• Proceedings of the Korea Society of Costume Conference
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• 2003.05a
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• pp.46-46
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• 2003

본 연구에서는 20∼50대의 남녀를 대상으로 중년 남성의 의복디자인에 따른 시각효과를 연상디자인적인 면에서 고찰하여 중년남성의 체형에 가장 적합한 의복디자인을 규명하는 것에 그 목적을 두었다. 중년남성의 체형을 균형화 시키는 연상디자인 시각효과를 유발시킬 수 있는 신사복 정장의 형태를 파악하기 위해 일반적으로 중년남성이 외출복으로 착용하는 정장스타일의 수트를 선정하여 의복디자인의 형태구성요인이 다르게 조합된 연상디자인 시각효과를 분석한다. 그리하여 체형결점을 보완할 수 있는 의복의 형태구성요인을 파악하여 사회적 상황에서 중년남성들이 표출하고 싶은 시각적 느낌을 효과적으로 드러낼 수 있는 체형에 대해서 적절하며 또한 효과적인 의복디자인을 제시하고자한다. 또한, 이와 관련된 소재에 따른 시각적 평가가 다르게 이루어질 것으로 판단되어 소재별 시각효과, 여밈 및 단추 수의 변화, 체형에 따른 시각효과의 차이에 관해서 알아보고자 하였다.

• Journal of the Korea Society of Computer and Information
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• v.25 no.5
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• pp.117-126
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• 2020

In this study, a 3D simulation program was used to produce a bodice prototype of a middle-aged male in their 40s and 50s and then analyze the appearance evaluation and airgap, sectional view, color distribution through virtual wearing to compare and analyze the differences between patterns. Through this, it was intended to provide basic data necessary for pattern development to companies that manufacture and produce clothing for middle-aged men. As a result of analyzing, J pattern was analyzed as the most suitable body shape pattern for middle-aged men. E pattern was too tight and L pattern and N pattern had too much spaces. However, J patternt was analyzed that correction was necessary in setting center back and center front length. The aging phenomenon in which the back is slightly bent forward and shoulders are also inclined is expected to appear, so it is necessary to adjust the front-to-back length, shoulder angle, and shoulder length. It is considered that after developing the research pattern by modifying J pattern, it is necessary to develop a body shape prototype for middle-aged men through actual clothing experiments on middle-aged men.

• Journal of the Korea Society of Computer and Information
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• v.24 no.10
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• pp.117-127
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• 2019

The purpose of this study was to analyze the direct measurement data of 40-59 year old middle-aged men from Size Korea's 7th anthropometric survey, and to identify the body shape characteristics and to type the body shape of middle-aged men. Through this, this study aimed to provide basic data necessary for the clothing patterns of middle-aged men with excellent fit. The data was SPSS Ver. 24.0 program analysis. Factors extracted six including body horizontal, vertical, shoulder, waist front length, leg thickness, and shoulder deflections. The body shape of middle-aged men was classified into three types. Type 1 had a thin body circumference, a narrow width, a low height, a short waist front length, and a thin ankle and calf. Type 2 had a high body height, a long waist front length, a normal circumference and width, a thick ankle, a calf, and a sagging shoulder. Type 3 had a large body circumference, a wide body, a wide shoulder, and a long waist front length. A prominent feature of the changes in body shape of middle-aged men is the increase in the circumference and thickness items due to abdominal protrusion and fat accumulation. Therefore, pattern design according to these physical characteristics is considered to be necessary.

• Journal of the Korea Society of Computer and Information
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• v.25 no.5
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• pp.107-116
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• 2020

The purpose of this study was to compare the pattern of two men's pants for education and two for industry, and to analyze the patterning method that is most suitable for the body shape of middle-aged men. As a result of appearance evaluation for 3D simulation, J pattern was evaluated as the best in most items, and H pattern was analyzed to be the most inappropriate. As a result of measuring the airgap, all four patterns of the waist circumference were evaluated to have very small airgap, and the J pattern had the smallest airgap for the pants. J pattern was analyzed as the most suitable pattern for middle-aged men's body shape by synthesizing the appearance evaluation of virtual wear, color distribution, sectional view, airgap, etc. However, in the case of J pattern, it was analyzed that the pants length needs to be modified. Since this study compared and analyzed only two patterns for education and two for industry, it is thought that the development of pants for middle-aged men should be developed through actual wearing experiments with J patterns.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.127-142
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• 2017

The purpose of this study was to investigate the clothing and cosmetics purchasing behaviors of middle aged male consumers according to objectified body consciousness. The subjects were 329 male adults aged from 40 to 59, and measuring instruments consisted of objectified body consciousness, clothing and cosmetics purchasing behaviors, and subjects' demographics attributions. The data were analyzed by factor analysis, cluster analysis, multiple response analysis, cross tabs analysis, and $x^2$ test using the SPSS program. The results were as follows. First, three factors (body shame, body surveillance, and control belief) emerged on objectified body consciousness. Second, subjects were divided into 2 groups (objectified group and non-objectified group) by objectified body consciousness. Third, these two consumer groups showed many differences regarding clothing and cosmetics purchasing behaviors. The objectified group showed many more positive clothing and cosmetics purchasing behaviors than the non-objectified group in terms of purchase motives, selection criteria, information source, purchase place, and purchase cost per month. These results show that objectified body consciousness is a useful variable for understanding adult male clothing and cosmetics purchasing behavior and to segment the male consumer market effectively.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.5
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• pp.745-754
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• 2015

This study analyzed Korean middle-aged men's fashionable styles according to ageless trends as their representative characteristic and deriving their special features from men's magazines. Literature and case studies were conducted together. The research findings are as follows. First, it showed uniformity, conformity, passive clothing selection and consumption in 1990s as characteristics of middle-aged men's wear by period. However, clothing became an expressive way to pursue individuality and an ageless trend gradually, and middle-aged men positioned themselves as subjects of a consumer market for men's wear after 2010 through active clothing selection and consumption. Second, along with a trend change preferring a comfortable and active to formal atmosphere, it showed that casual style became diversified and segmented gradually in Korean middle-aged men's ageless trend and fashionable style. Third, as for formative characteristic changes in middle-aged men's fashionable style by period, it contained a slim silhouette, bright and splendid colors and patterns, increase of light, active and functional materials, generalization of casual items and pursuit of individuality by various mix & match styles. Fourth, in Korean men's ageless trend and changing fashionable style, four kinds of special characteristics were derived that included a change of the traditional clothing symbolism, weakened conformity & pursuit of personality, obscured boundaries between age and wearing style, and active embracing of a trend.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.3
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• pp.15-31
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• 2014

The purpose of this study was to investigate the effects of sociocultural attitudes toward appearance on male consumers' apparel buying behavior and appearance management behavior. The subjects were 353 males aged from 40 to 59 years old. The research method was a survey and the questionnaire consisted of sociocultural attitude toward appearance items, apparel buying behaviors items, appearance management behaviors items, and subjects' demographic characteristics items. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, multiple response analysis, ${\chi}2$ test, ANOVA and Duncan's multiple range test. The results were as follows. Three dimensions (appearance importance awareness, slimness importance awareness, internalization) were emerged on sociocultural attitude toward appearance, and subjects were divided into 4 groups(receptive, unreceptive, awareness, and internalized group) by this variable. The 4 groups by sociocultural attitude toward appearance showed many differences on apparel buying behaviors and appearance management behaviors. Receptive and internalized group more importantly regarded fashion trend and store display as apparel buying motives, design and trend as selection criteria, and did shopping to buy clothes more often than awareness and unreceptive group. Receptive and internalized group recognized higher the need for various appearance management behaviors and spent more expense to enhance their appearance than other groups.

• Journal of the Korean Home Economics Association
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• v.33 no.4
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• pp.279-288
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• 1995

The purpose of this study was to compare clothing attitude and clothing purchase behavior of two age groups of adult men,- college students and middle aged. Four aspects of clothing attitude (fashion interest, status symbol, conformity, practicality/comfort) were assessed with 20 Likert type questionnaires adapted from the previous researches. Four aspects of purchase behavior(information sources used, store patronage, importance of store attributes, clothing selection creteria for occasions) were measured with forced choice questionnaire developed or adapted from previous researches. The questionnaire were administrated to 512 male college students and middle aged men. The data were analysed using frequency, percentage, and t-test. The major findings drawn from this study were as follows : 1. Clothing comfort among four aspects of clothing attitude according to the age group was that middle-aged men showed higher conformity than college students. 2. For the information source for apparel purchase, college students used consumer dominated information source while middle-aged men used market dominated information source. 3. For apparel purchase, students preferred brand franchise store, and factory outlet/off-price store, while middle-aged preferred department store and custom-made. Among six store attributes, convenience and price were the most important attributes to the students, while convenience and high quality to the middle aged. 4. The most important clothing selection creteria for formal occasion (job interview, wedding ceremony) was dignity. Comfort/practicality were important creteria for both of leisure occasion and daily attendance (office, school).

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.1-16
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• 2017

This study examines the clothing pursuit benefit and pursued image of middle aged men according to lifestyle and body satisfaction. A survey was carried out among male consumers between the ages of 40 and 50, and a total of 322 responses were analyzed by factor analysis, a reliability test, cluster analysis, t-test, and ANOVA. The results of this study were as follows. Middle aged men were classified into four different groups in terms of lifestyles, including health managing, trend-seeking, economic consumption, and proactive lifestyle groups. As a result of looking at the differences in clothing pursuit benefits among four lifestyle groups, two lifestyle groups such as trend-seeking and proactive lifestyle groups both considered individuality more importantly than other clothing pursuit benefits. The proactive lifestyle group considered comfort, social recognition and individuality benefits. As a result of looking at differences in the pursued image of clothing among lifestyle groups, the proactive lifestyle group preferred a classic, refined and mild clothing image. There were significant differences in clothing pursuit benefits and pursued images between high- and low-level groups of body satisfaction. Those with high body satisfaction considered individuality, social recognition, and comfort more than those with low body satisfaction. The high body satisfaction group preferred all clothing images such as mild, classic and refined.

• Journal of the Korean Society of Costume
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• v.64 no.8
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• pp.37-54
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• 2014

The purpose of this study is to define the tastes of middle-aged Korean men by analyzing their characteristics, such as self-image, and fashion style. This study was carried out by using the Q methodology for survey research. The results of this study are as follows; First, the self-images of middle-aged men were classified into 'comfortable, calm, neat, and gentle,' 'realistic, active, sociable, and familiar,' 'sensible, emotional, romantic, and rational,' 'refined, emotional, luxurious, and sophisticated,' and 'aggressive, sensible, realistic, and rational.' Second, by analyzing the congruity of clothing form, fashion accessory, and fashion color types, this study was classified into the following 10 fashion styles: 'modern classic,' 'sophisticated,' 'town casual,' 'traditional casual,' 'comfortable,' 'chic casual,' 'contemporary,' 'gentle classic,' 'classic sporty,' and 'soft classic.' Third, this study analyzed the self-images and fashion styles of the men, and produced the following personal tastes of middle-aged men: 'success-oriented,' 'ability possession,' 'internal stability-oriented,' 'freedom-oriented,' 'self-satisfaction,' 'individuality compromise,' 'emotional release,' 'stability-oriented,' 'practicability-oriented,' and 'youth effort' types. By combining those types with social dimensions, this study produced the following tastes of middle-aged men: 'stabilized traditions,' 'achievements with high sociality,' 'youthful individuality,' 'active self-realization,' and 'realistic, logical pursuit.' The results of this study can be used as a meaningful data for developing the marketing strategy, which reflects the middle-aged men's changed tastes.