• Journal of Venture Innovation
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• v.6 no.2
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• pp.67-82
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• 2023

The purpose of this study is to investigate the effect of Rapport Building Behavior on Customer Loyalty through Customer Attitude in the banking service environment targeting bank customers residing in Seoul and the metropolitan area. This study applied a significant sampling method, and the number of samples used in the final analysis was 201, and statistical analysis was performed on the input data using the SPSS 20.0 program. As a result of the analysis, first, it was found that the sub-factors of Rapport Building Behavior in the banking service environment, Attentive, Courtesy, and Information Sharing, had a significant positive (+) effect on customer loyalty, and Connecting was found that there was no positive (+) effect on customer loyalty. Second, Attentive, Courtesy, and Information Sharing, which are sub-factors of rapport building behavior, were shown to have a significant positive (+) effect on customer attitude, and Connecting was found that there was no positive (+) effect on customer attitude. Third, customer attitude was found to have a significant positive (+) effect on customer loyalty. Fourth, customer attitude was shown to mediate the relationship between rapport building behavior and customer loyalty. Therefore, it was found that rapport building behavior is a factor influencing customer attitude and customer loyalty in the banking service environment. This means that rapport building behavior between customers and banks can change customer attitudes and have a positive effect on customer loyalty. It can be seen as implying that customer management is necessary to increase customer loyalty through rapport building between customers and banks even in the changing banking service environment.

• Journal of the Korean Society for information Management
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• v.29 no.3
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• pp.99-122
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• 2012

This study analyzed scientists information behaviors when they engage in solving specific research problems in various situations throughout the entire scientific R&D lifecycle process. In-depth interviews with a total of 24 scientists were conducted in their research laboratories, the scientists' everyday workplace and the contexts of scientific research. The theoretical and methodological frameworks employed for this study were Dervin's Sense-making, Savolainen's Everyday Life Information Seeking, and Engestrom's Activity Theory. The findings of this study informed context-specific research and information behaviors of the scientists in the 14 sub stages of the five-stage of R&D lifecycle. Specifically, the study revealed the research objectives and related information behaviors (e.g., information needs, information seeking, information sources and channels, information barriers, etc.) to achieve the objectives at each sub-stage. The study results provided essential information to re-design the information services and strategies that accommodate the scientific R&D lifecycle.

• Journal of the Korean Society for Library and Information Science
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• v.53 no.1
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• pp.83-108
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• 2019

This study investigated South Korean citizens' political communication and deliberation through Twitter during the 2014 General Election, focusing on influential opinion leaders' political information behaviors. Individual semi-structured interviews were administered with 13 opinion leaders using the multiple interview modes of email interviews, Skype interview and face to face interviews. Through the analytical lens of the theory of Information Worlds, the chosen social types and social norms of opinion leaders impacted their political information behaviors, including how they assessed, shared, exchanged, or avoided information, and, in turn, created boundaries between and around their information worlds that allowed for both conflict and synergy.

• International Commerce and Information Review
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• v.17 no.2
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• pp.41-65
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• 2015

Online firms collect consumers' private information, which serves as a valuable database for marketing activities. In order to encourage consumers to provide their private information, online firms offer high quality websites for consumers who provide private information. However, identity theft, phishing, and pharming, become critical social issues, consumers started to avoid providing their private information to online firms. Thus, consumers often provide false or limited information, which lacks value for practical use for the online firms. The main issue raised in this study is to discuss how online marketing activities has influence on consumers attitude and information providing behavior. From the result, this paper found that websites reputation had greatest impact on willingness of providing information. Also this study revealed that unauthorized use is the key factor for increasing distrust and avoidance of providing information.

• Convergence Security Journal
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• v.19 no.2
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• pp.59-72
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• 2019

In this day and age physical and cyber boundaries have converged due to the development of new technologies, such as the Internet of Things (IoT) and the Cyber Physical System (CPS). As the relationship between physical system and cyber technology strengthens, more diverse and complex forms of risk emerge. As a result, it is becoming difficult for single organization or government to fully handle this situation alone and cooperation based on information sharing and the strengthening of active defense systems are needed. Shifting to a system in which information suitable for various entities can be shared and automatically responded to is also necessary. Therefore, this study tries to find improvements for the current system of threat information collecting and sharing that can actively and practically maintain cyber defense posture, focusing particularly on the structuring of information sharing platforms. To achieve our objective, we use a risk communication theory from the safety field and propose a new platform by combining an action-oriented security process model.

• Bulletin of Korea Environmental Preservation Association
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• s.400
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• pp.5-7
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• 2012

미국의 생물학자 G.J.Hardin은 1968년 12월 13일자 "사이언스"에 기고한 논문 "공유지의 비극(The Tragedy of the Commons)"을 통해 공공재(公共財)가 가지는 태생적 비극을 간파한 바 있다. 합리적인 개인은 공공재를 사용함에 있어 비용보다는 이익이 크기 때문에 공공재가 소멸될 때까지 사용할 것이고, 모든 사람이 그렇게 행동한다면 결과적으로는 개개인을 포함한 공동체 전부의 피해로 귀결될 수 밖에 없다는 것이다.

• Journal of KIISE:Computing Practices and Letters
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• v.14 no.9
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• pp.906-910
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• 2008

As the mobile environment becomes widely used, there is a growth on the concern about recognizing and sharing user context. Sharing context makes the interaction between human more plentiful as well as helps to keep a good social relationship. Recently, it has been applied to some messengers or mobile applications with sharing simple contexts, but it is still required to recognize and share more complex and diverse contexts. In this paper, we propose a context-aware messenger that collects various sensory information, recognizes representative user contexts such as emotion, stress, and activity by using dynamic Bayesian networks, and visualizes them. It includes a modular model that is effective to recognize various contexts and displays them in the form of icons. We have verified the proposed method with the scenario evaluation and usability test.

• The KIPS Transactions:PartA
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• v.17A no.4
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• pp.181-188
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• 2010

In this study, we suggest the system to analyze network users' action patterns by using Data-Mining Technique. We installed Network Tap to implement the analysis system of network action and copied the network packet. The copied packet is stored at the database through MainMemoryDB(MMDB) of the high-speed. The stored data analyze the users' action patterns by using Data-Mining Technique and then report the results to the network manager on real-time. Also, we applied the standard XML document exchange method to share the data between different systems. We propose this action pattern analysis system operated embedded type of SetToBox to install easily and support low price.

• Journal of Korean Library and Information Science Society
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• v.54 no.1
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• pp.191-220
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• 2023

This research attempts to identify how members of an online community collaboratively engaged with particular social information behaviors and accomplished a defined collective action. While responding to the Sewol Ferry tragedy, MissyUSA members quickly communicated and mobilized a collective action, a full-page ad campaign in The New York Times. As a follow up study, this secondary analysis quantitatively analyzes the primary data from a previous study to explore potential relationships or underlying factors among the various identified information behaviors. In this study, nineteen of the previously identified information behaviors were analyzed using exploratory factor analysis, yielding a total of eight factors. The two major factors of shared representation/collective identification and mobilizing resources verified the findings of the previous study and are in line with the findings typical of political science. The three factors of collaborative decision-making, reaction to tension, and brainstorming were factors that maximized communication and mobilization online, without any face-to-face communication or physical organization. Three emergent factors of outburst of dissent, boycott, and planning explained how members used negative emotions of anger, referential information for boycott, and incubated next collective actions. Through exploratory factor analysis, this study verifies and expands on the findings of the previous study by identifying several emergent factors that relate to the collaborative information behaviors of an online community engaged in a collective action.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.579-584
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• 2007

대용량 모바일 기기의 발전과 보급이 확산됨에 따라 사용자들은 사진, 음악, 동영상과 같은 멀티미디어 콘텐츠를 대량으로 휴대하며 이용할 수 있게 되었다. 그러나, 이러한 대량의 멀티미디어 콘텐츠 관리는 사용자 각자에게 맡겨져 있어 콘텐츠 관리를 어렵게 하고 있는 현실이다. 본 논문에서는 분산 모바일 환경에서 멀티미디어 콘텐츠의 공유와 추전을 통해 사용자에게 적합한 콘텐츠를 추천을 통해 제공하고, 제공된 콘텐츠는 모바일 동기화 서비스를 통해 모바일 기기로 저장하고 관리되는 '분산 모바일 환경에서 멀티미디어 콘텐츠 추전 및 검색 서비스'를 설계하고 구현하였다. 제안된 시스템은 사용자의 선호 프로파일 정보로 협업 필터링을 통해 공유된 멀티미디어 콘텐츠 중에서 사용자에게 적합한 콘텐츠를 추천해 주고, 추천된 콘텐츠는 모바일 기기 사용자의 행동에 따라 모바일 동기화 서비스를 통해 모바일 기기에 저장과 관리, 검색이 된다. 본 논문에서 제안된 방법은 추천과 검색을 통해 사용자 모바일 기기의 멀티미디어 콘텐츠를 효율적으로 관리 할 수 있다. 이처럼 본 논문에서 제안된 서비스 방법은 멀티미디어 콘텐츠의 추천과 모바일 동기화 서비스로 능동적인 콘텐츠 관리를 제공하며, 사용자에게 효율적인 콘텐츠 검색 기법과 활용 방법을 제공 할 수 있다.