• The Journal of the Korea Contents Association
• /
• v.14 no.2
• /
• pp.161-171
• /
• 2014

This research aims to analyze the characteristics of the channel brand components, identities in accordance with the organizational strategies of the programmes, and brand structures of the comprehensive programming channels. The channels promote themselves mobilizing a variety of channel brand components and, ecxept Channel A, JTBC, TV Chosun, and MBN coined its names which are reminiscent of their parents corporations. The organizational strategies of the programmes are related with the channel identities. TV Chosun, for instance, branded themselves as 'conservative advocate' while focusing on news programs, and Channel A also takes conservative bias strategy focusing on the news programmes, especially after the 2012 presidential election. JTBC, however, organizes drama and entertainment programmes intensively being equivalent to that of terrestrial broadcasting programmes, and MBN positioned neutral and center with the news and cultural programmes. Referring to the brand architecture, which reveals the structural system of the brand, it is argued that TV Chosun and MBN take the integrated corporate brand strategy, while JTBC tries to mix and balance the brands of the parent corporation and its own independent one. Channel A, exceptionally, doesn't take a name of its parent corporation 'Dong-A'. In conclusion, it is argued that the comprehensive programming channels utilize and take the parent corporate brand, mixed brand, and independent brand in accordance with the brand power and circumstances of their own parent corporates.

• The Journal of the Korea Contents Association
• /
• v.16 no.12
• /
• pp.772-780
• /
• 2016

This study examined the politics of representation about North Korean female defectors in general programming channels. In that channel's programs, the women are established as soften private people who got a lift in capitalism aggressively and as disparate subject that have value to be consumed by mass audience. They are caricatured with the testimony and internal competition, be emphasized that heterogeneous object. General programming channels use the women as easy and cheap substitutes for foreigners, also objectifies them to complies with the patriarchal authority. General programming channels are continuously producing a story to deal with North Korean female defectors in disparate subject. In this way, they owns the time and qualification to talk to the women as objects to be displayed, to ensure the media power. Ultimately, the female defectors is only a consumption subject that being sensuously staring, so they remain 'other' instead of 'us'.

• The Journal of the Korea Contents Association
• /
• v.18 no.10
• /
• pp.53-64
• /
• 2018

This study analyzed contents of main news of 7 channels for 4 years during the initial period of introduction of the general programming cable channel(GPCC) in order to examine changes in subject composition and diversity of broadcasting news contents due to the introduction of GPCC. As a result of the analysis, terrestrial broadcasters treated a wide range of topics, while the GPCC's news focused on political news and differentiated from the terrestrial in the composition of the topic. In the composition of the news topic headline news, GPCC showed distinctive structure using political news and North Korea news, while terrestrial news was treated as major news for economic and daily information news. As a result of analyzing the diversity of broadcast news in the first four years of opening GPCC, it has changed into a strategy of selecting and concentrating in order to compete with the terrestrial broadcasters. In the initial broadcasting news market, the terrestrial broadcastings were used to maintain diversity strategies while the GPCCs were using concentrated strategies.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2013.11a
• /
• pp.1137-1138
• /
• 2013

최근 드라마에 나오는 패션이나 화장품이 하나의 트렌드가 되고 있고, 드라마가 한류의 또 다른 부분으로 성장하고 있다. 또한 종편채널 도입과 많은 케이블채널 생성으로 전보다 많은 드라마가 등장하고 있으며 드라마 다시보기 기능을 통해 보지 못했던 드라마를 다시 볼 수 있는 기회가 늘어남으로써 이미 종영된 드라마들을 언제든지 다시 볼 수 있게 되었다. 본 논문은 방영되었던 드라마를 보고 싶으나 많은 드라마 중 어떤 드라마를 선택해야 할지 모르는 사용자들에게 사용자에게 가장 잘 맞는 드라마를 추천해주는 추천 시스템을 제안한다.

• Korean journal of communication and information
• /
• v.73
• /
• pp.56-91
• /
• 2015

This study examined changes in the independent production environment in the perspectives from flexible specialization of labor and media routines since January 2011, when comprehensive programming television channels (JTBC, MBN, Channel A, TV Chosun) emerged in Korea. In-depth interviews were conducted with thirteen individuals, including producers from independent production companies, broadcast writers, and individuals involved with these TV channels. The interview results indicated that a flexible specialization production system had been established by the comprehensive programming channels. This means that they were heavily dependent on independent producers, except in relations to their own news programs. Moreover, it was identified that the production of diverse programs could be difficult due to absurd contract practices such as those related to TV ratings and performance systems. Second, these channels have implemented some positive changes such as the payment of higher production costs and an incentive system, compared to terrestrial TV stations. However, the incentive system also helps to aggravate internal competition in the channel and also instigate contract competitions among independent companies, which can eventually result in the channels for holding exclusive rights to certain content and, hence, unfair business practices. Third, as a result of the newspaper and broadcast cross-owenership system of the comprehensive programming channels, hierarchical independent production practices can be established under the influence of newspaper proprietors and executives or managers who have previously worked for newspapers. Lastly, as a result of interviews with independent producers and individuals involved with the TV channels concerning the awareness of comprehensive programming channels, it could not be ascertained whether it is difficult to produce programs dealing with diverse items and genres, because programming autonomy has been distorted by capital or the advertisement market. In this circumstance, it is not surprising that some comprehensive programming channels mentioned that they prioritize profit and performance in programming. In conclusion, it is absolutely imperative that complementary and legal measures be implemented institutionally in order to redress the existing systematic dysfunctional routines in the independent productions of the comprehensive programming TV channels in Korea.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2015.10a
• /
• pp.1173-1176
• /
• 2015

최근 한국의 드라마가 국내뿐만 아니라 국외에서도 인기를 끌고 있다. 이로 인해 지상파 채널을 비롯해 종편 채널과 많은 케이블채널에서 전보다 많은 드라마가 등장하고 있으며 드라마 다시보기 기능을 통해 이미 종영되었거나 보지 못했던 드라마를 다시 볼 수 있게 되었다. 본 논문은 사용자의 개인화요소를 반영하여 방영되었던 많은 드라마 중 사용자들에게 가장 적합한 드라마를 추천해주는 추천 시스템을 제안한다.

• Korean journal of communication and information
• /
• v.77
• /
• pp.36-72
• /
• 2016

Comprehensive Cable TV Channels(CCCs) has been established as a political product around 5 years ago, and it's influence and position on the broadcasting field are keep increasing. CCC's stabilization is based on flooding the market with journalism. The repeating news and current affairs programs are appearing constantly in the afternoon which is CCC's primetime. The current affairs talk shows are a product of CCC's representative program type and it leads unique CCC style journalism. The guests of the current affairs talk show leading the program with critiques(comments) and discussions about political issues. The purpose of this study is to explore how these guests of the current affairs talk shows conceptually positioned as political mediating elites and same time to explore the television political landscape through the representative current affairs talk shows from TV chosun, Channel A, MBN, JTBC which are present by these political elites. This study wants to find out about that television political effects from CCCs which exemplified into certain directions by these political mediating elites saying their political biases and expresses their feelings drastically that causes high ratings and brings people's attention. The guests who called political mediating elites in this study are mostly considered to be extreme rightist, conservatives, conservative-centrist and they have close relationship with certain political party or political group. The political mediating elites gain the popularities and have great influence on the public from performing the television politics through CCCs' current affairs talk shows and use that to make political exchange connections with political groups. Therefore this study wants to point out that CCCs' current affairs talk shows are situated in political rally, exchange connection, so current affairs talk shows are existing only for political battle field.

• The Journal of the Korea Contents Association
• /
• v.17 no.6
• /
• pp.250-260
• /
• 2017

This study analyzed the impacts of programming characteristics perceived by the consumers of entertainment programs on general programming channels on watching intention and the data of a survey with 360 adult viewers in the capital area. Research questions were verified as follows: First, as a result of multiple regression to analyze the impacts of the factors of programming characteristics perceived by the consumers on their watching intention, setting personal characteristics as a control variable, programming characteristics as an independent variable and watching intention as a dependent variable, the regression model was significant. Thus, the more positive the perceived factors of programming characteristics, the more significant their watching intention improved. Second, the factors of programming characteristics significantly affecting watching intention had greater positive(+) impacts in the following order: Adjacency > substantiality > weight of genre > social evidence > relative advantage > ease of access.

• The Journal of the Korea Contents Association
• /
• v.18 no.11
• /
• pp.222-235
• /
• 2018

This study explores the factor which effects user's viewing on online in the situation of increasing viewing via OTT. After analyzing how the amount of news coverage and viewing rate affects user's active viewing, higher the number of views, In case of groundwave programs, if number of news coverage is high, hits of view and the number of comments is also high. While viewing rate, the number of views, the number of comments are independent of each other. In case of TV channels of comprehensive programming and cable TV, there is a interaction effect of viewing rate and the amount of news coverage. This study highlights the importance of the amount of news coverage when viewers is watching video on web.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2013.11a
• /
• pp.206-208
• /
• 2013

국내 케이블TV는 이날로그방송 뿐만 아니라 디지털방송, 주문형 비디오, 초고속 인터넷, 양방향 서비스, 인터넷 전화 등의 다양한 서비스를 제공하고 있다. 하지만 종편, 보도, 홈쇼핑 등의 신규 채널 증가와 방송 통신 융합에 따른 다양한 양방향 서비스 도입, 시속적인 HD채널 확대 등으로 헌재 사용 가능한 주파수가 매우 부족한 상황으로 3DTV, UHDTV, 인터넷 기반방송 등의 차세대 방송 서비스 제공을 위한 주파수 확보 방안 마련 이 매우 시급하게 필요한 상황이다. 본 논문에서는 국내 케이블TV의 주파수 이용 현황 및 신규 주파수 수요 전망을 예측하고 다양한 효율적인 주파수 해결 방법을 모색하고 단계적으로 해결 방법을 적용하여 주파수를 확보하는 효율적인 주파수 이용방안에 대해서 기술하였다.