the Good Work variables are the Customer reception, Food hygiene, Hygienic management, Cooking, First aid, Self development, and Communication. Possible excesses include Customer satisfaction, Business vision, Brand, Prevention of sexual harassment, Multiple cultures. Finally, an education training program should focus mainly on 'Manner', 'Table manner', 'Personal hygiene' and 'Chinese'.