• Journal of Korea Port Economic Association
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• v.32 no.4
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• pp.193-209
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• 2016

The Mekong River is a river in the south-eastern part of the continent of Aisa. It flows through the countries of Thailand, Lao PDR, Cambodia, Myanmar, and Vietnam that are located in Indochina and are members of ASEAN. These countries are growing rapidly and many others have entered into these markets. As the number of manufactures has increased, logistics markets become very attractive to our logistics companies that want to expand their business. This study focuses on four countries, Lao PDR, Cambodia, Myanmar, and Vietnam, which have potential economic growth and shows the environment of logistics with current logistics infrastructure and related investment law and system. The goal of this study to provide, with strength, weakness, opportunities, and threats(SWOT) analysis, some strategies to enter 4 countries' logistics market with SWOT and the strategies are as follows; First, foreign direct investment in logistics is linked with logistics infrastructure projects. Our government should strengthen its role to find cooperation programs that make connect with logistics business. Second, a logistics company is better off in a consortium with other manufacturers or other logistics companies to ensure minimum cargo and reduce entry risks. Finally, the four countries' roles as a logistics bases need to divided according to their environments, to benefits of logistics connecting between India and China.

• Journal of Distribution Science
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• v.5 no.1
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• pp.41-56
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• 2007

China has achieved the most rapid economic growth in the last 20 years, especially since its joining into WTO. Lots of world retail companies are rushing into chinese market. Especially, many discount store operators have been successfully operating and expanding their businesses. Therefore throughly understanding the character of consumers of china, basing on the careful market analysis and implementing correct marketing policies will help to promote retail enterprises' self-competitive in the market.

• Korean Architects
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• no.12 s.392
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• pp.74-78
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• 2001

많은 국내 기업들이 중국으로부터 되돌아 오지만, 한편으로 더 많은 기업들이 중국으로 진출하고 있다는 사실은 중국에 대한 관심을 단적으로 짐작하게 한다. 중국의 GDP(국내총생산)는 1978년 개혁 이후 22년간 연평균 9.5% 이상의 고도성장을 이루었으며, 2000년을 기점으로 1조 달러를 넘어섰다. G7의 나라별 GDP규모가 대체로 1조 달러를 넘어선다는 것으로 이 수치의 의미를 알 수 있다. 중국이 미국과 같은 수준에 도달하는 시점에 대해, 지금과 같은 8%의 경제성장률을 지속적으로 유지할 경우 2050년이 될 것이라고 예상한다. 학자에 따라서는 이보다 훨씬 이른 2020년이라고 예측하기도 하지만, 여하튼 중국은 건국 100주년이 되는 2050년에 미국에 버금가는 세계의 경제강국이 되겠다는 목표를 갖고 있다. 여기에서 흥미로운 사실은 아시아 경제위기 발생 이후 미국과 중국이 세계경제 속에서 차지하는 위상이 뚜렷이 동반 상승했다는 것이다. 당시 일부에서는 미국이 중국을 견제하기 위해 투기성 자금을 동원, 아시아 금융위기를 고의로 터뜨렸다는 소위 음모론을 제기하기도 했지만, 어쩌면 세계경제가 조만간 미국과 중국의 '쌍끌이'에 의해 움직일 가능성도 높아지고 있다. 청도는 이러한 중국 경제성장의 중추적인 역할을 담당하는 도시이며, 이미 지난 호에서 청도의 경제상황과 역사, 그리고 도시와 건축을 살펴보았다. 이번 호와 다음 호에는 (주)무영종합건축사사무소의 합자회사 설립과정과 운영, 전망, 그리고 진행 프로젝트를 소개할 것이다. 먼저, 합자회사인 TMI의 설립과정과 운영, 그리고 첫 프로젝트인 양광해안 주거단지에 대해 살펴보기로 한다.

• 월간 기계설비
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• s.288
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• pp.75-80
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• 2014

나사식 가단주철제 관이음쇠는 신한메탈, 영화테크(전신 영화금속) 외 국산 8개사, 중국산 9개사 등 모두 17개사가 공급에 참여하고 있다. 그러나 심한 가격경쟁으로 짝퉁과 중국산 제품이 판치는 시장에서 100% 국내 가공으로 최고의 품질을 자랑하며 고객과 신뢰를 쌓아가기란 여간 어렵지 않다. 나사식 가단주철제 관이음쇠 분야의 명품을 꼽으라면 설비건설업계는 대부분 다이아몬드가 표시된 제품을 집는다. 다이아몬드 표시로 더 알려진 관이음쇠 생산업체인 (주)신한메탈(대표 전진화)은 작년에 영화금속의 나사식 관이음쇠 부문을 인수한 후 경쟁력을 더욱 강화한데 이어 최근에는 엘보, 티 등 스테인리스 조인트 가공시장에 본격 진출하기 위해 생산시설 도입에 박차를 가하고 있다.

• Bulletin of Food Technology
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• v.26 no.4
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• pp.307-313
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• 2013

대만은 인구 2,500만명의 국가로 중국진출의 전초기지로 활용이 가능한 매력적인 국가이다. 소비자의 가장 중요한 특징은 합리적인 소비를 중시하며, 가격에 민감하여 이를 활용한 다양한 마케팅이 중요하며 더운 나라로 음료형태의 건강기능식품이 가장 큰 규모를 형성하고 있으며, 건강기능식품의 경우 효능에 따라 제형을 선택하고, 젊은 층이 주 고객이나, 홍삼으로 주로 40대 이상이 소비하고 있다. 홍삼은 승열작용이 있다는 믿음을 가지고 있으며 중장년층이 주 고객이다. 홍삼형태로 80%가 약재상을 통해 유통되고 있으며 대만의 홍삼 시장은 한국과 차이가 있는 홍삼문화, 대기업 중심의 유통구조로 인한 벤더 중심 유통, 높은 제품경쟁력 그리고 막대한 판촉비 필요 등 대만 시장은 한국과 유사한 완숙기 시장을 형성하고 있다. 그러나 한류의 영향으로 한국에서 성공가능성이 큰 제품을 대만시장에 맞도록 수정하여 출시한다면 도전해 볼만한 시장임에는 틀림없다.

• Management & Information Systems Review
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• v.31 no.2
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• pp.173-197
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• 2012

The purpose of this study is to analyse the country image, the country attitude, the medical service attitude and the use intention about international medical service market in china and how these factors are related to one another. Data were collected from 609 chinese consumers who have known international medical service. We found the country image about international medical service institute has direct relation to the country attitude, the medical service attitude and use intention. And the country attitude influences the medical service attitude and use intention. However the medical service attitude of international medical service is not related to use intention. For a successful international medical service business, marketer should recognize that it is important to formulate the policy using the country image as well as the corporation image.

• Management & Information Systems Review
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• v.30 no.1
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• pp.187-209
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• 2011

This study investigate the roles of national image and corporate image on perceived quality, brand image, brand loyalty and brand equity of Chinese brands and global brands that are doing marketing in China. Several implications of this study is following like these. First, national image is one of major influence factors that affect enough on perceived quality likewise factors like advertising, price, and distribution. It is important marketing tool to promote national image on the national perspective and need to do those kinds of marketing activities. Second, this study shows the result that corporate image that is measured by the items focused on abilities of corporations is also influence factors that affect on perceived quality. In this perspective, the corporate image focused marketing activities of Korean firms may be the one of effective tools. Consequently, this study explains the mechanism that national image and corporate image variables enhance perceived quality, and perceived quality enhances brand image, brand loyalty and brand equity.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.12
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• pp.1772-1783
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• 2007

This study aimed to investigate differences in the purchasing patterns of and the levels of satisfaction with cosmetic products, and the method of disposing dissatisfied cosmetics for female university students among China, Japan and Korea. Survey was conducted with 1,200 female coeducational university students in Beijing, Tokyo and Seoul and 1,115 were used for the data analysis. Data were analysed by frequency analysis, Cronbach's ${\alpha}$, chi-square analysis, analysis of variance, Duncan's Multiple Range test. The results showed significant differences in purchasing behaviors in China, Japan and Korea. Japanese students mainly got information through objective sources, while Koreans did so through human network. Regrading the evaluative criteria for basic care items, function and effect were the most important criteria for Chinese and Korean consumers and skin compatibility for Japanese. For color make-up, Chinese, Japanese and Korean respondents respectively cared the most on brand image, convenience of purchase and the current trend. Chinese tended to shop cosmetics at department stores due to store reputation, Japanese preferred supermarkets and pharmacies and Koreans shopped at discount stores for low price. The most influential human sources were friends and colleagues for Chinese and Korean, and models on advertisements and magazines for Japanese. Korean respondents displayed the highest level of satisfaction with cosmetics followed by Japanese and Chinese. As for the methods of disposing dissatisfactory cosmetics, Chinese were the most active in exchanging for other product; Japanese and Korean were not likely to use or throw the products away.

• Proceedings of the Korean Institute of Resources Recycling Conference
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• 2004.12a
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• pp.35-42
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• 2004

In spite of economic slump of global IT market, China is showing growth of $25\%$ per a year. After opening economy, the economic growth of the country haven't flagged. Moreover, According to the economic plan of the President HuJinTao who took office in 2002, IT field has been developing quickly. Even though such development is enough to show off the ability of China in the world, it is also a fart that there are many side effects. Among them, the imbalance of development between the east and the west is disturbing the general Chinese development. So the government is making efforts to reduce the gap as a solution, 'Go West campaign.' While progressing the policy, the related method which restricted domestic demand market advance from 2000 is abolished. We also established a bridgehead for lauching to the west of China at the same line with other developed countries. Based ell such reality, we understands the general present state and policy of Chinese IT industrial and the opportunity for abolishing the related method which restricted domestic market advance to also obtain from 2000, and for our country to also advance to the western area in China by the start onboard equal to other advanced nations. The direction to which we have to go by investigating the situation of a western area is investigated.

• Korea Trade Review
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• v.41 no.5
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• pp.325-351
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• 2016

This study empirically investigated the relationship among knowledge transfer, network(firm network and government network) and performance Korean MNCs' subsidiaries in terms of absorptive capacity and entry mode roles in China. For this, absorptive capacity was established as an independent variable, mediating variable, and moderating variable. And the entry mode was divided into single investment and joint venture and set to the moderating variable. Data for the analysis of actual proof was randomly selected from the companies which was established more than 3 years before KOTRA 'The overseas expansion Korean company directory (2014)'. Questionnaires to 138 Chinese subsidiaries of Korean MNCs were collected by FAX and E-mail. AMOS was utilized and collected data investigated the role of the absorption capacity and entry mode as the covariance structure analysis. The empirical analysis showed that absorption capacity has a direct influence on management performance as an independent variable with the network (firm network and government network). It only has a partial mediating role between enterprise networks and management performance, and no meaningful result was gained as its moderationg role bewteen the exogenous variable and management performance. And in terms of Korean companies' moderating role in entering China, they have a moderating role between government network, absorption capacity and management performance, but did not show a statistically significant result between knowledge transfer, enterprise network and management performance. Absorption capacity, as the variable affecting overseas subsidiary's management performance, should not be considered a mediating or moderating variable, but an independent variable. Since the joint venture is showing higher performance than single investment when going into the Chinese market, implication is provided for options in overseas expansion. But this research has the limitation in generalization because it is aiming at the subsidiaries of the Korean company investing in China. Therefore, it is more desirable in the future to conduct a study of the subsidiary of the Korean company entering several countries. It also has limitations in generalization, because the research was conducted using a limited number of variables, despite there are various factors affecting the management performance of Chinese subsidiaries.