• Journal of the Korean Society of Costume
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• v.63 no.2
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• pp.125-143
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• 2013

This study aims to clarify the identity of contemporary Chinese fashion design by examining how the characteristics of Chinese tradition are accepted and presented in fashion under the influences of western cultures. This study performed a literature survey on related works. Also this study performed demonstrative analysis of Chinese daily newspapers (People's Daily and Xinmin Evening News, 2007-2010) and fashion collections by Chinese and Chinese descent designers(2007-2011). The results are as follows: First, China is trying to express Chinese traditional ideas and factors in the design areas, and also trying to achieve an universal generalization. Second, the Chinese designers emphasized traditional ideas and culture in their designs. The Chinese descent designers were affected more by western culture. The common aesthetic consciousness were the beauties of sophisticated and splendorous decoration, vastness and elegance. Also the compromised images, neutral images and antique images were common in both groups. Third, the Chinese designers presented fashion designs on formalized and imitation stage. Also they tried to make a metaphorical stage. The Chinese descent designers showed designs on a metaphorical stage. In conclusion, the contemporary Chinese fashion design should find the way to globalize and identity of the traditional culture code simultaneously.

• The Research Journal of the Costume Culture
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• v.29 no.2
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• pp.222-239
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• 2021

In this study, six mainland Chinese designer brands-Xander Zhou, Sankuanz, Sean Suen, Feng Chen Wang, Pronounce, and Angel Chen-were selected that had their works presented at both Chinese and global fashion shows between 2016 and 2021. By analyzing the design characteristics of each brand, it is possible to understand the style characteristics and trends of Chinese menswear designs. A case study approach was adopted utilizing literature data, whereby 1663 photos were collected from the fashion information website POP (www.pop-fashion.com). Changes in Chinese men's image and the menswear market were identified. The design characteristics of modern Chinese menswear are as follows. First, the results from analyzing the target brands show that each brand has a distinct personality. Compared with the traditional or formal style, urban casual and sports styles (based on street style) account for a larger proportion. Second, the boundaries between different styles are becoming ambiguous, and contrasting styles are harmoniously expressed by breaking down boundaries through changes and combinations of colors, materials, and details. Third, after examining the overall trend, 2018 was a watershed point, after which the design trend has changed from either conservative or exaggerated to a practical and everyday style, demonstrating a genderless trend.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.95-97
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• 2010

중국광고는 서양광고를 모방(模倣)하는 시기(時期)를 지나 현재 창의(創意)적 발전(發展)의 전환점에 와 있다. 중국 전통 이미지의 심미적(審美的) 추구(追求)는 중국의 광고 산업에 지대(至大)한 영향(影響)을 끼치고 있으며 보다 더 효율적(效率的)으로 중국 전통이미지를 활용(活用)하기 위해 매진하여야 한다. 따라서 중국광고 디자이너들은 전통문화에 대한 소양과 깊은 이해를 바탕으로 광고자체의 기본철학을 확립하여 중국(中國) 문화(文化)의 특색(特色)을 바로 잡아 만들어가야 한다. 본 연구에서는 2008년~2010년 중국주류(中國酒類)의 잡지광고에서 나타난 이미지 분석을 통해서 중국광고 디자인의 표현방법을 알아보고자 한다.

• 발명특허
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• v.32 no.1 s.366
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• pp.66-70
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• 2007

미래는 모든 것이 디자인으로 결정된다. 상품의 기능을 결정하는 것도 디자인이고 상품의 가격을 결정짓는 것도 디자인이다. 디자인 능력이 떨어지면 경쟁력도 사라지는 것이다. 창의적인 디자이너확보 전쟁 속에 중국은 거대 자본으로 승부수를 던지고 있다.

• Journal of Fashion Business
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• v.24 no.1
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• pp.1-14
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• 2020

Based on the trend of pluralization and globalization the collapse of national borders now is a manifestation of mixed and compromised cultures and societies. It is also emerging as a hybrid fashion in fashion. Hybrid fashion means creating a new image by mixing various cultures beyond the time and space. This study aims to analyze the current state of Chinese fashion design and present its direction by grasping the characteristics of hybrids in the works of rising Chinese fashion designers in the era of pluralization. The research method was literature review and empirical research. According to the selection criteria of new fashion designers, 6 new fashion designers of 5 fashion brands were selected and their total 458 points works were analyzed. The analysis results are as follows. First, most of the time trade-offs were 'past and present' trade-offs that express Chinese traditional culture and the image of the past with modern design. The trade-offs between 'present and future' is expressed by mixing print patterns, colors and light with fractal art. Second, spatial trade-offs was expressed in the way of expressing Chinese themes in the composition of western clothing, expressing the Western themes in oriental colors, and inspired by Japanese culture expressed by deconstructionism, Third, the gender mix mainly used dark embroidery on women's clothing, while the men's wear showed a delicate feminine charm with a surreal pattern on thin and transparent gauze fabric.

• Fashion & Textile Research Journal
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• v.23 no.5
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• pp.545-558
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• 2021

This research analyzed the Chinese style design embodied in the collections of the new generation of fashion designers shown during the Shanghai Fashion Week to improve the understanding of Chinese style and the modernization of Chinese design. The research questions were 1) studying the development of the Chinese fashion industry chronologically and investing young designers' current situation, 2) investigating young designers' awareness of Chinese style and analyzing Chinese style design in collections. A literature and case study were conducted as the research method. The literature study focused on the books about the Chinese fashion industry and history, newspaper, articles, and so on. The case study was conducted among 63 Chinese style collections in 2016-2020 SFW by investigating fashion magazine reviews, articles, and so on. The findings are as follows: 1) Young Chinese fashion designers' awareness of Chinese style has three characteristics; the nonmaterial tendency from decreasing stereotyped images, combination of traditional culture and local youth culture, and commercialization with trends. 2) Chinese elements, including natural, character, and cultural elements were predominantly used in the concept, pattern, and shape. Nonmaterial characteristics were identified in concept, cultural combination characteristics in concept, shape, color, material, and pattern, and trend commercialization in shape, color, and pattern. In conclusion, Chinese young fashion designers had strong national consciousness and new awareness of Chinese style fashion in decreasing the stereotyped images of China. Thus, they used more varied expressions. Meanwhile, they faced difficulties in expressing nonmaterial Chinese elements by balancing them with Chinese style and globalization.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.361-366
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• 2007

InterfaceDesign 에 있어 Layout, Icon 및 배색 등의 대한 지침은 충분하게 연구되어왔지만, Design 시 고려 해야하는 색의 근본적인 문제에 대한 연구가 미비하다. 이러한 인식에 대한 부족은 Design 이 최종 Output Device 환경에서 원하지 않는 색으로 변질되어 display 되거나, 디자이너가 여러 지역 환경에서 적합하지 않는 색을 사용하는 결과 들를 초래하게 된다. 본 논문에서는 디자이너가 색을 선택할 시의 고려사항들을 지역적, device 별로 나누어 제안하고 분석한다. 그 외에도 인간의 시각구조를 관찰하여 피해야 하는 색의 선택과 지향하는 색들을 제시한다. 지역별로는 크게 구주, 미주, 아주(중국, 일본) 지역으로 나누어 분석한다. 각 지역 TV 환경의 Color Temperature 을 통해 display 색의 특성들을 분석하였고, Screen Palette 를 통해 색의 인지도 등을 파악하여 지역별로 특성화된 Color range 를 제안한다. Device 별로는 display 기기와 set 기기의 색에 대한 특성들을 분석하여 각 환경에 최적의 색을 선택할 수 있는 지표를 제시한다. 그리고 인간 시각 시스템을 통해 각 색에 대한 눈의 민감도, Design 하려는 Contents 에 색의 특성 그리고 마지막으로 색맹들을 고려한 색의 특성들을 살펴보면서 전체적으로 고려해야 할 사항들을 제시한다. 위의 고려사항들은 디자이너가 좀더 객관적으로 환경에 최적화된 색을 선택하게 해주며 최종 Output 기기의 색의 특성을 알게 함으로써 최종 이미지에 대해 예상을 하고 문제점을 파악할 수 있는 계기를 제공한다. 이는 디자이너에게 최종 결과물이 만족스러운 결과가 나올 수 있게 도와주게 되며 더불어 사용자에게 감성적인 부분을 호소할 수 있는 효과적인 Design을 가능케 한다.

• Proceedings of the Korea Fashion and Costume Design Association Conference
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• 2004.06a
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• pp.34-38
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• 2004

복식사 연구의 의의 중 하나는 고대 복식 자료를 현대 패션 디자인에 활용하는데 있다. 현대 패션디자이너들은 전통 복식의 스타일, 소재, 색, 문양 등에서 디자인 영감을 얻고 있다. 이러한 측면에서 본 연구에서는 고대 아시아 북방 민족들에게서 시작되어 중국 본토에 보편화되었으며 청조에는 관복의 구성품목으로 제도화된 피령에 대해 살펴보고자 한다.(중략)

• Industry Promotion Research
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• v.8 no.4
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• pp.69-79
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• 2023

This study sought to propose ways to improve the happiness of Chinese product designers by verifying whether grit moderates the effect of job stress on happiness through professional values. A purposively sampled participants of 335 Chinese product designers living in Guangdong Province, southern China, were selected. Data analysis was performed using SPSS PC+ Win. Ver. 26.0 and PROCESS Macro ver. 4.2. The statistical techniques applied were frequency analysis, reliability analysis, correlation analysis, and moderated mediation effect analysis. The research results are as follows. First, job stress showed a negative correlation with professional value and grit, but did not show a significant correlation with happiness. Except for job stress, there was a positive significant correlation between other variables. Second, the conditional indirect effect was significant when grit was M-SD, M, or M+SD. M+SD. Therefore, the moderated mediating role of grit was verified. However, as professional value increased, grit played a role in increasing happiness. Still, in the path of job stress -> professional value -> happiness, grit did not buffer the negative effect of job stress on happiness through professional stress. Suggestions were made to improve the happiness of product designers using professional values and grit.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.672-680
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• 2017

Today the distribution of characters in the consumer market based on digital smart phones is expanding, and the characters themselves are sold with independent merchandise, also various application researches about character are being activated. However, depending on the style of worker 's work on the design process of Korea and China regarding characters, there are differences in design characteristics and the diversity of work. In this study, we attempted to investigate the implications of these designers on the development of creative character design through in-depth research and experiment. Therefore, previous researches of cognitive science were investigated and cognitive experiments were conducted on design process for experts. For this research experiment, the initial sketch stage in the character work of Korea and China was recorded by the method of the designer by the subject through the protocol analysis method which is the qualitative research method. We coded the collected language based on this recording experiment and analyzed the problem behavior. We examined how the cognitive acts are done by the designer to develop the characters. The behavior characteristics and the accidental characteristics. The differences of the behavioral characteristics and the accidental characteristics in each step of the character design process were identified. Through these cognitive experiments, we could examine the behavior analysis of the design thinking process in Korea and China. In the field of design practice, we can set the direction of the design work process of the two countries and help us to produce creative and individual results. I think. These studies are expected to contribute to practical application of product marketing and new cooperation development methods in terms of activation of character industry in the future.