• International Commerce and Information Review
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• v.12 no.2
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• pp.161-182
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• 2010

This study tried to analyzed the relationship between market orientation, localization and performance in order to suggest to a methodology for performance 7hypothesis were constructed for analysis based on previous literature review. The results of empirical analysis shows that market orientation gave significant effect on firm's performance and localization. Localization also positively related to firm's performance. These result explains that firms which try to take superior of performance must build high level of market orientation should be realized and reacted the complicated market situation. such as consumer needs, competitor's action, change of technology and provider's action, etc. For this, management of uncertainty should be required through the high level of information-oriented.

• International Commerce and Information Review
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• v.11 no.2
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• pp.83-110
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• 2009

China's logistics industry is an growing one at a very higher rate, owing to the rapid expansion of the country's industrial base and the rise of domestic consumer markets. Essential to the development of china's economy, policy makers have paid constant attention to the logistics sector which is attracting growing volumes of both foreign and domestic investment. The inefficiencies are exacerbated by a number of factors such as transportation bottlenecks, regulatory constraints and local barriers to entry. Foreign and foreign-invested logistics companies have typically cornered the express delivery (for example DHL, FedEX), sea freight forwarding and specialized logistics services (for example Hanjin Shipping). The purpose of this paper is to contribute to the activation of Korean companies' entry into China's logistics market by studying the strategies and types for Korean companies enter into China's logistics Market.

• International Commerce and Information Review
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• v.10 no.4
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• pp.321-350
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• 2008

The China has opened the distribution market completely since it joined the World Trade Organization on Dec 11 2001. The notable features of Chinese distribution market are the transition from the consumers' monolithic demand to diversification for the luxury goods, well-being products. The regional characteristics of consumers are smart, conservative, optimistic and advanced. and the open door policy has prompted the capitalistic economy gradually. We analyzed the Chinese distribution markets and came up with the following strategies. First, we recommend the setting of the key regional market not covering the whole chinese markets. then we can extend the main market step by step. Second, we need to cooperate and advance with the Korean distribution companies which entered into markets already. Third, we need to acquire the competitive and stable distribution channel in China. Fourth, we need to implement the localization strategy in terms of human resources and procurement. Fifth, the consignment management can be another strategy. I hope this research can be a little help to those who wish to expand to the Chinese markets.

• 한국IT서비스학회:학술대회논문집
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• 2009.11a
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• pp.3-8
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• 2009

03년~'08년 동안 국내 IT 서비스 시장의 연평균 성장률은 약 4.9%로 한국의 IT 제조업이 세계적인 경쟁력을 갖추고 빠르게 발전하고 있는 데 반해 IT 서비스 산업은 상대적으로 느린 속도로 발전하고 있다. 이에 따라 국내의 IT 서비스 기업들은 기존 사업의 혁신, 신규 사업 및 해외 사업 진출 등을 통하여 신성장 동력 발굴에 매진하고 있다. 이와는 대조적으로 글로벌 IT Service 기업, 인도 IT Service 기업과 더불어 최근에는 중국 IT Service 기업들도 ODC (Offshore Delivery Center) 혹은 GDC (Global Delivery Center)의 설립/운영을 통하여 연평균 30% 이상의 고(高) 성장을 이루어내고 있다. 본 논문에서는 Offshore Delivery Center (이하 ODC) 추진 전략에 대한 연구를 통하여 한국 IT 서비스 기업의 바람직한 ODC 추진 전략을 제시하고자 한다.

• The Optical Journal
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• s.141
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• pp.33-35
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• 2012

샌디에이고 국제 광학 및 포토닉스 박람회(SPIE Optics + Photonics)가 지난 8월 12일부터 16일까지 남부 캘리포니아의 아름다운 항구도시 샌디에이고(San Diego)에서 개최됐다. 한미자유무역협정(FTA)이 발효되었는데도 단 하나의 국내 기업만이 전시장에 출품하는 실정이다. 따라서 협회는 회원사들의 미국 진출을 지원할 수 있는 신규 사업을 조속히 시작할 필요가 있다. 최근 삼성과 애플의 미국 특허소송에서 삼성전자가 완패해 천문학적인 배상금을 지불해야 한다는 충격적인 뉴스가 전해졌다. 이로 인해 애플사는 미국 주식 역사상 가장 비싼 시가총액 세계 1위 기업으로 등극했다. 창의력이 중요한 이 시대에 아직도 국내 산업, 경제, 정치가 1980년대를 주름잡았던 무조건 밀어붙이면 된다는 식의 '쌍팔년도 사고(思考)'에서 벗어나지 못하고 특허전쟁에서 완패당했다고 생각하면 안타까운 심정을 금할 수 없다. 이번 삼성과 애플의 특허전쟁이 국내 제조업계가 창조적으로 환골탈태하는 계기가 될 수 있을 것이다. 국내 광학업체들이 일본, 대만, 중국 등과의 치열한 경쟁으로 정신없이 바쁘더라도 해외 전람회에 창조적이고 감성적인 신제품을 출품해야 세계 최고의 글로벌 기업으로 도약할 수 있을 것이라고 생각한다.

• Journal of Digital Convergence
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• v.16 no.1
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• pp.311-316
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• 2018

Projection mapping is one of the convergence contents combined with digital technology. After entering the Chinese market, with its fantastic shock of visual impact, it becomes China's most shocking, most popular, and most commercial value of marketing means, to be widely used in advertising, construction, tourism and other fields. But in China, the lack of projection mapping professionals and professional will affect the development of the entire industry. The study analysed the case of projection mapping in China, and discovered the future direction development of projection mapping. Projection mapping will keep going based on local cultural environment, and combined with other intelligent technologies, and spreading to daily life, also expanding the using area, creating the manifestation pattern then contributing greatly to the entertainment content industry.

• International Area Studies Review
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• v.14 no.2
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• pp.159-180
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• 2010

The purpose of this study is to examine how perceived service quality, value congruence influences uncertainty avoidance, customer satisfaction and customer loyalty, and in turn, provides insight for Korean banks when they penetrate into the Chinese marketplace. In so doing, this study conducts a survey on participants who are using banking services in the Changchun, Jinan, Guangzhou of Jilin Province, Shandong Province and Guangdong Province. The findings are as followed. First, Uncertainty avoidance plays an important mediating role in the relationship between perceived service quality and customer satisfaction, between value congruence and customer satisfaction. Uncertainty avoidance has a direct effect on customer satisfaction, but is significantly negative. Second, value congruence has a direct effect on uncertainty avoidance, but is significantly negative. Third, customer satisfaction has a direct effect on attitudinal loyalty and behavioral loyalty.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.210-213
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• 2009

럭셔리 마켓의 규모가 확대되면서 관련 기업 및 소비자, 정부, 학계의 관심은 날로 커져가고 있으나, 가장 기본이 되는 럭셔리의 개념에 대한 연구는 전무한 실정이다. 본 연구에서는 세계 최대의 럭셔리 마켓인 일본의 소비자와, 일본시장 다음의 타깃 마켓인 동시에 중국시장 진출을 위한 테스트 마켓인 한국의 소비자를 대상으로 해석주의 연구방법의 하나인 포토 에세이(photo essay)를 이용하여 럭셔리의 개념을 분석하였다. 포토 에세이 법을 이용함으로써 피험자는 소비 경험을 보다 명확히 설명할 수 있으며 자기구동에 의하여 럭셔리의 개념에 대해 보다 많은 반응을 보일 수 있으므로 이는 개념 연구에 유용한 방법이라 하겠으며, 본 연구에서는 이와 병행하여 포커스 그룹 인터뷰를 실시하였다. 포토 에세이 조사의 연구 대상은 20 대부터 50 대의 한국과 일본 남녀 총 77 명으로, 2008 년 1 월 9 일부터 2 월 9 일에 걸쳐 실시되었다. 또한 포커스 그룹 인터뷰는 2008 년 5 월에 실시되었으며, 인터뷰 대상자는 일본 게이오대학 학생 16 명이었다. 조사 결과, 럭셔리의 개념으로는 '디자인의 우수성, 고품질, 가치의 유지, 희소성, 자아실현, 명성, 높은 가격, 과시 욕구, 자기만족의 수단, 명확한 브랜드 아이덴티티' 등이 주요 항목으로 거론되었다.

• Journal of Korean Society of Water and Wastewater
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• v.24 no.2
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• pp.157-164
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• 2010

Seawater desalination has vest interest in terms of ultimate water resources for the countries suffering lack of water supply. Water demand is steadily increasing due to the population growth and industrialization in Asia. The objectives of this study are to prospect the desalination market in Asia countries including China, India and Singapore, and to propose possible strategies of getting through Asia water market. Water supply in China is increasing up to $5,322,060m^3$/d in 2015. Northeast coastal areas such as Tianjin, Shandong, Hubei, and Liaoning are expected rapid increase for water demand. The investment of water supply in India would be 1.74 billion dollars during 2006 to 2015. Chennai, Kutch, and Pondicherry have possibility in introducing seawater desalination plants. Singapore is focusing on water reuse, and operating three NEWater plants (water reuse plants). BOT with total solution providing financing, construction, operation etc. is an adequate strategy to getting through China water market, while desalination plant project connecting with power plant is desirable in India. The cooperative system with Korea and Singapore creates synergy effect regarding planning and operating experience of Singapore and EPC ability of Korea.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.72
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• pp.161-183
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• 2016

This study looked at the Korea enterprise in China market practices and strategies in accordance with the Korea China FTA macroscopically. And the systematic localization in the mid-to long-term decisions necessary for successful, it is important to the local economy by contributing to strategic social contribution activities also ensure the reliability of consumers. In addition to factors that may enjoy various benefits from an Korea China FTA strategy it is also needed to maximize the additional benefits of the FTA signed by Korea before. In particular, this strategy requires that the biggest benefits of FTA, that determine the tariff cuts by FTA partners to take advantage of it. In addition, the strategy that should be taken in advance to prevent any unnecessary risks through the recent rapid and thorough understanding of the appropriate response, Chinese, Chinese culture on O2O retail market. It is considered that the Korea China FTA requires multidimensional efforts with seeking a comprehensive and affordable countermeasures in order to act as an important factor for Korea market companies, government, companies and academia at the same time. In particular, the idea to carefully look at the various features with the Chinese consumer market will be a very important point.