• Journal of the Korea Convergence Society
• /
• v.13 no.3
• /
• pp.309-315
• /
• 2022

The purpose of this study is to analyze the correlation between importance and satisfaction of beauty contest using IPA(Importance-Performance Analysis) by deriving the quality factors of contest for revitalize beauty contest. For the study, a survey was conducted on participants with experience participating in beauty contest, and the collected data were analyzed using a response sample t-test and a PIA matrix. The results are as follows. First, there was a difference in importance and satisfaction as the average of importance was high. Second, in the first quadrant of the IPA matrix, contents related to contest assignment were mainly shown. This was analyzed as an effective factor that can improve the quality of the competition. Third, in the second quadrant, factors related to contest review were distributed. Accordingly, measures are required to increase the expertise and transparency of review. Fourth, in the third quadrant, the contents of the contest operation are mainly shown, and the satisfaction level is low, but supplementing it will have an improvement effect. Fifth, in the fourth quadrant, the satisfaction of the ability improvement item was high, which is analyzed that the contest experience affects the improvement of individual skills. Through this, it is significant to be used as basic data to establish a plan for revitalizing beauty contest.

• Journal of Korean Library and Information Science Society
• /
• v.41 no.1
• /
• pp.255-272
• /
• 2010

This paper aims to describe the measurement and improvement of academic library service quality by ISA (Importance-Satisfaction Analysis). This research established service quality model on based LibQUAL+(R). It consisted of 18 items that formed three dimensions, affect of service quality, information control quality, and library as place quality. To execute this research, the service quality according the users' importance and satisfaction of library service is measured through Gaps model and ISA. The data for this case study was collected through the survey conducted the users of the H University library. By applying SPSS 17.0 and Excel 2007, the final 113 surveys were used for analysis.

• Journal of Digital Convergence
• /
• v.13 no.7
• /
• pp.403-412
• /
• 2015

In this study, IPA(Importance-Performance Analysis) techniques were used to suggest improvement plans and implications for convergent medical tourism services which medical tourists can be satisfied in Medical institutions. For this study, a total of 244 questionnaires among collected data for customers who experience a medical tourism service (a health checkup) at four hospitals located in Gangneung, Gangwon Province from September 1, 2014 to October 30, 2014 was to ensure a valid sample. As a result of the experiments which conducted by paired sample t-test analysis to learn corresponding to the difference between importance and satisfaction of the medical tourism services, it shows significant differences in all entries In the importance and satisfaction of the medical tourism services. As a result of the experiments which conducted by the IPA, the importance is high awareness but among service items which satisfaction is not actually high, service items that requires intensive care in the future are derived in items of "exact medical tourism services", "rapid response to the needs of the patient", "rapid medical tourism services", "communication with medical tourism coordinator". Therefore, medical institutions may need to be arranged in the Medical Tourism Coordinator with the agility and expertise of the medical tourism.

• Journal of Korean Society of Forest Science
• /
• v.100 no.4
• /
• pp.650-663
• /
• 2011

The purpose of this study was to investigate the satisfaction of service quality for seasonal visitors of Korea National Arboretum using Importance-performance analysis. Data were obtained from visitors of Korea National Arboretum on spring, summer, autumn. Results of analysis showed that all season visitor's satisfaction was high. The IPA was undertaken with total 24 variables about service quality of arboretum. Results of IPA was founded that summer visitors want to improve some services (information facilities, forest museum, conveniences, etc). Autumn visitors, on the other hand, thought that some services (kindness, active responsiveness, variety of plant, etc) are overinvested. As a results, there is differences between importance and satisfaction about seasonal service quality.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• v.29 no.5D
• /
• pp.587-595
• /
• 2009

Since October 11th, 2007, water taxi service in Han River has been operated for commuting and sightseeing. However, it is less popularized than expected because of economical problem and accessibility. Therefore, this paper develops service estimation items for water taxi based upon literature review on public transportation. It also conducts survey questionnaire and IPA (Importance Performance Analysis) Analysis to analyze service characteristics of water taxi users and provide several implications. The results are follows: First, economical problem should be solved out as showed in the 'main improvement' item. Second, accessibility, informativeness and convenience in the 'required improvement' item, and security and punctuality in the 'keep up the good work' item are presented. Third, kindness and soundness are showed in the 'the maintenance of current situation' item. All in all, if municipal considers economical problem, accessibility, informativeness, and convenience as it improves water tax service, it will make it possible to attract more water taxi users.

• Journal of Korea Port Economic Association
• /
• v.35 no.3
• /
• pp.41-60
• /
• 2019

This study aims to identify factors that pharmaceutical logistics companies must consider when selecting a logistics center; it also aims to analyze the importance-satisfaction-of these factors by using IPA. The main results are as follows. First, overall, the aforementioned factors are divided into logistics factor, economic factor, environmental factor, and policy factor, and most of the specific attributes of each main factor are less satisfied than the importance. Second, the users of pharmaceutical logistics are divided into producers, distributors, clinics, and pharmacies. The analysis of each user shows a need to improve logistics factors as well as an overinvestment in environmental factors. The results can provide drug distribution companies directions for selecting logistics centers as well as strategic implications.

• Journal of Korea Entertainment Industry Association
• /
• v.15 no.5
• /
• pp.115-128
• /
• 2021

The purpose of this study is to examine the importance and satisfaction perceived in the purchase of goods and the use of a court in badminton club members. The results will be used for basic data to increase club members and present the methods to activate badminton. The survey on goods, price, programs, facilities, staff, and publicity was conducted. The IPA matrix was applied for data processing. The following conclusions were drawn. First, as a result of analyzing the ranking of importance and satisfaction, the first place of importance was coach's professionalism of staff factors, followed by safety of facility factors and program contents and effects of program factors. The first place of satisfaction was cleanliness and management of facility factors, followed by coach's professionalism of staff factors and staff's kindness of staff factors. Second, as a result of the IPA matrix of importance and satisfaction, Quadrant I included appropriateness of training time and program contents and effect of program factors, parking size and cleanliness and management of facility factors, coach's professionalism and staff's service attitude of staff factors, and customer service and complaint resolution of publicity factors. Quadrant II showed appropriateness of price, value for money, and discount policy of price factors and materials and design of goods factors. Quadrant III included excellent customer service of goods of goods factors, various program construction of program factors, court location and accessibility, and various convenient facilities of facility factors, and various publicity and event programs, website construction, and various publicity strategies of publicity factors. Quadrant IV showed brand value of goods, awareness, and brand specialty of goods of goods factors.

• Industry Promotion Research
• /
• v.1 no.2
• /
• pp.103-108
• /
• 2016

This study analyzed the effect of female insurance planners' personal traits on job performance in Dangjin, Chungnam. The study results showed that job importance recognition(p<.05, ${\beta}=.321$) significantly affected job satisfaction, so highly recognizing the importance and social reputation improved job satisfaction. Personal traits didn't significantly affected contract performace and workplace satisfaction, but job performance varied by continuos service year. This study provided implications by finding out the degree of importance of personal traits on job performance improvement and verifying the effect of personal factors on performace enhancement of female insurance planners.

• Journal of the Korean Society of Food Science and Nutrition
• /
• v.39 no.4
• /
• pp.613-623
• /
• 2010

The purpose of this study was to examine parents' perceptions towards the importance and performance levels of foodservices quality at kindergartens. The questionnaire was developed to measure the thirty-one quality attributes of foodservice operations. A questionnaire survey was conducted to 500 parents and the return rates were 62.4%. The survey period was from July 15 to August 8, 2008. The parents had a high level of perception toward the need for foodservice, earning 4.46 points out of 5 point. Their perceptions of foodservice quality were examined by six dimensions of importance and performance level. While the parents gave 4 points or greater of 5 points to most quality attributes of importance level, they gave 4 points or less out of 5 points to most quality attributes of performance level. As for the importance and performance level of the quality dimensions of foodservice, parents regarded sanitation as the most important dimension. IPA showed that 'ventilation', 'sanitation of tableware' and 'sanitation of dining tables and chairs' were included as 'focus' areas. The overall satisfaction level for foodservice was 3.74 out of 5 points A higher level of satisfaction was shown at self-operated foodservice system of kindergartens. According to multiple regression analysis, 46.3% of the variance in the respondents' overall satisfaction scores was explained by factors such as food, menu and price, facilities, sanitation, atmosphere and foodservice effects.

• Culinary science and hospitality research
• /
• v.16 no.2
• /
• pp.77-95
• /
• 2010

This study aims to analyze importance and performance factors on the quality of wellbeing fusion menu of fusion restaurants to provide helpful information for building up a detailed marketing strategy and present considerations for sales increase and more efficient business results. Importance on menu quality scored a higher level than performance on the whole in fusion restaurants. Notably, in regard to attributes of menu quality, it was found that respondents put higher stress on 'taste of food', 'sanitary of food', 'cleanliness of vessels', 'quality of menu' and 'freshness of food' than anything else. Wellbeing fusion menu which has an high intake frequency rate includes 'green vegetable noodles with black bean sauce', 'sweet pumpkin salad', 'salmon salad', and 'shrimp vegetable gratin' in that order. On the other hand, the intake frequencies of 'ovened green perilla gratin', 'pomegranate dressing tofu', 'bacon roll with glutinous rice powder', and 'pomegranate dressing bacon' were rated very low. In terms of the IPA analysis on wellbeing fusion menu quality, it was important to continuously maintain 'taste of food', 'sanitary of food', 'cleanliness of vessels', 'freshness of food', 'quality of menu', 'diet menu(low fat, low calories)', 'vegetable menu', 'nutrition of food', 'variety of menu' etc. Such items as 'price', 'distinction with existing food', and 'environment-friendly organic agriculture food material' are in need of intensive care and operation.