• Title/Summary/Keyword: 제품만족도

Search Result 478, Processing Time 0.024 seconds

A Study on Design & Application of VR Technology Based English Learning System (음성인식기술 기반 영어학습 체제 설계와 적용에 관한 연구)

  • Seo, Young-Gon;Kim, Chang-Joo
    • 한국정보교육학회:학술대회논문집
    • /
    • 2004.01a
    • /
    • pp.195-206
    • /
    • 2004
  • 본 연구는 음성 인식 기술을 적용해서 시범적으로 영어 학습 제품을 제작하고 이것을 현장에 적용한 후 설문과 관찰을 통해 결과를 해석하는 Pilot Test로 계획되었다. 본 연구의 목적은 음성 인식 영어 학습 제품 사용 후, 학생들의 학습태도 변화를 확인하고, 실험에 참가한 회원, 학부모, 교사의 만족도를 조사하고, 영어 교육학 전공자를 통해서 음성인식 영어 학습 제품의 완성도를 조사 분석하는 것을 목적으로 한다. 본 연구를 통해 도출된 data 들은 음성 인식 기술의 제품 적용 가능성을 검증해 주고, 향후 사업화 추진을 위한 근거 자료나 기초 자료로서의 역할을 할 것으로 기대한다.

  • PDF

스타트업 제품 모델링을 위한 기존 보급 제품의 품질 유형 분류

  • Choe, Jae-Hun;Kim, Pan-Su
    • 한국벤처창업학회:학술대회논문집
    • /
    • 2021.11a
    • /
    • pp.161-165
    • /
    • 2021
  • 스타트업 제품 모델링에 있어 기존 제품에 대한 분석은 매우 중요한 역할을 한다. 그리고 이러한 분석은 다양한 방식과 프로그램 들을 통해 측정이 가능하다. 하지만, 다수의 스타트업들은 이러한 프로그램 운영이나 통계적 산출을 할 수 있는 인력 공급이 원활하지 않아 실제 사용에 많은 어려움을 겪고 있다. 이에 본 연구는 특별히 뛰어난 수리적 지식이 없더라도 중, 소 스타트업의 입장에서 직원 누구나 활용 가능한 제품 분석 방법에 대해 찾게 되었으며 그 결과 Kano 모형이 가장 적합할 것이라는 예측을 하였다. Kano 모형을 적용할 제품군으로는 많은 소비자가 존재하지만 시장이 크지 않아 진출 기회가 열려있는 스마트워치를 대상으로 하였다. 본 연구에서는 일반적으로 많은 회사에서 활용하고 있는 기본 오피스 프로그램인 EXCEL만을 활용해 제품의 Kano 모델 측정을 진행하였으며 그 결과 매력적요소 4가지(배터리 유효기간, 워치페이스의 종류와 수, 외형의 손상방지, 브랜드이미지), 일원적요소 13가지(단말기의 무게, 단말기의 외형, 구매가격, 오류발생, 스마트페이 기능, A/S용이성, 사용 가능한 앱의 수, 충전의 용이성, 방수 등 부가기능, 단말기 색상의 다양성, 헬스케어, 통화기능, 알림기능), 당연적요소 1가지(자사 기기와의 연동), 무관심요소 2가지(워치밴드의 디자인, 타사 기기와의 연동) 항목들을 측정하는 것이 가능하였으며 향후 본 Kano 모델을 활용하거나 해석함에 있어 최종학력, 전공, 연령 등이 어떠한 영향을 미치며 모델 사용에 필요한 최소 지식 수준에 따른 추가적인 연구를 진행할 것이다.

  • PDF

The Effect of the Satisfaction after Consumption and Consumer Self-Confidence for Hedonic Products on Transaction Coupling (소비 후 만족도와 소비자 자신감이 거래 커플링에 미치는 영향 - 쾌락적 제품을 중심으로 -)

  • Kang, Seong-Min;Kang, Hyun-Mo
    • CRM연구
    • /
    • v.4 no.2
    • /
    • pp.1-17
    • /
    • 2011
  • In the study of transaction coupling and consumer behavior it is argued that the satisfaction after consumption and consumer self-confidence would affect the degree of transaction coupling. Based on Kivetz(1999), this study expand transaction coupling which is a mental accounting process. Satisfaction after consumption and consumer self-confidence have been frequently cited as a key construct for predicting various consumer-related behaviors. The purpose of this research is to examine the effect of satisfaction after consumption and consumer self-confidence for hedonic products on transaction coupling. In order to explain the impact of consumer self-confidence clearly, the authors used a five-factor(i.e., information acquisition, consideration-set formation, personal and social outcomes, persuasion knowledge and marketplace interfaces). Using the scenario about baseball game, the authors manipulated the consumer satisfaction after consumption (satisfaction vs. dissatisfaction) between-subjects design. And consumer self-confidence was measured based on Bearden et al.(2001). The results of experimental study showed that the main effects of satisfaction after consumption is significant. The larger consumer satisfaction after consumption reflected a higher degree of transaction coupling. The 2-way interaction between satisfaction after consumption and consumer self-confidence is also significant. Specifically, the transaction coupling differentiation from satisfaction after consumption tends to be larger at high consumer-self confidence than at low one.

  • PDF

Product Family Design based on Analytic Network Process (Analytic Network Process에 기초한 제품가족 디자인)

  • Kim, Tai-Oun
    • Journal of Intelligence and Information Systems
    • /
    • v.17 no.4
    • /
    • pp.1-17
    • /
    • 2011
  • In order to maintain customer satisfaction and to remain productive and efficient in today's global competition, mass customization is adopted in many leading companies. Mass customization through product family and product platform enables companies to develop new products with flexibility, efficiency and quick responsiveness. Thus, product family strategy based on product platform is well suited to realize the mass customization. Product family is defined as a group of related products that share common features, components, and subsystems; and satisfy a variety of market niches. The objective is to propose a product family design strategy that provides priority weights among product components by satisfying customer requirements. The decision making process for a new product development requires a multiple criteria decision making technique with feedback. An analytical network process is adopted for the decision making modeling and procedure. For the implementation, a netbook product known as a small PC which is appropriate for the product family model is adopted. According to the proposed architecture, the priority weight of each component for each product family is derived. The relationship between the customer requirement and product component is analyzed and evaluated using QFD model.

Configuration System through Vector Space Modeling In I-Commerce (전자상거래에서의 벡터 공간 모델링을 통한 Configuration 시스템)

  • 김세형;조근식
    • Journal of Intelligence and Information Systems
    • /
    • v.7 no.1
    • /
    • pp.149-159
    • /
    • 2001
  • There have been lots of researches for providing a personalized service to a customer using one-to-one marketing and collaborative filtering techniques in E-Commerce. However, there are technical difficulties for providing the recommendation of products far users, which often involve high complexity of computation. In this paper, we have presented an integrated method of classification problem solving method and constraint based configuration techniques. This method can reduce a complexity of computation by classifying a solution domain space that has a higher complexity of composition. Thereafter, we have modeled customers constraints and the components of products to configure a complete system by passing it to constraint processing module in Constraint Satisfaction Problems. Constraint-based configuration uses the constraint propagation using the constraints of buyers and the constraints among PC components to configure a proper product for a customer. We have transformed and applied vector space modeling method in the field of information retrieval to consider a customer satisfaction in addition to the CSP. Finally, we have applied our system to test data fur evaluating a customers satisfaction and performance of the proposed system.

  • PDF

Study on Importance-Performance Analysis Regarding Selective Attributes of Home Meal Replacement (HMR) (가정식사 대용식의 선택속성에 관한 중요도-만족도 분석)

  • Ju, Se-Young
    • Journal of the Korean Society of Food Science and Nutrition
    • /
    • v.41 no.11
    • /
    • pp.1639-1644
    • /
    • 2012
  • This study analyzed the Importance-Performance Analysis of selective attributes of Home Meal Replacement (HMR). This study was conducted using a primary field survey on department stores and wholesale markets in Seoul and Gyeonggi province. A total of 201 out of 234 questionnaires were analyzed. First, the highest intake frequency was 1~3 times a month (100 respondents: 48%), the most common purchasing place was wholesale market (148 respondents: 73.6%), and the most cited reason for preference was convenience (115 respondents: 57.2%). According to the IPA results, selective attributes with low satisfaction and high importance in the second quadrant were 'quality', 'health', 'hygiene', 'origin of food', and 'safety'. These results suggest that the microbiological and sensory qualities of HMR production should be improved to meet consumer's expectations.

Research on Cosmetic Quality Perception and Satisfaction According to Consumer Characteristics (소비자 특성에 따른 화장품 품질 인식 및 만족도 연구)

  • Lee, Eun-Joo;Li, Shun-Hua
    • Journal of Convergence for Information Technology
    • /
    • v.11 no.1
    • /
    • pp.216-224
    • /
    • 2021
  • This study analyzes the differences in perception of cosmetic quality (safety, stability, functionality, usability) and satisfaction according to consumer characteristics, targeting 317 men and women from their 18 to 50s who use cosmetics in Seoul and Gyeonggi Province, and the differences in effect of cosmetic quality perception on satisfaction according to side effects experience was analyzed. Among the cosmetic quality factors, the usability was satisfied, but the perception of safety, stability, and functionality was low, so overall quality improvement was necessary. In particular, the quality perception and satisfaction by men and 40s was low, so a customized solution was needed for this. In the order of usability and functionality, to both those experiencing or not side effect, had a significant positive effect on the satisfaction level, and the improvement of usability and functional awareness was the main factor that increased satisfaction. Improving product quality and supplementing factors that positively influence consumer perception are thought to be of great help in improving quality perception and satisfaction.

C2C 전자상거래 구매시 소비자 만족도에 관한 연구 -패션 제품을 중심으로-

  • 김향미
    • Proceedings of the Costume Culture Conference
    • /
    • 2003.12a
    • /
    • pp.76-91
    • /
    • 2003
  • 인터넷의 확산과 정보 기술의 발전이 인간생활에 미치는 영향은 정치, 경제, 사회와 같은 분야 이외에도 그 범위가 날이 갈수록 넓어지고 있으며, 그 범위를 한정짓기 어려울 정도에 이르렀다. 특히 인터넷의 확산은 거래라는 개념에 커다란 변화를 가져왔는데, 이전의 농업혁명, 산업혁명에 이르기까지 거래는 시장이라는 공간에서 이루어지며, 이곳에서 이루어지는 모든 교환활동은 교환에 참여하는 주체들이 한자리에 모여서 이루어져왔다. (중략)

  • PDF

Comparative study for the satisfaction level of export companies in South Korea and China regarding export insurance system (수출보험제도에 대한 한중 수출기업의 만족도에 대한 비교연구)

  • Choi, Chang-Yeoul;Ham, Hyung-Bum
    • International Commerce and Information Review
    • /
    • v.15 no.4
    • /
    • pp.367-387
    • /
    • 2013
  • 19) This research investigates the satisfaction level of both countries' export companies about the export insurance system which can cause problems in Korean-Chinese FTA in this age of spreading FTA. Through this research, it surveys of the system user satisfaction of two nations based on the characteristics of export insurance systems in South Korea and China. The satisfaction level of export credit insurance system is as follows: Awareness of credibility (3.53), awareness of exporting area (3.38), awareness of risk management (3.29), awareness of market change (3.14), awareness of insured accident (3.24), and awareness of regulations (3.03) present positive responses to the export insurance system but awareness of defective product (2.97) was relatively unsatisfied. Though it is hard to compare directly due to the differences between the exporting systems of Korean and China, this research shows the need of various export insurance products, and that most export companies in Korea and China are generally satisfying with export insurance products at present.

  • PDF

User Experience and Satisfaction of Augmented Reality Applications -Focused on Chinese Fashion Consumers (증강현실 어플리케이션의 사용자 경험과 만족도 연구 -중국의 패션 소비자를 중심으로)

  • Chen, Qian-Qian;Dai, Ming-Yue;Park, Hyun-Jung
    • Journal of Digital Convergence
    • /
    • v.17 no.10
    • /
    • pp.159-167
    • /
    • 2019
  • This study investigated the factors affecting the satisfaction of augmented reality (AR) fashion application focusing on user experience. The survey was conducted on 280 Chinese users who had used AR fashion applications. The results are summarized as follows. User experience had a significant effect on presence, flow, and satisfaction. Personalization service also increased user satisfaction. Presence influenced flow which enhanced satisfaction, indicating that presence had an indirect effect on satisfaction through flow. The results are expected to provide strategic implications by identifying factors that should be considered to help consumers experience products and improve satisfaction with applications in various industries focusing on augmented reality technology.