• Title/Summary/Keyword: 중소제품

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Small and Medium Venture Companies' Exterior Information Network Heterogeneity and New Technology Development Capability: The Mediating Role of Product Planning Capability (중소 벤처기업의 외부 정보 네트워크의 다양성과 신기술 개발 역량: 제품 기획 역량의 매개적 역할)

  • Hau, Yong Sauk
    • Journal of Digital Convergence
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    • v.16 no.3
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    • pp.121-127
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    • 2018
  • Enterprises' new technology development capability is essential for creating successful product innovation and process innovation in the heavy competition in the business context changing quickly with technology convergence and development. Based on the open innovation perspective, this research develops a research model about the direct effect of small and medium venture companies' exterior information network heterogeneity on their new technology development capability and the mediating impact of their product planning capability on this direct effect. This study statistically tests the research model by using the ordinary least squares regression with the 683 small and medium venture companies, providing two major findings as follows. One finding is that small and medium venture companies' exterior information network heterogeneity positively impacts their new technology development capability. The other finding is that small and medium venture companies' product planning capability perfectly mediates the positive effect of their exterior information network heterogeneity on their new technology development capability.

Analysis of Type and Determinants of SME Technological Innovation in Daejeon (대전 중소·벤처기업의 기술혁신 유형 현황 및 결정요인 분석)

  • Kim, Min-Seok;An, Gi-Don
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.5
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    • pp.175-189
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    • 2020
  • Daejeon City has strived to support the SMEs to innovate technologies based on the capabilities of research and development of the Daedeok Innopolis. It is widely known that technological innovation is the key strategy of Small medium enterprises(SME) to survive and succeed in a market. This study aims to analyze the type and determinants of SME technological innovation in Daejeon. Even though most of firms are the small enterprises which employ less than 10 workers in Daejeon, the number of technology-oriented company per capita in Daejeon is highest in South Korea. The type of technological innovation is divided between product innovation and process innovation. The literature insists that technology-oriented small firm tends to implement product innovation rather than process innovation. SMEs in Daejeon also provided more output from product innovation than process innovation. The empirical analysis provided the results that the determinants of SME's technological innovation depends on its type. The scale of firm, R&D investment, and R&D employees positively influence product innovation of SMEs in Daejeon. However, the impact of R&D employees is not significant on innovating the existing product. Process innovation is positively affected by R&D investment and firm age. The study provides the policy implications to business supporting programs of Daejeon government. The business supporting policy of Daejeon government should focus on supporting each type of technological innovation to promote technological innovation by SME and consider strategies that focus on R&D investment and manpower support.

Construction of Open-Innovation Infra for a Development of Converged Technology SME Products (중소기업 융합제품개발을 위한 개방형 혁신인프라 구축)

  • Lee, J.K.;Choi, J.H.;Choi, H.J.;So, W.S.;Song, K.S.;You, J.J.
    • Electronics and Telecommunications Trends
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    • v.28 no.4
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    • pp.132-145
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    • 2013
  • 중소기업 제품이 글로벌 시장을 선도하려면 기술혁신과 시장 경쟁력을 갖는 혁신 제품개발 지원을 위한 인프라 구축은 필수적이다. 다시 말해서 기술 및 제품개발에 일련의 신제품 개발 프로세스를 기업들이 잘 시행하고, 기술혁신 및 제품개발의 성공률 제고를 위해서는 기존 기업지원 프로그램을 보강할 필요성이 있다. 또한 개발된 원천기술과 상용화 간의 간극(gap)을 줄이고 기술개발의 연쇄적인 문제점을 해소할 R&BD(Research & Business Development)인프라를 구축하여 기술/제품에 대한 지식을 폭넓은 분야의 전문가 또는 사용자들과 공유하고 완성도가 높은 시제품 제작으로 기업의 한정된 내부자원과 상품성을 보완할 필요가 있다. 본 논문에서는 개발환경과 자원이 열악한 중소기업의 기술개발-사업개발-시장개발이 통합적으로 고려되어 활용될 수 있는 신개념의 시스템 도입 필요성과 위의 제반 문제점들을 해결할 수 있는 소셜기반 manufacturing platform과 제품 제작 인프라 및 기업지원, marketing 등을 지원하는 신 에코시스템인 CSP(Crowd Sourcing Platform) 구축 및 서비스 디자인에 대해 논한다.

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A Study of Brand Design Strategies for Small & Medium Hospital Moment of truth (중소병원 고객접점을 통한 브랜드디자인 전략 도출 연구)

  • Park, Hyun Min;An, Seyun
    • Proceedings of the Korea Contents Association Conference
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    • 2017.05a
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    • pp.247-248
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    • 2017
  • 병원들의 대형화와 전문 진료를 내세워 병원 브랜드 강화에 힘쓰는 병원들이 늘어나면서 병원에서의 마케팅이 필요하게 됐다. 본 연구는 중소병원(300병상이하 종합병원과 병원을 말함.)의 고객접점을 파악하여 효율적이고 효과적인 브랜드 개발이 가능한 중소병원 브랜드디자인 표현 포지셔닝 전략(기업이나 제품에 대하여 위상을 정립하고, 소비자들에게 자사 제품의 정확한 위치를 인식시키는 것이다.)을 제공하고자 한다.

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중소기업의 국제경쟁력 산업디자인에 달려있다

  • 윤대영
    • Product Safety
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    • s.44
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    • pp.40-43
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    • 1996
  • 통상산업부와 산업디자인 포장개발원은 지난 93년을 '산업디자인 발전 원년의 해'로 선포하고 산업발전 5개년계획을 수립. 중소기업 산업디자인 지도$\cdot$인재양성 등 산업디자인 발전에 적극 노력하고 있으며, 이를 지원받아 상품화 뿐만 아니라 수출 및 매출 증가를 이룬 성공사례를 엮어 보았다.

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The Effects of Entrepreneurship Orientation and Absorptive Capacity on Corporate Performance : Focusing on Mediating Effects of Product Innovation Performance (기업가지향성 및 흡수역량이 기업성과에 미치는 영향 : 제품혁신성과의 매개효과 중심으로)

  • Lim, Jonghwa;Kim, Byung-Keun
    • Journal of Korea Technology Innovation Society
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    • v.21 no.4
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    • pp.1536-1576
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    • 2018
  • This study aims at investigating the path in which entrepreneurial orientation and absorptive capacity, which have a significant influence on the corporate performance of SMEs, are mediated through product innovation performance (product speed, product quality). For the empirical study, 233 questionnaires collected from 1775 SMEs including in Daejeon Techno Park start-ups were analyzed by using structural equation model. The empirical analysis shows that absorptive capacity and entrepreneurial orientation have a positive effect on performance through product innovation performance. Therefore, it is suggested that entrepreneurial orientation and absorptive capacity increase product innovation performance in terms of corporate strategy and external information utilization capability, and product innovation performance leads to performance. This paper suggests that entrepreneurial strategy and capacity to utilize external information are important for introducing high quality products faster than others in response to the external environment.