• Journal of Digital Convergence
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• v.13 no.11
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• pp.99-108
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• 2015

The aim of this research is to investigate empirically the interrelationship among emotional labor strategies, frontline employee creativity, service performance, and specifically examines the mediating effect of employee creativity in the relationship between emotional labor strategies and service performance in the context of bank industry. The data were collected from frontline employees of banks in Daegu and Gyeongnam. A total of 484 questionnaires were used for the final analysis. Consistent with hypotheses, the results of analysis show that surface acting has a negative effect on employee creativity, while deep acting has a positive effect on employee creativity, and employee creativity has a positive effect on service performance. Furthermore, employee creativity has mediating effect in the relationship between emotional labor strategies-performance.

• Korean Journal of Labor Studies
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• v.19 no.1
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• pp.65-104
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• 2013

This study aims to examine the intermediary roles of employee performance between high performance work system (HPWS) and its operational performance on the resource based view. Taking into account the unit of analysis, this study used a hierarchical linear modeling analysis in order to test rigorously the association between HPWS at the organisational level and employee performance at the individual level. For this empirical test, Human Capital Corporate Panel (HCCP) data including 316 firms and 7,872 respondents (including 923 team leaders) were used. To meet the unit of analysis and test the mediation effect, data at the individual and team level were aggregated into the organisational level. The empirical results show that HPWS have a positive impact on operational performance as well as employee performance such as job satisfaction, organisational commitment and organisational trust. Regarding the mediation effect, job satisfaction and organisational trust mediate between HPWS and operational performance. Theoretical implications are discussed in conclusion.

• Proceedings of the Korean DIstribution Association Conference
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• 2005.11a
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• pp.103-128
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• 2005

본 연구는 기업의 성과를 향상시키는 중요한 요소로 알려진 종업원의 조직시민행동을 고객관점에서 측정하고, 관련 변수들인 서비스품질, 고객만족, 호의적 구전과의 인과관계를 실증적으로 규명해보고자 하였다. 그동안 마케팅에서 OCB에 관한 많은 연구가 있었지만, 선행 연구들은 조직의 관점에서 종업원의 OCB를 측정하는 연구가 대부분이었다. 자료 수집 단계에 있어 OCB의 효과를 좀 더 폭넓은 산업에 걸쳐 파악하고자 미용실과, 주점, 패스트푸드 점 등 다양한 서비스산업 이용자를 대상으로 설문지를 수집하였다. 분석결과, 접점종업원의 조직시민행동과 관련한 몇 가지 중요한 사항을 발견할 수 있었다. 첫째, 종업원의 OCB는 고객이 지각하는 서비스품질에 유의한 관계가 있었다. 즉, 고객들이 관찰하기에 종업원들이 규정된 역할을 초월하여 조직 내 동료들을 도와주고 고객의 편의성을 지향하며 그들이 속해 있는 조직에 대해 긍정적인 자세를 가지고 있는 것으로 판단되면, 고객들은 종업원을 신뢰하고, 또 그들에게서 제공받는 서비스품질을 높게 지각한다는 사실을 알 수 있었다. 둘째, 조직시민행동은 서비스품질을 매개로 하여 고객만족에 간접적인 영향을 미친다는 사실을 발견하였다. 마지막으로 만족한 고객은 호의적인 구전행동을 하는 것으로 나타났다. 구전은 기업의 공식적인 마케팅 전략 이상의 효과를 가지는 촉진 도구이다. 따라서 서비스조직은 고객의 성과를 향상시키기 위해 종업원의 OCB를 관리해야 함을 이해할 수 있었다.

• Management & Information Systems Review
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• v.33 no.2
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• pp.155-170
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• 2014

The purpose of this study is to inquire into the relationship between customer-employee exchange and organizational commitment. To achieve the purpose of this study, preliminary studies on customer-employee exchange, Big 5 character-types and organizational commitment after an overview of these variables were examined to design research models and set up research issues. To verify the research issues, a survey was carried out on employees at beauty shops located in Seoul, Gyeonggi, Busan and Ulsan areas. Questionnaires of collected 374 copies were used for a statistical analysis. The results of empirical analysis disclosed in this study are summarized as follows. First, customer-employee exchange had a positive effect on organizational commitment. Second, conscientiousness and openness of Big 5 character-types had a moderating effect on the relationship between customer-employee exchange and organizational commitment. But extraversion, neuroticism and agreeableness of Big 5 character-types had no moderating effect. The implications available through findings stated above are as follows. First, this study confirmed that good customer-employee exchange improves members' emotional commitment to organization. Second, in practical perspective, it may be effective to select employees with high openness and conscientiousness of character traits.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.311-324
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• 2019

The purpose of this study is to analyze the mediating effects of employee outcomes on the relationship between quality of employment and organizational performance and to understand the specific mechanism of the impact of employment quality on organizational performance. Although there has been a widespread debate on the merits of the quality of employment, there have been few studies dealing with how the quality of employment contributes to organizational performance. For the empirical analysis, we analyzed the mediating effect of employee outcomes on the relationship between employment quality and employee outcomes (human capital competence and collective organizational commitment) and employment quality and organizational performance for 501 Korean companies. The results showed that the higher the quality of employment, the higher the employee's human capital competence and collective organizational commitment, and the employee outcomes mediate the relationship between the quality of employment and organizational performance.

• 한국항공운항학회:학술대회논문집
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• 2016.05a
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• pp.287-292
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• 2016

본 논문에서는 카페테리아 복리후생의 기본개념의 고찰과 함께 국내 및 국외에서 활용되고 있는 카페테리아 플랜에 대한 사례연구를 통해 A항공사(航空社)를 중심으로 새로운 종업원 복리후생제도 도입을 제시하고자 한다. 복리후생제도 도입방안은 다음과 같다. 첫째, 선택적 복리후생제도에 대한 종업원들의 공감대를 형성하는 것이다. 항공사는 대체로 노동조합이 잘 발달되어 있는 편이고 종업원들의 학력수준도 높은 편이다. 따라서 사내교육 등을 통하거나 노조 설명회를 통하여 전반적인 사회변화에 따른 다양한 선택적 복리후생제도의 효율성, 종업원 니즈에 대한 충족도의 우수성, 저가항공사의 난립에 따른 필연적 M&A 등이 발생할 경우를 대비하여 필요하다는 점, 종업들의 원가에 대한 이해(cost contiousness)가 높아질 수 있다는 점, 등에 대해 알리고 이해를 시킬 필요가 있다. 둘째, 기존에 일률적으로 제공되고 있는 우대탑승제도는 종업원마다 매년 일정한 한도가 부여되지만 티켓을 소비하는 횟수는 각각 다르다. 또한 항공업의 특성상 성수기로 인해 원하는 시간에 원하는 곳을 갈 수 없다는 큰 문제점이 발생하고 곧 니즈 욕구에 대한 불만족으로 직결 한다. 우대탑승 제도에 부여된 항공 티켓 지원은 비수기나 여유 있는 좌석상황에 따라 소비할 수 있기 때문에 종업원의 만족도는 높지 않게 나타난다. 따라서 종업원의 수혜수준을 종업원이 스스로 선택할 수 있게 함으로써, 사원 스스로의 니즈에 맞게 복리후생 계획을 세울 수 있게 하는 카페테리아플랜 즉 선택적 복리후생제도의 도입의 검토가 필요하다. 이런 선택적 복리후생제도는 종업원의 측면에서 좀 더 자신의 상황과 요구에 부합하는 복리후생을 수혜함에 따라 만족도가 증가하고, 스스로 복리후생을 선택함으로써 동기를 부여하는 측면의 의의가 있다. 그러나 현 기업의 능력과 종업원 의식에 대한 정확한 분석 및 이해가 없는 외부 성공사례의 도입은 지금까지 우리나라 많은 기업들의 경영기법 도입사례와 같이 일과성으로 끝나는 위험성도 크다. 따라서 보다 깊은 자기 성찰을 통한 제도의 수용과 이를 부분적으로 개선 및 보완하여 적용할 줄 아는 지혜가 무엇보다도 우선되어야 할 것이다.

• The Journal of the Korea Contents Association
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• v.9 no.3
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• pp.288-295
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• 2009

This study empirically analyzed how the organizational fairness perceived by revenue officers affect the empowerment and employee efforts. The result of the analysis revealed that as for job fairness, distribution fairness and interaction fairness, with the exception of process fairness, have significant influence on the empowerment while the empowerment, in turn, has significant influence on the employee efforts. This finding confirms that a high level of organizational fairness perceived by revenue officers in their job processes results in a high level of empowerment, which then produces heightened employee efforts, eventually contributing to the efficiency of revenue officers' job performance and the improvement of satisfaction with service quality. Therefore, it is necessary that administrators of revenue offices allow their subordinates to develop their potentials by empowering the employees and delegating authority.

• The Journal of the Korea Contents Association
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• v.9 no.9
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• pp.313-324
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• 2009

This study purposes to analyze how the level of compensation system qualify(transparency, fairness, controllability) affects the satisfaction of employee concerned with compensation system and work efforts. To test above mentioned objectives, i conduct using the survey data directly survey and e-mail to the MBA students of university located In southeastern korea and analyze using the structural equation model. The results of this paper are as follows. First, the analysis results demonstrate a positive relationship between the level of compensation system qualify and the satisfaction of employee concerned with compensation system. Second, the level of compensation system quality positively affects employee' work efforts. Thirdly, the satisfaction of employee concerned with compensation system also positive effects on work effort. The above results mean that if the level of compensation system quality is higher, employee are satisfied with the compensation system, and increase the level of work effort.

• The Journal of the Korea Contents Association
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• v.11 no.4
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• pp.347-360
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• 2011

This paper is to identifies relationship between service quality, trust toward employees, trust toward store and store loyalty by investigate how service quality influences on trust toward employees and trust toward store, and its, in turn, influence on store loyalty and explain the moderating effect in relationships between service quality and trust toward employees, and service qualty and trust toward store in bank services setting. A survey study was conducted to collect the data with the actual service purchasers at domestic mayor banks. Analysis of structural equation modeling with AMOS 18.0 was performed to test the research hypothesis. The results of the study are as follows: First, it was found to the moderating effect in relationships between empathy dimension of service quality and trust toward employees, and assurance dimension of service quality and trust toward store. Second, service quality shows differential effects on both trust toward employees and trust toward store by dimension but trust toward employees influence on both trust toward store and it, in turn, influence on store loyalty. To sum up, it have to build empathy of service quality for increase of trust toward their customer who have high duration of relationship and have to build assurance of service quality for increase of trust toward store in bank service settings.

• Asia Marketing Journal
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• v.2 no.1
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• pp.99-117
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• 2000

서비스는 고객과 종업원간의 상호접촉을 통해 전달되기 때문에 고객접점 직원의 태도와 행동은 고객의 서비스 품질 평가와 만족수준에 매우 큰 영향을 미치며, 우수한 품질의 서비스를 제공하기 위해서는 고객접점 직원들의 관리가 서비스업의 성공에 매우 중한 요인이 된다. 본 연구는 서비스제공에 있어서의 조직의 서비스지향성과 종업원외 직무만족이 서비스 제공 시 종업원들의 태도와 행동에 영향을 미치는가를 밝히기 위해 다중회귀분석을 실시하였다. 그 결과 조직의 서비스 지향성과 종업원의 직무만족이 종업원들의 서비스 지향적인 태도와 행동에 유의하게 영향을 미치고 있음이 확인되었으며, 서비스품질의 각 차원별로 종업원의 서비스지향성율 측정하고 영향 요인들을 비교한 결과, 각 차원들 간에 주요 영향 변수들이 차이가 있음이 밝혀졌다.