• Journal of the Korean Home Economics Association
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• v.50 no.6
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• pp.33-42
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• 2012

Today, many fashion companies use brand extension and it is especially important to conduct brand extension that coincides with consumer self-image, and maintains brand loyalty in order to succeed. The purpose of this study is to investigate the effect of congruency of parent brand image with self-image, brand loyalty, and brand involvement on the attitude towards extended product in fashion brand extension. A survey questionnaire was used to collect information from 170 female college students, and collected data were subjected to descriptive analysis, factor analysis, and regression analysis. Results showed that the congruency of parent brand image with self-image had a positive effect on the attitude towards extended product in fashion brand extension, with a positive mediating effect of brand loyalty, and a negative mediating effect of brand involvement. Also, the congruency of parent brand image with self-image and brand loyalty of the parent brand had a positive effect on the attitude towards the extended product, whereas brand involvement had a negative mediating effect on the attitude towards the extended product in fashion brand extension. The results of this study provide some useful suggestions to marketers in fashion industry: marketers should consider some psychological aspects of consumers such as congruency of parent brand image with self-image, brand loyalty, and brand involvement when conducting brand extension.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.2
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• pp.35-52
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• 2023

Recently, as the non-face-to-face environment has developed due to COVID-19 and environmental pollution, the importance of online digital healthcare is increasing, and venture start-ups and activities such as health care, telemedicine, and digital treatments are also actively underway. This study conducted the impact on the acceptability of digital healthcare smartwatches with an integrated approach of the expanded integrated technology acceptance model (UTAUT2) and the behavioral inference model (BRT). The most advanced integrated technology acceptance model for innovative technology acceptance research was used to identify major factors such as utility expectations, social effects, convenience, price barriers, lack of alternatives, and behavioral intentions. For the study, about 410 responses from ordinary people in their teens to 60s across the country were collected, and based on this, the hypothesis was verified using structural equations after testing reliability and validity of the data. SPSS 23 and AMOS 23 were used for research analysis. Studies have shown that personal innovation has a significant impact on the reasons for acceptance (use value, social impact, convenience of use), attitude, and non-use (price barriers, lack of alternatives, and barriers to use). These results are the same as the results of previous studies that confirmed the influence of the main value of innovative ICT on user acceptance intention. In addition, the reason for acceptance had a significant effect on attitude, but the effect of the reason for non-acceptance was not significant. It can be analyzed that consumers are interested in new ICT products and new services, but purchase them more carefully and selectively. This study has evolved from the acceptance analysis of general-purpose consumer innovation technology to the acceptance analysis of consumer value in smartwatch digital healthcare, which is a new and important area in the future. Industrially, it can contribute to the product's purchase and marketing. It is hoped that this study will contribute to increasing research in the digital healthcare sector, which will play an important role in our lives in the future, and that it will develop into in-depth factors that are more suitable for consumer value through integrated approach models and integrated analysis of consumer acceptance and non-acceptance.

• Journal of the Korean Society of Food Culture
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• v.13 no.4
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• pp.317-326
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• 1998

This study was to investigate the eating attitute, the factor related to health, dietary habit and perceived stress of college students. Three hundred thirty three college students in Seoul area surveyed to obtain the information from July 14 to 23, 1997 The 53.5% of college students were normal weight and 43.3% of them were underweight. But female students(68.7%) showed higher proportion of underweight than male students(20.1%). Male student s(73.2%) who take exercise more than 1-2 times per week were more than female students(48.0%). Most college students(84.4%) were not satisfied their body shape and 80% of female students prefer slimmer body shape than their own body shape. The 61.5% college students did not consider the balance of meal and female students took more vegetable and fruit than male students. The 83.8% of college students took milk and yogurt more than 2-3 times per week. Dietary habit score of female students were better than that of male students. Most college students(73.8%) were highly stressed in their living. However, exercise and regularity of eating could lower their perceived stress.

• Korean Journal of Community Nutrition
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• v.12 no.3
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• pp.344-351
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• 2007

The purposes of this study were to analyze the consumer inclination to convenience towards HMR in order to verify the structural correlation of the actual state of consumption, and to analyze consequently, the direct or indirect effects among 'frequency of using,' 'preference', 'satisfaction', and 'intention to repurchase'. The subjects were adults in their twenties or older who had used HMRs and lived in Seoul and Gyeonggi Province in Korea. Random sampling of 550 subjects, who were distributed a questionnaire from March 12 to 30, 2005. A total of 451 questionnaires were returned (the return rates were 82%). The main results of this study were as follows : Regarding the types of HMR, 'Ready to eat' had higher preference (3.31), satisfaction (3.33) and 'intention to purchase it again' (3.38) than those of 'Ready to heat' and 'Ready to end-cook.' Consumer inclination to convenience towards HMR was analyzed in order to verify the structural correlation of the actual state of consumption, and consequently, the direct or indirect effects among 'frequency of using,' 'preference', 'satisfaction', and 'intention to repurchase' were analyzed. The gross effect of 'frequency of using' on 'intention to repurchase' was 0.435, the gross effect of preference on 'intention to purchase it again' was 0.659, and the gross effect of satisfaction on 'intention to purchase it again' was 0.772 for 'Ready to eat.' The gross effect of 'frequency of using' on 'intention to repurchase' was 0.448, the gross effect of preference on 'intention to repurchase' was 0.556, and the gross effect of satisfaction on 'intention to repurchase' was 0.654 for 'Ready to heat.' The gross effect of 'frequency of using' on 'intention to repurchase' was 0.432, the gross effect of preference on 'intention to repurchase' was 0.494, and the gross effect of satisfaction on 'intention to repurchase' was 0.608 for 'Ready to end-cook.' To summerize the above results, there was a difference of the structural correlation among component concepts of the actual state of consuming according to the criteria of HMR. Thus, it implied that differentiated sales strategies were needed according to the criteria of HMR.

• Korea Science and Art Forum
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• v.21
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• pp.105-116
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• 2015

This study intended to give helps in planning a specialized exhibition by carrying out a survey objecting to KOREA PACK 2015 attendees including visitors who possessed mobile coupons after finishing advance registration through on-line, and then investigating, analyzing satisfactions of attendees together with effects of the specialized exhibition using IT technology. As a lot of relevant preceeding researches have been made by focussing on exhibition organizer and exhibitors, the viewpoints of attendees at the specialized exhibition using IT conversing technology such as mobile and etc. were to be investigated and analyzed. Thus, this research tried to do an empirical identification on effects of the exhibition by analyzing relations between its watching forms and satisfactions including a survey on the on-line PR route utility of IT technology in addition to visiting motives of attendees who watched the exhibition. A summarization of the current study is followed: First, in case of attending in the exhibition for specific purposes, they searched related information positively, and were shown as doing information gathering behaviors and also high possibility on purchases was confirmed. Second, it was confirmed that positive attendees had decision-making on purchases. This finding means that attendees who watch the specialized exhibition have authority and responsibility of being able to purchase in many cases, so methods of improving sales by effectively doing PR on own products and technical competitiveness in the exhibition are necessary to exhibitors. Third, attendees who have specific purposes showed higher satisfactions on the exhibition than general visitors, but satisfactions on consultation, staff attitudes, and facility were turn out to be higher than providing related information on products or technology. Accordingly, the necessity of improving this outcome was confirmed. Therefore, exhibitors have to endeavor in providing more advanced services to attendees of the exhibition by grasping technical trends in advance as well as cultivating professional staff who can promote products well.

• The Journal of the Korea Contents Association
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• v.5 no.2
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• pp.69-77
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• 2005

This study made a comparison of two different websites in characteristics of their users and advertising effects. Both websites have the same contents but in different forms. Especially this study examined the technographic, demographic and psychographic characteristics of users of an website which offers services only online and another website which offers services both online and offline. Also the advertising effects of both websites were studied. The analysis of the data was done by SPSSWIN, mainly $x^2$ and t-test. In addition, the data was collected online. The website, feelpost.com collected total 432 copies, and cardkorea.com collected 210 copies. Also among those collected copies, the ones from people in the 20's were selected again in order to rule out the special characters that both websites have in their users age group. Finally 308 copies were selected for the analysis. In result, it was proved that the users of both websites have a very similar lifestyle. Also there was only a little difference in the users' values and social consciousness. Regarding the advertising effect, Feelpost got the highest score in usefulness while Cardkorea got the highest score in positive acceptance of new products. Regarding the attitude toward advertisements and products, the advertising preference and brand preference was higher in Feelpost than in Cardkorea.

• Science of Emotion and Sensibility
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• v.6 no.2
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• pp.59-64
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• 2003

The national standard anthropometry of Korea is conducted every 5∼6 year term after its first research was started in 1979, The fourth research was conducted in 1997. The result of the national standard anthropometry has been reflected in manufactured goods design of allied industries such as clothing, shoes and furniture. In this paper, we measured anthropometry data for every bodily figurative classification after dividing users according to gender, age and bodily figure using the result of the national standard anthropometry. We constructed 3D character through the process of analyzing interrelation of measured anthropomeoy and measuring representative category. In the process for organization , we measured anthropometry which can effectively express sports action of golf, tennis etc. We made it by presenting measurement which is able to form each type of 3D character after the category was decided. Quantitative and objective valuation for posture and action became possible by developing visible information offer and posture action analysis protocol in theoretical approach for analysis of posture and action in sports.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2003.05a
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• pp.134-140
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• 2003

The national standard physique research of Korea is being conducted every 5∼6 year term after its first research was started 1979, the fourth research was conducted in 1997. The result of the national physique research was reflected in manufactured goods design of allied industries such as clothing , shoes, furniture. In this thesis, we measured anthropometry value for every bodily figurative classification after dividing users according to gender, age, bodily figure using the result of the national standard physique research. We constructed 3D character through the process of analyzing interrelation of measured anthropometry and measuring representative category. For the process for organization, we measured anthropometry which can express sports action of golf, tennis and etc effectively. We made it by presenting measurement which is able to form each type of 3D character after the category was decided. Quantitative and objective valuation for posture and action became possible by developing visible information offer and posture action analysis protocol in theoretical approach for analysis for analysis of posture and action in sports.

• The Korean Journal of Applied Statistics
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• v.2 no.1
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• pp.1-17
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• 1989

本稿는 統計學의 理論 개척과 발전을 위해서 應用分野의 연구에 주력해야 할 필요성을 밝히려 한다. 우선 기존의 統計理論이 應用分野에서 生成 발전된 점을 밝히는 동시에 應用分野에 대한 연구의 관심을 확대시켜야 할 필요성을 설명하려 한다. 물론 數理統計學이나 確率論과 같은 分野는 論理的 硏究方法으로 數理解析의 발전이나 方法을 개척할 수가 있다. 그러나 그것도 人類의 福祉증진에 기여하게 된다는 최종적인 목적성이 전제된다면 현실의 應用分野와 결코 무관할 수는 없을 것이다. 이상과 같은 목적을 위해서 우선 統計學이 과학으로 성립하기 이전의 生成 배경을 설명하면서 統計學이 人間의 生活과 얼마나 밀접하고 그 대상이 얼마나 광범위한가에 대하여 설명하려 한다. 처음부터 그것은 個人生活보다는 集團生活과 더욱 밀접한 관계가 있었다는 점을 강조하게 된다. 그리고 20世紀初에 론돈大學의 生物測定硏究室, 겔톤優生學硏究室 등을 중심으로 한 웰든, 겔톤, 피어슨 그리고 네이만의 生物測定硏究와 數理統計學연구와 핏샤와 끄ㅅ 등의 연구업적에 의해서 統計學이 科學으로 성립된 歷史的 사실을 반취하면서 統計學의 연구방법과 대상을 간접적으로 인식하게 된다. 또 統計學이 他科學과 비교하여 硏究對象 方法 그리고 實踐的 側面에서의 學問的 特殊性을 설명하면서 統計學연구의 應用側面을 강조하게 된다. 끝으로 선구자들의 統計學연구방법과 태도를 조감하면서 어떻게 하면 새로운 統計的方法을 개척할 수 있고 또 他分理 연구에 기존의 統計的方法이 기여할 수 있는가의 方法을 탐색하게 될 것이다. 즉 專門硏究機關에서, 實務現場에서 새로운 硏究對象을 찾아 새 方法을 개척할 수 있는가 하는 문제를 論議하게 된다. 이러한 탐구는 모두 과거에 統計學발전에 기여한 여러 선구자들의 연구방법과 업적을 되새기면서 유도된다.격)개발에 관심을 가진 사람들이 모이는 일일 것이다. 통계분야에서도 몇가지 표준화 활동이 ISO 를 중심으로 진행되고 있다. 예를 들면 실험과 검증 결과의 표현과 해석, 표본추출 방법 등에 관한 것으로 이들은 통계의 응용분야에서 꼭 필요한 표준이다. 구체적인 예로서 우리나라 국민의 표준체위값을 설정하기 위하여 측정조사할 때 측정방법 뿐 아니라 표본추출 방법과 통계자료 처리과정의 표준화가 이루어 지지 않는다면 각 기관에서 조사 발표하는 체위관계 자료가 상이하여 국가기관의 통계자료에 대한 신뢰성이 저하되고 통계값을 이용하여 의류, 신발 등의 제품을 제조하는 산업계에 혼란을 야기시킬 수 있다. 본 고에서는 ISO의 활동을 정보처리 분야에 초점을 맞춰 간략하게 설명하고 통계분야의 국제 활동을 비전문가인 필자들이 아는대로 소개하는 한편 국내활동의 필요성을 강조하여 관련 기관, 학계 및 산업계 관련전문가들의 ISO 국내활동 참여를 제의하고자 한다.mes$E조합에서는 견층비율의 자잠에서, D$\times$F조합에서는 웅잠의 견층비율에서 비교적 높은 값을 나타내었다.

• Journal of Technology Innovation
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• v.22 no.4
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• pp.199-233
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• 2014

This paper attempts to investigate how and why the additionality effects occur in the case when a firm receives government subsidy as opposed to counterfactual situation. To demonstrate this, we selected 12 SMEs(small and medium enterprises) firms in Daejeon area and have conducted multiple case studies. In order to analyse the multiple cases of firms, we classified firms innovative activities into three stages which are composed of input, behaviour and output stages and related various factors. Furthermore, we investigated the differences according to types of firms and stages of firm growth. Empirical results show that various input, behaviour and output additionality effects exist when firms receive public subsidies. Compared to companies in the growth and mature stages, startup phase companies depend on government subsidy extensively and they use public subsidies strategically to develop new product and to change their strategic direction. The attitude of firms to use government subsidies is different according to their types and stage of growth as well.