• KOREAN POULTRY JOURNAL
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• v.20 no.3 s.221
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• pp.68-71
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• 1988

본회는 1987년도 중점사업으로 양계산물 소비촉진 홍보사업을 위시하여 수입개방에 따른 문제점과 대책방안 강구 생산조절 및 가격안정대책, 닭 경제능력검정사업, 월간양계지 및 양계속보 발간사업, 정책연구개발 등을 추진, 많은 성과를 거양하였다. 사업별 추진실적을 요약해본다.

• KOREAN POULTRY JOURNAL
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• v.15 s.160
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• pp.118-122
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• 1983

미래의 불확실한 농업상황을 체계적으로 과학적으로 예측함으로써 개별농가가 영농계획 수립의 지침으로 삼는 것은 물론 정부의 농업정책수립에도 활용될 수 있도록 과거와 현재의 가능한 관련정보를 수집정리하고 이를 과학적으로 분석하여 미래상황을 예측하고 널리 홍보하는 과정이다.

• Feed Journal
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• v.2 no.4
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• pp.106-107
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• 2004

축산관련 정책자금 브랜드 참여 경영체에 우선 지원 종축, 사료, 사양관리 통일, 품질수준, 브랜드 관리 등에 따라 무이자 인센티브 자금 122억원 규모 지원 계획

• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.297-309
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• 2021

Many game companies are releasing various games based on mobile platforms, and they are using various marketing strategies such as using celebrities to expand their influence on the initial market. This increases the related cost, which makes the continued development of small and medium-sized game companies more difficult. Therefore, this study attempts to understand consumer values according to the type of mobile game marketing and to explore the factors that affect the switching intention of mobile games based on real users of mobile games. As a result of this study, it was found that the playfulness and economics of mobile game marketing have positive effect on the attitudes towards mobile game advertisements and attitudes towards mobile games, but the attractiveness of mobile game marketing using celebrities does not. It was found that attitudes towards mobile game advertisements and attitudes towards mobile games have an influence on the switching intention of mobile games. Through this, we intend to provide useful implications for small and medium game companies to seek effective marketing plans.

• Cartoon and Animation Studies
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• s.15
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• pp.49-71
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• 2009

This study analyzes Kureougy Balmyungwang (Prankster Invention King), produced by Chung-ki Kim in 1984. [Prankster Invention King (Kureougy Balmyungwang)] has been known as science education film. However, around the time this film was produced in 1980s in South Korea, Science and Technology is basis for development of nation driven by military dictatorship for increasing national welfare and individual capability. In this regards, Kureougy Balmyungwang (Prankster Invention King) is an animated movie not only about education and science, but also a propaganda describing children making every effort to develop their country by scientific research. In this regards, this film is in accordance with Director Kim's other animated films such as General Toli, who also served for the government, advertising its policy. This article compares and analyzes Kureougy Balmyungwang (Prankster Invention King) with various propaganda works after World War I, to clarify the propaganda characteristic and contemplate the contemporary meaning of this work.

• Journal of Korean Society for Geospatial Information Science
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• v.15 no.1 s.39
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• pp.9-16
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• 2007

As a number of new college students is dramatically decreasing, each college is trying to find various solutions for gathering many students and operating a school. In specialty, information such as entrance examination and matriculation status data is very important for a college to decide a direction of admission and public relations policy, and increase welfare of the school. Therefore, it is seriously needed for a school to introduce a matriculation management system that can do the effective analysis through various entrance examination and matriculation status data and decision factors of school. In this study, I developed a matriculation management system which can analyze information of applicants, successful candidates and registrants based on national framework data, and was able to analyze applicants, successful candidates, registrants by regional groups and the ratio of successful applicants against applicants and the change rate of applicants in the last 3 years. It is expected that the developed system can provide appropriate and rational information for public relations policy and operation to a college.

• 한국IT서비스학회:학술대회논문집
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• 2008.11a
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• pp.453-456
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• 2008

소프트웨어와 음악파일, 영화 등의 불법복제로 인한 사회적인 문제가 대두되어 왔다. 온라인디지털콘텐츠의 산업규모와 중요성이 증대되고 있는 시점에서 동일하게 불법복제로 인한 피해규모와 이용자들의 불법복제 행동이 만연해 있다. 이 연구는 계획된 행동이론(TPB)를 통해 개인의 온라인디지털콘텐츠의 불법복제 행동에 대한 모형을 검증하고 불법복제에 영향을 미치는 요인을 검증하고 인과관계를 확인하고자 한다. TPB의 확대모형을 제안하고자 하는데 단속, 교육 및 홍보, 이전경험, 자기효능감이 불법복제 행동의도와 의도에 영향을 미치는 태도와 주관적 규범에 어떠한 영향을 미치는지 검증해보고 한다. 단속과 교육 및 홍보가 개인의 인식과정을 통해 태도와 내적인 자기 규범에 어떠한 영향을 미칠 것인지는 정책적 전략적 시사점을 얻는데 중요한 요인이 될 것이다. 파일럿 테스트 결과 기존 TPB 모형은 온라인디지털콘텐츠 영역에 있어서도 적합한 모델임이 검증되었고, 단속과 교육 및 홍보가 태도와 주관적 규범에 유의한 영향을 미침을 나타내었다.

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.259-264
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• 2018

This study analyzes whether the national scholarship system achieves the policy goal to provide the half-tuition and suggests ways to improve the policy. The study finds that the national scholarship system provides free education for students from under 2nd decile income and the half-tuition for students from under 6th decile. However, since students don't feel fully the effect of the policy, this study proposes policy improvements on new approaches to public communications. Also is suggested the necessity to change the policy tool from debt-like to equity-like investment.

• (The) Korean Journal of Advertising
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• v.29 no.3
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• pp.57-90
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• 2018

This study is aimed at articulating the policy communication concept and developing the policy communication index between the Korean government and the public. Theoretically guided by dialogic communication theory, two step research was employed. In the first stage, the elements of policy communication were derived through literature review and in-depth interviews. In the second stage, online survey was conducted for the general public and reliability and validity were secured through confirmatory factor analysis and structural equation model analysis. The finalized policy communication index has two dimensions of mutuality and openness. The mutuality has six sub dimensions and the openness has three sub dimensions. The level of mutuality and openness of the policy communication index differed according to the policy type. In the cultural policy, which represents the traits of distribution policy, the degree of mutuality was strong, but the degree of openness was important in communication of education policy, which represents the traits of redistribution policy. This study is meaningful as an empirical study that verifies and suggests the influence of the policy communication index in the context of the policy communication and practical applicability to strategic public relations by understanding the dimensions of policy communication.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.3
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• pp.597-606
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• 2012

The description of this paper was made putting the emphasis on CIM Interface configuration with a college policy program as the center whether it is suitable or not for a college promotion. CIM Interface technique for a college promotion is an expression method by visual requirements. Alternatives to a college promotion turned up which are depending on Contents, Image, Marketing strategies by visual elements. The application of consumer contents to give users information did the role of a channel inducing the users to join. Besides, an information designing enabled the information structure to be a visual expression by being grafted on content consistency. First above all, the implementation policy of such systematical formation could be found through University Identity Program-IMC useful as a branding strategy of a college promotion. Like this, a methodology which is able to increase the efficiency of college promotion through a process and a connection was established.