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http://dx.doi.org/10.14400/JDC.2019.17.10.159

User Experience and Satisfaction of Augmented Reality Applications -Focused on Chinese Fashion Consumers  

Chen, Qian-Qian (Dept. of International Business, Chungbuk National University)
Dai, Ming-Yue (Dept. of International Business, Chungbuk National University)
Park, Hyun-Jung (Dept. of International Business, Chungbuk National University)
Publication Information
Journal of Digital Convergence / v.17, no.10, 2019 , pp. 159-167 More about this Journal
Abstract
This study investigated the factors affecting the satisfaction of augmented reality (AR) fashion application focusing on user experience. The survey was conducted on 280 Chinese users who had used AR fashion applications. The results are summarized as follows. User experience had a significant effect on presence, flow, and satisfaction. Personalization service also increased user satisfaction. Presence influenced flow which enhanced satisfaction, indicating that presence had an indirect effect on satisfaction through flow. The results are expected to provide strategic implications by identifying factors that should be considered to help consumers experience products and improve satisfaction with applications in various industries focusing on augmented reality technology.
Keywords
Augmented Reality(AR); User Experience(UX); Presence; Flow; Personalized service; User satisfaction;
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Times Cited By KSCI : 5  (Citation Analysis)
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