• Title/Summary/Keyword: 제품에 대한 태도

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The study of auxiliary relay life of 25.8kV GIS in substations (변전소 25.8kV GIS내 보조계전기 수명 고찰)

  • Jang, Byung-Tae;Lee, Nam-Ho;Lee, Min-Su;Youn, Suk-Min;Song, In-Jun;Shim, Eung-Bo;Park, Dong-Su
    • Proceedings of the KIEE Conference
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    • 2009.07a
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    • pp.353_354
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    • 2009
  • 변전소내 주 전력설비에는 변압기, 170kV 및 25.8kV GIS(Gas Insulated Switchgear), 보호제어장치, 집중감시제어반, SCADA(Supervisory Control and Data Acquisition) 등으로 구성되어 있다. 이들 기기들을 제어하고 조작하기 위한 조작회로 보조장치에는 접자접촉기인 보조계전기가 사용되어진다. 1개 배전반내에 보조계전기는 보통 20개 이상 설치되어 있고 변전소내 타 고가 전력기기에 비해 저가이고 수량이 상대적으로 매우 많다. 본 논문에서는 25.8kV GIS내에 널리 사용되는 일반 제품인 보조계전기의 특성을 고찰하므로서 변전소 운전환경에 적합한 운영방안을 제시하고자 한다.

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Establishment and operation the model village for high speed powerline communication (고속 전력선통신 시범마을 구측 및 운용)

  • Park, Hae-Soo;Lee, Won-Tae;Kim, Yo-Hee
    • Proceedings of the KIEE Conference
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    • 2005.07d
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    • pp.2980-2982
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    • 2005
  • 산업자원부 중기거점 사업으로 수행한 "50Mbps급 고속전력선 통신망 기술 개발"사업의 성공적 수행에 맞추어 그 중간 결과물을 소규모 단지 내에서의 적용을 통해서 문제점을 보완하며, 해외 수출 등 국내외에서의 사업 확산에 기여할 목적으로 시범마을을 구축, 운용하게 되었다. 우리나라에서는 본 실증시험망이 최초의 사례로서 시험망을 국내업체에 제공하여 경쟁력 있는 제품 개발을 가능케 함으로서 국내외간의 기술격차를 줄이는데 기여할 수 있을 것이다.

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Development of SCL File Analysis Tool based on IEC 61850 Substation (IEC 61850 기반의 변전소 SCL 파일 분석 툴 개발)

  • Park, Min-Woo;Yang, Hyo-Sig;Jang, Byung-Tae;Lee, Nam-Ho;Jang, Hyuk-Soo
    • Proceedings of the KIEE Conference
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    • 2008.07a
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    • pp.187-188
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    • 2008
  • IEC 61850 파트 6에는 변전소 구성 언어(SCL, Substation Configuration description Language)를 제시하고 있다. SCL은 XML(eXtensible Markup Language)을 기반으로 한 언어로서, 변전소 엔지니어링에 필요한 정보들을 제공한다. SCL 파일을 생성해주는 해외의 몇몇 제품이 개발되어 있으나, 사용자가 SCL 파일을 직접 확인해 봐야 할 때 보기 쉽게 분석해 주는 툴은 아직 없다. 본 논문에서는 이러한 SCL 파일을 보다 쉽게 확인할 수 있는 툴의 프로토타입을 구현하고 이를 소개한다.

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Oversea's development trends on Power line communications technologies (전력선 통신 해외기술 개발 동향에 관한 연구)

  • Kwon, Ho-Seok;Son, Hyun-Il;Lee, Jae-Jo;Lee, Won-Tae;Kim, Kwan-Ho
    • Proceedings of the KIEE Conference
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    • 2002.07d
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    • pp.2608-2610
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    • 2002
  • 본 논문에서는 최근 부각되고 있는 고속전력선 통신 해외 기술개발 동향을 조사 분석하였다. 전력선 통신 모뎀 칩�V 개발은 국내업체를 비롯하여 미국, 유럽, 일본을 중심으로 활발히 진행되어 현재 표준화와 함께 상품화가 활발히 진행중이다. 미국의 Homeplug, 유럽의 PLC forum 그리고 일본의 Echonet을 중심으로 표준화가 진행되고 있으며 각 단체의 리딩컴퍼니를 중심으로 칩�V의 상품화가 완료단계에 있다. 본 논문에서는 현재 해외의 표준화단체와 전력선통신 모뎀 칩�V 개발업체의 활동과 기술개발동향을 조사 분석하였다. 또한 CEBIT 2002에 출품된 제품을 중심으로 상품화 정도를 분석하고 시장동향과 앞으로의 기술개발 동향을 예측하였다.

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A Study on the Effect of Consumer's Benefits and Attitudes on the Functional Health Food Purchasing Intention (소비자 추구혜택과 관심도 및 태도가 기능성건강식품 구매의도에 미치는 영향)

  • Yu, Dong Sool;Kim, Hong Keun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.5
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    • pp.189-204
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    • 2016
  • The study is aimed at figuring out the effect of the consumers benefit, attitudes and interest when customers purchase functional food on purchasing intention and product a foundation of competitive power such as a customized product development for a marketing strategy by examining consumers' behavioral patterns. The range of functional food which is a subject of this study is included in the nutraceutical foods, protective foods in addition to biocontrol food. It surveyed about ages of 20 to 60 domestic residents who have taken functional food in order to conduct the study. Data used in this study was collected 353 answers in September 2016, and hierarchical analysis which is a demographic characteristic as control variables was conducted to verify the hypothesis using statistical program SPSS 21.0 The result of this study demonstrates that firstly, psychological pursued benefit secondly, health concern thirdly, health management attitude affects to functional purchasing intention. It is expecting that the result of this study will be used on the basic standards that are grasping and generalizing the needs of customers. In addition, it is also expecting to contribute to improvement of internal and external functional food industry as a functional food material development because it provides empirical customer behavior analysis result.

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Analysis of Health Functional Foods Advertisements Effects according to the Delivery Tool for Efficacy Information and Consumers' Attitudes (기능성 정보 전달 방법 및 소비자 태도에 따른 건강기능식품 광고 효과 분석)

  • Lee, Yeonkyung;Kim, Ji Yeon;Kwon, Oran;Hwang, In-Kyeong
    • The Korean Journal of Food And Nutrition
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    • v.29 no.6
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    • pp.835-848
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    • 2016
  • The purpose of this study was to find efficient and customized tools for delivering the benefit of health functional foods (HFFs). Delivery tools which could influence the impact of advertising were images, explanations of ingredients, diagrams of health benefit, patents, and comments from authority. Six advertisements were developed using these tools: "A": relevant image + explanation of ingredients + scientific diagram of efficacy; "B": relevant image + explanation of ingredients; "C": relevant image; "D": irrelevant image; "E": irrelevant image + explanation of ingredient + patent; "F": irrelevant image + explanation of ingredient + comments from authority. To analyze the consumer perceptions on HFFs and advertisement effects, 300 respondents were requested to answer a questionnaire comprising of the following questions: 5 questions of attitudes (necessity of HFFs, trust in HFFs, gathering information, watching advertisements and trust in advertisement claims) and 6 questions on the 6 developed advertisements (attention, understanding, sufficiency of information, sympathy, trust, and purchase). Scoring was done as per the 5 Likert scale. There was a higher proportion of females and the elderly, as compared to males and youngsters. The overall consumer attitudes were positive. Explanation of ingredients, scientific diagram of health benefit, patents and expert comments were helpful factors in increasing the advertisement evaluation by consumer, but the images were not. Advertisement evaluation of consumer did not differ with gender and age. However, differences were observed between some of the consumer attitudes (necessity of HFFs, trust in HFFs, gathering information and trust in advertisements claim) and advertisement evaluations (attention, understanding, sympathy and purchase). Our results indicate that for consumers utilizing the HFFs, advertisements with concrete tools such as diagrams, patent, and expert comments are more helpful. However, for consumers who do not have interest in HFFs, the scientific information was irrelevant. We believe that to maximize the effect of health information in advertisements, consumers should be segmented, and customized tools for each segment needs to be developed.

Relationship between Dietary Habits, Attitudes toward Weight Control and Subjective Fatigue Symptoms in Women College Students (여자대학생의 식생활습관, 체형 및 체중조절 태도와 피로자각증상과의 관련성)

  • Yang, Jung-Yeon;Cho, Young-Chae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.7
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    • pp.3338-3348
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    • 2013
  • The purpose of this research is to access the dietary habits and weight control attitudes in college women, and to correlate them to the subjective fatigue symptoms. The research subjects are 508 women enrolled for studies in undergraduate school from freshmen to senior year in Daejeon city. The survey was conducted with self-administered questionnaire from Apr. 1st to May 1st to May 31st, 2012. In the questionnaire encompasses general characteristics, daily life style factors, dietary habits, attitude toward body type and weight control, and subjective fatigue symptoms. As a results, the affecting factors on the subjective fatigue symptoms were selected various factors such as frequency of the one food, frequency of dining out, having dinner, frequency of instant food intake, frequency of cereal, ice-cream intake, frequency of bean, soybean product intake, frequency of milk, milk product intake, consider excessive intake of sugar, consider excessive intake of salt, self-perception on body type and desire to control weight. Therefore, we can find out that their subjective fatigue symptoms are correlated to the factors in dietary habits, attitude toward body type and weight controls. It is concluded dietary habits and attitude toward body type and weight control themselves cause one's subjective fatigue symptoms, not because of each variables. So, it need efforts of having regular diets, making balanced body and controling body weights by objective ranges.

The Effect of Layout Framing on SNS Shopping Information: A-D Perspective (SNS 쇼핑정보의 레이아웃 프레이밍 연구: A-D 관점에서)

  • Yanjinlkham Khurelchuluun;Zainab Shabir;Dong-Seok Lee;Gwi-Gon Kim
    • Journal of Industrial Convergence
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    • v.21 no.11
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    • pp.1-12
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    • 2023
  • With the recent explosive popularity of SNS, it is increasingly important to utilize SNS marketing, and in this process, the importance of image and caption order in SNS layout is also growing. This research aims to analyze the impact of SNS layouts (Image First vs. Caption First) on the user's attitude toward SNS shopping. A survey was conducted targeting 350 general public and college(graduate) students living in Daegu City and Gyeongbuk Province. The data was analyzed using PROCESS, regression analysis, and t-test by SPSS 21.0 program. The result of this study, it was confirmed that the Image First was more accessible than the Caption First. The Caption First was confirmed to be more diagnostic than the Image First. Moreover, from three specific mediation paths, only two were confirmed, named is through diagnosticity and usefulness, and through accessibility, diagnosticity, and usefullness. The path through diagnosticity and usefulness were stronger than another. Additionally, the impact of accessibility on diagnosticity was found to be higher when involvement was high rather than when involvement was low.

The Advertising Effect on A.I. as an Endorser: Focusing on Innovativeness and Anthropomorphism of Consumer (인공지능(A.I.)의 보증인 광고효과 분석: 수용자의 혁신성과 의인화 영향을 중심으로)

  • Shim, Jaedok;Lee, Sanghak
    • Journal of the Korea Convergence Society
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    • v.11 no.7
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    • pp.239-249
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    • 2020
  • The purpose of this study was to verify whether the endorser effect similar to humans can be created in advertising campaigns based on the artificial intelligence endorser. In particular, considering the characteristics of artificial intelligence, a research model was presented by convergence of consumer innovativeness and anthropomorphism. The results of the online survey of 244 respondents showed that expertise of the artificial intelligence endorser has a positive effect on both brand attitude and purchase intention, but not for trustworthiness while it has a positive effect on brand attitude. Also, the effect of consumer innovativeness and anthropomorphism on brand attitude and purchase intention for artificial intelligence was found. The endorser effect was expanded to artificial intelligence, which is an intangible object, and the existing theory and research results were combined to re-verify it. Theoretical and practical implications for artificial intelligence-based products and services were presented.

The differences of Product Attitude and Purchase Intention of Mobile Convergence among Consumers (소비자 유형별 모바일 컨버전스의 제품태도 및 구매의도의 차이)

  • Kim, Moon-Tae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.5
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    • pp.366-374
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    • 2017
  • In this study, we present a new product strategy corresponding to the needs of the consumer segment in the mobile convergence industry, which is a field with a very high interest, and the implications are as follows. First, we believe that mobile convergence will lead the market for products that are regarded by consumers as innovative. Second, it can be seen that it is more attractive to consumers to dramatically improve existing functions than to add multiple functions that are not so important. Third, the type of convergence preferred by each type of consumer differs. For consumers who are less innovative, less professional and more technologically fatigued, it was shown that breakthrough improvements in existing technologies lead to better evaluations than adding multiple innovations. In addition, highly innovative consumers are more likely to appreciate the addition of a variety of mediocre features, such as less convergent innovations than the existing ones, as well as mobile convergence. Moreover, there was no significant difference in the product attitudes between the consumers with low technological fatigue and the highly innovate ones.