• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.4
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• pp.161-173
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• 2020

As ICT convergence technology has spread and applied to various industrial fields and society in general, interest in rural entrepreneurship using smart farm as a means for solving many pending problems in agriculture is increasing. In this context, this study is to look at the influential factors in terms of perceived usefulness associated with the rural entrepreneurial intention using smart farm and suggest a proposal for spreading smart farms. The subjects were 296 general adults over 20 years old who were selected by simple random sampling method. The research method was exploratory factor analysis and multiple regression analysis using IBM SPSS 22.0. The perceived usefulness of smart farm, which are availability, reliability and economic efficiency were selected as independent variables to analyze the influential factors on rural entrepreneurial intention using smart farm and the moderating effect of personal innovation was observed. As a result, reliability and economic efficiency have a positive(+) influence on rural entrepreneurial intention using smart farm. And personal innovation moderates the relationship between the availability, reliability of smart farm and rural entrepreneurial intention using smart farm. The results of this study have significance in that we devised and empirically revealed factors affecting rural entrepreneurship intentions from the perspective of perceived usefulness of smart farms, away from studies of general entrepreneurship intention factors such as internal personal characteristics and external environmental factors. The implications of the study are expected to be utilized at the seeking direction of policy for potential entrepreneur using smart farm, the training and consulting in actual field of smart farm.

• Knowledge Management Research
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• v.23 no.1
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• pp.47-67
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• 2022

Computer and Internet information technologies(ICTs) have changed the modern service industry and people's life style. In particular, the global spread of COVID-19 has attracted more attention to contact service types such as self-service technology. With the increase in labor costs and the enhancement of consumer self-awareness, more and more companies transfer part of their work to customers through their own service technology. This study seeks to answer the following questions. (1) Do technology difficulty and safety perception affect customer value recognition in the self-service technologies? (2) Does customer value recognition influence the intention to use such technologies continuously? This study conducted an empirical analysis with 327 samples to validate the influence of self-service characteristics(technology difficulty and safety perception) on customer value recognition and continuous utilization intentions. Also, it analyzes the moderating effects of age and frequency of use on the relationship between self-service characteristics and customer value recognition. The study results show that the technology difficulty does not affect the customer's perceived value recognition; and the higher the customer's value recognition, the higher the intention of continuous use.

• Annual Conference on Human and Language Technology
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• 2017.10a
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• pp.294-297
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• 2017

SNS와 스마트기기의 발전으로 온라인을 통한 뉴스 배포가 용이해지면서 악의적으로 조작된 뉴스가 급속도로 생성되어 확산되고 있다. 뉴스 조작은 다양한 형태로 이루어지는데, 이 중에서 정상적인 기사 내에 광고나 낚시성 내용을 포함시켜 독자가 의도하지 않은 정보에 노출되게 하는 형태는 독자가 해당 내용을 진짜 뉴스로 받아들이기 쉽다. 본 논문에서는 뉴스 기사 내에 포함된 문단 중에서 부적합한 문단이 포함되었는지를 판정하기 위한 방법을 제안한다. 제안하는 방식에서는 자연어 처리에 유용한 Convolutional Neural Network(CNN)모델 중 Word2Vec과 tf-idf 알고리즘, 로지스틱 회귀를 함께 이용하여 뉴스 부적합 문단을 검출한다. 본 시스템에서는 로지스틱 회귀를 이용하여 문단의 카테고리를 분류하여 본문의 카테고리 분포도를 계산하고 Word2Vec을 이용하여 문단간의 유사도를 계산한 결과에 가중치를 부여하여 부적합 문단을 검출한다.

• 한국어정보학회:학술대회논문집
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• 2017.10a
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• pp.294-297
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• 2017

SNS와 스마트기기의 발전으로 온라인을 통한 뉴스 배포가 용이해지면서 악의적으로 조작된 뉴스가 급속도로 생성되어 확산되고 있다. 뉴스 조작은 다양한 형태로 이루어지는데, 이 중에서 정상적인 기사 내에 광고나 낚시성 내용을 포함시켜 독자가 의도하지 않은 정보에 노출되게 하는 형태는 독자가 해당 내용을 진짜 뉴스로 받아들이기 쉽다. 본 논문에서는 뉴스 기사 내에 포함된 문단 중에서 부적합한 문단이 포함 되었는지를 판정하기 위한 방법을 제안한다. 제안하는 방식에서는 자연어 처리에 유용한 Convolutional Neural Network(CNN)모델 중 Word2Vec과 tf-idf 알고리즘, 로지스틱 회귀를 함께 이용하여 뉴스 부적합 문단을 검출한다. 본 시스템에서는 로지스틱 회귀를 이용하여 문단의 카테고리를 분류하여 본문의 카테고리 분포도를 계산하고 Word2Vec을 이용하여 문단간의 유사도를 계산한 결과에 가중치를 부여하여 부적합 문단을 검출한다.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.1
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• pp.83-89
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• 2012

Recently, due to widespread use of smartphones, the number of applications of the QR code is increased rapidly. QR codes, a kind of 2-dimensional barcode, is used to encode information such as simple URLs or namecards, especially for corporates' advertisement. Users can get some information easily by taking picture of the target QR code, however, fake or altered QR codes can cause serious problems, e.g., URL hijacking or infringement of private information because no one can identify the buried information in the QR code by his naked eye. In this paper, I summarize threats to the QR code and present how to tackle these threats.

• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.1-9
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• 2022

Today, artificial intelligence (AI) has emerged as a key driver of national competitiveness, but it is also causing unexpected side effects in society. This study intends to examine major social issues by collecting papers on AI targeting KCI journals in the field of social science. Therefore, we conducted keyword analysis of papers from 2016 to 2020. As a result of the analysis, the keywords for 'robot' and 'education' appeared the most, and the top six clusters (issues) were derived through the keyword network. The main issues are as follows: the background and/or basic concept of AI, AI education, side effects of AI, legal issues of AI-based creations, intention to use AI products/services, and AI ethics. The results of this study can be used to expand the discussion on the social aspects of AI and to find policy directions at the national level.

• Informatization Policy
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• v.19 no.2
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• pp.21-38
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• 2012

The proliferation of the Internet and the advent of e-commerce have amplified public concerns about privacy. Accordingly, much research effort has been made on the issue. While existing research on online information privacy has usually focused on the examination of antecedents of personal information disclosure, the literature has not paid attention to the potential changes of the antecedents' effects depending on the user's experience of the service. The current study aims to investigate the moderating role of site usage experience in Internet users' decision on personal information disclosure. Specifically, this study considers two types of antecedents of personal information disclosure on a site - the attributes of personal information requested (sensitivity and relevance of information) and the value of the service provided by the site; and examines how the effects of the antecedents on the disclosure intention are affected by the users'experience of the site. Our analysis of the data gathered through a web-based experiment reveals that site usage experience moderates the relationship between the attributes of personal information and disclosure intention. While usage experience attenuates the negative effect of information sensitivity on disclosure intention, it intensifies the positive impact that relevance of information has on disclosure intention. Based on the analysis results, we provide implications for the mitigation of the Internet users' privacy concerns as well as theoretical implications.

• Management & Information Systems Review
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• v.39 no.1
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• pp.1-13
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• 2020

The purpose of this study is to empirically analyze the factors influencing user's intention to share photos in Instagram, a representative SNS whose main function is photo sharing. For this purpose, based on the results of reviewing related literature such as uses and gratification theory, the motivation factors for use that are expected to influence the formation of positive perception of Instagram users are derived. The results of empirical analysis of 251 Instagram users are as follows. First, the archive, self-expression, and social relations of Instagram have a positive effect on the usefulness. Second, Instagram's self-expression, social relationship and playfulness were found to have a positive effect on favorable attitude. Lastly, the user's perceived usefulness on Instagram has a positive effect on the favorable attitude, and both the usefulness and favorable attitude have a positive effect on the to photo sharing intention. Based on the results of this study, strategic implications were drawn to enable the spread of services through the positive recognition and the improvement of photo sharing intention of Instagram users.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.10a
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• pp.140-141
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• 2017

Big data analysis, in the large amount of data stored as the data warehouse which it refers the process of discovering meaningful new correlations, patterns, trends and creating new values. Thus, Big data analysis is an effective analysis of various big data that exist all over the world such as social big data, machine to machine (M2M) sensor data, and corporate customer relationship management data. In the big data era, it has become more important to effectively analyze not only structured data that is well organized in the database, but also unstructured big data such as the internet, social network services, and explosively generated web documents, e-mails, and social data in mobile environments. By the way, a meta analysis refers to a statistical literature synthesis method from the quantitative results of many known empirical studies. We reviewed a total of 750 samples among 50 studies published on the topic related as IDT between 2000 and 2017 in Korea.

• The Journal of Society for e-Business Studies
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• v.20 no.3
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• pp.59-77
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• 2015

Social networking sites (SNS), such as Facebook, provide abundant social comparison opportunities. Given the widespread use of SNSs, the purpose of the present study was to examine the impact of exposure to social media-based social comparison on user's negative emotions and discontinuous use intention on SNS. We present evidence that under the use of SNS, social comparison activities diverge into three patterns, with explicit self-evaluation desire made against similar target (lateral comparison), self-defense desire made against less fortunate target (downward comparison), and self-enhancement desire made with more fortunate target (upward comparison). Such social comparison processes frequently arise, as people are increasingly using on SNSs, the downward contacts ameliorating self-esteem with positive emotions, but the upward contacts and standard contacts with lateral status enabling a person to compare his or her situation with others and simultaneously increase negative emotions due to its differences with others. In other words, as people increasingly relying on SNSs for a variety of everyday tasks, they risk overexposure to upward or standard social comparison information that may have a cumulative detrimental impact on future intention on SNS use. This study with survey with 209 SNS users found that these negative emotions lead to negative fatigue (attitude) and then discontinuous use intention (behavior) on SNS. Our findings are among the first to explicitly examine discontinuous use intention on SNS using social comparison theory and our results are consistent with those of past research showing that upward social comparisons can be detrimental.