• Science of Emotion and Sensibility
• /
• v.22 no.2
• /
• pp.17-28
• /
• 2019

The touchscreen device is now commonly found in the form of mobile phones, tablet PCs, and other devices. Varied physical and visual experiences can be experienced through touchscreens. This study intended to explore how the physical and visual experiences provided by the touchscreen would affect people through their existing associations of behavior-attitude. Previous studies have found that certain behaviors affect attitudes. In particular, the approach-avoidance behavior has been noted to influence both social and personal attitudes. It was thus deemed necessary to ascertain the approach-avoidance effect exerted by touchscreens on the attitudes of users as the technology is widely used today. Experiment 1 provided an approach-avoidance experience via a touchscreen and demonstrated that touchscreen-based approach-avoidance dragging behavior on the touchscreen can affect a user's preference and purchase intent. It was found that a product that had been approached showed both higher preference and higher purchase intent than a product that had been avoided. Experiment 2 investigated whether a similar effect would occur when only the visual experience of approach-avoidance was provided. The outcome proved that products that had been visually approached had higher scores than products that had been avoided, both in terms of preference and purchase intent. The movement of the arm on the touchscreen (Experiment 1) and the visual perception of the approach-avoidance experience (Experiment 2) were both shown to influence participants' attitudes toward products. The results of this study suggest that the behavior and perception of users may be an important factor in designing touchscreen interfaces for online shopping.

• Journal of Digital Convergence
• /
• v.19 no.8
• /
• pp.225-234
• /
• 2021

Due to pandemic situations, the development of home robots that can make the house an optimized space for various activities is active. This study aims to confirm the effectiveness of approach or avoidance behavior for feedback positioning on the user experience, depending on the context in which the robot performs the task. Based on two types of the task contexts(Reactive vs. Proactive) and three types of robot feedback positioning(No move vs. Avoidance vs. Approach), six different scenarios were designed for experimental study. Likeability, perceived intelligence, rapport, negative attitude and predictability of behavior are measured for each conditions. The result showed the main effects of perceived intelligence, rapport, predictability in the context of tasks, and of likability, perceived intelligence, rapport in robot feedback positioning. The interaction effects were shown in likeability and perceived intelligence. In conclusion, approach-avoidance experiences can also be applied to robot behaviors as well, and the negative effects of avoidance have been significantly confirmed.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.41 no.2
• /
• pp.266-280
• /
• 2017

This study predicted consumer approach/avoidance behavior through consumer emotional experiences and examined the moderating effect of perceived surprises in the context of digital signage in store environments. A self-administered questionnaire consisted of consumer emotional experience (e.g., pleasure, arousal, and dominance), approach-avoidance behavior and perceived surprise by digital signage. A total of 278 usable responses were obtained from consumers who experienced digital signage at fashion retail stores. The findings support the Mehrabian-Russell model in the context of digital signage. Approach behavior was predicted by pleasure and arousal emotional experience, while avoidance behavior was predicted by dominance. The moderating effect of perceived surprise was also indicated in the effect of emotional experience on approach or avoidance behavior. In the high level of perceived surprise, pleasure and arousal had significant effects on approach behavior, whereas dominance had significant effect on avoidance behavior. This study discussed theoretical and managerial implications for creating emotional experiences and developing strategic store management by utilizing new digital technology within the fashion retail environments.

• Korean Journal of Childcare and Education
• /
• v.12 no.1
• /
• pp.1-17
• /
• 2016

The objective of the study is to find out the effects of toddler's temperament and mother's parenting behavior on the development of vocabulary ability. The study was conducted with 299 infants between the ages of 18 and 24 months and their mothers in 47 day care centers in I city, Jeollabukdo. The results of the study are as follows. First, according to the correlation between infant's temperament and vocabulary based on the composition of temperament, approach-avoidance, adaptability, and mood showed a negative correlation with receptive and expressive vocabulary, and response intensity showed a positive correlation with receptive vocabulary. Second, according to the relation between mother's parenting behavior and infant's vocabulary ability based on the sub-factors of mother's parenting behavior, instructional parenting behavior and setting-limits parenting behavior showed a positive correlation with receptive and expressive vocabulary. Third, according to the effects of infant's temperament and mother's parenting behavior on the development of infant's vocabulary ability, as for the understanding of vocabulary, the explanation power of approach-avoidance is the highest, followed by instructional parenting behavior, response intensity, and mood. As for expressive vocabulary, the explanation power of instructional parenting behavior is the highest, followed by mood, response intensity and activity. In the development of infant's vocabulary ability, it was found that receptive vocabulary was affected the most by approach-avoidance, and expressive vocabulary was affected the most by instructional parenting behavior. Mothers will have to have interrelation skills suitable for temperament for the development of infant's receptive vocabulary, and have parenting behavior expressing the traits of things and events for the development of expressive vocabulary.

• (The)Korea Educational Review
• /
• v.22 no.3
• /
• pp.301-327
• /
• 2016

This study was to examine the differences of Korean and Chinese high school students on classroom goal structure(i.e., mastery, performance-approach, and performance-avoidance), help-seeking behavior(i.e., help-seeking, and help-seeking avoidance), and school engagement(i.e., behavioral, cognitive, and emotional), and to identify the mediating role of help-seeking behavior in the links between classroom goal structure and school engagement. The final samples consisted of 290 Korean and 294 Chinese students in high school. Results were as followed. Firstly, Chinese students had a higher classroom mastery goal structure, classroom performance-avoidance goal structure, help-seeking and emotional engagement than Korean students, whereas Korean students had a higher behavioral engagement than Chinese students. Secondly, for Korean students, help-seeking and help-seeking avoidance mediated between classroom mastery goal structure and school engagement. Moreover, for Korean students, help-seeking avoidance mediated between classroom performance-avoidance goal structure and school engagement. While, for Chinese students, help-seeking and help-seeking avoidance mediated between classroom performance-avoidance goal structure and school engagement. Also, for Chinese students, help-seeking avoidance mediated between classroom mastery goal structure and school engagement. Therefore, help-seeking should be promoted in order to improve students' school engagement, and classroom mastery goal structure need to be created in order to encourage students' help-seeking.

• Journal of Nutrition and Health
• /
• v.55 no.2
• /
• pp.296-308
• /
• 2022

Purpose: To investigate the effect of a mother's modeling and feeding practices on the eating behavior of the children. Methods: From April to June 2018, 1,036 young children aged 2 to 6 years and their mothers in Gyeongsan, Gyeongsangbuk-do, were examined for their eating behavior and feeding practices using a verified dietary behavior test (DBT). The children's dietary behavior was classified into four categories: "access evasiveness", "sensory acuity", "hyperactivity", and "irregularity". The mother's eating behavior was classified into three categories: "pickiness", "negligence", and "irregularity", and feeding practice types were classified into two categories: "responsibility/monitoring", and "restriction/pressure". The differences between the groups were tested using the t-test, ANOVA, and Duncan's multiple range test. The influence of feeding practices on the children's eating behavior was analyzed by hierarchical regression analysis while controlling for the mother's modeling. Results: The problem rates of irregularity, negligence and pickiness in the mother's modeling were 33.7%, 22.8%, and 20.7%, respectively. An analysis of the mother's feeding practices revealed that responsibility/monitoring had a middle, high and low significance in 74.2%, 17.3%, and 8.5% of respondents, respectively and the risk rate of restriction/pressure when guiding children to eat was 15.3%. The problem rates for sensory acuity, access evasiveness, irregularity, and hyperactivity in children were 27.9%, 26.1%, 24.8%, and 22.0%, respectively. Among the four eating behavior characteristics of children, the child's access evasiveness and sensory acuity were more affected by their pickiness rather than the mother's feeding practices, and the child's hyperactivity was more influenced by feeding practices than the mother's eating behavior. The child's irregularity was similarly affected by the mother's eating behavior and feeding practices. Conclusion: Since the mother's eating behavior and feeding practices affect the children's eating behavior, a diet improvement program for children should consider not only the nutrition education of children but also the mother's eating behavior and provide the necessary intervention for feeding practices.

• Journal of dental hygiene science
• /
• v.12 no.4
• /
• pp.375-382
• /
• 2012

This research will target the Dental Hygienics students to identify the level and type of the $2{\times}2$ achievement target orientation, and will study how this achievement target orientation is related to the Self-Regulated Learning, as well as the effect on the each sub elements of the Self-Regulated Learning (SRL). Among the $2{\times}2$ achievement target orientation of all the female university students, the skillful approach was found to be highest. In case of the adjustment of the motivation following grade, intrinsic value of the 1st grader was higher than the intrinsic value of the 2nd and 3rd graders. As for the behavior adjustment, the 3rd grader's time and studying adjustment were found to be higher. Mean while, pursuit of the cooperation was found to be high compared to the time and studying adjustment of the1st and 2nd graders. Second, intrinsic value, overt goal orientation, and studying environment adjustment among the SRL's subelements, manifested significant correlation with all the sub elements of the $2{\times}2$ achievement target orientation. As for the elements that affected cognition adjustment, grade and skillful approach were found to exert significant effect on the performance adjustment. As for the element that affects behavior adjustment, grade and skillful approach exerted significant effect on the sub elements of the behavior adjustment. Analysis on the effect of the achievement target orientation and SRL implies that the direction of the students' learning goal can be modified and that they can learn effectively by using the SRL appropriately. When the two elements are factored in carefully, the key findings could serve as a base data that can motivate the students, inducing effective learning process.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.27 no.2
• /
• pp.261-269
• /
• 2003

This study examined the effects of store density levels on consumers'crowding perception and the effects of perceived retail crowding on consumer emotions and in turn shopping behavior. In addition, the study investigated the effects of perceived price value and store type on the segmented dimensions of perceived retail crowding. Results of an experimental test with 3 density levels and 2 store types confirmed the effects of density on social crowding and spatial crowding. While social crowding positively affected arousal, spatial crowding negatively did pleasure which in turn affected approach-avoidance behavior. Though two store types showed the same pattern in such relationships, the effect of perceived price value on retail crowding was different by store type.

• Journal of the Korean Institute of Intelligent Systems
• /
• v.14 no.4
• /
• pp.457-467
• /
• 2004

In this paper, a robot is considered as an agent, a structure of robot is presented which consisted by multi-subagents and they have diverse capacity such as perception, intelligence, action etc., required for robot. Also, subagents are consisted by micro-agent($\mu$agent) charged for elementary action required. The structure of robot control have two sub-agents, the one is behavior based reactive controller and action selection sub agent, and action selection sub-agent select a action based on the high label action and high performance, and which have a learning mechanism based on the reinforcement learning. For presented robot structure, it is easy to give intelligence to each element of action and a new approach of multi robot control. Presented robot is simulated for two goals: chaotic exploration and obstacle avoidance, and fabricated by using 8bit microcontroller, and experimented.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
• /
• 2023.05a
• /
• pp.166-166
• /
• 2023

본 연구는 인지과학을 통해 해기사의 행동을 분석하였다. 인지과학은 인간의 판단이 논리적이지 않으며 모든 의사결정이 기억에 의존한다는 사실을 밝혀냈다. 그래서 본 연구는 해기사의 의사 결정에 영향을 미치는 기억 유형을 확인했다. 본 연구는 해기사의 의사결정 과정을 분석하기 위한 과학적 접근과 MASS에 적용하기 위한 의사결정 모델 구축을 위한 공학적 접근을 취하였다.