• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.3
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• pp.385-394
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• 2008

The purpose of this study was to investigate the influential variables of impulse buying for jewelry. A survey questionnaire was developed from previous researches. Data were obtained from female consumers who have purchased jewelry products living in Busan. The results showed that impulse buying of jewelry was influenced by shopping orientation, consumption value, store attributes, store types, and demographic variables. The impulse-buyers of jewelry were more likely to be recreational and fashion-oriented shoppers and to have store/brand loyalty than unimpulse-buyers. Additionally, they perceived importantly the uniqueness, newness or fashionability of jewelry, kindness of salesperson, store atmosphere, various design and assortment, and special sales of the jewelry store. They were more likely to patronize the department store and franchise store to purchase jewelry products. They also tended to spend more for jewelry and more frequently visit the jewelry store. Findings should provide the informations to assist marketers and researchers in their understandings of the jewelry market.

• The Research Journal of the Costume Culture
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• v.13 no.1
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• pp.121-132
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• 2005

The purposes of this study were to examine fashion jewelry consumers' purchasing behavior, and to compare store retailing consumers and non-store retailing consumers. Subjects were 614 women in age from 20 to 55 years old in Seoul for this study. For data analysis, descriptive statistics, factor analysis, 2-test, and t-test were used. As the results, 52.9% of respondents had purchased fashion jewelry products via store retailing such as department store, road shop, discount store, while 47.1% of respondents had purchased them through non-store retailing such as internet shopping mall, TV home shopping, and catalog shopping. It revealed that conspicuous consumption had 2 factors: public-self consciousness and luxury product preference. Fashion leader consisted of 3 factors: fashion innovation, fashion interest, and fashion opinion leader. Brand royalty encompassed brand recognition, brand preference, and brand trust. Generally, store retailing consumers had more conspicuous consumption, higher fashion leadership, and stronger brand royalty than non-store retailing consumers. Based on these results, marketing strategies would be suggested for fashion jewelry markets.

• The Research Journal of the Costume Culture
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• v.22 no.5
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• pp.862-872
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• 2014

Global luxury jewelry brands had begun to launch their direct businesses in Korea since the 1990s, and have attained fast growth by holding events reflecting their philosophies. The purpose of this study was to analyze the background of their growth by examining the types and roles of events in Korea held by luxury jewelry brands. For the research method, the quantitative and qualitative analysis were performed about domestic events of Tiffany & Co., Cartier, Bvlgari, Chaumet, and Van Cleef & Arples during the period from 1990 to 2013. Also, theoretical study was reviewed. The results are as follows. The events are largely classified into jewelry exhibitions, jewelry shows, wedding fairs, and hybrids. The roles of such events were, first, the artification of products and, second, the contemporization of traditions. According to the findings of this study, luxury jewelry brands transmitted new emotions and values to their customers through their events in Korea, and extended their influence continuously over the Korean high-end jewelry market.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.107-112
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• 2007

The rise of the machine culture in the last 20th century has rapidly changed the world into a high-tech civilized society but at the same time, it also caused environmental estrangements such as damage in the environment and the loss of humanity in the human society due to materialism. As a reaction to the absence of humanity in such environment, in these modern days design which acts as the product of public art, escaped from the previous physical functional satisfaction and stood out as the culture industry that satisfies human's sensibility. This study is focusing on the method of how such sensitive designs are expressed in the interior space of retail shops and such methods are researched through the image evaluation test conducted to the 10 brands of overseas' jewelery shops. The purpose of this study is to analyze the meaning and effects of designs that took consideration of sensibility in a retail shop and to establish efficient marketing strategy using sensitive design and to utilize it into the interior space.

• Journal of Fashion Business
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• v.27 no.4
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• pp.67-87
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• 2023

This study analyzed the fashion design features of Iris van Herpen and createdsixdigital fashion designsusing the SCAMPER technique with 3D clothing design software, incorporating a futuristic theme. The research methodology involvedcase analysis and a literature survey. First, the study summarizedthe design style and characteristics of Iris van Herpen. Second, a design concept wasestablished, and a design mood board wascreated. Third, the resulting design features were combined with the SCAMPER technique to incorporate Iris van Herpen's design elements intonew digital fashion designs. Fourth, after discussion with the professor and expert group, six designs were selected for production. They includededgy suit coats, overcoats, asymmetrical hoodies and asymmetrical skirts, irregularly shaped tops, dresses, leggings, jackets,and fishtail skirts. This study provides a reference for the future development of digital fashion designs and showcases the integration of science and technology in fashion design.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.295-296
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• 2021

본 연구는 신한복 저고리에 대한 선호도 조사를 통해 추출된 신한복 저고리 디자인을 기본으로 하여 신한복 저고리 원형을 개발하고자 한다. 이를 통해 신한복 저고리 생산에 기본이 되는 패턴에 관한 정보를 제공하고자 한다. 연구에 사용된 프로그램은 CLO 3D와 DC Suite 5.1 프로그램이며, 분석에는 SPSS 26.0을 활용하였다. 1차 외관평가를 통해 낮게 평가된 부분을 수정하여 어깨폭, 소매길이, 소매통, 앞단의 겹침 분량에 대한 수정이 이루어졌다. 2차 외관평가결과 저고리길이, 소매길이, 밑단둘레에 대한 수정이 요구되었다. 최종 신한복 저고리 패턴은 앞면, 뒷면, 옆면의 모든 항목에서 4.60이상으로 높은 평가를 받았다. 개발된 신한복 저고리 패턴은 20대 전반 여성의 체형에 맞추어져 있고 소재에 대한 고려 없이 3D 시뮬레이션 상에서의 일반적인 Physical parameter값에 맞추어 제작되었다. 따라서 향후 발전된 연구에서는 소재별, 저고리의 길이별, 연령별 신한복 저고리 패턴에 대한 연구가 이루어져야 할 것으로 생각된다.

• Journal of Fashion Business
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• v.28 no.3
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• pp.104-121
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• 2024

This study examined the integration of futurist fashion in 4th-generation K-pop girl groups, focusing on their world views, music videos, and fashion images. The key aim was to identify and analyze distinctive elements of futurist fashion within K-pop. K-pop's global popularity is driven by dynamic music, choreography, and avant-garde fashion. Futurism, an art movement emphasizing technology and innovation, continues to influence contemporary fashion trends in K-pop. This study seeks to provide insights into symbolic meanings and expressions of futurist fashion in 4th generation K-pop girl groups. Groups such as Gidle, Aespa, IVE, LE SSERAFIM, and New Jeans were analyzed. Data were collected from their music videos, lyrics, and costumes, focusing on silhouette, color, material, and pattern. This study highlights the significant role of futurist fashion in K-pop, showing how 4th-generation girl groups lead in integrating these elements. This research provides valuable insights for understanding and further exploring the evolution of K-pop fashion.

• Journal of Fashion Business
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• v.28 no.3
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• pp.48-68
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• 2024

In recent years, with the international spread of traditional Chinese culture, traditional auspicious patterns have been used idely in modern textile design. In particular, a bat pattern has the same pronunciation as 'fu' in Chinese. It symbolizes good luck and longevity. It has auspicious meanings such as happiness, prosperity, wealth, longevity, and good luck. This study aimed to explore how cultural elements could be utilized in modern textile design by incorporating the traditional Chinese bat pattern into scarf design. Through literature research and case analysis, we aimed to understand the historical background and design characteristics of the bat pattern and develop it into a textile design suitable for modern scarf design to promote modern reinterpretation of traditional culture and cultural integration. From a design perspective, the shape of the bat pattern was analyzed to derive five main shapes and characteristics (symmetry, verticality, repetition, totality, and relativity). Based on this, 10 patterns were created by combining them with popular styles of modern scarf patterns. In addition, five product designs were completed considering 23/24 Pantone trend colors, 24spring/summer fashion trend colors, and silk scarf pattern characteristics.

• Journal of Fashion Business
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• v.28 no.4
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• pp.129-148
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• 2024

With the advent of the 4th industrial era and the development of digital technologies such as artificial intelligence (AI), metaverse, 3D printing, and 3D virtual wearing systems, the fashion industry continues to attempt to use digital technology and introduce it into various areas. The purpose of this study was to determine whether fashion and digital technology could be combined to create works and to suggest ways to apply digital technology in the fashion industry. As a research method, image generative AI, Midjourney was applied to the initial design ideation stage to derive inspiration images. 3D printing technique was then introduced as a production method to print fashion jewelry. As a result of the research, a total of six jewelry designs printed with a 3D printer were developed. One necklace, one bracelet, three earrings, and one ring were developed. This study identified the possibility of applying digital technology to real fashion jewelry design products by designing jewelry based on inspirational images derived from image generation AI and producing pieces of fashion jewelry with 3D modeling tasks and 3D printing outputs. This study is significant in that it expands the expression area of fashion jewelry design that combines digital technology.

• Vending industry
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• v.11 no.1
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• pp.78-79
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• 2012

금, 정말 귀하고 비싸다. 많은 사람은 금을 욕망하지만 생산은 유한하기 때문에 희소성은 더해지고 있다. 가파르게 오르는 금시세 때문에 재테크 수단으로도 각광받고 있다. 이러한 동향과 더불어 등장한 게 금자판기이다. 독일에서 최초로 출시된 금자판기는 아랍에미레이트, 미국, 중국 등에 연이어 선을 보이며 국제적으로 확대해 나가고 있다. 국내에서도 지난해 혼이라는 주얼리 업체가 최초로 금자판기를 선보인 바는 있지만 기대만큼 제품을 보급하진 못했다. 최근에는 제이앤제이코리아가 골드바자판기를 출시하고 사업을 확대하려 있다. 자판기로 금재테크하는 시대의 주역이 되려는 제이앤제이코리아의 도전을 전격 취재했다.