• Science of Emotion and Sensibility
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• v.20 no.2
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• pp.59-72
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• 2017

In the flood of information, many consumers want to choose the style that is suitable for their sensibility, which is usefulness and need for personalized services have been steadily increasing. This study made a video of personalized internet shopping mall and then university students (N=170) who have been using the internet shopping mall were asked to experience this and the change in consumer response was measured. According to level of personalization, this study found difference of web-site evaluation, satisfaction/internet behavior and quality evaluations of products. With regard to preferred types of internet shopping malls and the number of access, the difference was investigated. The results are as follows. First, subjects who experienced internet shopping mall of active personalization showed higher level of active personalization. Level of passive personalization differed depending on preferred types of internet shopping malls, for example, people who prefer online apparel shopping mall were low but people who prefer complex big shopping mall and social commerce were high. Second, after experiencing internet shopping mall of active personalization, satisfaction/internet behavior and quality evaluations of products did not change but passive personalization decreased and active personalization and web-site evaluation increased. Third, the number of access to internet shopping mall positively correlated with satisfaction/internet behavior and web-site evaluation, on the other hand, active personalization negatively correlated with satisfaction/internet behavior and web-site evaluation.

• Journal of Korean Library and Information Science Society
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• v.50 no.4
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• pp.101-135
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• 2019

The purpose of this study is to examine what influence the satisfaction of the services rendered by libraries has over the satisfaction of life, which is consisted of income employment, education, cultural leisure, family community, citizenry participation, safety environment, and subjective satisfaction. To this end, a questionnaire survey was conducted with the users of public libraries, and the extent of the measurement tools' regular distribution (skewness and kurtosis), validity and reliability were validated. First, it turned out that the satisfaction of library service has a significant influence over the satisfaction of life for income and employment. Second, the satisfaction of library service turned out to have a significant influence on the educational part of the satisfaction of life partially. Third, the overall satisfaction of library turned out to have influence over the satisfaction of culture, leisure, and health among the satisfaction of life. Fourth, it turned out that the greater the satisfaction of the library's program services and comprehensive parts, the higher the family and community satisfaction will be. Fifth, the citizenry participation increased as the library's program services and comprehensive parts increased. Sixth, as the satisfaction of library services increased, the satisfaction of safety and environment also increased. Finally, the subjective satisfaction increased as the library's space and place services and the library's overall satisfaction increased. Such research results suggest that various support for libraries could improve the quality of life and satisfaction of the people.

• Journal of the Korean Geographical Society
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• v.43 no.6
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• pp.981-1001
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• 2008

This research deals with cognitive characteristics of point symbols on the current tourist maps in terms of the communication theory in considering levels of symbolization and those of preference. The levels of symbolization are examined on the basis of the meaning of point symbols between map-makers and map-users. Preferences of point symbols are investigated by the tourist objects. As a result, when point symbols are expressed in conciseness, the meaning and interpretation about those symbols are highly accorded. And the point symbols that have familiarity by visual experience are preferred. Also, the higher symbolical levels symbols have, the more likely they are preferred. Through that fact, familiarity from the visual experience, conciseness in expression, concreteness of figures expressed in maps, and representativeness of visualized properties were deduced as factors that affect preferences. Those factors work to affect preference complicatedly, but familiarity is prior to simplicity in preferences. Likewise, ways that visualize information, contents that are expressed as images and familiarity in terms of cognitive characteristics make a relative difference in preferences and the levels of symbolization. On the basis of those cognitive characteristics, visual complexity and ambiguity should be removed and the higher symbolical level of point symbols for efficiency of map-reading should be developed.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.21 no.4
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• pp.49-66
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• 2010

The development of modern science and technology has a tremendous impact on culture and communication. Therefore a library that typically serves to collect, arrange and provide information is required to perform more diversified roles to stay abreast with changing modern society. Recent surge in demand for public library construction or remodeling is expected, but we still are in an actual condition that there is no model about the library spatial operation which considers the type and a service size of library. the purpose of this study is to examine the conditions for the rational and systematic spatial management of public library in today`s changing information society, to make a case study on the state of spatial management, and to suggest the efficient rearrangement of spatial component as a solution. In this study, for rapid assembly and remodeling business plan of the library can be referred to, we should do following things for the development of a standard model which has a rational space operations that correspond to the library features and services size. Firstly, analyze the space configuration of our nation's public libraries. Secondly, collect and analyze the libraries' spatial configuration in our nation and at abroad. Thirdly, define the next stretch of public library buildings by their types and develop a reasonable model as to the spatial configuration and present it.

• Journal of Korea Water Resources Association
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• v.44 no.4
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• pp.295-304
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• 2011

For effective water quality management, it is necessary to secure reliable water quality information. There are many variables that need to be included in a comprehensive practical monitoring network : representative sampling locations, suitable sampling frequencies, water quality variable selection, and budgetary and logistical constraints are examples, especially sampling location is considered to be the most important issues. Until now, monitoring network design for water quality management was set according to the qualitative judgments, which is a problem of representativeness. In this paper, we propose network design system for optimal water quality monitoring using the scientific statistical techniques. Network design system is made based on the SAS program of version 9.2 and configured with simple input system and user friendly outputs considering the convenience of users. It applies to Excel data format for ease to use and all data of sampling location is distinguished to sheet base. In this system, time plots, dendrogram, and scatter plots are shown as follows: Time plots of water quality variables are graphed for identifying variables to classify sampling locations significantly. Similarities of sampling locations are calculated using euclidean distances of principal component variables and dimension coordinate of multidimensional scaling method are calculated and dendrogram by clustering analysis is represented and used for users to choose an appropriate number of clusters. Scatter plots of principle component variables are shown for clustering information with sampling locations and representative location.

• Journal of the Korea Computer Industry Society
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• v.5 no.9
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• pp.1101-1110
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• 2004

In the first quarter of 2004, there were about 1 billion 348 million mobile phone users worldwide with a penetration rate of only 29%. Korea ranks among the highest in the use of mobile communication, having over 36 million mobile phone subscribers with a mobile phone penetration rate of 75% as of May 2004. Since the introduction of wireless Internet service in May 1999, the number of subscribers rose to 34.5 million with 95.3% of the total mobile phone subscribers using wireless Internet services in May 2004, largely due to continued investments by telecommunication service providers, improvement of mobile handsets (color and digital camera phones) and implementation of policies on mobile number portability. In the Korean wireless Internet market, there are many user complaints since the service providers are competing with each other through TV commercial sales and phone discounts rather than improving their call quality, services and billing systems. therefore there is a growing need to improve the billing systems through means such as the implementation of reasonable payment plans according to consumer use, development of a wireless Internet billing system that can predict the number of users and establishment of pricing standards for controlled data (head, tail, etc...) as well as menu information by testing the texts. multimedia, video and other types of content provided by the three major mobile communication companies. The purpose of this study is to promote wireless Internet services and protect user rights by proposing a reasonable way to improve the billing systems for wireless Internet services after conducting a comparative analysis of file size and billing data of each of the service providers through a verification test on a packet billing system for wireless Internet services.

• Information Systems Review
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• v.12 no.3
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• pp.49-73
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• 2010

The lack of customer satisfaction and trust remains a key barrier to electronic commerce. From the standpoint of online merchants, it is critical to build consumer trust by lessening sources of apprehensions and uneasiness associated with online transactions. This paper explores the relationships between customer satisfaction and intermediary's trustworthiness factors in B2C e-marketplaces. It also aims at examining the effects of consumer characteristics, including propensity to trust and Internet shopping self-efficacy, upon trust and purchase intentions. To meet the research objectives, an empirical study has been conducted by surveying 223 active e-marketplace buyers in Korea. The findings of the present research indicate that customer satisfaction positively affects all the three attributes of trustworthiness (i.e., competence, benevolence, and integrity), and more specifically it has a quite strong association with benevolence. In addition, propensity to trust has no significant influence on trust or purchasing intentions, and only affects benevolence and integrity with no direct effect on competence. Finally, Internet shopping self-efficacy was found to affect both trust and purchasing intentions, suggesting that e-marketplaces seek an online strategy designed to strengthen loyalty for customers with high self-efficacy, while they use a strategy to improve the usability and usefulness of their website to attract customers with low self-efficacy. The paper concludes with implications and directions for future research.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.11
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• pp.777-787
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• 2020

With the development of the Internet and the spread of mobile devices, the online market is growing rapidly. As the number of customers using online shopping malls explodes, research is being conducted on the analysis of usage behavior from customer data, personalized product recommendations, and service development. Thus, this paper seeks to analyze the overall process of online shopping malls through process mining, and to identify the factors that influence users' purchases. The data used are from a large online shopping mall, and R was the analysis tool. The results show that customer activity was most prominent in categories with event elements, such as unconventional discounts and monthly giveaway events. On the other hand, searches, logins, and campaign activity were found to be less relevant than their importance. Those are very important, because they can provide clues to a customer's information and needs. Therefore, it is necessary to refine the recommendations from related search words, and to manage activity, such as coupons provided when customers log in. In addition to the previous discussion, this paper proposes various business strategies to enhance the competitiveness of online shopping malls and to increase profits.

• Journal of Korean Library and Information Science Society
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• v.19
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• pp.145-209
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• 1992

This study, that is made by an on-the-spot survey and a library survey, is aimed at finding some problems in the recognition regarding public library users and suggesting the clue to solve the problems revealed in the way of having compared with 'Book-Room' and Public Library. Poor material was always a troublemaker in this study. Especially the part of 'Book-Room' phenomenon is wholly dependent upon a field survey, that is, interview with a 'book-room' clerks, gathering the advertising leaflets, a close observation on 'Book-Room', etc. There are little printed materials, much less precedent research theses. In the other parts of this paper, there are needed good statistical materials, but the nortion presented in the public library user statistics-for example pupil, students, housewives, old men, the generality of people, etc.- is so vague that it is insufficient and unhelpful for this study. In my judgment, with all these limitations, this article gets some results as follows : 1. 'Book-Room' is the cultural organization which is being operated by, for, of the community inhabitants and it takes on the character of movement - labor movement, cultural movement, and community movement. 2. The pioneer of the Book-Room is 'Yangso Hyupdong chohap' (which means good book- cooperative association) lasted from 1978 to the next year. 3. 'Arom'(means learning) Book-Room is the first real Book-Room at Seomyon district in Pusan established in 1987. 4. Book-Room can be classified by its character as 'Labor BookRoom' and 'Cultural Book-Room'. There are 10 Labor BookRooms and 4 Cultural Book-Rooms in Pusan. 5. Labor Book-Rooms organized themselves to 'Labor Book-Room conference'. 6. Book-Rooms have done their best to extort the needs and interests of the community inhabitants, but relatively public libraries do not, hence the majority of residents are neglected from the public library service. This is at Book-Rooms' back to have been spread so quickly. 7. There is a very large gap between the component ratio of community inhabitants by class and that of public library users by same criterion, that is, in the case of the former, the labor class goes beyond a half point, in the latter, the majority of public library user is composed of students and housewives. 8. Researchers and librarians have concentrated their attention and effort not upon whole residents in community but upon existing users at present time. They do not try to develope potential users. So, researchers' and librarians' recognition regarding the public library users needs to be changed. 9. The concept of 'core-user' may be the key to solve the problems related with public library users. For the purpose of ensuring the 'core-user', it is necessary to study the community and inhabitants.

• Journal of Korean Library and Information Science Society
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• v.24
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• pp.163-187
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• 1996

The library catalog is considered an important tool to provide library users with conveniences making a search for necessary information. Accordingly, the purpose of this study is to investigate "behaviors and attitudes" of library users in a university library using online and card catalogs together, to compare their distinctions between online and card catalogs and then to bring about reforms for the development of future cataloging, thereby improving the utilization of online catalog and its service expansion. For this, this paper carried out a survey research which was randomly questionaired 280 library users of four universities in Seoul from March 28th to April 16th 1996. Major findings are as follow : 1. Library users tended to use more online catalog(50.0%) than card catalog (21.9%). 2. The main reasons the library users us online catalog were time saving(24.0%), convenience of use(21.3%), multiple searching possibility (16.2%), and the preferences of card catalog were location of library materials(34.6%), time saving(17.5%), Bibliographic information(14.9%). 3. The major access points which library users utilized mostly in their online catalog are title(30.3%), author(29.2%) and subject heading (17.6%), and for card catalog, title(40.5%), author(34.6%) and call no.(11.1%). 4. The methods library users learned to use online catalog are terminal screen(44.7%), online manual(26.1%), and for card catalog, library orientation(42.6%), librarian's help(18.5%). 5. It was shown that library users were not mostly satisfied about their searching results: the users satisfied with online catalog in the order of partly(46.2%), as expected(42.3%), more than expected(10.4%), and with the card catalog in the order of partly(54.6%), as expected(27.3%), more than expected(10.4%). It was found that although library users preferred online catalog more than card catalog, 54.8% of the total catalog users were not satisfied about the search results they have had. 6. The items which library users want to add to online catalog are catalogs of materials other libraries have(41.6%), catalogs of the materials the library has(29.3%), titles of serial articles(17.7%). And the additional services library users want are checking function of loan materials and reservation of materials(15.5%), subject headings(14.5%), more terminals(13.4%), catalog use explanations(12.9%), multiple access points(11.0%), searching function of contents, abstracts, and indexes(9.6%). Considering the fact that library users tend to use more favorably online catalog than card catalog and the trend that library change from card catalog to online catalog, it is strongly recommended to su n.0, pply students with formal and informal training programs for online catalog use.talog use.