• Information Systems Review
• /
• v.26 no.2
• /
• pp.123-136
• /
• 2024

Weather significantly shapes daily life, impacting consumer behavior and psychology. Changes in weather influence ad receptivity, directly affecting corporate sales. Businesses strategically leverage weather in marketing efforts. Mobile devices have exponentially increased ad exposure, with real-time connectivity enhancing exposure time. Despite the need to empirically confirm weather's impact on mobile ad acceptance, research is lacking. This study explores weather's influence on mobile ad receptivity, considering environmental changes like air quality. Results aim to assist digital advertisers in refining targeted strategies with weather information.

• Journal of the Korea Computer Industry Society
• /
• v.5 no.9
• /
• pp.1101-1110
• /
• 2004

In the first quarter of 2004, there were about 1 billion 348 million mobile phone users worldwide with a penetration rate of only 29%. Korea ranks among the highest in the use of mobile communication, having over 36 million mobile phone subscribers with a mobile phone penetration rate of 75% as of May 2004. Since the introduction of wireless Internet service in May 1999, the number of subscribers rose to 34.5 million with 95.3% of the total mobile phone subscribers using wireless Internet services in May 2004, largely due to continued investments by telecommunication service providers, improvement of mobile handsets (color and digital camera phones) and implementation of policies on mobile number portability. In the Korean wireless Internet market, there are many user complaints since the service providers are competing with each other through TV commercial sales and phone discounts rather than improving their call quality, services and billing systems. therefore there is a growing need to improve the billing systems through means such as the implementation of reasonable payment plans according to consumer use, development of a wireless Internet billing system that can predict the number of users and establishment of pricing standards for controlled data (head, tail, etc...) as well as menu information by testing the texts. multimedia, video and other types of content provided by the three major mobile communication companies. The purpose of this study is to promote wireless Internet services and protect user rights by proposing a reasonable way to improve the billing systems for wireless Internet services after conducting a comparative analysis of file size and billing data of each of the service providers through a verification test on a packet billing system for wireless Internet services.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.27 no.11C
• /
• pp.1064-1073
• /
• 2002

In this paper, we design and implement the Wireless Transaction Protocol (WTP) proposed by the Wireless Application Protocol (WAP) forum using a protocol development tool, SDL Development Tool (SDT). And we conduct a comparative performance evaluation of the WTP implementation with other three implementations that are based on different implementation models respectively: the server model, the coroutine model, and the activity-thread model. To implement WTP, we first use Unified Modeling Language (UML) for analyzing the protocol requirement and defining the protocol engine architecture. Next, we use Software Development Language (SDL) to design the protocol engine in details and then generate the WTP implementation automatically with the aid of SDT The code size of the WTP implementation generated by SDT is 62% larger than the other three implementations. However, its throughput and system response time for transaction processing is almost equal to the other three implementations when the number of concurrent clients is less than 3,000. If more than 5,000 concurrent clients tries, the transaction success rate abruptly decreases to 10% and system response time increases to 1,500㎳, due to the increased protocol processing time. But, it comes from the fact that the load overwhelms the capacity of the PC resource used in this experimentation.

• The Journal of The Korea Institute of Intelligent Transport Systems
• /
• v.19 no.5
• /
• pp.52-69
• /
• 2020

Considering the need for an infrastructure-level review, this study analyzed the impact of truck platooning on freeway traffic flow and the effect of dedicated lanes based on domestic road and traffic conditions. According to the study, the higher traffic volume and truck ratio, the higher ratio of platoons and the greater size of platoons are formed, which results in greater effect of increasing the average speed of the network. Therefore, the routes with heavy traffic and heavy cargo traffic could be positively considered for truck platooning. However, the analysis showed that the effect of increasing the average speed of the entire network is difficult to expect in the event of a queue due to entry and exit, and that the overall network's throughput could be reduced. Therefore, traffic operation strategies associated with the access road, such as securing capacity of the connection, are needed to maximize the effect of truck platooning. When it comes to the effect of dedicated lane, it could have a positive effect only if one lane was fully operated by automated trucks under the condition of 100% MPR, which allowed positive effects in all aspects, such as higher average speed, throughput, and reduced conflict rates.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.42 no.3
• /
• pp.554-561
• /
• 2017

IoT (Internet of Things) devices are often located in environments where indoor or underground, signals are difficult to reach. In addition, the transmission power is low, the base station should be designed to be able to receive signals even at low reception sensitivity. For this reason, a device having a poor channel condition can be transmitted at a low data rate using a low coding rate or repetition. When the coverage class is divided according to the channel condition and the data rate, the packet length may vary from one coverage class to another, and the performance of the slotted aloha random access may be degraded. We will focus on two methods of using shared-resource and seperate resources among multiple slotted aloha methods. In particular, when devices with different coverage classes use shared resources, performance of a device with a bad channel condition may deteriorate. Conversely, when using separate resources for each coverage class, there is a problem that congestion may occur which increases the number of devices that perform random access to one resource area. In this paper, we propose some methods to overcome this problem. This study is mainly focused on MTC devices, and is considered to be a high possibility of future development.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.12 no.5
• /
• pp.879-886
• /
• 2008

This paper addresses the analysis and the design optimization of differential interconnects for Low-Voltage Differential Signaling (LVDS) applications. Thanks to the differential transmission and the low voltage swing, LVDS offers high data rates and improved noise immunity with significantly reduced power consumption in data communications, high-resolution display, and flat panel display. We present an improved model and new equations to reduce impedance mismatch and signal degradation in cascaded interconnects using optimization of interconnect design parameters such as trace width, trace height and trace space in differential flexible printed circuit board (FPCB) transmission lines. We have carried out frequency-domain full-wave electromagnetic simulations, time-domain transient simulations, and S-parameter simulations to evaluate the high-frequency characteristics of the differential FPCB interconnects. The 10% change in trace width produced change of approximately 6% and 5.6% in differential impedance for trace thickness of $17.5{\mu}m$ and $35{\mu}m$, respectively. The change in the trace space showed a little change. We believe that the proposed approach is very helpful to optimize high-speed differential FPCB interconnects for LVDS applications.

• Journal of Advanced Marine Engineering and Technology
• /
• v.35 no.8
• /
• pp.1098-1104
• /
• 2011

Data communications networks at sea can be modelled by multi-layered networks with traditional carriers (RF, satellites), and BWA (wireless LAN, WiBro, LTE), which partially makes it possible the high speed communication services (WWW, VoIP) at sea. In this paper, a novel routing scheme (CPR) is proposed which selects an optimal carrier for each hop in routes based on carrier preferences (CP). The carrier preferences are measured proactively depending on the feasibility of transmission characteristics (transmission rate, cost, and latency time) of the carriers for each application. Performance was compared with that of the OMH-MW (Optimal Medium per Hop based on Max-Win) routing scheme.

• Journal of Internet Computing and Services
• /
• v.17 no.1
• /
• pp.7-14
• /
• 2016

Recently, as cloud computing technologies are developed, it enable to work anytime and anywhere by smart phone and computer. Also, cloud computing technologies are suited to reduce costs of maintaining IT infrastructure and initial investment, so cloud computing has been developed. As demand about cloud computing has risen sharply, problems of power consumption are occurred to maintain the environment of data center. To solve the problem, first of all, power consumption has been measured. Although using power meter to measure power consumption obtain accurate power consumption, extra cost is incurred. Thus, we propose prediction method about power consumption without power meter. To proving accuracy about proposed method, we perform CPU and Hard disk test on cloud computing environment. During the tests, we obtain both predictive value by proposed method and actual value by power meter, and we calculate error rate. As a result, error rate of predictive value and actual value shows about 4.22% in CPU test and about 8.51% in Hard disk test.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.38C no.4
• /
• pp.378-386
• /
• 2013

In this paper, we propose a multi-way relaying system, in which N communicating nodes interchange their information one another by the help of a multiple-antenna non-regenerative relay station (RS). While the conventional multi-way relaying requires 2N transmission phases to complete the data exchange, the proposed system completes the mission with N phases composed of one multiple access phase and N-1 broadcast phases. For effective broadcast transmission, the proposed system pairs users for signal transmission with a new RS beamforming matrix not to interfere with the nodes of different pairs and a self-interference canceler at each node. The performance evaluation in terms of the average sum rate shows that the proposed system outperforms the conventional one with more significant gain when the number of RS antennas is comparable to the number of communicating nodes. The proposed schemes can be applicable to marine communications where the ships need to share their information with extended coverage.

• Journal of Internet Computing and Services
• /
• v.12 no.3
• /
• pp.77-88
• /
• 2011

In distributed cognitive radio networks, cognitive radio devices which perform the channel sensing individually, are seriously affected by radio channel environments such as noise, shadowing and fading such that they can not property satisfy the maximum allowable interference level to the primary user. In the paper, we propose a Q-learning based channel access scheme for cognitive radios so as to satisfy the maximum allowable interference level to the primary user as well as to improve the throughput of cognitive radio by opportunistically accessing on the idle channels. In the proposed scheme, the pattern of channel usage of the primary user will be learned through Q-learning during the pre-play learning step, and then the learned channel usage pattern will be utilized for improving the sensing performance during the Q-learning normal operation step. Through the simulation, it is shown that the proposed scheme can provide bettor performance than the conventional energy detector in terms of the interference level to primary user and the throughput of cognitive radio under both AWGN and Rayleigh fading channels.