• Proceedings of the Korean Society of Computer Information Conference
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• 2013.01a
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• pp.139-143
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• 2013

과거의 모바일 광고에 대한 연구는 음성통화나 SMS, MMS 등의 활용에 따른 광고의 효과성을 연구하는 것이 주류를 이루고 있었다. 하지만, 시간의 경과 및 모바일 단말기의 발전 등에 따라 점차 예전의 모바일 광고의 형태와는 다르게 고객에게 디지털 컨텐츠, 일반 범용제품, 금융상품, 서비스 제품 등의 구매유도를 위해 메시지광고(SMS, MMS)나 고객들이 검색이나 배너, 비디오 등의 보다 다양한 광고형태를 통해 고객들로부터 기대하는 반응을 얻고자 하는 서비스로 변화하고 있다. 이에 따라, 본 연구에서는 모바일 광고가 지니고 있는 대표적 특성을 개인화, 편리성, 오락성, 경제성, 신뢰성, 유용성 등으로 분류를 하고, 이러한 모바일 광고의 특성이 모바일 광고 수신자의 수용의도에 어떠한 영향을 미치는가를 분석하며, 나아가 모바일 광고의 수용의도가 모바일 광고의 만족도에 어떠한 영향을 미치는가를 분석한다.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.211-219
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• 2022

The purpose of this study is to improve the operation of shopping mall by examining the effect of service characteristics of Greenanum on customer satisfaction, repurchase and recommendation intention. The hypothesis was verified with SPSS22.0 and PROCESS macro 3.5. As a result, some hypotheses were supported between satisfaction, repurchase, and recommendation for service characteristics. Second, positive effects were found between satisfaction and repurchase, and recommendation intention. Third, a mediating effect appeared. Implications include improvement of low site awareness, benchmarking, and product quality improvement. In the future, it will be necessary to study the differences in the various characteristics of the products sold rather than the differentiation of the shopping mall itself.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.535-542
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• 2023

This study attempted to identify various variables that affect satisfaction and continued use intention of the subscription economy services. Through previous research studies, individual characteristics and service characteristic variables were considered together. Finally, use motivation, platform characteristic factors, and product and service characteristic factors were classified and examined. As a result of the study, the motive for using the service that affects the satisfaction of the subscription economy service was found to be functional hedonic, and economic motive, and platform recency and convenience, economic utility, and perceived personalization had a positive effect. Functional and hedonic motives and convenience showed positive influences on continued use intention, while social motives showed negative influences. In addition, it was confirmed that economic motivation, platform recency, economic utility, and perceived personalization showed a positive influence on the intention to continued use intention by mediating satisfaction with subscription economy services.

• Asia Marketing Journal
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• v.10 no.2
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• pp.125-151
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• 2008

Both companies and consumers are highly interested in on-line customer reviews which enable consumers to share their experience and knowledge about products. In this study, after classifying real reviews into context units and deriving categories, we analyzed differences between categories based on channel(manufacturers' homepage/ shopping mall), product attribute(search/experience) and price(high/low). The method to derive categories is based on roughly adopting constructs of ACSI model and elaborate and repetitive classification of real reviews. We set up the classification category with 3 levels. Level 1 consists of product and service, level 2 consists of function, design, price, purchase motive, suggestion/user-tip and recommendation/repurchase in product and AS/up-grade and delivery/others in service and level 3 is composed of details of level 2 of category. We could find remarkable differences between channels in all 8 items of level 2 of category. As the number of context units in homepage is more than in shopping mall, we found reviews in homepage is more concrete. Moreover, overall satisfaction in review was higher at homepage's. Also, in product attribute dimension, we found different patterns of reviews in design, purchase motive, suggestion/user-tip, recommendation/repurchase, AS/up-grade and delivery/others and no difference in overall customer's satisfaction. In price dimension, we found differences between high and low price in design, price and AS/up-grade and no difference in overall customer's satisfaction.

• Informatization Policy
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• v.23 no.4
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• pp.59-75
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• 2016

In the era of convergence, more attention is paid to development of Fintech which attempts for innovation of the financial transaction paradigm through ICT. Proliferation of Fintech to engraft finance-related services on mobile and ICT is found in various fields such as loans, investment and asset management in addition to simple payment or remittance services but awareness of consumers regarding the matter is rather low. Therefore, it is the time to conduct a research on various Fintech businesses. This thesis conducted an empirical research from the viewpoint of consumers to investigate influence on continuous use intention of Fintech users. From the user environment perspective, it was found that influence of innovativeness on satisfaction was not statistically significant. In case of the product characteristics, perceived risk did not have statistical significance on satisfaction.

• Informatization Policy
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• v.20 no.3
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• pp.3-17
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• 2013

As electronic marketplaces grow and a large number of consumers exchange their opinions on products and services on the Internet, many studies have been conducted in the area of online consumer reviews. This paper analyzes the research trend of the online consumer reviews by investigating those studies in an attempt to provide future research directions. Many researchers have focused on the effects of online reviews on consumer behaviors as well as the usefulness of the online reviews. In particular, review contents, characteristics of reviewers/consumers and features of products/services have been identified as influencing factors on the effects of the online consumer reviews. For the review contents, the number and the volume of the contents have increasing effects on the online reviews, while the direction (positive vs. negative) of the contents has resulted in conflicting effects of the review. The reputation and trustfulness of reviewers, consumers' prior knowledge on the products, consumers' product involvement, and types of the products were investigated as these factors influence the effectiveness of the online consumer reviews. Social media (such as Facebook and Twitter) nowadays play an important role to disseminate online reviews among consumers. Thus, it is necessary to study how social media influence the effects of online reviews on consumers. Since some firms abuse the online reviews for their own sakes, we recognize the necessity for empirical studies on the side effects of the online reviews.

• The Journal of Society for e-Business Studies
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• v.15 no.2
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• pp.205-217
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• 2010

IPTV Service was launched with great expectation, but it is having difficulty due to the low number of subscribers and contents. In addition, the study of IPTV is still in its infancy and most of previous studies are only focused how IPTV is adopted and spread. In this study, we defined that resistance is the users not tend to accept IPTV service, and analyzed factors affecting resistance which are Innovative characteristics, User characteristics, Service characteristics and proposed implications for IPTV service vitalization. The results that relative advantage, complexity, attitude of an existing product, contents, cost, innovativeness have significant effects on resistance to IPTV.

• Smart Media Journal
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• v.13 no.1
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• pp.67-75
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• 2024

The purpose of this research is to investigate consumer responses to production recommendations by AI. In order to test hypotheses of this study, we conducted experimental study that was a 2(Brand reputation: high vs. low) X 2(Social comparison: high vs. low). The results of this study showed the interaction effects of brand reputation and social comparison on brand attitude. Based on the results, we provide theoretical implications to extent the existing research regarding product recommendations. Moreover, the results of this study provide some practical implications and a new aspect about AI recommendations.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2006.11a
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• pp.57-60
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• 2006

최근 유비쿼터스 헬스케어 서비스를 이용한 시간과 공간의 제약 없이 각종 의료서비스와 건강관리를 제공받는 유비쿼터스 헬스케어에 대한 관심이 증대되고 있다. 유비쿼터스 헬스케어 산업은 특성상 단일 제품이나 서비스로만 존재하지 않고, 의료정보, 장비, 소프트웨어, 네트워크, 전자상거래 등의 보건 의료를 구성하는 모든 산업이 IT에 기반 하여 집약된 새로운 산업분야이다. 이러한 산업 특성상 유비쿼터스 헬스케어 서비스는 다양한 기술들을 이용하기 때문에 이들을 서비스의 개발, 이용 단계에서 통합된 환경을 제공받아 이용하는 것이 효과적이다. 본 논문에서는 유비쿼터스 헬스케어 서비스 이용을 위한 서비스 시스템 아키텍쳐를 제안하고, 제안된 시스템에서 이용할 수 있는 서비스들을 개발하기 위한 유비쿼터스 헬스케어 서비스 개발 Framework을 설계한다. 제안된 시스템 아키텍쳐와 개발 Framework을 이용하면 헬스케어 서비스 이용자에게 적절한 인터페이스의 제공과 질환에 대한 추적 관찰, 증상의 판단, 진료 지원, 건강관리, 외부 기관과의 정보 교환 등의 서비스를 개발할 수 있다.

• Proceedings of the Korean Information Science Society Conference
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• 2005.07a
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• pp.193-195
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• 2005

국내의 한 인터넷 경매업체는 "대한민국 국민 5명 중 한명은 이미 자신들의 경매를 경험해 보았다." 라고 광고할 정도로 웹 기반의 전자상거래는 이미 우리의 일상생활에 깊이 파고든 상태이며, 이제는 단순한 웹상의 전자상거래 뿐이 아닌 웹 서비스 개념의 시대가 현실화 되고 있는 시점이다. 이러한 흐름 속에서 XML은 데이터만을 따로 표현할 수 있다는 특성에 의하여 업계의 표준으로 떠올랐으며, 자연스럽게 이와 더불어 XML의 보안기능은 주목을 받고 있다. XML 전자서명, XML 암호화, XML 키 관리 명세는 주요한 XML 보안기술로서 표준화가 진행되어 많은 부분 완료되었다. 이에 따라 표준을 구현한 제품들이 출시되어 상용화되고 있다. 이러한 제품들은 표준에 적합하도록 개발되어야만 제품의 목적인 안정성과 각 제품들 간의 상호운용성에 있어서의 신뢰도를 검증받을 수 있다. 이에 본 논문에서는 XML 암호화에 대한 표준 적합성 시험 방법을 제시하고 시험도구를 구현하였다.