• Title/Summary/Keyword: 제품에 대한 태도

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Trend Tracking Strategic System for Application on the Web Base on Town Watching (타운 워칭(Town Watching)에 의한 트렌드 트래킹 시스템과 활용에 관한 연구)

  • 한석우;김정진
    • Archives of design research
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    • v.13 no.4
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    • pp.225-231
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    • 2000
  • Forcasting the future is a very important task in design situation analysis. To do this, the reduction of life style, the tendency of product differentiation and individuality should be considered along with such changes as cultural, economical and social trends. At the moment, industrial structure is being reorganized from centering around the manufacturing industry to the distribution industry and consumers. Consumers show the attitude of expressing their individualities on the basis of various tastes rather than standardization. The flow of information also has been changing rapidly from the former types of information provided by producers to the age when consumers pursue the objective and model of information. Therefore, we are able to say that picking up the trends around the streets becomes more important than ever. Accordingly, the objective of this study is to establish a system which is able to effectively carry out the trend analysis by a town watching method, the construction of a database with collected data, and its practical application on the web.

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Untouched Camera Mouse System for The Disabled Person's Assistant Device (뇌병변 장애인 보조기기용 노터치 카메라 마우스 시스템)

  • Bae, Ki-Tae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.9
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    • pp.3465-3471
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    • 2010
  • In this paper, we propose assistant device system based on camera that can perform general mouse function for the physically disabled. Most disabled people use special hardware and rely largely on foreign-made assistance device and the using rate of assistance device was very low because of high price. To solve this problem, we propose effective system based on web camera that can perform general mouse function and can raise accessibility for the physically disabled. In the proposed method, we firstly attach color marker on arbitrary device or body parts and then input the information of color using camera and extract coordinate information of color marker and finally, match processing information(coordinate) to special event(keyboard, mouse) and control various applications. The proposed method shows good performance in price and performance compared with other techniques by real field test.

A Study on the Valuation of a Supply Chain Considering Management Efficiency and Environmental Effect (운영 효율성과 환경 영향을 고려한 공급사슬 평가에 관한 연구)

  • Kim, Ji-Yeon;Kim, Hae-Joong;Shin, Ki-Tae;Park, Jin-Woo
    • Journal of the Korea Society for Simulation
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    • v.16 no.3
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    • pp.29-38
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    • 2007
  • Recently, the deepening of the environment and accompanying concerns produce various environmental regulations. For example, EPR(Extended Producer Responsibility) is emphasized in many countries such as USA and Europe. According to this, the construction of a reverse supply chain is under compulsion. A diversity of parts can be controlled by a government or enterprises in the construction and management of a reverse supply chain and the effect to the environment is changed according to the policy. Therefore, it is essential to understand the effects of regulations or policies of a government and enterprises on a supply chain. The object of this research is to develop a means to assess the management efficiency and the environmental effect over a whole supply chain and show the effects of various reverse supply chain construction policies on a supply chain. This model can be utilized to establish appropriate policies by understanding the change in the management efficiency and the environmental effect according to the reverse supply chain construction and management method.

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The Research of Disapproval in Silver Products - Testified via Electric Wheelchair - (실버 제품의 거부감에 관한 연구 - 전동 휠체어를 통한 검증 -)

  • Cui, Xing;Lee, Hee-Chang;Cho, Kwang-Soo
    • Science of Emotion and Sensibility
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    • v.13 no.2
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    • pp.317-326
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    • 2010
  • The preparations for aging society are in progress at various fields while the related businesses are also actively in progress at each part of the society. At the same time, many countries that have entered aging society at an early stage are also solving various problems of the aging society by performing a continuous research on elderly industry. While disapproval could be generally called an emotional attitude formed over a long period of time from experience, how this disapproval is shown in elderly group and general public group has been investigated. Through the research, we could see that disapproval is shown as formative disapproval and semantic disapproval while it could be seen that a more sensitive reaction is shown toward semantic disapproval than formative disapproval in the silver group and people reacted to both semantic disapproval and formative disapproval in the general public group. Using these results, a hypothesis was set up and as a step to verify this hypothesis, an electric wheelchair for elderly to perform verification of the hypothesis. Through this study, we have attempted to present a design development methodology to reduce a sense of disapproval toward elderly group of people and prepare for the aging society to come in the future by setting the design objectives.

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The mediating effects of design values on the relationship between consumers' design evaluative elements and brand loyalty (소비자 관점에서의 디자인 평가요소와 브랜드 충성도 관계에 대한 디자인 가치의 매개효과)

  • Na, Kwang-Jin;Lee, Yong-Gyun;Yook, Hwa-Young
    • Science of Emotion and Sensibility
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    • v.13 no.3
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    • pp.511-522
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    • 2010
  • Product design is being recognized as an important source of sustainable competitive advantage. This research explores the effects of design evaluative elements on brand loyalty through design values. The results of this study are as follows. Firstly, most design evaluative elements have positive effects on design values. Aesthetic, unique, feminine, noble, and utilitarian elements of design evaluation influence three types of design values: rational, kinesthetic, and emotional. While unique design evaluative element does not have significant effects on rational and kinesthetic design values, it has significant affect on the emotional design value positively. Secondly, three types of design values have positive effects on attitudinal brand loyalty. In addition, emotional and kinesthetic design values have positive influences on behavioral brand loyalty. However, the emotional design value has an indirect effect on behavioral brand loyalty through attitudinal brand loyalty. Lastly, attitudinal brand loyalty has a significant influence on behavioral brand loyalty positively.

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An Explorative Study of Consumer Response on O2O Service Types: Focusing on Delivery and Car sharing service (O2O(Online to Offline)서비스 사업 형태에 따른 소비자 반응에 관한 탐색적 연구 : 배달 서비스와 카셰어링 서비스 중심으로)

  • Sung, Jungyeon
    • Journal of Digital Convergence
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    • v.18 no.1
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    • pp.129-135
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    • 2020
  • This study examined the consumer response of the current O2O service between service types. Previous studies mainly focused on the quality factor of O2O service or Technology Acceptance Model or extended TAM, This study is different from the fact that there are differences in factors that consumers consider important and consumer reactions by service type. It is also significant that we compared between representative food delivery services and car sharing services that are actively used among O2O services. As O2O service is closely related to consumer's life, this study chose three factors that the issue of personal information security and trust of intermediary platform companies, and finally subjective norm based on individuals and groups who are aware of new O2O service. To test hypotheses, data were collected and analyzed for 301 samples, focusing on delivery and car sharing service, As a result, the delivery service among the O2O services was more positive to attitude toward service in the consumer group with lower personal information security, trust in platform, and subjective norm than car sharing service. Based on these results, implications and future research directions were presented.

Antioxidative and Fibrinolytic Activity of Extracts from Soybean and Chungkukjang(Fermented Soybeans) Prepared from a Black Soybean Cultivar (검은콩의 품종에 따른 콩과 청국장 추출물의 항산화능 및 혈전용해능)

  • Joo, Eun-Young;Park, Chan-Sung
    • Food Science and Preservation
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    • v.17 no.6
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    • pp.874-880
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    • 2010
  • We sought to develop natural preservatives or functional health foods from black soybeans (Yakkong, Seoritae and Chungkukjang). These materials were extracted with distilled water or 70% (v/v) ethanol, and the extracts sanalyzed for polyphenol content and tested for antioxidative and fibrilytic activities. The polyphenol contents of water extracts from Yakkong and Yakkong Chungkukjang was 316.23 mg/100 g, 896.01 mg/100 g, respectively, whereas those from Seoritae and Seoritae Chungkukjang were 304.28 mg/100 g and 875.23 mg/100 g. The polyphenol contents of water extracts from Chungkukjang were 2.8-fold higher than those from black soybean. The electron-donating abilities (EDAs) and superoxide dismutase (SOD)-like activities of water extracts from black soybean Chungkukjang were higher than those of water extracts from black soybean, but both extracts had fibrinolytic activity, the highest activity was present in water extracts of Yakkong Chungkukjang. The polyphenol contents, and antioxidative and fibrinolytic activities of extracts from black soybean Chungkukjang were higher than those of other black soybean extracts from black soybeans. These results indicate that black soybean Chungkukjang can be used for development of a health food or as a natural antioxidant.

A Study on Sustainable Service Improvement - Case of Seoul National University Hospital, Korea - (지속적인 서비스 개선을 위한 연구 - 서울대학교병원 사례를 중심으로 -)

  • Sung, Hyun Jin;Kim, Young Se
    • Korea Science and Art Forum
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    • v.19
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    • pp.417-424
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    • 2015
  • The healthcare service industry has become one of the business industries in South Korea where service design is most actively being researched on and applied. In accordance with the recent upsurge of the interest in health, healthcare service is expanding its area including disease prevention, patient management, and rehabilitation treatment as well as cure and nursing care. The health manpower is the supplier, and their professional knowledge and ability and the patients' trust in medical technology are the most important factors for their customers. In addition, service design has come into the spotlight given that the medical institute system, health manpower attitude, and information delivery system and touch point are considered important factors contributing to customer satisfaction. It is very hard to satisfy customers only through professionalism, the environment, and product improvement because healthcare service deals with much more sensitive and emotional customers compared to other service industries. This means that a change in the service mind-set and the attitude of the health manpower as emotional labourers have practical effects. Therefore, the fundamental solution is to establish a system that provides related education with manpower and that settles various problems by itself. This paper introduces several solutions, such as education for health manpower and a service design system applied to a national-university-affiliated hospital in South Korea, and takes a close look at its effects.

Children′s Attitudes Toward Food Advertisement on Children′s Television Program (어린이 시간대 식품광고에 대한 어린이들의 수용 태도)

  • 김경희;강금지
    • Korean journal of food and cookery science
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    • v.13 no.5
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    • pp.648-660
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    • 1997
  • The study was conducted to investigate children's attitudes toward food advertisement on children's television programs. A total of 868 subjects were selected from two KangNam and KangBook elementary schools (4, 5, 6th graders). First, it was reviewed food ads. On children's television program on 3 channels between 5∼7 pm from April to July in 1997. Among the total television commercials, 58% were food product ads.. Among the advertised food, the largest number of ads. was for beverages (21.6%) and the next was for cookies (19.7%), followes by sharbet and ice cream (19.5%), fast food (12.4%), cereal (5.5%) and milk and milk products (2.9%). This review revealed that the mostly advertised food are high in calorie, fat and sugar. Secondly, it was conducted a survey. The results of the survey were as follows: weekly average TV watching hours per child: 13.5. 50.8% of the children watched children's program on TV. 83.9% of the subjcts answered that they get their information about new food through TV ads.. 59.2% of children tried to buy the food advertised on TV program. The relationship between TV food ads. and health, 49.4% of the children answered that advertised food were not good for one's health. When we asked them to choose between advertised and non-advertised food, they preferred the advertised ones, such as cookies, beverages, fast food restaurants and cereals (p<0.001). The results of this study suggest that children's purchasing and selecting of food were influenced by TV food advertisement. Therefore, education is needed which will help children's make responsible, informed consumers choices.

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Development of Gamsung Index Database for Web (웹 기반 감성지표 DB 구축에 관한 연구)

  • 서해성;최정아;최경주;이혜은;박수찬;채균식;이상태
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2001.05a
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    • pp.204-209
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    • 2001
  • 감성 연구의 생리, 심리, 동작 분석 등의 과정에서 발생하는 문서, 데이터, 화상, 그림, 그래픽 등의 자료 공유에 인터넷을 적용하는 것은 매우 유망하다, 본 연구에서는 현재의 인터넷 (또는 인트라넷) 환경을 고려하여 Ultra 2 DB 서버, Sun Solaris (UNIX) OS, UniSql DBMS, Apache Web 서버로 시스템을 구축하였다. 이 시스템을 이용하여 웹기반 감성데이터 베이스 시제품을 구축하여 각종 감성자료를 보급하는 체계를 1차 완료하였으며, 도메인(www.gamsung.or.kr)을 등록하여 서비스를 실시하고 있다. 이 시스템에는 1단계 감성공학기술개발 사업의 35개 연구보고서, 1단계 연구결과로서 생산한 262개 감성지표, 2단계(전반기) 연구사업의 78개 감성지표, 일본의 인간감각계측 및 응용기술개발 중심으로 생산하나 100개 감성지표, 음성데이터, 인체측정데이터, 얼굴표정데이터와 설문데이터 등의 감성데이터와 감성공학 연구자 인력, 국내제조업체 정보, 참고문헌, 감성 정보물 등을 DB화하여 인터넷을 통하여 조회, 검색할 수 있도록 하였다. 뿐만 아니라 현재 진행되고 있는 감성공학기술개발에 대한 각종 정보를 제공하고 있으며 감성공학의 기술 동향에 대해서도 소개하고 있다. 이는 한국인의 감성 연구에 적합한 감성공학 데이터 베이스 시스템 구축의 발판을 마련하였으며, 향후 소비자의 감성을 예측하고, 이를 시스템 설계에 반영할 수 있으므로 인간중심의 제품개발에 큰 기여를 할 것으로 기대된다.