• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.81-87
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• 2015

The purpose of this study is to explore the relationships among CSR activities, relationship quality, and organizational performance in an exclusive Liquor licensed Wholesalers in Korea. In this research, CSR activities consists of four factors including characterizes(consumer, economy, philanthropy, and environment). First, this study investigated how CSR activities affected both Honesty Trust and Reciprocity Trust, second analyzed how both Honesty Trust and Reciprocity Trust influenced organizational performance. The data were obtained from a questionnaire handed out to a random sample of 95 individuals that exclusive license operators. With the information obtained, and after the scales validation process, PLS(Partial Least Square) has been conducted. The analysis results indicate that CSR activities, relationship quality, and organizational performance in an exclusive license operators. According to the analysis, first, both economy and environment affect both Honesty Trust and Reciprocity Trust. second Honesty Trust affect organizational performance. Finally, based in the findings of this study, theoretical contribution and managerial implications are discussed.

• 대학교육
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• s.135
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• pp.101-105
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• 2005

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.519-528
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• 2020

This study is a study on the relationship between brand trust in beauty companies leading to consumer loyalty behavior. This study investigated the importance of brand trust and verified the moderating effect of brand awareness. The subjects of the survey were consumers with experience in using hair beauty services, and a self-written survey was conducted from December 15, 2019 to December 30, 2019. A total of 288 copies of response data were used for analysis, and the SPSS 21.0 statistical package program was used. Hairshop brand trust was classified into professionalism, favorability, and honesty. As a result of the analysis, professionalism had a significant effect on economic loyalty behavior, and honesty had a significant effect on economic loyalty behavior and social loyalty behavior. Favorability did not show an influence relationship. As a result of verifying the moderating effect of brand awareness, it was found that professionalism and honesty play a moderating effect in the influence relationship between social loyalty behaviors. This study aims to provide an effective direction to stably establish the relationship between the brand trust and customer relationship of the hair shop in a rapidly changing competitive environment.

• Journal of Consumption Culture
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• v.15 no.4
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• pp.101-121
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• 2012

In this study we postulated that the trust plays an essential mediating role in the relationship between the corporate social responsibility activities and corporate evaluation and product evaluation. In addition, we examined the perception difference to the Korean-Chinese consumers in these relations. A model integrating four types of CSR activities(economic, legal, ethical, and philanthropic), three dimensions of trust(integrity trust, expertise trust, social benevolence trust), and the corporate evaluation, product evaluation was tested using data of 400 consumers. The results of the data analysis showed that the economic responsibility and ethical responsibility had a significant influence on the integrity trust, expertise trust and benevolence trust in the case of the Korean consumers. But, in the Chinese consumers, the economic responsibility positively influenced on the expertise trust and benevolence trust. The legal esponsibility had a significant impact on the integrity trust and benevolence trust in the case of both Korean consumers and Chinese consumers. Also, ethical responsibility positively influenced on the integrity trust and benevolence trust in the case of Chinese consumers. Finally, philanthropic responsibility had not significant influence on the expertise trust in case of both Korean consumers and Chinese consumers. The results of this study will help corporations to understand the relative importance among the four responsibilities and to make decisions in allocating their resources.

• Korean Architects
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• no.3 s.371
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• pp.34-37
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• 2000

• The Science & Technology
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• v.30 no.2 s.333
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• pp.18-19
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• 1997

고도산업사회에서 전문가의 역할은 절대적이며 그 사회의 주체가 되어야 한다. 기술자는 자긍심을 갖고 현실에 참여해야 하며 협력하는 사회의 기초적인 역할을 감당해야 한다. 협력의 기초는 정직성과 근면성 그리고 신뢰성이라 할 수 있다.

• Management & Information Systems Review
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• v.32 no.4
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• pp.27-51
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• 2013

The present study focuses on ethical leader ship of people who are member of organization. The survey was conducted to 209 spectators who participated in the corporate organization. Collected data were analyzed through the statistical and analysis program SPSS. Correlation analysis and multiple regression analysis were conducted for analyzing the influence of ethical work climates on ethical leader ship and organizational citizenship Behavior. The results are below. First, the result of analyzing the relationship between ethical work climates and Ethical leader ship shows that principle have a positive impact on distributive justice, procedural justice, transparency, contribution, integrity and benevolence have a positive impact on procedural justice, contribution, integrity. Second, the result of analyzing the relationship between ethical leader ship and organizational citizenship behavior shows that transparency has a positive impact on conscientiousness, and integrity has a positive impact on sportsman ship. We discuss the implications of the results for the theory and the future research on the ethical leader ship.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.510-522
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• 2017

This study aims to investigate the brand image of Korean TV news in terms of functional and symbolic attributes, to examine their interrelationships and their effect on audience' viewing intentions. A survey was conducted on 412 evening main news viewers of KBS1, SBS, and JTBC, and factor analysis and regression analysis were used. The results show that TV news brand personality was composed of three dimensions including enterprising, sincerity, and tradition. JTBC showed the highest mean value in terms of enterprising and sincerity over SBS and KBS1, and the lowest in tradition. The symbolic and functional attributes of the TV news brand image are highly correlated. Finally, the viewing intentions were determined in the order of news brand functional benefit, sincerity and enterprising personality factor.

• Journal of Korea Society of Industrial Information Systems
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• v.19 no.5
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• pp.91-102
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• 2014

Different from the past studies, in this study we postulates that the consumers' trust play an essential mediating role in the relationship between the two dimensions (eco-friendly manufacturing, eco-friendly campaign) of corporate environmental responsibility activities and the corporate image. Trust is conceptualized into three different forms: expertise-based trust, benevolence-based trust, and honesty-based trust. A model integrating two dimensions of corporate environmental responsibility, three forms of trust, and the corporate image is tested using data of 374 student and general consumers. The results of data analysis show that the eco-friendly manufacturing positively influences on the expert-based trust and the eco-friendly campaign positively influences on the benevolence-based trust. The Effects of Corporate Environmental Responsibility Activities on Corporate Image: Focusing on Dimension of Environmental Responsibility. However, eco-friendly manufacturing, eco-friendly campaign activities have a significant impact not on the honesty-based trust. Finally, our results indicate that the expert-based trust, the benevolence-based trust, and honesty-based trust have a significant influence on the corporate image. Thus, this study demonstrates that trust indeed plays a mediating role between corporate environmental responsibility and the corporate image.

• 대학교육
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• s.93
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• pp.54-64
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• 1998

대학 연차보고서에 의한 정보의 공유는 대학의 정직성과 신뢰성을 획득하기 위한 최소한의 전제이다. 대학 정보의 공시로 가장 혜택을 볼 수 있는 집단은 경쟁 대학, 지역사회, 교육당국 등 외부 정보 이용자가 아니라 대학(관리자) 자신이다. 왜냐하면 공시된 정보는 대학을 진정한 가치로 평가받도록 하고, 대학에 대한 외부 인식을 우호적으로 변화시킨다. 이를 위해 몇몇 일간지에 대차대조표 등을 공시하는 것보다 대학 연차보고서에 의한 정보 공시를 제도화해야 할 것이다.