• Title/Summary/Keyword: 제품 라인

Search Result 813, Processing Time 0.025 seconds

An Analysis of the Effect of Adopting New Technology and Modularity in NPD on Firm Profitability (신제품 개발에서 신기술 및 모듈화 도입이 기업수익에 미치는 영향에 대한 분석)

  • Pyun, Jebum
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.24 no.6
    • /
    • pp.81-93
    • /
    • 2019
  • As customers' needs are more diversified, the issue of managing product variety has become more important to manufacturers. It is because an increase in product variety may cause various inefficiencies in operations, while satisfying more diverse needs. Consequently, firms have introduced the concept of modularity to improve operational performance. Yet there are only a few studies which analytically investigate the effect of modularity in new product development (NPD). Therefore, this research develops an analytical model of exploring the effect of modularity on firm profitability when a component built upon new technology is introduced into an existing product, and provides important managerial implications on the NPD and technology management, which can guide the decision making on modularity in practice. The results show that it is necessary to increase modularity level when i) the product is easy to upgrade, ii) the product's price should be high due to external factors, and iii) the effect of new technology investment is uncertain, while it is desirable to increase the investment cost for introducing new products with low demand elasticity for modularity.

Differences between Purchase Behavior and Perception of Organic Clothing Goods on University Students (대학생의 오가닉 의류제품에 대한 구매행동과 인지도의 차이)

  • Park, Hea-Ryung;Park, Mi-ryung;Cho, Shin-hyun
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.16 no.6
    • /
    • pp.3742-3752
    • /
    • 2015
  • This study aims to examine and analyze consumers' perception level and purchase behavior of organic clothing goods with. According to their purchase experience of organic clothing goods, it was found that organic textile products for women like sanitary pad were most and purchase frequency of organic clothing goods was mostly once. Among reasons to purchase organic clothing goods, 'for my health' was most. Non-purchase reason was mostly 'I don't know what organic goods are'. Therefore, there were significant awareness differences of organic clothing goods in "health efficiency" between the purchasing group and the non-purchasing group. In addition, there were significant awareness differences of demographic characteristics and organic clothing goods in sex, age, and "health efficiency" of related major items and in "high quality recognition" and "health efficiency" of residential areas.

Digital Customer Experience of Home Appliance Purchase: Analysis of Online Purchase Journey Process (가전제품 구매의 디지털 고객 경험: 온라인 구매 여정 프로세스 분석)

  • Sung Kwon Kang;Eun Yu;Jaemin Jung
    • Information Systems Review
    • /
    • v.21 no.1
    • /
    • pp.61-90
    • /
    • 2019
  • From the digital perspective, customer journey and customer experience management are emerging as important issues for companies. While digital customer experience has become more important due to the recent surge in online sales of the home appliance products, customers' experience in online is not differentiated as offline-focused traditional methods are maintained. This study aims to analyze the characteristics and mutual influences of customer experiences at each stage of online purchase journey, and to explore the effects on the product repurchase intention, focusing on online purchasers of home appliance which are high-involvement products. As a result, both cognitive and affective experiences of the research phase directly affect satisfaction, whereas affective experience at the purchasing stage indicated indirect effects through cognitive experience. The experience of the research phase positively affects the next phase, the purchasing experience, and the experience of the purchasing phase leads to the intention to repurchase the product. However, it is also found that, depending on the choice of online channels, the experience of research phase may affect the product repurchase intention than the purchase experience.

Development of bolt quantity detector for productivity improvement of assembly line (조립라인의 생산성 향상을 위한 볼트 수량 검출기 개발)

  • Mim, Byeong-Ro;Kim, Duck-Ki;Jun, Yoo-Hea;Jung, Jun-Hee;Lee, Hwen;Yoo, Su-Ho;Cha, San-Lee;Lee, Dae-Weon;OH, Se-Bu
    • Proceedings of the Korean Society for Agricultural Machinery Conference
    • /
    • 2017.04a
    • /
    • pp.150-150
    • /
    • 2017
  • 조립라인에서 볼트의 수량을 정확하게 검출하는 장치는 작업속도의 향상 및 불량발생을 줄이기 위해 필요한 것이다. 현재 조립에 필요한 수량을 작업자의 시각에 의해 파악하고 있기 때문에 작업시간이 증가되고 있으며 특히 조립 과정 중 작업자의 실수로 볼트가 제품의 내부에 침투하여 제품의 소음, 성능저하 및 수명단축을 초래하고 있다. 본 연구에서는 작업자의 편의성 및 조립속도 향상을 위해 볼트를 감지하여 자동으로 수량을 검출하는 장치를 개발하였다. 볼트의 특성에 따라 볼트 선별부의 치수를 수정하면 되도록 하였다. 조립라인의 생산성을 향상시키기 위한 설계는 Auto CAD를 이용하였다. 조립라인의 공간 효율 증가를 위하여 볼트 수량 검출기의 가로${\times}$세로의 크기를 최소로 하여 $220{\times}360{\times}1170mm$로 설계하였다. 받침대는 $60{\times}60$ 프로파일을 이용하였고 다른 구성 부품은 SUS304 재질을 가공하여 조립하였다. 실험은 실험구 마다 100회 측정하여 평균값을 나타냈으며, 소수점은 시스템에 영향이 없기 때문에 절사하였다. Test 19-27 구간이 배출부가 가장 적게 구동하는 것으로 나타났다. 정렬부의 각도가 10, $15^{\circ}$의 경우는 볼트와 배출부의 마찰력이 증가하여 구동횟수가 증가한 것으로 판단된다. $20^{\circ}$이상의 각도에서는 볼트가 배출부에 안착하기 전에 하강하기 때문에 반복횟수가 증가한 것으로 판단된다. 따라서 최적의 정렬부 각도는 $20^{\circ}$로 나타났다. 볼트의 지름이 3, 5, $7{\phi}$ 일 때 정렬부의 각도에 따른 정렬부의 반복횟수에 대한 결과 값을 한 결과 $20^{\circ}$에서 정렬부의 구동횟수가 가장 적은 것 으로 나타났다. 정렬부의 각도가 큰 경우 구동에 의한 볼트와의 운동에너지의 증가로 반복횟수가 증가한 것으로 판단된다.

  • PDF

Two-Stage Design Optimization of an Automotive Fog Blank Cover for Enhancing Its Injection Molding Quality (자동차용 안개등 커버의 사출성형 품질 향상을 위한 2 단계 설계 최적화)

  • Park, Chang-Hyun;Ahn, Hee-Jae;Choi, Dong-Hoon;Pyo, Byung-Gi
    • Transactions of the Korean Society of Mechanical Engineers A
    • /
    • v.34 no.8
    • /
    • pp.1097-1103
    • /
    • 2010
  • Injection pressure, an important factor in the filling procedure, should be minimized to enhance injection molding quality. In addition, warping deformation and weld lines, which are representative failures, should be avoided to enhance injection molding quality. To improve injection molding quality, the design procedure for an automotive fog blank cover is divided into two stages. In the first stage, we optimally obtain injection molding process variables that minimize injection pressure and warping deformation by using design of experiments, approximation and optimization techniques equipped in PIAnO (Process Integration, Automation and Optimization), a commercial PIDO (Process Integration and Design Optimization) tool. Then, we determine the thickness of the automotive fog blank cover that enables us to avoid generating weld lines. The design results we obtain in this study are found far better than those of the initial design, which demonstrates the effectiveness of our design method.

Online to Offline Convergent Ecosystem: a Case Study of Dianping.com (온라인과 오프라인을 융북합 생태계: Dianping.com 사례연구)

  • Zhang, Chao;Wan, Lili
    • Journal of Digital Convergence
    • /
    • v.13 no.6
    • /
    • pp.105-111
    • /
    • 2015
  • In this highly competitive century, selling products and service through Internet and smart phones offers both opportunities and challenges. Online commerce is expanding it's wings to the offline market. The connection between online market and offline market is called O2O(Offline to Online) market. In this study we examine the best practice case study of an Internet company's successful efforts to connect users and offline merchants. Based on Dianping.com success story in China, a successful framework for building online to offline ecosystem is examined. Dianping.com successful experience may provide suggestions for other online companies operate in the convergent field.

A Core Asset Instantiation Process using Variability Type in Product line Engineering (가변성 타입을 이용한 프로덕트 라인 핵심자산 특화 프로세스)

  • Kang, Hyun-Koo;Chang, Soo-Ho;Kim, Soo-Dong
    • Journal of KIISE:Software and Applications
    • /
    • v.33 no.2
    • /
    • pp.154-166
    • /
    • 2006
  • Product Line Engineering(PLE) is a software reuse paradigm that core assets are defined using common features in a domain and are instantiated in various applications. To apply the core asset effectively, variants which satisfy application requirements are extracted and the core asset should be also instantiated based on the variants. For the work, variability on architecture and components should be extracted exactly and an instantiation process and guidelines should be defined based on this variability In this paper, we define variability types depending on core assets elements and describe artifact templates related to tile variability. We also propose a systematic process which uses defined core assets including variability and verify practicability of the proposed process and variability expression through doing ease study. If utilizing with the proposed process in PLE, it can be feasible to model concrete core asset and variability and to utilize practical application engineering.

Open-source robot platform providing offline personalized advertisements (오프라인 맞춤형 광고 제공을 위한 오픈소스 로봇 플랫폼)

  • Kim, Young-Gi;Ryu, Geon-Hee;Hwang, Eui-Song;Lee, Byeong-Ho;Yoo, Jeong-Ki
    • Journal of Convergence for Information Technology
    • /
    • v.10 no.4
    • /
    • pp.1-10
    • /
    • 2020
  • The performance of the personalized product recommendation system for offline shopping malls is poor compared with the one using online environment information since it is difficult to obtain visitors' characteristic information. In this paper, a mobile robot platform is suggested capable of recommending personalized advertisement using customers' sex and age information provided by Face API of MS Azure Cloud service. The performance of the developed robot is verified through locomotion experiments, and the performance of API used for our robot is tested using sampled images from open Asian FAce Dataset (AFAD). The developed robot could be effective in marketing by providing personalized advertisements at offline shopping malls.

A Study on Performance Improvement of Light and Low-Noisy Standing Grinder with Vacuum Dust Collection Using a Cyclone Separator (사이클론을 활용한 경량.저소음 진공집진 스탠딩 그라인더의 성능개선에 관한 연구)

  • Lho, Tae-Jung
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.12 no.11
    • /
    • pp.4732-4737
    • /
    • 2011
  • A standing grinder with a vacuum dust collection, which works grinding a surface and collecting dust occurred simultaneously, is needed to clean the surface before painting, or to remove a weld bead burr in the industrial field. In recent it trends to be compact and potable with high grinding and dust collection power, and low noise. As increasing these grinding and dust collection power, the noise and weight of standing grinder occurs an important problem. To solve these problem, an efficient cyclone separator was designed and developed by Ansys-CFX analysis and experiments. A weight of the developed grinder part was 5.9kg, which can be easily handled on standing by workers. and a noise level of the developed prototype was measured 69.9 dB(A).

A Study of the Influence of Online Digital Character Experience on Offline Related Products Purchasing Intention -Focused on Kakao Friends O4O(Online for Offline) Product Portfolio (온라인 디지털 캐릭터 경험이 오프라인 연관상품 구매의도에 미치는 영향에 관한 연구 -카카오프렌즈의 O4O(Online for Offline) 제품 포트폴리오를 중심으로)

  • Son, Jae-young
    • The Journal of the Korea Contents Association
    • /
    • v.19 no.2
    • /
    • pp.296-304
    • /
    • 2019
  • The Amazon Go was the catalyst of O4O era. O4O is an advanced business model from O2O, which is the integration of offline service to online, especially through smart phone network. We also find the O2O strategy of digital contents companies such as Kakao and Line. This study examined the relation between online character experience and offline purchasing intention on related character products. The SEM was designed on the former study that based on the theory of user experience and brand attitude. The result of this study shows that the users' online experience have influence on the purchasing intention of offline related products and there exist the mediating routes of satisfaction of user experience, brand preference and brand reliability. There are no statistical support to the relation between satisfaction of user experience and purchasing intention. These points illustrate what marketers better to focus on transmedia strategies.