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The Effect of Service Experience on Behavioral Loyalty in Luxury Restaurant Service Setting : The Causal Role of Cognitive Satisfaction and Emotional Attachment (고급레스토랑의 서비스경험이 행동충성도에 미치는 영향 : 인지만족과 정서애착의 인과적 역할)

  • Choi, Chuljae
    • Journal of Venture Innovation
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    • v.4 no.3
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    • pp.1-15
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    • 2021
  • Due to long-term social distancing due to the spread of COVID-19, business trends of restaurant companies are being implemented in accordance with the changed environment such as packaging and subscription. However, even in this environment, upscale restaurants are generating high profits by trying to differentiate themselves from existing restaurants by providing high-quality services with the best facilities. Therefore, this study describes how customers' experience of upscale restaurant service influences behavioral loyalty. That is, the purpose of this study is to determine the effect of service experience on cognitive satisfaction and emotional attachment, and to examine the causal role of cognitive satisfaction and emotional attachment by confirming the relationship between these constructs and relationship commitment and behavioral loyalty. To verify this, data were collected through face-to-face interviews with 300 consumers who recently used a upscale restaurant. Of the collected data, 275 copies(91.6%) were used for the final analysis, and inaccurate or erroneous data among 25 response sheets were excluded. In this study, the validity and reliability of the data were checked and the research hypothesis was verified by using SPSS 21.0 and AMOS 20 statistical package. Frequency analysis was performed to confirm the demographic characteristics of the respondent. Structural equation model analysis(SEM) was used to confirm the fit of the research model and to verify the research hypothesis. As a result of the research hypothesis analysis, it was found that service experience had a positive effect on cognitive satisfaction, and cognitive satisfaction had a positive effect on emotional attachment, relationship commitment, and behavioral loyalty. Also, it was found that emotional attachment had a positive effect on relationship commitment and behavioral loyalty, and relationship commitment had a positive effect on behavioral loyalty. However, service experience did not affect emotional attachment. With this study, marketers and managers of upscale restaurants such as hotel restaurants need to accurately select their target audience, understand their service needs, and then present the appropriate service to them. In addition, they should not only induce cognitive satisfaction by providing excellent service to their customers, but also identify moments of truth and present appropriate services so that satisfied customers can strengthen their emotional attachment. In addition, it is necessary to strengthen the relationship with their firms by forming friendly relationships with customers who have high emotional attachment, and also to induce relationship commitment so that such customers have a strong sense of belonging and attachment to their firms.

Monitoring of Mythimna separata Adults by Using a Remote-sensing Sex Pheromone Trap (원격감지 성페로몬트랩을 이용한 멸강나방(Mythimna separata) 성충 예찰)

  • Jung, Jin Kyo;Seo, Bo Yoon;Cho, Jum Rae;Kim, Yong
    • Korean journal of applied entomology
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    • v.52 no.4
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    • pp.341-348
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    • 2013
  • We desinged and evaluated a remote-sensing sex pheromone trap for real-time monitoring of Mythimna separata (Lepidoptera: Noctuidae), a migratory insect in Korea. The system consisted of a modified cone-trap with a sex pheromone lure, a sensing module based on light interruption, a signal transmission module based on code division multiple access, a main electronic board for system control, a power supply based on a solar collector, a stainless steel-pole supporting the system, and a signal collection and display system based on an internet web page. The ratio (>92%) of the actual number of insects to the signal number in the remote-sensing trap was improved by sensing only within a limited period at night on the basis of the insect's circadian rhythm, control of signal sensitivity on the basis of sensing software programming, 1-h interval for signal transmission, and adjustment of the signal transmission program. The signal occurrence pattern in the remote-sensing trap was conclusively similar (correlation coefficient, >0.98) to the actual pattern of adult occurrence in the trap. The result indicated that the remote-sensing trap based on the attraction of the sex pheromone lure for M. separata has a promising potential for practical use. Occurrence of M. separata adults was observed several times in 2011 and 2012, and the peaks were sharp.

Characterization of a Cold Tolerance-related Gene, BrCSR, Derived from Brassica rapa (배추 유래 저온 저항성 관련 유전자, BrCSR의 특성 분석)

  • Yu, Jae-Gyeong;Park, Young-Doo
    • Horticultural Science & Technology
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    • v.32 no.1
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    • pp.91-99
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    • 2014
  • The objective of this study is to identify cold-tolerance genes in Brassica rapa. In order to acheive this goal, we analyzed a KBGP-24K oligo chip data [BrEMD (B. rapa EST and Microarray Database)] using B. rapa ssp. pekinensis inbred line 'Chiifu' under cold stress condition ($4^{\circ}C$). Among 23,929 unigenes of B. rapa, 417 genes (1.7%) were primarily identified as cold responsive genes that were expressed over 5-fold higher than those of wild type control, and then a gene which has unknown function and has full length sequence was selected. It was named BrCSR (B. rapa Cold Stress Resistance). BrCSR was transformed using expression vector pSL101 to confirm whether BrCSR can enhance cold tolerance in tobacco plants. $T_1$ transgenic tobacco plants expressing BrCSR were selected by PCR and Southern hybridization analyses, and the function of BrCSR was characterized by expression level analysis and phenotype observation under cold stress condition. The expression level of BrCSR in transgenic tobacco plants increased up to about two folds in quantitative real-time RT-PCR assay and this was very similar to Northern blot hybridization analysis. Analysis of phenotypic characteristics clearly elucidated that transgenic tobaccos expressing BrCSR were more cold tolerant than wild type control under $4^{\circ}C$ treatment. Based on these results, we conclude that the over-expression of BrCSR might be closely related to the enhancement of cold tolerance.

Screening for Resistance to Fusarium oxysporum f. sp. lycopersici Race 3 Using Molecular Marker in Tomato Germplasm (분자마커를 이용한 토마토 시들음병 race 3 저항성 토마토 유전자원 탐색)

  • Hur, On Sook;Ro, Na Young;Ko, Ho Cheol;Kim, Sang Gyu;Rhee, Ju Hee;Gwag, Jae Gyun;Oh, Se Jong
    • Research in Plant Disease
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    • v.18 no.4
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    • pp.304-309
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    • 2012
  • Fusarium wilt, caused by three races of Fusarium oxysporum f. sp. lycopersici, is one of the most important disease of tomato (Solanum lycopersicum) worldwide. A total of 1,906 tomato accessions were screened for the resistance to Fusarium wilt using I-3 SNP marker and high resolution melting analysis. Results showed that 97 accessions were homozygous resistant, 8 accessions were heterozygous resistant and 1,801 were homozygous susceptible. Accessions containing resistance were identified in 65 accessions of S. lycopersicum var. lycopersicum, 13 accessions of S. lycopericum var. cerasiform, 8 accessions of S. pimpinellifolium, 3 accessions of S. habrochaites, 3 accessions of S. corneliomulleri, 1 accession of S. galapagense, 3 accessions of S. peruvianum, 1 accession of S. chilense. For accurate evaluation of the Fusarium wilt resistance, however, screening to race 1 and race 2 and bio-assay still remain to be evaluated.

Analysis of Selenium in Grain with ORC Collision-Removal of Br Interference using Mathematical Calibration (ORC ICPMS에서의 곡류중의 셀레늄 분석-수학적 보정을 이용한 Br의 간섭제거)

  • Cho, Heon-Hong;Pak, Yong-Nam
    • Journal of the Korean Chemical Society
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    • v.55 no.3
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    • pp.472-477
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    • 2011
  • The concentration of selenium in grain samples was determined using isotope dilution method in ORC-ICPMS. The experimental conditions were optimized to $H_2$ mode and the flow rate was $4.0\;mL\;min^{-1}$. ORC in $H_2$ mode proved to eliminate most of polyatomic interferences except $BrH^+$ when Br is present in sample matrix. Chemical removal of Br was very difficult and the mathematical correction was successfully employed. The fraction of $BrH^+$ generated from Br at the current experimental condition was 14.1%. The signal on m/z 82 was corrected and calculated for isotope dilution. The analytical reliability of the propose method was successfully evaluated by analyzing the certified standard reference material NIST SRM 1566 and 1567. The method was applied to real samples and the results are $0.034{\pm}0.001\;{\mu}g\;g^{-1}$ for white rice, $0.059{\pm}0.002_5\;{\mu}g\;g^{-1}$ for brown rice, $0.029{\pm}0.001_4\;{\mu}g\;g^{-1}$ for black rice, and $0.034{\pm}0.002\;{\mu}g \;g^{-1}$ for barley. The detection limits ($3\sigma$) for Se was $0.012\;ng\;g^{-1}$.

Studies of the Life Cycle and Rearing Methods of Whitebacked Planthopper (Sogatella furcifera Horváth) (흰등멸구의 생활환 및 사육방법 연구)

  • Kim, Kyung-Min;Park, Young-hie
    • Journal of Life Science
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    • v.28 no.3
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    • pp.357-360
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    • 2018
  • This study developed a method to minimize rice damages and enhance timely control by accurately classifying Whitebacked Planthopper (WBPH). The body size of the 1st-3rd instar was 1.5-2 mm, and the body size of the 4-5 instar was 2.5-3.5 mm. In the third instar, the ratio of the front wing bud and the back wing-bud was 1:1. The fourth instar occupied 3/4 of the front wing-bud, and the 5th instar showed that the front wing-bud covers the back wing-bud. It was confirmed that the 1st instar does not have a sensory plate, the 2nd instar has 2-3, the 3rd instar has 4-5, the 4th instar has 6-9, the 5th instar has 10-15, and the adult instar has 15-20 sensory plates. The female spawning organs were reddish when the spawning horn was inserted. WBPH showed that the larvae of 2-3 larvae most actively feed on rice, and the damaged area was the stem of rice near the ground. In addition, a partial black wound was observed after the feeding. WBPH-susceptible 'Chucheong' was yellowish, and early growth was slower than that of 'Cheongcheong', which was resistant; moreover, a difference between susceptibility and resistance was observed. The identification of the number of such wounds in the bioassay will be a better basis for understanding the difference in susceptibility between WBPH strains and cultivars. These results will be used as basic data for cultivating the WBPH-resistant varieties of rice.

Revised Rates of NPK Fertilizers Based on Soil Testing for Vegetable Crops (토양검정(土壤檢定)에 의한 채소류(菜蔬類)의 삼요소(三要素) 시비량(施肥量) 조정(調整))

  • Lee, Choon-Soo;Huh, Beom-Lyang;Song, Yo-Sung;Kwak, Han-Kang
    • Korean Journal of Soil Science and Fertilizer
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    • v.27 no.2
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    • pp.85-91
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    • 1994
  • An attempt to adjust the standard levels of NPK fertilizers application was made with the analytical data of soil and the results of field experiments on 18 vegetable crops 1. There was a remarkable accumulation of available $P_2O_5$ and exchangeable K of soil in the periods of 1980~1990 comparing with 1960~1970. 2. New fertilizer recommendations based on the accumulation of soil components enabled to decrease fertilizer requirements of major vegetable crops. It was founded that if such new recommendations were adopted by the farmer, 0~6.0kg N/10a, 0.7~12.3kg $P_2O_5/10a$ and 2.0~9.0kg $K_2O/10a$ could be saved without affecting the yield of crops 3. The formulas of fertilizer application for crops were corrected in order to determine optimal rate of each farmer field according to chemical properties of soil.

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정부의 부채지급능력과 물가

  • Sim, Sang-Dal;Hong, Gi-Seok
    • KDI Journal of Economic Policy
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    • v.22 no.1_2
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    • pp.139-192
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    • 2000
  • 1997년 외환위기 이후 우리나라의 정부부채는 급속히 증가하여 왔다. 일반적으로 재정적자 및 정부부채의 증가는 여러 가지 거시경제적 부작용을 초래할 것으로 예상된다. 본 연구의 목적은 그중에서 특히 재정악화의 결과 물가상승이 유발될 가능성을 실증적으로 살펴보는 것이다. 정부의 예산제약을 고려하면 재정악화는 궁극적으로 미래의 재정수지 흑자나 물가상승을 통하여 해소될 수 밖에 없다. 재정주의적 물가결정이론은 바로 이러한 점에 착안하여 재정이 물가의 결정에 대항 중요한 역할을 할 수 있음을 강조한다. 즉, 미래의 정부기초수지에 대한 예상이 일정하다면 물가는 궁극적으로 통화가 아니라 재정에 의하여 결정된다는 것이다. 그러나 반대로 미래의 통화정책에 대한 예상이 일정하다면 현재의 재정적자는 미래의 재정흑자를 유발할 뿐이며 물가에는 영향을 미치지 못할 것이다. 따라서 실제로 재정악화가 얼마나 물가상승을 유발할 것인가는 실증적으로 결정될 수밖에 없다. 기존의 OECD 국가들에 대한 실증분석에 의하면 재정수지는 통화량이나 물가에 대하여 뚜렷한 영향을 미치지 않는 것으로 나타난다. 그러나 기존의 실증분석들은 대부분 미래의 재정수지에 대한 예상을 제대로 고려하지 않고 있으므로, 이러한 결과가 재정주의적 물가결정이론에 대한 정확한 검정을 제공하는 것이라고 볼 수는 없다. 본 연구에서는 이러한 문제의식하에 선진국과 개도국의 자료를 이용하여 재정주의적 물가결정이론의 타당성을 재검토해보고자 한다. 먼저 선진국에 대해서는 VAR모형의 충격반응(Impules Response)을 이용하여 재정수지에 대한 예상을 직접 고려함으로써 앞서 설명한 편차의 가능성을 줄일 수 있을 것으로 예상된다. 한편 개도국의 경우에는 일반적으로 재정규율이 낮을 것으로 예상되므로 미래의 재정수지에 대한 명시적인 고려가 없이도 재정적자 및 정부부채의 확대가 물가 및 통화량에 미치는 관계가 비교적 용이하게 관찰될 수 있을 것으로 예상할 수 있다. 본 연구의 실증결과에 의하면, 먼저 비교적 재정규율이 강할 것으로 예상되는 OECD 국가들에서는 기존의 실증분석결과와 마찬가지로 정부부채의 증가가 주로 그 이후의 기초수지의 개선을 통하여 보전되며 물가에는 큰 영향을 미치지 않는 것으로 나타난다. 그러나 OECD 국가들 가운데에서도 재정규율이 비교적 약한 나라들에서는 부채 증가 후 기초수지에 뚜렷한 변화가 관찰되지 않으며 따라서 물가가 상승하는 것으로 나타난다. 또한 재정규율이 일반적으로 약한 개도국들에서는 예상대로 부채수준이 높은 국가일수록 물가상승률이 높게 나타난다. 특히 개도국에서 GDP 대비 정부부채가 10%포인트 증가할 경우 물가상승률은 장기적으로 약 1.5~2%포인트 확대되는 것으로 추정된다. 이러한 결과는 정부부채에 일정한 상한이 존재함을 시사하는 것으로서, 대체로 재정주의적 견해와 일치하는 것으로 판단된다. 따라서 우리나라에서도 만일 정부부채의 증가추세가 지속된다면 결국은 일반 국민의 조세부담이 증가하거나 아니면 물가상승이 유발될 수밖에 없을 것이다.

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Image Measurement on Influence from Application of Compression Band on Intravenous Urography for Urolithiasis Patient (요로결석 환자의 경정맥 요로조영 검사 시 압박 유무에 따른 영상평가)

  • Kim, Hyeong-Gyun;Hong, Dong-Hee
    • Journal of radiological science and technology
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    • v.38 no.3
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    • pp.261-266
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    • 2015
  • Intravenous urography (IVU) for urolithiasis is a radiologic examination to diagnosis stone in the ureter path using iodine contrast media, which is radioopacity material. The method includes compression on the upper iliac crest. The compression band prevents outlet of the contrast media through the bladder and enables easier movement to upper urinary tract. This usage depends on the policy of a hospital. Therefore, this study aimed to review and compare the characteristic of progress of contrast media either in compression and non-compression. The retrospective image measurement on 60 cases of intravenous pyelography was conducted at a hospital with the identical type and amount of contrast media as well as criteria for testing. Image measurement was limited to 5 minutes clip, which is optimal for progress of contrast media depending on usage of the compression band. Also, anatomical regions were set as following: "RP" is from renal pyramid to renal pelvis, "PL" is from renal pelvis to lumbar three endplate, and "IU" and "IL" for upper and lower parts from both iliac crests. Analysis has been conducted through the statistical method based on Fisher's Exact Test to find if there are differences of distribution with the anatomical regions with compression or no compression. It has been confirmed that there is no statistical significant difference as the video measurement on 30 cases of compression and non-compression group respectively resulted in P value of 0.580 from left and 0.711 from right (both 0.960). Therefore, it has been concluded that application of a compression band on an intravenous pyelography for urolithiasis patient does not meaningfully affect the progress of contrast media.

Varietal Variation of Alkali Digestion Value and Its Relationship with Gelatinization Temperature and Water Absorption Rate of Milled Rice Grain (쌀 알칼리붕괴반응의 품종간 변이와 호화온도 및 수분흡수율과의 관계)

  • Kwang-Ho Kim
    • KOREAN JOURNAL OF CROP SCIENCE
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    • v.37 no.1
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    • pp.28-36
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    • 1992
  • Fifty rice varieties were tested for alkali digestibility of milled rice grain at four different KOH levels, and twenty-four varieties selected were tested again for alkali digestibility at different degrading times and KOH levels. Gelatinization rate at several heating times and heating temperatures, and water absorption rate at 21$^{\circ}C$ and 77$^{\circ}C$ water temperatures were observed using rice samples of twenty-four varieties to clarify the relationship between alkali digestibility response, gelatinization rate and water absorption rate. Varietal difference of ADV in Japonica and Tongil tye rices was biggest at KOH 1.2%, but it was better to test at KOH 1.2% and 1.4% levels to know the exact alkali digestibility response of rice varieties. Rice varieties tested could be classified into three groups, low, intermediate and high, based on their alkali digestibility response at four KOH levels, and most of Korean cultivated rice varieties were belonged to intermediate or high ADV group. Varietal variation was also found in alkali degrading response at different soaking times in alkali solution. Low ADV varietal group showed higher gelatinization temperature and needed longer heating time for complete gelatinization compared with intermediate or high ADV group. Same trends was found between intermediate and high ADV groups, but varietal variation in the same ADV group was also found in gelatinization temperature and heating time needed for complete gelatinization of rice grain. Water absorption rate of low ADV group was lower than intermediate or high ADV group both at 21$^{\circ}C$ and 77$^{\circ}C$ water temperatures, and intermediate ADV group showed lower absorption rate than high ADV group only in initial water absorption stage at 21$^{\circ}C$.

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