• Fashion & Textile Research Journal
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• v.25 no.2
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• pp.230-240
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• 2023

This study attempts to reveal the causal relationship between certain variables, with the objective being to investigate the influence of career disability on self-efficacy and career preparation behavior of Chinese college students. In terms of data collection, online surveys were conducted during the period spanning September 1 to September 20, 2022 targeting fourth-year university students living in Liaoning, China. A total of 536 completed surveys were used for the final analysis, and the SPSS 25.0 program was employed in this regard. The results of the study confirmed that the career barriers of Chinese college students had both positive and negative effects on career decision-making self-efficacy and career preparation behavior, signaling a partial causal relationship. This indicates that career barriers are not only negative factors in career decision-making or career preparation. The current study is meaningful in that the results can serve as the basis for future studies, as the work itself investigated the influence of career barriers on career decision self-efficacy and career preparation behavior; additionally, the results were quantified. It is anticipated that there will be further studies on such influences considering the diverse variables of career barriers, career decision self-efficacy, and career preparation behavior. The results of this study are expected to provide useful information on career preparation to Chinese college students - information which can be used as empirical data.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.293-311
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• 2020

Recently, it is more important to study the reasons for using media than which media is selected. This paper investigates different countries as objects to conduct the survey. In accordance with the research results, in hypothesis 1, there is a positive "(+)" influence of its interestingness, informality, restlessness, news pursuit and convenience on satisfaction when college students in South Korea use net news. Taking Chinese college students as an example, there is a positive "(+)" influence of the using motivation of net news on news pursuit, habituation, interactivity, convenience and the satisfaction with net news. In hypothesis 2, the interestingness, informality, habituation and convenience of the using motivation of online news of college students in South Korea are reflected in the acceptance intention of online news, while for Chinese college students, the informality, habituation and convenience are reflected in the acceptance intention of online news. Finally, in hypothesis 3, there is a positive "(+)" influence of the satisfaction of online news on the acceptance level of online news. In addition, this research also considers that the PLS path coefficient of college students in South Korea and China is different, and the motivations and purposes for using net news by two countries are different due to the characteristics and cultures of news media in different countries, so the satisfaction is also different.

• The Journal of the Korea Contents Association
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• v.13 no.2
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• pp.460-474
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• 2013

This research is to verify the effects of Korean wave image on the national image and purchase intention of Korean educational product empirically. Also, it is to find out the moderating effect of engagement when Korean wave image is affecting purchase intention of Korean educational product. In order to verify this, the questionnaires were distributed to the Chinese university students of Shandong, in China, who recognized the Korean wave, and among those questionnaires, 315 were analyzed for this research. As a result of analysis, cognitive images is found out to make a positive effects on the affective image, national image and purchase intention of Korean educational products. And affective images is found out to make a positive effects on the national image and purchase intention of Korean educational products. This result suggests that throughout the factor of Korean wave, we should improve national image and try to find ways to export Korean educational industry to China. In order to activate Korean wave image in China, the government has to review the cultural contents development policies positively like promoting Korean soap operas.

• Journal of Information Technology and Architecture
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• v.11 no.3
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• pp.285-310
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• 2014

Based on the network, recruitment, education services, talent testing and human resources management etc. integrated services are expanded, and efforting to raise the market share of job information site. Job information site is an alternative finding job and recruiting environment, helping job seekers to conduct self-directed researching and applying for a job online. Directly or indirectly influential factors upon value of job information site are on the rise. Not only Korea but also China has already recognized the importance of these influential factors on job information site. However, the effective rate of implementing job information site is relatively lower among Chinese job market than Korea. This study suggests that there are differences of cultural background between Korea and China, and they were at different internet infrastructure, such differences impact on different job seekers.

• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.709-719
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• 2016

This study reviews the so-called 'format-export' of Korean TV entertainment programs to China, and ahalyze its effect on the spread of Hallyu in China. Format export has developed as an alternative for the export of Korean TV programs when the Chinese government restrict the broadcasting of foreign TV programs. In so doing, the study conducted surveys about the format-exported programs in Shanghai and Zhengzhou with the sample of 381 university students. The survey shows that the popularity of entertainment programs is so high as to compete with the popularity of K-pop. Respondents in Zhengzhou tend to watch format-exported programs first and then try to watch original Korean programs, while respondents in Shanghai are more likely to watch original Korean programs. This results suggest that format-export can help the spread of Hallyu in the inland local cities in China.

• Journal of the Korea Society of Computer and Information
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• v.18 no.6
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• pp.81-89
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• 2013

Currently Internet shopping (or shopping online) is becoming the common consumption channel for Chinese, and it is more likely to continue to grow. Although E-tailers (or the Internet shopping mall) in China is rapidly growing, there are not very many shopping malls that can meet customer satisfaction. E-tailers in Korea analyze the quality evaluation and customer satisfaction of shopping malls. If the Internet shopping that is suitable for Chinese students studying in Korea is built, it is expected to strengthen international competitive power. In this paper, the comparative analysis of Customer satisfaction for Internet shopping between Chinese students studying in Korea and Korean university students is provided. Furthermore, we analyze the customer satisfaction model of Chinese students studying in Korea by using the multi lease square support vector machine that obtains the global optimal solution. Analysis of customer satisfaction of Chinese students studying in Korea are not only used for E-tailers in Korea, but it can strengthen international competitive power.

• Journal of Korean Academic Society of Home Health Care Nursing
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• v.20 no.1
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• pp.53-62
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• 2013

Purpose: The purpose of this study was to investigate the empowerment and internet game addiction in Korean university students, focusing on Korean and Chinese students. Method: For this study, 366 students were selected from the J province by using convenience sampling. The data were collected from August 1 to October 10, 2012, and analyzed by using the SPSS/WIN 15.0. Result: Internet game addiction and general characteristics showed significant differences when classified according to nationality, gender, age, major leisure, perceived health status, and smoking status. The Korean students had a mean empowerment score of 98.4. The Chinese students had a mean internet game addiction score of 58.6. Nationality, gender, and empowerment were identified as the variables influencing internet game addiction. Conclusion: This study suggested that we should develop programs to increase empowerment, quit smoking, and decrease internet game addiction for Korean university students.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.11
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• pp.1744-1754
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• 2009

This study identifies the main factors of internet clothing shopping motivation and analyzes their effect on customer e-loyalty among Korean and Chinese college students. Data were collected from 300 Koreans and 300 Chinese college students. The survey was statistically analyzed through an exploratory and confirmatory factor analysis, T-test, and structural equation modeling. The factors of clothing shopping motivations were identified as merchandising characteristics, shopping convenience, value price, and hedonic pleasure. Chinese students had stronger motivations for value price and hedonic pleasure; Koreans had stronger motivations for merchandising characteristics. The structural equation model showed that the shopping motivations for merchandising characteristics, shopping convenience, and hedonic pleasure had significant effects on e-loyalty for Chinese students and the motivations for value price had significant effects on e-loyalty for Korean students. The conclusion shows a strategic direction for entering the Chinese e-market.

• Industry Promotion Research
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• v.9 no.2
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• pp.185-195
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• 2024

This study examines the factors influencing college students' entrepreneurial intentions in the rural entrepreneurial environment of colleges, considering the role of entrepreneurial learning as a mediator. It analyzes four key environmental dimensions: policies and regulations, entrepreneurship education, financial support, and social culture. A survey of 5 30 college students in Zhejiang Province revealed that the college entrepreneurial environment favorably impacts entrepreneurial learning and rural entrepreneurial intentions. Based on these findings, practical measures are proposed to enhance students' intentions, emphasizing personal practice, university leadership, and government support. These efforts can optimize the college entrepreneurial environment and foster higher entrepreneurial intentions among students.

• 한국벤처창업학회:학술대회논문집
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• 2016.04a
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• pp.123-132
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• 2016

본 연구의 목적은 사이버대학의 성과에 영향을 미치는 서비스 특성화 요인을 찾는 것이다. 본 연구에서는 사이버대학의 성과를 교수, 졸업 및 취업, 브랜드 이미지 측면에서 접근하였고, 선행연구를 토대로 하여 사이버대학의 성과에 영향을 미치는 서비스 특성화 요인으로 콘텐츠 다양성, 콘텐츠 품질, 콘텐츠 실무지향성, 강의 실재감, 학습관리를 도출하였다. 연구모형을 검증하기 위해 중국의 사이버대학에 재학 중인 대학생들을 인터넷 설문을 배포하여 총 170부의 유효설문을 수집하여 실증 분석하였다. 실증 분석한 결과, 다음과 같은 다섯 가지의 연구결과를 확인하였다. 첫째, 콘텐츠 다양성 수준이 높을수록 사이버대학의 성과는 높아지는 것을 확인하였다. 둘째, 강의 콘텐츠 품질이 우수할수록 사이버대학의 성과는 높아지는 것을 확인하였다. 셋째, 콘텐츠 실무 지향성이 높을수록 사이버대학의 성과가 높아지는 것을 확인하였다. 넷째, 강의 실재감이 높을수록 사이버대학의 성과는 높아지는 것을 확인하였다. 다섯째, 학습관리 수준이 높을수록 사이버대학의 성과가 높아지는 것을 확인하였다.