• Journal of the Korea Society of Computer and Information
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• v.25 no.6
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• pp.25-33
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• 2020

In this paper, the purpose is to verify the impact of performance expectations, effort expectations, social impact, individual innovation and perceived value on the intent of use and the behavior of use. Used Unified Theory of Acceptance and Use of Technology (UTAUT) to verify the applicability of this model in China, and established the research model by adding two new variables to UTAUT according to the situation of the Chinese market. To achieve this goal, 345 questionnaires were collected for experienced music creators using artificial intelligence nuggets in China by means of Internet research. The collected data were analyzed through frequency analysis, factor analysis, reliability analysis, and structural equation analysis through SPSS V. 22.0 and AMOS V 22.0. The verification of the hypotheses presented in the research model identified the decisive influence factors on the use of artificial intelligence music acceptance by Chinese users. The study is innovative in that it attempts to verify the applicability of UTAUT in the Chinese context. In the construction of the user acceptance model of AI music, three influencing factors will have an effect on users' intentions, and according to the degree of effect, from largest to smallest, they are respectively Perceived Innovativeness, Performance Expectancy and Effort Expectancy. This paper will also provide some management advices, i.e. improving the utility and usability of AI music, encouraging users with individual innovativeness, developing competitive and attractive pricing policies, increasing publicity, and prioritizing word-of-mouth advertising.

• Journal of The Korean Association For Science Education
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• v.29 no.5
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• pp.531-540
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• 2009

The purpose of this study is to investigate the meaning and process of scientific observation. Hence, this study reviewed and discussed meanings and process of scientific observation described in philosophy, the philosophy of science and science education. Major researches on scientific observation are focused on a characteristic and type of scientific observation behavior. These research can suggest what is the characteristic of observation facts generated by observer. But it cannot show what is the meaning and process of scientific observation, it should be provide to students. According to the result in this study, scientific observation is affected by observer's subjective factors, such as experience, background knowledge, interpretation(not inference) and observation skill. All factor are integrated as an intellectual framework, and it is able to be changed by the observed facts. On the other hand, inference is excluded on scientific observation, but it have constantly affect on intellectual framework through feedback. This study on scientific observation provides a scaffold in various activities of scientific observation to be provided to students.

• Cartoon and Animation Studies
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• s.48
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• pp.85-116
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• 2017

The purpose of this study is to analyze conditions that robots depicted in cinematographic works like animations or movies sympathize with and form an attachment with the nuclear person and organize characterizing strategies for emotional sympathetic robots. Along with the development of technology, the areas of artificial intelligence and robots are no longer considered to belong to science fiction but as realistic issues. Therefore, this author assumes that the expressive characteristics of emotional sympathetic robots created by cinematographic works should be used as meaningful factors in expressively embodying human-friendly service robots to be distributed widely afterwards, that is, in establishing the features of characters. To lay the grounds for it, this research has begun. As the subjects of analysis, this researcher has chosen robot characters whose emotional intimacy with the main person is clearly observed among those found in movies and animations produced after the 1920 when robot's contemporary concept was declared. Also, to understand robots' appearance and behavioral tendency, this study (1) has classified robots' external impressions into five types (human-like, cartoon, tool-like, artificial bring, pet or creature) and (2) has classified behavioral tendencies considered to be the outer embodiment of personality by using DiSC, the tool to diagnose behavioral patterns. Meanwhile, it has been observed that robots equipped with high emotional intimacy are all strongly independent about their duties and indicate great emotional acceptance. Therefore, 'influence' and 'Steadiness' types show great emotional acceptance, the influencing type tends to be highly independent, and the 'Conscientiousness' type tends to indicate less emotional acceptance and independency in general. Yet, according to the analysis on external impressions, appearance factors hardly have any significant relationship with emotional sympathy. It implies that regarding the conditions of robots equipped with great emotional sympathy, emotional sympathy grounded on communication exerts more crucial effects than first impression similarly to the process of forming interpersonal relationship in reality. Lastly, to study the characters of robots, it is absolutely needed to have consilient competence embracing different areas widely. This author also has felt that only with design factors or personality factors, it is hard to estimate robot characters and also analyze a vast amount of information demanded in sympathy with humans entirely. However, this researcher will end this thesis as the foundation for it expecting that the general artistic value of animations can be used preciously afterwards in developing robots that have to be studied interdisciplinarily.

• 한국HCI학회:학술대회논문집
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• 2006.02a
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• pp.148-153
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• 2006

인간-컴퓨터 상호작용(HCI) 기술은 과거 컴퓨터란 어렵고 소수의 숙련자만이 다루는 것이라는 인식을 바꾸어 놓았다. HCI 는 컴퓨터 사용자인 인간에게 거부감 없이 수용되기 위해 인간과 컴퓨터가 조화를 이루는데 많은 성과를 거두어왔다. 컴퓨터 비전에 기반을 두고 인간과 컴퓨터의 상호작용을 위하여 사용자 의도 및 행위 인식 연구들이 많이 행해져 왔다. 특히 손을 이용한 제스처는 인간과 인간, 인간과 컴퓨터 그리고 최근에 각광받고 있는 인간과 로봇의 상호작용에 중요한 역할을 해오고 있다. 본 논문에서 제안하는 손 추출 및 추적 알고리즘은 비전에 기반한 호출자 인식과 손 추적 알고리즘을 병행한 자연스러운 손 추출 및 추적 알고리즘이다. 인간과 인간 사이의 상호간의 주의집중 방식인 호출 제스처를 인식하여 기반하여 사용자가 인간과 의사소통 하는 것과 마찬가지로 컴퓨터/로봇의 주의집중을 끌도록 하였다. 또한 호출 제스처에 의해서 추출된 손동작을 추적하는 알고리즘을 개발하였다. 호출 제스처는 카메라 앞에 존재할 때 컴퓨터/로봇의 사용자가 자신에게 주의를 끌 수 있는 자연스러운 행동이다. 호출 제스처 인식을 통해 복수의 사람이 존재하는 상황 하에서 또한 원거리에서도 사용자는 자신의 의사를 전달하고자 함을 컴퓨터/로봇에게 알릴 수 있다. 호출 제스처를 이용한 손 추출 방식은 자연스러운 손 추출을 할 수 있도록 한다. 현재까지 알려진 손 추출 방식은 피부색을 이용하고 일정 범위 안에 손이 존재한다는 가정하에 이루어져왔다. 이는 사용자가 제스처를 하기 위해서는 특정 자세로 고정되어 있어야 함을 의미한다. 그러나 호출 제스처를 통해 손을 추출하게 될 경우 서거나 앉거나 심지어 누워있는 상태 등 자연스러운 자세에서 손을 추출할 수 있게 되어 사용자의 불편함을 해소 할 수 있다. 손 추적 알고리즘은 자연스러운 상황에서 획득된 손의 위치 정보를 추적하도록 고안되었다. 제안한 알고리즘은 색깔정보와 모션 정보를 융합하여 손의 위치를 검출한다. 손의 피부색 정보는 신경망으로 다양한 피부색 그룹과 피부색이 아닌 그룹을 학습시켜 얻었다. 손의 모션 정보는 연속 영상에서 프레임간에 일정 수준 이상의 차이를 보이는 영역을 추출하였다. 피부색정보와 모션정보로 융합된 영상에서 블랍 분석을 하고 이를 민쉬프트로 추적하여 손을 추적하였다. 제안된 손 추출 및 추적 방법은 컴퓨터/로봇의 사용자가 인간과 마주하듯 컴퓨터/로봇의 서비스를 받을 수 있도록 하는데 주목적을 두고 있다.

• Information Systems Review
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• v.25 no.4
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• pp.67-87
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• 2023

Many online shopping sites now offer personalized recommendation systems to improve consumers' shopping experiences by lowering costs (time, cost, etc.), catering to consumers' tastes, and stimulating consumers' potential shopping needs. So far, domestic and foreign research on the personalized recommendation system has mainly focused on the field of computer science, which is advantageous for obtaining accurate personalized recommendation results for users but difficult to continuously track the users' psychological states or behavioral intentions. This study attempted to investigate the effect of the characteristics of the personalized recommendation system in the online shopping environment on consumer perception and purchase intention for consumers using the Stimulus-Organism-Response (S-O-R) model. The analysis results adopted all hypotheses on the effect of the quality of the personalized recommendation system and information quality on trust and perceived value. Through the empirical results of this study, the factors influencing consumers' use of personalized recommendation system can be identified. In order to increase more purchase, online shopping companies need to understand consumers' tastes and improve the quality of the personalized system by improving the recommendation algorithm thus to provide more information about products.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.29 no.1
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• pp.127-137
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• 2019

The growth in smartphone service has given rise to an increase in frequency and importance of authentication. Existing smartphone authentication mechanisms such as passwords, pattern lock and fingerprint recognition require a high level of awareness and authenticate users temporarily with a point-of-entry techniques. To overcome these disadvantages, there have been active researches in behavior-based authentication. However, previous studies focused on enhancing the accuracy of the authentication. Since authentication is directly used by people, it is necessary to reflect actual users' perception. This paper proposes user perception on behavior-based authentication with feature analysis. We conduct user survey to empirically understand user perception regarding behavioral authentication with selected authentication features. Then, we analyze acceptance of the behavioral authentication to provide continuous authentication with minimal awareness while using the device.

• Journal of the Korean Society for information Management
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• v.41 no.1
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• pp.283-311
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• 2024

This study examined the factors affecting the intention of the public to share electronic medical records(EMR) based on the theory of reasoned action and the privacy calculus model. It also investigated whether the purpose of EMR sharing varies depending on personal characteristics, such as the degree of interest in health and personal medical history. According to an online survey of 145 people, altruistic enjoyment, awareness of personal information protection, recognition of legal and institutional roles, and interest in health had a positive impact on the level of EMR sharing, and trust in hospitals positively adjusted the relationship between recognition of legal and institutional roles and sharing intentions. Accordingly, we confirmed that the public recognized the role of the government and hospitals in the sharing process as necessary. The public interest benefits of sharing are critical to activating public participation in the sharing of EMR, and it is also essential to prepare guidelines that legally guarantee the security and proper use of EMR.

• Journal of Digital Contents Society
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• v.17 no.1
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• pp.33-41
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• 2016

This study aims to suggest practical ways to interact effectively with consumers based on current situation of 'media creative' and media use patterns. Cases of digital signage are reviewed in the perspective of cross media, and the strategic meanings of cross media are explored according to interactivity. Results are collected through 'Naver' search engine service, and can be possibly assorted into five media combined types: SNS-combined, QR codes or Augmented Reality(AR)-combined, Brand App(application)-combined, Online to Offline-combined, and Behavioral factors-combined ones. Some strategic suggestions on media creative are given for effective interaction with consumers.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.251-256
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• 2020

Based on the development of SNS in Mobile and Internet, crisis management is regarded as an important issue that determines the rise and fall of businesses. This study aims to contribute to more efficient implementation of crisis management messages by examining the relationship between the strategy of crisis management communication and the level of specificity of the message. The study found that consumers evaluated the crisis-hit company's acceptance communication strategy to show a higher level of integrity, reliability and appropriateness than the defensive strategy. However, this main effect is mediated by the specificity (high specificity vs. low). Specifically, consumers' assessment of crisis management messages and information-seeking behavior were found to be most favorable when used in a mixture of acceptance strategies and high specificity. Conversely, the lowest effect was the combination of defense strategy and high specificity. Based on these results, the theoretical discussions is described for crisis management practitioners of enterprises and organizations.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.239-253
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• 2017

This study investigates to investigate the factors that influence user resistance of mobile payment services. We suggested individual and technical characteristics of mobile payment services as factors influencing perceived risk and user resistance. In addition, we suggested negative security recognition as moderating variable. To test the proposed hypotheses, we collected 349 survey responses from the users of mobile payment services and conducted structural equation modeling with SmartPLS2.0. The results show that, first, negative social influence, risk aversion and distrust in existing services had an effect on the perceived risk. Second, the pace of change and vulnerability had an effect on the perceived risk. Third, perceived risk affected the user resistance while negative security recognition is related to the relationship between perceived risk and user resistance.