• Title/Summary/Keyword: 정보지향성

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Effects of the Image of Internet Portal on Long-Term Orientation, Consumer Satisfaction. and Recommendation Intention (인터넷 포털이미지가 장기지향성, 소비자 만족도 및 추천의도에 미치는 영향)

  • Kim, Kyung-Hee
    • The Journal of the Korea Contents Association
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    • v.9 no.8
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    • pp.333-340
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    • 2009
  • The study aims to look into relations between internet portal images and long-term orientation for continuing growth in the internet portal market with intensifying competition. In detail, the study aimed to identify the effect of the Internet portal image on long-term orientation and the relationship between satisfaction and the intention to recommend. As a result of an empirical analysis, the attribute of the image evaluation of the Internet portal sites was deduced to be a factor which included the affordances of information, entertainment and additional services, customer services, and convenience. All the four areas were found to significantly affect long-term orientation. Specifically, the affordances of information and entertainment and additional services were shown to be the most influential. In addition, the finding turned out that long-term orientation affected significantly consumer satisfaction and recommendation intention, and the satisfaction of relative portal had a significant effect on recommendation intention. These research results are supposed to be useful basic data for establishing competitive strategies of differentiated Internet portals in the market.

Analysis of Tapered Slot Antenna for UWB with Directivity Characteristic (지향성 특성을 갖는 UWB 용 테이퍼드 슬롯 안테나 분석)

  • Kim, Sun-Woong;Choi, Dong-You
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.20 no.4
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    • pp.691-697
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    • 2016
  • In this paper, we propose the antenna to appropriate for a UWB communication system, and it meets characteristics for location recognition in predetermined range. Proposed tapered slot antenna was designed through the HFSS simulation tool of Ansys. Inc., it was produced by Taconic TRF-45 based on dielectric constant of 4.5, loss tangent 0.0035, thickness 1.62mm. The tapered slot antenna is analyzed the standing wave ratio and reflection coefficient, radiation pattern in the frequency domain. The impedance bandwidth range of the produced tapered slot antenna is from 3.8 ~ 8.9GHz to 5.1GHz, E-plane and H-plane radiation pattern meet directional antenna characteristics for indoor and outdoor location recognition in predetermined range. The antenna gain is 7.4 dBi(6GHz)in the simulation, the result of measurement demonstrated 7.4 dBi(6 GHz) of antenna maximum gain. Proposed tapered slot antenna meets UWB communication system but simulated and measured results were slightly different.

A Longitudinal Study Of Korean Government's New Communication Policy and Encroachment (정부 홍보책임자 개방직 도입과 인크로치먼트의 상관관계 연구)

  • Lee, Wan-Soo;Jo, Jung-Yul
    • Korean journal of communication and information
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    • v.37
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    • pp.171-203
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    • 2007
  • Since 2003, Korean government went thru biggest and the most significant 'innovation' communicating the government itself as well as its policies. Following Jo's research design conducted in 2003 (published in 2004), this study adopted a longitudinal design to see how Korean government agencies have been changed by the president 'Noh' administration. The concept, 'encroachment' has been utilized to measure professional level of public relations departments of Korean government agencies. 'Encroachment' occurs when a communication department is managed by a person without proper experience or education/training in the field of public relations. After interviewing public relations managers (19 from central agencies, 16 from local government), encroachment has been found to be 'almost not changed' while, opportunities for professional 'on the job' training increased to a certain level.

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A Study on the Co-orientation of Internet Portal News Providers and Users (포털뉴스 제공자와 이용자간 상호지향성 연구)

  • Park, Sung-Hee;Park, Su-Mi
    • Korean journal of communication and information
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    • v.30
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    • pp.143-174
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    • 2005
  • This study aims at applying Chaffee & McLeod's co-orientation model to Internet portal news providers and users to find out their mutual understanding toward various features of online news. Included in those features are interactivity, expansion of user role, larger choices(user characteristics), real time update of news, limitless quantity, contextualized contents through hypertext, data base service, and multimedia contents(contents characteristics). To test the level of agreement, accuracy and congruency between the parties, a survey was conducted among 105 portal news providers from 11 online news media, and 105 portal news users between ages 20 and 40. The result indicated that both portal news providers and users showed agreement for user characteristics, but by and large displayed either ignorance or partial congruency toward contents characteristics. Communication between portal news providers and users are thus exported to increase until it reaches the point where the internet's newly born identity as a news medium gets finally stabilized.

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The Relationship of Market Orientation, Organizational Learning and Innovativeness with New Product Development and Overall Performance (시장지향성, 조직학습, 혁신성이 신제품 개발과 기업의 전반적 성과에 미치는 영향에 대한 연구)

  • Kim, Young-Kyun
    • Journal of Korea Society of Industrial Information Systems
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    • v.18 no.1
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    • pp.59-70
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    • 2013
  • The purpose of this study was to identify the antecedents of organizational innovativeness, which in turn influence firm performance that is composed of new product development performance and overall firm performance. We collected responses from C-level executives, and conducted a structural equation model analysis. Results revealed that organizational memory and market orientation influence organizational innovativeness, which in turn influence new product development performance and overall firm performance. However, interestingly, new product development performance was not found to affect overall firm performance. Based on these results, we have confirmed the importance of market orientation and organizational memory for organizational innovativeness. Practical implications related to the results are provided.

A Study on Improving User Satisfaction through Internal Marketing of University Archives (대학기록관의 내부마케팅을 통한 이용자 만족도 제고 방안)

  • Ku, Young-Mi;Hong, Hyun-Jin
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.30 no.4
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    • pp.235-254
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    • 2019
  • According to the development of information technology, the paradigm of the archives is shifting from preservation management of past records to use-oriented services. In this regard, this study is conducted an empirical study on the effect of internal marketing factors of university archives on the customer orientation of employees in order to improve organizational satisfaction for users of records information service. Based on the previous research, the delegation of authority, internal communication, management support, and training are established as factors of internal marketing, and the parameters for this are job satisfaction, organizational commitment, customer orientation as dependent variables, and We set up hypothesis between research variables and attempted an analysis through statistical system. In summary, each element of internal marketing showed significant results on job satisfaction and organizational commitment, and management support was most closely related to job satisfaction, organizational commitment, and customer orientation of university archive staff.

The mediating effect of innovation and information sharing, in the relationship between the strategic supply chain and the supply chain performance of the raw material export-import firm (원자재 수출입 기업의 전략적 공급사슬지향성과 공급사슬 성과의 관계에서 혁신활동과 정보공유 활동의 매개역할)

  • Cho, Yeon Sung
    • International Commerce and Information Review
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    • v.17 no.1
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    • pp.193-214
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    • 2015
  • This study was conducted to explore the impact of the strategic supply chain orientation on the supply chain performance of raw materials export-import firms. In addition, this study analyzed the mediated effect of innovation and information sharing between the strategic supply chain orientation and supply chain performance of the firms. In the research model of this study considered the strategic supply chain orientation, innovation, information sharing and supply chain performance as the characteristics of the raw materials export-import firms by dividing the learning performance and market performance. The sample firms be analyzed were 445 firms. The 7 hypothesis including moderated effect were analyzed by using LISREL as structural equation modeling. According to the path analysis, the strategic supply chain orientation had a positive impact on the innovation activity. However, it did not have a positive influence on the information sharing. In the analysis of the mediated effect, the innovation activity of supply chain showed a full mediated effect between the strategic supply chain orientation and the information sharing. And the information sharing showed a partial mediated effect between the strategic supply chain orientation of these firms and the supply chain performance.

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Analysis of the Effects of Competition, Self-esteem, and Conscientiousness on Knowledge Sharing: A Social Network Approach

  • Heo, Yong-Seok;Mun, Tae-Seong;Yun, Ji-Yeong;Lee, Hui-Seok
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.903-908
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    • 2008
  • 지식 정보화 사회에서 지식경영의 중요성이 부각되면서, 학계의 다양한 연구와 기업의 의욕적인 투자가 진행되어 왔다. 그러나 지식경영과 관련된 기존 연구들은 다음의 한계점을 드러내고 있다. 즉 기존의 연구는 조직 내 구성원의 관계와 같은 구조적인 부분에 한정되어 지식경영의 주체인 개인의 개성(personality)에 대한 고려가 부족하고, 또한 구성원들의 동기를 고취시키기 위해 경쟁을 유도하는 환경이 지식공유에 주는 부정적인 영향을 간과하고 있다. 따라서 본 논문은 첫째, '개인간의 관계를 바탕으로 한 지식 공유에 있어서 자존감(Self-esteem)과 성취지향성(Conscientiousness)이 어떠한 영향을 주는가?', 둘째, '경쟁을 장려하는 것이 지식공유에 도움이 되는가?' 라는 문제에 초점을 맞추고 있다. 본 연구에서 KAIST 테크노경영대학원의 특정 수업의 수강생 32명을 대상으로 쌍방관계 데이터(dyadic relational data)를 수집하여 다중회귀분석(multiple regression Analysis)을 수행한 결과, 자존감은 개인간의 지식공유에 음의 조절변수(negative moderator)로 작용할 것이라는 가설이 지지되었고, 성취지향성은 개인간의 지식공유에 있어서 양의 조절변수(positive moderator)로 작용할 것이라는 가설은 지지되지 않았다. 마지막으로 조직 내의 경쟁이 심화될수록 개인간의 지식공유는 감소할 것이라는 가설은 지지되었다. 본 연구는 기존의 연구들과는 달리, 자존감이 높은 인재에 대한 보다 새로운 시각이 필요하다는 점과 경쟁을 장려하는 지식 경영 방법론에 대한 재고가 필요하다는 것을 실증적으로 보여주고 있다.

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Design of Patch Antennas using FEM (유한요소법을 이용한 패치안테나의 설계에 관한 연구)

  • 한재봉;황재호
    • Journal of Korea Society of Industrial Information Systems
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    • v.9 no.2
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    • pp.74-80
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    • 2004
  • This paper presents analysis and design for Microstrip antennas using FEM (Finite Element Method). For the miniaturization of the antennas, dielectric substrate (ε/sub r/=4.6) and rectangular patch structure are used. The proposed Microstrip antennas are simulated using commercial simulator (HFSS). The results of the simulation are presented and compared with characteristics of each array type. Especial, the proposed antennas can be applied to the design of various communication systems for 2.4 GHz band.

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A Study on Effects of Customer Satisfaction and Transaction Characteristics on Customers Relationship-Orientation (관계지향성에 대한 고객만족과 거래성향의 영향에 관한 연구)

  • 권준희;오세조;박진용
    • Journal of Distribution Research
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    • v.5 no.2
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    • pp.69-90
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    • 2001
  • This study is to confirm how customers relationship-orientation toward the focal company has been constructed by what factors. The major factors are including the level of customer satisfaction and four components of transaction-characteristics like efficiency of decision making, inertia of decision making, information-seeking in store, and perceived risk. For testing of the hypotheses, customer survey has been conducted at four department stores and three discount stores in the Bundang Area. The sample size is 494. The result of the survey has indicated that customers relationship-orientation is influenced by customer satisfaction, efficiency of decision making, and inertia of decision making, but not by information-seeking in store and perceived risk. Further research has been needed for solving these conflicting results.

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