• Title/Summary/Keyword: 조직 커뮤니케이션

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Social Interdependence and Knowledge Sharing: The Case of IT Projects (사회적 상호의존성과 지식공유: IT프로젝트의 사례)

  • Park, Jun-Gi;Lee, Seyoon;Lee, Jungwoo
    • Information Systems Review
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    • v.16 no.3
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    • pp.25-47
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    • 2014
  • IT project is a knowledge-based project with high uncertainty in role assignment and task allocationamong team members. This study empirically investigate steam members' interactive behavior in IT projects based on the framework of social interdependence theory. The goal and task interdependencebetween team members were posited as antecedents of project performance with communication effectiveness and knowledge sharing as mediating variables. To test the research model, a dataset was collected form IT and business professional pairs of 123 IT project teams. The results indicated that the theory of social interdependence is applicable to explaining the promotive interaction in IT project teams. In detail, task interdependence appears to have influence on both promotive interactions (communication effectiveness and knowledge sharing), and goal interdependence influences only on communication effectiveness. Knowledge sharing is found to be a significant mediator between social interdependence and project performance. However, communication effectiveness only indirectly influences project performance via knowledge sharing. Academic and practical implications are discussed.

A Comparative Study on the Regulation System of Public Sphere in the Social Media Space During the Election Campaign (소셜 미디어 관련 온라인 선거 공론장 규제체계 비교연구)

  • Lee, Dong-Hoon;Ryu, Jung-Ho;Jung, Soo-Young
    • Korean journal of communication and information
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    • v.55
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    • pp.74-99
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    • 2011
  • This article tries to find out some regulatory facts to improve and vitalize roles of social media such as facebook, twitter, etc in the election campaign. For this goal, a theoretical approach is based on the agnostic and open aspects of the regulation system of election. Case study and in-depth interview were used as research methods in this article. The results are as follows. First, some differences are in the election regulatory system regarding the roles of social media in UK, US, Japan and Korea. The election public sphere systems of these countries categorized to the types of legal factors to control political communications in election public sphere; free-speech oriented system(UK. US), limited free-speech oriented system(Korea), normative-oriented system(Japan). Second, most respondents answered they agreed with some improvement ideas to reflect needs of netizen and academic who suggest to minimize regulatory burdens on social media in the political communication during the election campaign.

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Study on Crisis Conflict Culture Communication : Focusing on Information Specificity in SNS (위기갈등문화에 대한 소통방식 연구 :SNS 메시지 구체성을 중심으로)

  • Li, Xiao-Fan;Kim, Jung Kyu
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.2
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    • pp.251-256
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    • 2020
  • Based on the development of SNS in Mobile and Internet, crisis management is regarded as an important issue that determines the rise and fall of businesses. This study aims to contribute to more efficient implementation of crisis management messages by examining the relationship between the strategy of crisis management communication and the level of specificity of the message. The study found that consumers evaluated the crisis-hit company's acceptance communication strategy to show a higher level of integrity, reliability and appropriateness than the defensive strategy. However, this main effect is mediated by the specificity (high specificity vs. low). Specifically, consumers' assessment of crisis management messages and information-seeking behavior were found to be most favorable when used in a mixture of acceptance strategies and high specificity. Conversely, the lowest effect was the combination of defense strategy and high specificity. Based on these results, the theoretical discussions is described for crisis management practitioners of enterprises and organizations.

A Study on the Anti-Doping Communication from Niklas Luhmann's Systems Theory, its' Limits and Tasks (니클라스 루만(Niklas Luhmann)의 체계이론적 관점에서 본 반-도핑 커뮤니케이션의 한계와 과제)

  • Song, Hyeong-Seok
    • 한국체육학회지인문사회과학편
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    • v.55 no.2
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    • pp.11-22
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    • 2016
  • Researcher has reviewed the diagnosis and strategies under the perspective of the Luhmann's system theory, and has concluded the following. The existing anti-doping communication has adopted a personalization strategy, in which the causes and responsibilities of doping is attributed to persons. Therefore, the problem-solving measures are all most the individual-centered such as detection, punishment, education to enlighten. Such a strategy is not only to simplify the doping phenomenon, which is a result of the complex entanglement of the interests of the sport system and its surroundings functional systems, to a result of the individual decision-making according to free will, but also to contribute to hiding of the internal and structural problems of systems through the self-reflection blocking of sport system and its surrounding systems, and to inactivate the anti-doping efforts by imposing demand which player or trainer can not easy accept. The effective strategy for combating doping should be conceptualized and executed in all levels of problems.

UC(Unified Communication) Systems Development using Mobile Application (Mobile Application을 이용한 UC(Unified Communication) 시스템 개발)

  • Kim, Hee-Chul
    • The Journal of the Korea institute of electronic communication sciences
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    • v.8 no.6
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    • pp.873-879
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    • 2013
  • In this paper, high-quality business-type communications(UC) capabilities of the communication activities overlap, waste, reducing rework process improvement provides for high efficiency. Messages sent via UC app development, FMC calling features, schedule management organization for the development and deployment DataBase UC server deployment, the search for the JSP implementation, XMPP is using the messaging system. IP-PBX running on the IP network, on the basis of UC applications in real life, improve utilization of the infrastructure necessary to provide services to the system design and implementation.

The Effect of Identification Framing as Crisis Response Strategy (위기대응 전략으로서 정체성 프레이밍 효과)

  • Cho, Seung-Ho
    • The Journal of the Korea Contents Association
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    • v.18 no.1
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    • pp.327-335
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    • 2018
  • The current study challenges to suggest an umbrella strategy applied to different type of crisis, which is different from normative principle in crisis communication. The umbrella or comprehensive strategy in this study is identification framing. Identification framing is strategic message for organizational identification, which is close to social identification. The current study employed experimental design manipulating crisis types, crisis response types, and identification framing. The crisis types were internal versus external crisis, crisis responses were denial versus apology, and using identification framing $2{\times}2{\times}2$ factorial design were used. Two hundreds forty students participated in the experiment. The result showed the significant effectiveness of identification framing in different crisis types and crisis responses.

A study on the application of the socio-technical systems approach to the successful business process reengineering (성공적인 비즈니스 프로세스 리엔지니어링을 위한 사회.기술적 시스템 접근법의 적용에 관한 연구)

  • 권태형;조건호;고석용;박강희
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1995.09a
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    • pp.264-279
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    • 1995
  • 오늘날 기업 경영 환경은 더욱 복잡해지고, 국가간.지역간 통합 경제 체제 형태로 변화하고 있다. 정보 기술과 텔리커뮤니케이션의 결합에 따른 급속한 발전은 국가간.지역간 경계를 넘어 다국적 기업, 더 나아가서는 범세계적 기 업으로 글로벌(global) 기업을 출현시켰다. 경영 환경의 빠른 변화의 추세 속 에서 경쟁 우위를 지키기 위해서는 이러한 변화를 적절히 수용하고 적응할 수 있는 조직이 필요하였다. 기존의 MIS 관점으로는 환경 변화에 적응 할 수 있는 혁신적인 조직으로 변화시키는 데는 한계가 있었고, 이에 따라 BPR 이 대두되었다. BPR실행에 있어 성공뿐만 아니라 많은 실패도 겪었다. BPR 실행에는 많은 자금과 인력, 시간이 투자되기 때문에 실패의 손실은 기업에 게 큰 타격을 가져다 줄 수 있다. 대부분의 BPR의 실패 원인은 사회적 측면 을 고려하지 못한 데 있다. 정보 기술을 이용하여 프로세스를 급진적으로 재 설계 하였지만, 운영 주체인 구성원의 저항감이나 조직의 문화에 대한 고려 를 하지 못하였다. 그러므로 BPR을 수행함에 있어 사회적 측면과 기술적 측 면을 동시에 고려하여 적용한다면 오류나 실패 요인을 감소시킬 수 있다. 따 라서 요즈음 새로이 부상하고 있는 사회.기술적 시스템 접근법은 성공적인 BPR 실행을 위한 대안이 될 수 있다.

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The Effects of Media Framing and Image Restoration Strategies on the Public's Crisis Perceptions (언론 프레이밍과 이미지 회복 전략이 공중의 위기 인식에 미치는 영향)

  • Park, Eun-Hae;Kim, Yung-Wook
    • Korean journal of communication and information
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    • v.38
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    • pp.73-118
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    • 2007
  • The purpose of this research is to figure out the effects of media framing and image restoration strategies on the public's crisis perceptions. The literature review revealed that the public perceives crises through the media lens and image restoration strategies heralded by the organization interact with media frames in the process of the public's perceiving the crisis. The news content analysis and the experiment were conducted to accomplish the research purpose. Also food-related crises were selected for a research case because they have a great impact on the society. The content analysis showed that image restoration strategies designed by the crisis organization tend to be conveyed through anecdote-type news frames. Most image restoration strategies were close to defensive communications and not differentiated by the crisis type. The experiment outcomes demonstrated that the organization's image restoration strategies were not consistent with what the public preferred in the crisis situation. Such public perceptions also were changed according to media frames. Media frames and image restoration strategies have an interaction effect on the public's crisis perception.

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A Study on Improving User Satisfaction through Internal Marketing of University Archives (대학기록관의 내부마케팅을 통한 이용자 만족도 제고 방안)

  • Ku, Young-Mi;Hong, Hyun-Jin
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.30 no.4
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    • pp.235-254
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    • 2019
  • According to the development of information technology, the paradigm of the archives is shifting from preservation management of past records to use-oriented services. In this regard, this study is conducted an empirical study on the effect of internal marketing factors of university archives on the customer orientation of employees in order to improve organizational satisfaction for users of records information service. Based on the previous research, the delegation of authority, internal communication, management support, and training are established as factors of internal marketing, and the parameters for this are job satisfaction, organizational commitment, customer orientation as dependent variables, and We set up hypothesis between research variables and attempted an analysis through statistical system. In summary, each element of internal marketing showed significant results on job satisfaction and organizational commitment, and management support was most closely related to job satisfaction, organizational commitment, and customer orientation of university archive staff.

A Comparative Study of Information Delivery Method in Networks According to Off-line Communication (오프라인 커뮤니케이션 유무에 따른 네트워크 별 정보전달 방법 비교 분석)

  • Park, Won-Kuk;Choi, Chan;Moon, Hyun-Sil;Choi, Il-Young;Kim, Jae-Kyeong
    • Journal of Intelligence and Information Systems
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    • v.17 no.4
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    • pp.131-142
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    • 2011
  • In recent years, Social Network Service, which is defined as a web-based service that allows an individual to construct a public or a semi-public profile within a bounded system, articulates a list of other users with whom they share connections, and traverses their list of connections. For example, Facebook and Twitter are the representative sites of Social Network Service, and these sites are the big issue in the world. A lot of people use Social Network Services to connect and maintain social relationship. Recently the users of Social Network Services have increased dramatically. Accordingly, many organizations become interested in Social Network Services as means of marketing, media, communication with their customers, and so on, because social network services can offer a variety of benefits to organizations such as companies and associations. In other words, organizations can use Social Network Services to respond rapidly to various user's behaviors because Social Network Services can make it possible to communicate between the users more easily and faster. And marketing cost of the Social Network Service is lower than that of existing tools such as broadcasts, news papers, and direct mails. In addition, Social network Services are growing in market place. So, the organizations such as companies and associations can acquire potential customers for the future. However, organizations uniformly communicate with users through Social Network Service without consideration of the characteristics of the networks although networks have different effects on information deliveries. For example, members' cohesion in an offline communication is higher than that in an online communication because the members of the offline communication are very close. that is, the network of the offline communication has a strong tie. Accordingly, information delivery is fast in the network of the offline communication. In this study, we compose two networks which have different characteristic of communication in Twitter. First network is constructed with data based on an offline communication such as friend, family, senior and junior in school. Second network is constructed with randomly selected data from users who want to associate with friends in online. Each network size is 250 people who divide with three groups. The first group is an ego which means a person in the center of the network. The second group is the ego's followers. The last group is composed of the ego's follower's followers. We compare the networks through social network analysis and follower's reaction analysis. We investigate density and centrality to analyze the characteristic of each network. And we analyze the follower's reactions such as replies and retweets to find differences of information delivery in each network. Our experiment results indicate that density and centrality of the offline communicationbased network are higher than those of the online-based network. Also the number of replies are larger than that of retweets in the offline communication-based network. On the other hand, the number of retweets are larger than that of replies in the online based network. We identified that the effect of information delivery in the offline communication-based network was different from those in the online communication-based network through experiments. So, you configure the appropriate network types considering the characteristics of the network if you want to use social network as an effective marketing tool.