• Title/Summary/Keyword: 제품 라인

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A Study on Global Marketing Strategy for Improving the Ship-Parts Exports (조선기자재 수출확대를 위한 글로벌 마케팅 전략에 관한 연구)

  • Hwang, Sun-Woo;Shin, Dong-Ho;Kim, Hwan-Seong
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2019.05a
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    • pp.127-128
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    • 2019
  • After the financial crisis in 2008, Korean ship-parts manufacturing companies faced the survival of companies due to the difficulty in securing the volume of orders by sharp dropping in orders from big-three Korean shipbuilders. In ship-parts industry, product diversification and overseas market entry are important targets. Based on the expert Delphi survey and SWOT analysis, this study analyzes the key factors of overseas advancement by the growth stage of ship-parts companies and suggests a systematic and efficient overseas marketing strategy. Also, we propose a systematic and efficient advancement into overseas market by suggesting the traditional offline marketing strategy of exporting materials, marketing and marketing, and suggesting the need to build an integrated online and offline platform.

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The Effects of Experience and Environment Factors in Offline Stores on the Perceived Value and Revisit Intention (오프라인 매장의 체험특성과 환경특성이 지각된 가치 및 재방문의도에 미치는 영향)

  • Chen, Yi Tao;Park, Hyun Jung
    • Journal of Digital Convergence
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    • v.17 no.5
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    • pp.167-178
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    • 2019
  • This research examined how the experience factors and environmental factors of experience store impact the perceived value of the brand and whether the perceived value enhance revisit intention. We collected 258 survey responses and formed structural equation modeling. The results indicated that education experience and esthetics experience had positive impacts on emotional value, while entertainment experience had a positive impact on functional value. Among environment factors, lighting, employee service and layout of the store had positive impacts on functional value, while lighting and employee service had positive impacts on emotional value. Both of the functional value and emotional value enhanced the revisit intention of customers. The results of this study are expected to provide useful information about consumers to the companies managing offline experience stores.

A study on brand and package design for private brand (세미나 - PB의 브랜드.패키지 디자인에 관한 연구)

  • Jeong, Seong-Hwan
    • The monthly packaging world
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    • s.248
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    • pp.94-104
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    • 2013
  • 한국브랜드디자인학회는 학문적, 사회적 발전을 위한 연구, 학술 단체로서 국가와 기업의 효과적 브랜드 구축을 위한 연구와 학술발표 및 사회현장에서의 브랜드 및 브랜드디자인의 실질적 사례발굴과 현황을 조사하고 있다. 본 연구는 한국브랜드디자인학회 제27호에 게제된 내용이다. 연구 목적은 온 오프라인을 막론하고 많은 유통업체에서 적극적으로 개발하고 있는 PB브랜드, 상품, 패키지의 변화의 필요성을 강조하기 위한 것이다. 본 연구의 범위는 대형 마트, 대형 마트의 전체 매출의 75%를 차지하고 3대 대형 마트의 그로서리(Grocery) 제품을 중심으로 선행 연구, 자료 등을 연구 분석하고 PB브랜드 패키지 디자인의 발전 방향을 제언하고 결론에 도달하였다. 연구를 통해 PB가 변화하고 있는 유통환경, 소비환경, 소비자의 의식에서 대응하고 PB의 순기능을 지속하기 위해서는 브랜드 제품 패키지 디자인의 큰 변화의 요구되고 있음을 확인할 수 있었다. PB가 가격 할인이라는 경쟁력만으로 강력한 NB들과 자사의 한정된 유통공간에서 경쟁하기에는 많은 한계를 가지고 있음을 인식해야 할 필요가 있다. PB가 가지고 있는 한계는 대부분 관여도가 낮은 Me-too 제품으로 저렴한 가격을 유지해야 하며 적극적인 프로모션 활동에 제한이 있다는 것이다. 대부분의 PB브랜드는 다양한 상품군을 제품의 속성, 가격 등을 중심으로 한 네이밍과 레터마트로 디자인되어 있으며 NB브랜드에 비해 전략적인 부분에서 많은 차이가 있었다. PB는 프리미엄 브랜드로의 필연적으로 확장되어야 하는데 반해 브랜드 전략에 한계가 있음도 확인하여 PB브랜드와 패키지 디자인은 전략적이고, 차별화된 메시지와 정보, 확장성을 고려한 디자인과 특정한 방법으로 제한된 디자인에 대한 연구의 필요성을 제언하였다. 본 연구의 선행 연구 자료를 통한 연구와 주관적인 제언이라는 한계를 극복하기 위한 후속 연구가 필요하다.

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The Implementation of Inventory Control System by Using EPC Information Service (EPC 정보 서비스를 이용한 재고관리 시스템 구현)

  • Oh Jeong-Jin;Moon Gwang-Hyun
    • Proceedings of the Korea Contents Association Conference
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    • 2005.11a
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    • pp.590-595
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    • 2005
  • RFID is rising as a means which recognizes products efficiently and correctly. The use of RFID technology can reduce the expense of excess stocktaking, forgery, labor and improve supply network. RFID technology uses RF to recognize the products. EPC, a small tag, is attached to each product, which includes specific product information. Each EPC is only one and can recognize each product. If EPC tag moves to a specific location, the reader reads the tag, the data of which get to be stored in EPC information service, a data storage system. All services can approach EPC information service through web and whenever users demand services, they are provided with the data they want. This study shows an inventory control system is implemented by EPC information service.

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Integrated Torque and Speed Control Algorithm for Motor Drive System In Continuous Strip Processing Line (연속 공정용 전동기 구동장치를 위한 통합형 토크 및 속도제어 알고리즘)

  • 송승호
    • The Transactions of the Korean Institute of Power Electronics
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    • v.7 no.2
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    • pp.186-193
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    • 2002
  • A new integrated torque and speed control algorithm has been proposed for the load balancing of rollers in continuous strip processing line(CSPL). Using the proposed method, the output torque and speed can be controlled to follow the reference in spite of nonideal effects such as the speed reference error and/or the controller gain difference between rolls. This new algorithm can be easily implemented in a motor drive system of each roll as it does not require the torque feedback of the others. Through the simulation and experiments for a simple CSPL consists of four driven rolls, the load balancing performance of the proposed scheme is presented and compared with that of conventional method.

LTCC기술을 활용한 VCO모듈

  • 이영신;유찬세;이우성;강남기
    • The Proceeding of the Korean Institute of Electromagnetic Engineering and Science
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    • v.12 no.3
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    • pp.12-24
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    • 2001
  • The key advantage of LTCC(low temperature co-fired ceramics) technology is the ability to integrate passive components such as resistors, capacitors, and inductors. More compact circuits with an increased scale of integration are needed with the development for advanced telecommunication system such as IMT-2000. LTCC technology can be obtained by removing these elements from the substrate surface to inside of ceramic body. And it can miniaturize the wireless phone through integration of planar patch antenna, duplexer, band pass filter, bias line, circuit of impedance matching and RF choke etc. Futhermore, with the multilayer chip process and its outstanding electrical material characteristics, LTCC is predestined for highly-integrated, cost effective wide band applications. This paper focuses on the general description of LTCC MCM technologies and the fabrication of the multilayer VCO module.

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Development of automatic inspection system of defects on inner surface of pneumatic cylinder-tubes by electronic endoscope (전자내시경을 활용한 공압실린더 튜브 내면의 결함 자동검사시스템 개발)

  • Lho, Tae-Jung;Koo, Bon-Joo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.6
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    • pp.3376-3382
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    • 2014
  • The system developed inspects automatically defects existing on an inner surface of anodically treated aluminum cylinder-tubes. This system consists of automatic inspection software, and electronic endoscope and a conveyor moving device. By applying the optimal brightness conditions to searching for various defects on the inner surface of cylinder tube, the recognition rate of major defects, such as scratch, oxide and weld line reached 99%. If the present visual inspection process is replaced with the automatic defects inspection system, the physical fatigue of the operator could be reduced and the productivity could be increased. The automatic inspection system developed could also improve the quality of the products.

A Real-time Vision Inspection System at a Laver Production Line (해태 생산라인에서의 실시간 시각검사 시스템)

  • Kim, Gi-Weon;Kim, Bong-Gi
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2007.06a
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    • pp.601-604
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    • 2007
  • In this paper dose a laver surface check using a real time image process. This system does false retrieval of a laver at a laver production line. At first, a laver image was read in real time using a CCD camera. In this paper, we use an area scan CCD camera. Image is converted into a binary code image using a high-speed imaging process board afterwards. A laver feature is extracted by a binary code image. Surface false retrieval is finally executed using a laver feature. In this paper, we use an area feature of a laver image.

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Optimal Design of a One-chip-type SAW Duplexer Filter Using Micro-strip Line Lumped Elements (마이크로 스트립라인 집중소자를 이용한 일체형 탄성표면파 듀플렉서 필터의 최적설계)

  • 이승희;이영진;노용래
    • The Journal of the Acoustical Society of Korea
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    • v.20 no.3
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    • pp.83-90
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    • 2001
  • Conventional SAW duplexer filters employ a 1/4 wavelength transmission line, which causes difficulty in fabrication of the strip line on the package. Its manufacturing process is also complicated, because it needs integrating process of the separate transmitting filter, receiving filter and isolation circuits. This paper concerns development of a new structure of the duplexer filter that has all the transmitting filter, the receiving filter and the isolation circuit as a one chip device. For composition of the duplexer, we design the component SAW ladder filters and the isolation network consisting of lumped inductor and capacitor elements. Performance of the whole duplexer is optimized by the nonlinear multivariable minimization of a proper target function, and the result is compared with that of commercial filters.

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Synchronous Segmented Bus Architecture for Multitasking on Multimedia System (멀티미디어용 다중작업이 가능한 동기 세그먼트 구조)

  • Jun Chi-Hoon;Yeon Gyu-Sung;Hwang Tae-Jin;Wee Jae-Kyung
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2004.11a
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    • pp.299-302
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    • 2004
  • 본 논문은 OCP(Open Core Protocol)에 호환되는 파이프라인 구조를 가진 시스템 버스와 MPEG 시스템에 적합한 메모리 버스를 갖는 계층 구조를 가지는 새로운 동기 세그먼트 버스를 제안한다. 이 구조는 MPEG 시스템의 모바일 제품에 사용되는 영상 데이터 처리를 위한 메모리 인터페이스에 기반을 둔 버스 구조와 Multi-master와 Multi-slave를 사용하여 고성능의 다중 처리를 위한 양방향 다중 버스 구조(bi-direction multiple bus architecture)를 가진다. 효율적인 데이터 처리를 위하여 파이프라인 stage와 결합된 Master와 Slave의 주소번지가 latency를 결정하며, 시스템의 특성에 따라서 IP 코어를 배치하였다. 제안된 버스는 저 전력 구현을 위하여 세그먼트 버스 구조를 가지고, 멀티미디어 SoC 시스템의 성능 저하 없이 다중 작업이 가능한 구조를 갖는다. Wirability를 고려하여 양방향 구조를 채택하였고, Testablility를 위하여 단방향(uni-direction) 구조와 대체 가능하다. 또한, Local arbiter의 수정만으로 Master의 추가가 가능한 확장 구조를 가진다. Latency를 줄이기 위하여 직접 제어 방식과 단순한 구조의 Central arbiter로 구현되었다.

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