• Fashion & Textile Research Journal
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• v.14 no.4
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• pp.544-553
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• 2012

This study examined the influence of consumer self-confidence and self-confidence in fashion coordination on the attitude toward secondhand fashion goods and the purchase intention of secondhand fashion goods. Questionnaire data from 346 university students were analyzed and the results were summarized as follows. First, there were five factor solutions in consumer self-confidence: information acquisition, personal outcomes decision making, social outcomes decision making, consideration-set information, persuasion knowledge. Second, information acquisition, social outcomes decision making, and consideration-set information had significant effects on self-confidence in fashion coordination, while personal outcomes decision making and persuasion knowledge had no effect on self-confidence in fashion coordination. Third, self-confidence in fashion coordination had a significant effect on attitude toward secondhand fashion goods however, it had no effect on purchase intention of secondhand fashion goods. Fourth, attitude toward secondhand fashion goods had a significant effect on the purchase intention of secondhand fashion goods. The results show diverse implications for marketers and managers of secondhand fashion goods.

• Venture DIGEST
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• no.2 s.127
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• pp.48-49
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• 2009

국내 최초 아이디어 경매쇼'를 표방하며 벤처기업인들의 반짝이는 아이디어와 제품을 선보이는 TV프로그램이 화제다. 매주 목요일 저녁 6시 30분부터 SBS에서 방송되는 '아이디어 하우머치(tv.sbs.co.kr/howmuch)'가 바로 그것. 경매라는 역동적인 포맷을 통해 참신한 제품에 투자자를 연결해주는 아이디어 하우머치를 제작 연출하고 있는 '필름잇다우' 최희성 대표를 만나봤다. 세계 1위의 중소벤처기업 기술이 대한민국 경제의 유일한 희망이라는 믿음을 갖고, 벤처기술 홍보와 이미지제고를 위해 뛰고 있는 그에게 몇 가지 질문을 던져본다.

• The Science & Technology
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• v.28 no.8 s.315
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• pp.14-15
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• 1995

온도가 영하로 계속 내려가는 우리들의 주변엔 신비로운 현상들이 나타난다. 온도가 더 이상 내려갈 수 없다는 극저절대온도는 영하 273.15도 그러나 온도가 영하 148도만 돼도 초전도 현상이 일어나 컴퓨터 성능이 수천배 올라가고 전자제품의 잡음이 없어진다. 이렇게 신비로운 극저온의 세계를 열어본다.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.4
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• pp.618-630
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• 2013

This study investigates the influence of consumption value on attitude and the repurchase intention of secondhand fashion goods. In addition, this study examines the effect of consumption value on attitudes according to self-confidence in fashion coordination. Questionnaire data from 220 university students who made purchases of secondhand fashion goods were analyzed. The results were as follows. First, there were 5 factor solutions for the consumption value of secondhand fashion goods: rare value, emotional value, functional value, social contribution value, and economic value. Second, rare value, social contribution value and economic value had a positive impact on the attitude toward secondhand fashion goods. Third, attitude had positive impact on the repurchase intention of secondhand fashion goods. Fourth, there was a significant difference in the magnitude of the effect of consumption value on attitude according to self-confidence in fashion coordination. The results of this study provide various guidelines for marketers or retailers who are interested in secondhand fashion goods.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.6
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• pp.2540-2550
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• 2012

The purpose of this study to analysis influence commitment and post-purchase satisfaction on VMD components within SPA stores. VMD Components are consist of product directing and space directing as independent variables, we are empirical study on affective commitment and post product purchasing satisfaction. To validate the hypothesis by path analysis conducted between variables using SPSS 12.0 and LISREL8.7, the results are as follows : First, product directing and space directing have significant effect on commitment and post-purchase satisfaction. Second, commitment have significant effect on post-purchase satisfaction. Third, we found commitment have mediate effects from analysis direct affect and indirect affect of path coefficients. Contribution of this study to found VMD components consist of product directing and space directing are both important factors SPA stores, among them space directing is more important role commitment and after purchasing satisfaction. And that is based on emotion-cognitive theory by revalidation, these results are used on developing VMD strategy that is required at the time of practical and theoretical guidance of SPA stores.

• 월간 기계설비
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• s.97
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• pp.79-84
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• 1998

현재의 오피스빌딩은 인간생활의 쾌적함을 추구하기 위하여 인텔리전트화, 대형화, 고층화로 발전하고 있다. 아울러 화장실 공간은 단순한 생리현상 해소의 장소뿐만 아니라 로비, 엘리베이타홀과 더불어 건축물의 이미지를 높여주는 장소, 기분전환의 장소, 건강관리의 장소, 더 나아가 활력을 불어넣는 휴식의 장소로서 역할을 담당하게 되었다. 제일시스템 토일렛은 공장에서 제작된 일체화된 유니트가 즉시 현장에 설치되므로 공기의 단축, 경제성, 품질의 균일화를 동시에 해결한 제품으로 한차원 높은 화장실 공간을 연출하고 있다.

• Design Convergence Study
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• v.16 no.4
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• pp.81-98
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• 2017

This study starts from the judgment that the evaluation about preserved flower package design has to be performed based on the product attribute. The principles and components of package design are reestablished from preceding researches, the product type model is suggested based on the product attribute. The 6 principles of package design are usability, esthetic element, attracting attention, creativity, identity and implication, and the 5 components of package design are form, material, color, graphics and branding factors. The product types are classified into 4 areas following the 2 axises. The 1 axis means the degree of perception risk on acquiring information and the other means the approaching type to expected effects about products. The characteristics of package design components are analyzed from the cases belonged at each area on the product type model. Based on the this model, the strategy of preserved flower package design is drawn. At last the package of 'Preserville' is analyzed, we find out the critical points and suggest the intention point in planning the preserved flower package.

• Archives of design research
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• v.18 no.1 s.59
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• pp.253-262
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• 2005

In suddenly changing multimedia periods, department store not only plays the role of local culture centre but also meets keen competition in working out marketing strategies, especially in the field of differentiating Promotion Surroundings Image, in order to cope with the varied consumers' pattern according to customers' pursuing new lifestyle. In particular, cosmetic stores located in the first floor of the department store have high sales rate in spite of its comparative small area, because cosmetic stores have been much essential to women's daily life who are very strong for desiring the Beauty and also in them men's buying trends have been upwards speedily. The color and P.P.(Point of Sale Presentation) of the cosmetic store design are preferred after the quality and the price of the goods, staff's services by this survey of female clients' attitude to buy cosmetics at department store in Seoul. So that cosmetic companies seem to be needed to offer the differentiated color code in each brand and display the goods' P.P.(Point of Sale Presentation) intensively to promote the sales effectively. This thesis aims at suggesting the way how cosmetic firms get and enhance their goods' competitiveness when they develop their visual merchandising strategy by considering each brand's attribute and customers' life style by age, preference factors for buying the goods through showing high qualified sonics in their differentiated displayed stores.

• The Journal of the Korea Contents Association
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• v.14 no.8
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• pp.50-60
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• 2014

A writer's text signals are converted into visual ones as a director exerts his fundamental capability to interpret and direct. On the other hand, his situational capability comes into play as the production environment changes. Such latest developments as the increasing popularity of production outsourcing, the sapped advertising market, and the growth in the number of the media channels and consequently heightened level of competition have led to changes in the way of advertising and production sponsorship. In turn, directors are faced with a new environment, where they are now required to pick up the role of an advertising director. Given that the production costs have been rising faster than the advertising revenue, such change in the director's situational capability seems to be part of the overall drama industry's evolution.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.429-437
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• 2014

Product promotion App is developed using an interactive video in order to overcome the existing ATL marketing limitations and to respond to target age groups and lifestyle changes. The product promotion App which is positioned as a smart care center by analyzing customer needs with the Customer Journey Map, is comprised of 3 categories such as interest, information and management reflecting media characteristics of smart mobile contents. It intends to induce viral promotions with comical and interactive alopecia simulator directly described by a specialist doctor which ensures reliability of products. In addition, it is made for customers to continuously manage the alopecia through management tools, and company can expect an effect of being used as a core tool for marketing activities by offering promotional information along with product feedbacks.