• Journal of Korea Technology Innovation Society
• /
• v.15 no.4
• /
• pp.837-861
• /
• 2012

In the knowledge society, the importance of sharing knowledge, technology, and information has been increasing. Due to the different characteristics of information itself, information marketing is a newly emerging perspective. This study aims to identify the factors which effect information customer value and satisfaction of the national R&D information service. The results show that information quality and service quality have a significant influence on customer value. In addition, the information quality, service quality and the information customer value have a significant positive effect on customer satisfaction. However, customer value of information acts as an intermediary between information quality and customer satisfaction. The indirect effects of information quality on the satisfaction are higher than the direct effect. On the other hand, the difference between the direct and indirect effect of service quality was not significant. After an analysis of research result, we discussed implications and limits of the study as well as future result direction.

• The Journal of the Korea Contents Association
• /
• v.16 no.8
• /
• pp.20-28
• /
• 2016

The purpose of this study is to identify the factors which affect the customer value and satisfaction of public information services used by the researchers in SMEs(small-and-medium size enterprises). The results, based on statistical analyses of a survey conducted in Korea are as follows; 1) the customer value is positively influenced by the service quality; 2) the customer value, in turn, is positively associated with the customer satisfaction; 3) information needs moderate the relationship between service quality and customer value but does not moderate the relationship between the customer value and satisfaction.Our findings propose the importance of the service quality and the effort to maximize the information customer values.

• Proceedings of the Korea Technology Innovation Society Conference
• /
• 2013.10a
• /
• pp.608-628
• /
• 2013

• The Journal of the Korea Contents Association
• /
• v.14 no.7
• /
• pp.480-494
• /
• 2014

The importance of knowledge and information is ever increasing. The ingredients of the customer value of the information offered for free by the public information organizations are different from those of the ordinary products or services. This study aims to identify the factors which affect the information customer value and the job performance of the R&D managers who use national R&D information service(NTIS). The results show the quality of information service and the perception of services organizations have significant positive effect on customer value. In addition, the customer value have significant influence on the job performance. Meanwhile, the perception of information organizations have not effect on the job performance. Regarding the moderating effect of the information using environment, the results are as follows: the information using environment moderates the relationship between the information service quality and between the customer value and the perception of information organizations, and the relationship between the customer value and the job performance, but does not moderate the relationship between the perception of information services organizations and the job performance. According to the research results, we proposed several implications to foster the customer value management in the field of public information as well as future research directions.

• 한국경영정보학회:학술대회논문집
• /
• 2008.06a
• /
• pp.595-603
• /
• 2008

오늘날 인터넷을 통한 정보검색이 일상화되면서 생활상식에서부터 기존에 서적이나 논문 등을 통해서만 알 수 있었던 전문지식까지도 손쉽게 찾을 수 있게 되었다. 즉, 현대생활에 있어서 검색엔진은 원하는 정보를 빠르고 정확하게 찾을 수 있게 해준다는 점에서 매우 중요하다고 할 수 있다. 하지만 이러한 중요성에도 불구하고 검색엔진 기술적인 연구이외에는 서비스 품질이나 고객만족에 대한 연구는 활발하게 이루어지지 않고 있다. 따라서, 본 연구에서는 검색엔진 서비스에 있어서 서비스 품질과 서비스가치, 고객만족, 충성의도의 관계를 연구모형으로 설정하고 이들간의 관계를 분석하였다. 그 결과 서비스품질의 정확성, 정보함유량, 사이트 이미지, 편리성이 서비스가치에 정(+)의 영향을 미치는 것으로 나타났으며, 그중에서 정확성, 사이트 이미지, 신뢰성은 고객만족에도 정(+)의 영향을 미치는 것으로 나타났다. 또한 서비스가치가 높을수록 고객만족은 상당히 높아지는 것으로 나타났으며 고객만족이 충성의도에 많은 영향을 주는 것으로 나타났다. 본 연구의 결론은 검색엔진 서비스 기업이 경쟁우위를 유지하기 위해서는 서비스가치의 구현을 통한 지속적인 고객만족을 달성해야 하며, 이를 위해 정확성, 정보함유량, 편리성, 사이트 이미지에 중점을 둔 고품질 서비스 전략의 필요성을 시사하고 있다.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2010.11a
• /
• pp.326-329
• /
• 2010

소프트웨어 개발초기에 모든 요구사항을 정의하는 것은 불가능하며 모든 요구사항이 최고의 우선순위를 가지는 것 또한 아니다. 따라서, 올바른 일(Right Thing)을 올바른 순서(Right Order)로 하고, 변경에 따른 시소관계(Trade-off) 의사결정에 도움되는 고객가치 지향적인 요구사항 정제 방법이 필요하다. 본 논문은 고객 입장에서 핵심 서비스와 제품기능 만족도를 판단하는 긍정적인 가치요소와 프로젝트 팀 입장에서 구현 시 발생 비용과 기술적인 위험도를 판단하는 부정적인 가치요소에 의해 고객가치를 정량화하여 요구사항의 우선순위화 방법을 제안한다. 본 논문의 목적은 정해진 일정과 한정된 자원 내에서 반드시 필요한 모든 기능을 포함한 시스템을 고객에게 제공하고 모든 이해당사자들에게 실효성 있는 가치를 제공하여 요구 결항 축소 및 시스템 만족도를 높이는데 있다.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2009.11a
• /
• pp.853-854
• /
• 2009

고객가치에 기반을 두지 않은 소프트웨어는 블루오션을 창출할 수 없고, 기존 시장에서 우위를 점유할 수 없으므로 최근에는 고객가치와 품질 향상에 초점을 맞춰 소프트웨어 개발이 이루어지고 있다. 또한 시장에서 우위를 차지하기 위한 중요한 요소 중 하나가 비용인데, COTS 기반의 개발방법은 시장출하 시간의 단축과 비용절감의 효과가 있어 관심이 증가하는 추세이다. 본 논문에서는 고객가치를 창출하고 소프트웨어 품질을 향상시키기 위해 고객가치와 COTS의 품질속성을 고려하여 COTS를 선택하는 요구공학방법론을 제시하였다.

• Journal of Korea Technology Innovation Society
• /
• v.16 no.3
• /
• pp.784-808
• /
• 2013

The importance of the creation, diffusion and utilization of the knowledge and information has been magnified at the 21st century of knowledge and information society. If the utilization level of the web site of the national-level R&D information system is enhanced, the duplication of the researches as well as overlapped R&D investment could be greatly reduced. In this regards, this study aims to identify the factors which affect customer value and intention of continued usage for the national science & technology information services (NTIS & NDSL). The empirical research results show that information service quality have a significant influence on the continuous usage intention of science & technology information service. Customer value, as well, influence the continued usage intention as a mediating variable. In addition, the situational factors of information use by itself shows a significant effect on customer value, but it does not moderating the relationship between information service quality and customer value. After a description of research result, we discussed implications and limit of the study as well as future study direction.

• The Journal of the Korea Contents Association
• /
• v.8 no.1
• /
• pp.75-85
• /
• 2008

The corporate image in the modern competitive industry is one of the most important factors that invites customer's desire of purchase. The purpose of this study is to find out how the corporate image influences to the customer value and loyalty deciding customer's desire of repurchase and is to know the important factors of corporate image. The results of this study is that corporate image has an effect on customer value and satisfaction. Also customer value influences on customer satisfaction. Customer value and satisfaction have an effect on customer loyalty as the important factors. Through the results, customer's high recognition of the corporate has an influence on customer value.

• Information Systems Review
• /
• v.4 no.1
• /
• pp.131-143
• /
• 2002

Numerous types of SIS (Strategic Information Systems) have been developed based on certain strategic frameworks. This paper reviews those traditional SIS frameworks, and points out the ignorance of customer-orientation. Also, this paper addresses a new SIS framework based on customer-orientation: i.e., transaction visibility. This paper proposes that computer systems can increase customer value by changing visibility in transactions with customers. Relevant cases are also presented for sake of clear understanding of this new framework.