• Journal of Families and Better Life
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• 제12권1호
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• pp.132-144
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• 1994

본 연구는 '소비자중심'의 주거문화를 모색하기 위해 한국사회 신세대소비자의 주거 가치와 관련요인에 대해 수도권의 20~35세 남녀를 대상으로 자기기입식 질문지를 이용하여 실증연구하였고 주요 연구결과는 다음과 같다. 첫째, 14개 주거가치에 대해 전반적으로 중요 하다는 응답이 대부분이었다. 둘째, 주거가치의 요인분석결과 4개 특성이 추출되었고 두 맥 락으로 접근할 수 있었다 하나는 후기 산업사회로의 발전과 함께 중요하게 인식되는 주거가 치특성으로 외부환경의 편리성과 인간성 회복 인접환경의 안전과 프라이버시 내부환경의 편 리성과 아름다움을 중시하는 주거가치가 이에 속한다. 이주거가치들은 신세대소비자에게 매 우 강하게 형성되어 있었으며 공통적으로 신세대가치관이 강할수록 더 강한 것으로 나타났 다. 다음은 전통적으로 중요시된 주거가치로서 위신과 경제성 주거가치이다 이는 비교적 낮 은 수준으로 나타났으며 신세대가치관이 약할수록 더 강하게 나타났다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• 제10권6호
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• pp.143-153
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• 2015

The purpose of this study is to analyze the relation between the housing value and residential satisfaction, housing' investment value, and also the effect the purchase intention. Recently it has been argued that the consumers' investment value can have influence on the housing market, however it is extremely rare to find research market. Through this study, influencing relationship on how the factors of housing value can affect the residential satisfaction and investment value is figured out. Last, in order to analysis the influencing relationship of purchase intention, the questionnaire for residents were conducted. The analysis is done based on 585 significant research materials gathered from the questionnaires. For analysis methodology, this research is using SPSS 21.0, AMOS 18.0, along with analytic techniques, such as implementation of basic statistical analysis, reliability, and structural analysis. Following is the results summary of the research: First, results of a factor analysis extracted four factors of housing value: residential quality factor, economic factor, brand factor, accessibility factor. Second, we find from the residential quality, brand of the housing value were statistically effect of the residential satisfaction and investment value. Finally, residential satisfaction and investment value had a positive influence on purchase intention. The result indicates the housing buyers' positive investment value and residential satisfaction increase the purchase intention in housing market. The better the housing buyers' investment value on the real estate market, the higher the market activity.

• Journal of Distribution Science
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• 제5권1호
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• pp.89-105
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• 2007

The apartment market in korea is rapidly changing from the producer-oriented market to the customer-oriented market. This means the user's perception of the apartment changed, so the pattern of purchase also changed. The apartment house enterprises should use the method of well grasping the purchase intention of the customers, and then satisfying buyer's need to study the marketing strategy. Seeing from the circumstances, the purpose of study is not just the real estate, and on the basic of preceding studies about the marketing field also should analysis what kind of influence the housing environment gives to the standard of the housing value and housing satisfaction, and what kind of influence the standard of the housing choice criteria gives to housing value, housing satisfaction and Repurchase Intention, and what kind of influence this kind of housing value and housing satisfaction gives to the Repurchase Intention. And also should give some suggestions for strengthening the competitiveness of the apartment house enterprises later.

• Journal of the Korea Academia-Industrial cooperation Society
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• 제17권10호
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• pp.412-425
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• 2016

Recently, the influence of the residential value of new town apartment houses has been increasing in the housing market; however, there has been little study on the relationship between the housing value and customer loyalty. This study analyzed the influence of the housing value on housing satisfaction and customer loyalty. To this end, this study conducted a survey targeting 519 residents in the second term new town. Accordingly, basic statistics, reliability and hypothesis test were carried out using SPSS 21.0 and ANOVA as an analysis method. The study results are as follows. First, as a result of factor analysis of the housing value, the factor was analyzed as 6 sorts, such as safety, sociality, convenience, economic feasibility, aesthetics, and comfort. Second, safety, comfort, and convenience among the factors in the housing value were found to have a significant influence on the housing satisfaction. This means that the concepts of property and assets reflect the development of new urban city apartments. Third, a new town house purchaser's positive housing value and housing satisfaction were found to increase customer loyalty. This greater satisfaction of the current residential apartment dwellers means that they are more likely to introduce their relatives and neighbors. These results suggest that a positive outlook of a new town householder on the housing value and housing satisfaction will eventually work more on revitalizing the housing market.

• Journal of the Korea Academia-Industrial cooperation Society
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• 제22권5호
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• pp.453-464
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• 2021

The purpose of this study is to analyze the effects of geographic and Feng Shui characteristics of Gwanggyo New City on residential satisfaction and whether residential value has a significant medium effect. It is meaningful to present theoretical, institutional, and practical implications of this research as basic data. According to the results of our analysis of questionnaires completed by residents of Gwanggyo New City, geographic and Feng Shui characteristics showed a significant positive effect on residential value and satisfaction and a significant mediating effect on residential value. Rather than professional Feng Shui factors, general geographical factors have a relatively larger influence on residential value and residential satisfaction, identified as a more significant factor for ordinary residents. Study findings are valuable as basic data in order to suggest institutional and practical implications for policy design to develop cities and improve residential satisfaction.

• Journal of the Korea Institute of Building Construction
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• 제13권4호
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• pp.382-390
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• 2013

Recently, the housing problem has been recognized as a matter of housing supply with a certain environmental level and not simply a matter of handing as a quantitative problem, and the demand for pleasant residential environments and requirements for residential environments are increasing more and more. However, it is necessary to establish the directions for improvement of the residential environment according to the house type, as the requirements and levels of satisfaction differ. This study aimed to deduce the level of resident satisfaction with the residential environments according to house type, and determine the direction for improvement of the residential environment. To achieve this, the difference between the house types was analyzed through ANOVA analysis and T-Test, and the major factors on the improvement direction of the residential environment were derived through Action-grid analysis.

• Proceedings of the KHMA Conference
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• 한국가정관리학회 2004년도 제36차 추계학술대회
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• pp.57-75
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• 2004

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 한국주거학회 1994년도 학술발표대회논문집 상
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• pp.19-27
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• 1994

• KSCE Journal of Civil and Environmental Engineering Research
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• 제33권2호
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• pp.811-819
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• 2013

This study aims to analyze determinants of mountainous and coastal area's housing value caused by the characteristics of the natural environment. As the current issue of housing value is throwing the spotlight on the climate change recently, environmental features are significantly important than before. There were a lot of studies on the influence of environmental characteristics to the housing price but these studies were mostly dealing with the housing price in especially apartments nearby Han-river in Seoul, South Korea. To have differences with existing studies, environmental characteristics estimating housing value are classified as 8 elements including the view, the wind speed, and the humidity. The result of this study is in following; there were few significant environmental variables in mountainous housing value growth model. This means people living in mountainous area recognize on environmental factors more such as housing or complex characteristics. People living in coastal area are much more sensitive environment variables in their residence value than mountainous area. Especially, the view for the ocean is the most important variable in housing value, and wind speed is second positively significant. Humidity and safety of disaster are negatively significant variables.

• Korean Journal of Culture and Social Issue
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• 제19권2호
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• pp.179-202
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• 2013

This research examined the relation between personal history of residential moves and psychological independence. In particular, this research tested how actual self-importance (vis-a-vis perceived social importance) of values (Study 1) and preference for uniqueness (Study 2) would vary as a function of past experience of moving. The results showed that personal history of residential moves was positively linked to actual self-importance of individualistic values and perceived social importance of collectivistic values. In addition, the results demonstrated that individuals with frequent residential moves generally showed a greater liking for uniqueness. The implications of these results for the direction of causation between residential mobility and psychological independence are discussed and suggestions for future research are made.