• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.145-153
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• 2020

With the spread of the Korean Wave culture, the importance of the effects of Korean Wave contents and the direct and indirect effects on product purchase is increasing. In the early days, the Korean Wave started around K-Pop and K-Dramas, but now its scope has been expanded to include various contents. In the case of Vietnam, interest in K-Sports has recently increased, and the influence of K-SNS is also increasing. Accordingly, in this study, a research model was established and tested to investigate the relationship between product image and attitude toward Korean cosmetics, and purchase intention for Korean cosmetics consumers in Vietnam. The results of the analysis are as follows. First, among the four factors of Korean Wave contents, K-Pop, K-Drama, and K-SNS had a positive effect on product image, while K-Sports was found to have no significant effect. Second, it was confirmed that the product image of Korean cosmetics has a positive effect on product attitude, and the product attitude has a positive effect on purchase intention. Therefore, in the Vietnamese cosmetics market, it is suggested that focusing on the product image focusing on Korean Wave contents, and promoting activities can achieve effective results for the purchase intention of Vietnamese consumers.

• Science of Emotion and Sensibility
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• v.11 no.3
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• pp.375-385
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• 2008

This study intended to grasp image association on human's product and cognition response characteristic, and analyze their correlation with product preference. For this, photos of mobile phones and proposal-type products were selected for experiment stimuli, and an experiment expressing associated word and an experiment evaluating preference of each product's photo were made. With the experiments, two results were derived. First, in linguistic cognition response on product with use experience, application of emotional expression increased as the level of preference increased by mixing expressions of metaphor languages and emotional image. Second, non-use experience of product induces response corresponding to understanding on the object of cognition only perceptually and considering similarities with general experience information.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.05a
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• pp.108-111
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• 2022

Applying deep learning to machine vision systems for defect detection of products requires vast amounts of training data about various defect cases. However, since data imbalance occurs according to the type of defect in the actual manufacturing industry, it takes a lot of time to collect product images enough to generalize defect cases. In this paper, we apply a Siamese neural network that can be learned with even a small amount of data to product defect detection, and modify the image pairing method and contrastive loss function by properties the situation of product defect image data. We indirectly evaluated the embedding performance of Siamese neural networks using AUC-ROC, and it showed good performance when the images only paired among same products, not paired among defective products, and learned with exponential contrastive loss.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.292-294
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• 2013

바코드는 빠른 시간동안 발전을 해왔으며 이는 우리 생활에 매우 밀접하게 다가왔다. 이러한 바코드 시스템은 손쉽게 제작이 가능하며, 여러 분야에서 사용이 가능하였다. 그러나 이러한 바코드는 간편한 제작과 부착의 용이함을 가지고 있으나 훼손에는 매우 취약하다. 통상적으로 제품의 유통과정에서만 사용되는 바코드는 재사용이 되지 않는 반면 반입 반출이 필요한 제품에 활용 시 바코드는 훼손에 매우 취약하다. 본 논문에서는 앞서 언급한 문제를 해결하기 위하여 바코드 시스템의 단점을 보완하기 위해서 이미지를 활용한 제품의 진위 여부 판단 시스템을 제안하고자 한다. 제안되는 시스템은 RFID등의 별도 인식장비 없이 모바일 디바이스의 기울기센서와 카메라기능을 활용한 정규화 기법을 적용하고, 이미지 비교를 위해 SIFT 알고리즘 최적화 과정을 포함한다.

• International Area Studies Review
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• v.15 no.1
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• pp.315-339
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• 2011

As the Korean economy grows, the brand value of Korean companies such as Samsung, LG and Hyundai Motor has been elevated greatly. Compared to the brand value of Korean companies, Korea's national image is very lowly ranked. In addition Korea's national brand is undervalued compared to economic volume. So, the purpose of this study is to find way to enhance the Korea's national brand in Japanese Market through brand credibility. The results as follows. First, this study find that brand credibility is consist of expertise and trustworthiness in Japanese market. Second Korea national image positive impact on brand credibility. Third, brand credibility positive impact on perceived quality and information cost saving. Finally, brand credibility negative impact on perceived risk. In conclusion, all hypothesis are significant. So these results are very useful to Korea government and Korean companies.

• Archives of design research
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• v.13 no.1
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• pp.167-178
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• 2000

Today's world has been changing form post-industrial society to information society, and criteria of human value, also, has been changing from physical to intellectual and sensible. Based on this trend, intellectual and sensible value of a product is becoming more important in comsumer's market than physical value. The environment of product design has been rapidly changing. Users and consumers pursuit sensible satisfaction through their lives based on images of products. As the environment in which a product is used has been more important, companies have placed more emphasis on consumers and users, and are trying to satisfy their consumers by developing products with emphasis on their design, as well as to develop human technology. In ever-changing environment, a question is if sensible design can be developed in product design. Companies could upgrade their competitive power and brand image only if they could develope designs which could satisfy consumers through sensible design approach with a base on systematic research on h~man sensibility. In this context, the purpose of this study was to: investigate consumer's evaluations on and preferences for formative images of products according to the types of human sensibility. This research study placed emphasis on quantitative analysis of consumers' emotional needs to find out consumer's evaluations on and preferences for formative images of products. The researcher reviewed related literature on human sensibility and design, as well as G-Kansei and product design. Data were collected through a questionnaire and analyzed through a statistical program, and highly effective design strategy was investigated through analysis of data and interpretation of the results.

• Product Safety
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• s.197
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• pp.54-59
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• 2010

• Product Safety
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• s.196
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• pp.54-59
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• 2010

• Product Safety
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• s.198
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• pp.56-61
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• 2010

• Product Safety
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• s.195
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• pp.56-61
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• 2010